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Group task- challenge week reflective blog

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Group task- challenge week reflective blog

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Here is my new and improved profile. I expanded on my “about” section and added My new graduation date and what I had been studying and spoke about myself and my skills in a more professional manner.

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By looking at their social media presence i can see they have a large following of 2.6M. They have regular posts all with shopping links encouraging the customer to move onto the website or app. They strongly promote the #BLM movement with links and a highlights section.

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Week 1:
Today we received our assignment brief. We started to research and choose the garment that we wanted to focus on. I chose the bikini as it interested me and has changed a lot throughout times. We also focused on globalisation and I made a poster about the impact of it. I then started my timeline using Canva as I really like the way it’s displayed I got  a lot of my timeline done and just had a few things I needed to touch up on.

Week 2:
This week we visited Nike town Oxford street and also Adidas and took images of the modern technology they have in stores this will then help us to write our essays on the future of our garment. We watched many videos on new modern technology and discussed the opinions and If it would be successful or not. Today we started to focus on how to write a essay and spent time to finish our timelines. We also had class discussions about gender neutral brands and the LGBTQ community and if we can include this into the future of our chosen garment.

Week 3:
I started to collect more research for my padlet. I then also started to write my essay and planned it with ashleigh when I had my tutorial this was helpful as I knew how to section my essay and what I would be writing so I started with what I would include in my introduction then my sustainability paragraph then technology paragraph then conclusion this was very helpful for me then to start writing. I made sure to stay up to date with this blog and to keep Harvard referencing. We had a few lessons about diversity in the model industry and how we are seeing disabled models take on the cat walk. We also spoke about different shape and sizes and plus size kids range.

Week 4:
I have now fully completed my essay and went through spell checked my workers and ensured it made sense. As well as this me and my partner proof read each others and she helped me to improve my essay. I started to put together any other research pages I made into this padlet this included my essay plan, globalisation page and important links. In lesson we looked at semiotics, the meaning behind marketing campaigns and how it ca have a impact.

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https://www.wix.com/website/builder?storyId=bb56b11d-0ba5-4e79-b84b-45b16b96c40a&editorSessionId=94044341-c78f-44a8-8334-d1323726a03a&referralInfo=dashboard#!/builder/story/bb56b11d-0ba5-4e79-b84b-45b16b96c40a:c417cc29-40df-420a-9780-033d7d8bab87

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A lift for products in the Adidas store that moves stock in a efficient way 

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A lift for products in the Adidas store that moves stock in a efficient way 

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They had a mannequin in the store with a virtual reality headset on this was to show you can be anywhere with this on and can inspire to exercise

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A link to a website I used throughout the whole of my time line.

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A link to a website I used throughout the whole of my time line.

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During this time, it was also common for women to accessorize their bathing suits with small hats called bathing caps. They were oftentimes used to protect one's hairstyle.

Some women also wore fancy handkerchieves or scarves on top of their cap to make it a bit more stylish.

As modesty was still quite important, women popularly covered up their bathing gowns with bathing coats. Sometimes these coats were made from silk and they typically had long sleeves and full capes.

Women usually wore this coat to the beach, took it off at the water's edge, then put it back on again as she got out of the water.

After years of piling on the clothing to go in the water, women traded bathing gowns for more form-fitting swimsuits that featured shorter skirts.

But around this time, women began being called out in public and punished for wearing swimsuits that law enforcers considered to be too revealing.

In 1907, record-breaking Australian swimmer Annette Kellerman was arrested on a beach in Boston, Massachusetts, and charged with indecent exposure because she'd been wearing a knee-length swimsuit that resembled a unitard and showed her arms, legs, and neck.

"Me, arrested!'' Kellerman said in a 1953 Boston Sunday Globe article recalling the 1907 incident, per Boston.com. "We were all terribly shocked, especially my father, for I was his innocent protected little girl. But the judge was quite nice and allowed me to wear the suit if I would wear a full-length cape to the water's edge.''

She is noted as being one of the first women to wear this style of one-piece swimsuit.

Throughout this decade, women had to be careful to make sure their suits weren't too short or too revealing since beaches had certain swimsuit regulations designed with modesty in mind.

In some parts of the US, including places like Atlantic City, New York City, and Chicago, special deputies or regular police officers would patrol beaches, sometimes using measuring tape to measure certain parts of a woman's outfit, like the distance between her knee and her suit. If the officer felt the woman was showing too much bare skin, she could go to jail.

Many women, including noted novelist Louise Rosine protested these regulations. Per The Week, Rosine was arrested and jailed in Atlantic City in 1921 because she refused to wear the required stockings with her bathing suit.

Following the arrest, Rosine reportedly said: "The city has no right to tell me how I shall wear my stockings. It is none of their darn business. I will go to jail first."

