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I wanted to create a customer survey, however unfortunately I only had a response from one person who bought from Juicy Couture

However, I managed to find enough research from social media and online

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Experimentation with colour - I didn't think that the colour helped to keep a constant scheme

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Experimentation with colour

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Writing too small when placed in phone

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Experimentation with using mirror imagery

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My original idea was to use photographs of the window in order to promote the feature of the digital artists, however I thought that it was too word heavy and not exciting enough to grab peoples attention

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Change in colour scheme, I didn't think that the beige colour scheme gave the right impression for the female empowerment collection as it was too soft so I went for dark red leather as the collection I chose has red leather products

I wanted the colour of the flowers to incorporate the other colours involved in the collection

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For the group project I created the product pages

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Experimentation with mannequin outfits - trying to find the right outfit that was selling the product placed next to it but also kept within the Juicy brand aesthetic

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I tried to spread out the colour, Experimentation with manneqin

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Experimentation with putting the leather jacket there to completely complete the look, however this was too black

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Experimentation with hanging rail as I wanted more key pieces in the focal point so that underwear isn't the main feature but part of the outfit

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Edited the angle of clothing on the table as I realised it was wrong and experimentation with patterns and materials for background - rug wasn't working

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I put in a darker marble floor to help the lighter clothing stand out more

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The brick wall worked better but it wasn't the best so if a plain white wall was possible I think this would be the best option

I also added #IWD2021 so that it's clearly linked to the window design as well as the mobile app landing page

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Experimentation with walls and flooring

I originally had the idea of using this kind of panelled wall but this was too busy with the design

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I mis-understood the task before, thinking that we had to show the divide of wall bays so after feedback from Suzi and looking at others I realised this wasn't necessary

I removed the dividers which gave me more creative freedom to place imagery and text. I also only put one bag on display, giving it more worth

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I started by putting the clothes into colour co-ordination and dividing up the wall bays

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I then tried to add the bag to complete the outfits, suggesting that this bag will go with everything but it made the bag look cheap

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The building template I chose wasn't giving Juicy Couture vibes so I decided to find a Juicy store

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Creative and energetic Visual Merchandising student with strong attention to detail and a good awareness of current trends in culture, fashion and the retail industry. A degree in Illustration helped to build resilience and confidence as well as a passion for styling and set design. Proven ability to work well under pressure with drive and enthusiasm, is now looking for the opportunity to work with a brand to enrich experience and skills further.

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Victoria Hoad - Fashion Retail Academy - London, England, United Kingdom | LinkedIn

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Creative and energetic Visual Merchandising student with strong attention to detail and a good awareness of current trends in culture, fashion and the retail industry. A degree in Illustration helped to build resilience and confidence as well as a passion for styling and set design.