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BTEC Unit 6: Critical Approaches to Media

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BTEC Unit 6: Critical Approaches to Media

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Effects theory is looking at the influence media has on those who consume it. This is how the media can affect the society and what negative implications this can cause.
An example of this could be 'copycat murders' which are murders influenced from TV shows, films and video games, in 2004 the game 'ManHunt' was banned after a teenage boy murdered his best friend because the murder was styled from the game.

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https://www.youtube.com/watch?v=AZGcmvrTX9M

Tenet TV Spot
https://www.youtube.com/watch?v=283-GuDr_4o

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Attack! The Battle of New Britain Documentary

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Attack! The Battle of New Britain Documentary

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is a documentary/propaganda film produced by the US military in 1944. The documentary is about the new Britain campaign which happened during World War II. The documentary is a chronological narrative about the campaign from their arrival to the end.

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An active audience engages, interprets and responds to a media in different ways and is capable of challenging the ideas within a piece of media.

A passive audience is more likely to accept the messages within a piece of a media without challenge and are therefore more likely to be directly affected by the messages.