The enforcement and protesting of these swimsuit regulations continued throughout the '30s and '40s.

Throughout the '20s and early '30s, men's swimsuits consisted of a one-piece outfit that resembled a tank-top attached to shorts. The suits were commonly covered in thick, horizontal stripes and they came in colors like red and tan or blue and white.

They were typically high-waisted and were cut quite short. They'd initially been made of wool although a rayon-Spandex blend fabric was becoming more popular at this time.

During this decade, men's swim trunks, which were a bit longer and looser than the briefs, also began growing in popularity.

Throughout this decade, women's swimsuits were commonly covered in colorful patterns and so were men's swimsuits.

Men's swimsuits were typically worn at a length that's still popular today and sometimes they were accented with fashionable belts.

The wildly popular show "Baywatch" (1989-2001) inspired some bathing suit trends throughout the '90s. Many popular one-pieces throughout this decade featured high-cut legs and a low, tank-top neckline.

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From the 1800s to now: Here's how swimsuits have changed over the years

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During this time, it was also common for women to accessorize their bathing suits with small hats called bathing caps. They were oftentimes used to protect one's hairstyle. Some women also wore fancy handkerchieves or scarves on top of their cap to make it a bit more stylish.

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A website about the origin of the bikini where it started and who created it.

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A website about the origin of the bikini where it started and who created it.

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On July 5, 1946, French designer Louis Réard unveils a daring two-piece swimsuit at the Piscine Molitor, a popular swimming pool in Paris. Parisian showgirl Micheline Bernardini modeled the new fashion, which Réard dubbed "bikini," inspired by a news-making U.S. atomic test that took place off the Bikini Atoll in the Pacific Ocean earlier that week.

European women first began wearing two-piece bathing suits that consisted of a halter top and shorts in the 1930s, but only a sliver of the midriff was revealed and the navel was vigilantly covered. In the United States, the modest two-piece made its appearance during World War II, when wartime rationing of fabric saw the removal of the skirt panel and other superfluous material. Meanwhile, in Europe, fortified coastlines and Allied invasions curtailed beach life during the war, and swimsuit development, like everything else non-military, came to a standstill.

In 1946, Western Europeans joyously greeted the first war-free summer in years, and French designers came up with fashions to match the liberated mood of the people. Two French designers, Jacques Heim and Louis Réard, developed competing prototypes of the bikini. Heim called his the "atom" and advertised it as "the world's smallest bathing suit." Réard's swimsuit, which was basically a bra top and two inverted triangles of cloth connected by string, was in fact significantly smaller. Made out of a scant 30 inches of fabric, Réard promoted his creation as "smaller than the world's smallest bathing suit." Réard called his creation the bikini, named after the Bikini Atoll.

In planning the debut of his new swimsuit, Réard had trouble finding a professional model who would deign to wear the scandalously skimpy two-piece. So he turned to Micheline Bernardini, an exotic dancer at the Casino de Paris, who had no qualms about appearing nearly nude in public. As an allusion to the headlines that he knew his swimsuit would generate, he printed newspaper type across the suit that Bernardini modeled on July 5 at the Piscine Molitor. The bikini was a hit, especially among men, and Bernardini received some 50,000 fan letters.

Before long, bold young women in bikinis were causing a sensation along the Mediterranean coast. Spain and Italy passed measures prohibiting bikinis on public beaches but later capitulated to the changing times when the swimsuit grew into a mainstay of European beaches in the 1950s. Réard's business soared, and in advertisements he kept the bikini mystique alive by declaring that a two-piece suit wasn't a genuine bikini "unless it could be pulled through a wedding ring."

In prudish America, the bikini was successfully resisted until the early 1960s, when a new emphasis on youthful liberation brought the swimsuit en masse to U.S. beaches. It was immortalized by the pop singer Brian Hyland, who sang "Itsy Bitsy Teenie Weenie Yellow Polka-Dot Bikini" in 1960, by the teenage "beach blanket" movies of Annette Funicello and Frankie Avalon, and by the California surfing culture celebrated by rock groups like the Beach Boys. Since then, the popularity of the bikini has only continued to grow.

Fact Check

We strive for accuracy and fairness. But if you see something that doesn't look right, click here to contact us! HISTORY reviews and updates its content regularly to ensure it is complete and accurate.

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Bikini introduced | July 5, 1946 | HISTORY

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French designer Louis Réard unveils a daring two-piece swimsuit-the bikini-at the Piscine Molitor, a popular swimming pool in Paris.

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A research page about the first bikini and the man who designed it.

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A research page about the first bikini and the man who designed it.

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I used global data to find some research about how the high street is collapsing and how stores are forced to close and the effects.

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I used global data to find some research about how the high street is collapsing and how stores are forced to close and the effects.

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This is my timeline about the bikini and who created it, modelled it and where it is today. I started from 1946 and worked up to present day (2020).

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This is my timeline about the bikini and who created it, modelled it and where it is today. I started from 1946 and worked up to present day (2020).

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I created a essay plan on a document to guide me through and lead me on to what order I should mention things and how to lay it out.

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I created a essay plan on a document to guide me through and lead me on to what order I should mention things and how to lay it out.

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I completed some primary research and asked "where do you like to shop?" and the options were in store and online. Online won with 61% and in store had 39%.

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I completed some primary research and asked "where do you like to shop?" and the options were in store and online. Online won with 61% and in store had 39%.

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26 of the followers voted online this is probably due to the fact that it is more efficient easier and you can do it from the comfort of your home.

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26 of the followers voted online this is probably due to the fact that it is more efficient easier and you can do it from the comfort of your home.

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This is a article that I research into during Ashleigh's lesson. This is Ellie Goldstein who from a young age always wanted to be a model but thought her disability might effect this.

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This is a article that I research into during Ashleigh's lesson. This is Ellie Goldstein who from a young age always wanted to be a model but thought her disability might effect this.

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Growing up in Ilford, Essex, 18-year-old Ellie Goldstein always wanted to be famous. "I love lots of attention," she tells Vogue over email. Now, thanks to starring in a special new editorial for Gucci Beauty in partnership with Vogue Italia, all eyes are finally focusing on her.

The result of an Instagram scouting project, the editorial centres around the idea of authenticity. Shot by London-based photographer David PD Hyde, Goldstein can be seen smiling and wearing the brand's buildable Mascara L'Obscur. "I designed L'Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way," says Gucci's creative director Alessandro Michele.

Despite being diagnosed with Down's syndrome at birth, Goldstein has never let her condition get in the way of living her life. After deciding she wanted to be a model, she signed to Zebedee Management at 15 years old, an agency committed to representing 'models with disabilities and alternative appearances' - something Goldstein is keen to uphold. Here, she shares her story.

Growing up, who was your beauty icon?

"My beauty icon was Marilyn Monroe; my mum has books about the Hollywood stars."

How would you describe your relationship with beauty?

"[It] is wonderful. I really enjoy make-up. I use it lightly as I think it's nicer on me, as I have a pale complexion. My earliest beauty memory is when my sister Amy used to put make-up on me when I was two years old [and] she was 10."

How did you get into modelling?

"I got into [it] when I was 15 years old. My mum found out about Zebedee Management and we decided to join them. The best part of modelling is showing myself off to everyone. I love to be in front of the camera and show how professional I am."

Zebedee is committed to representing models with disabilities and alternative appearances. Why is this so important to you?

"Representation is very important to me - let the world see that anyone can model and act with a disability."

Can you tell us a bit about your experience with Down's syndrome?

"I haven't had any bad experiences having Down's syndrome. I think it's because of my personality. The only challenge I have faced was maybe people signing to me and talking to my mum instead of me, until realising that I can communicate and that I am just like them, maybe just slower at learning some things."

How did you overcome that?

"By being myself. Once people realise I can talk and have a great character, they are different towards me and they smile. There needs to be more positivity out there and people should give us a chance and not be so ignorant."

How does it feel to star in the new Gucci campaign?

"It feels so amazing and fabulous to be part of the Gucci Beauty campaign. I feel so proud of myself, especially to have been chosen for this. When I look at the images, I feel happy with myself, and all the likes and comments on social media across the world have been overwhelming."

You're viewed as a role model by many. Do you feel a responsibility towards your fans?

"I enjoy being a role model. It shows that if you follow your hopes and dreams, you can achieve anything."

What advice would you give to those who don't feel confident in themselves?

"Be yourself and don't worry about what other people think of you."

When do you feel most beautiful?

"I always feel beautiful but especially when I'm in the media, offered modelling work, and wearing lovely make-up."

Aside from modelling, what else are you interested in?

"I love to do drama and dance, and love reading and learning new scripts."

What are your hopes for the future?

"My hope as a model is to become famous one day. My dream job [is to] be on the front cover of Vogue and work for other big brands. My hopes and dreams are to show the world who I am and what I can achieve."
More from British Vogue:

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Breakout Gucci Beauty Star Ellie Goldstein Says It's Time For More Models With Disabilities

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The British model has caught the world's attention after starring in a campaign for Gucci Beauty. Here, the 18-year-old opens up about the need for better representation in the media, her love of modelling and her experience of having Down's syndrome

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This is a link to why our bikini's are damaging the ocean and how it can effect the wildlife living there.

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This is a link to why our bikini's are damaging the ocean and how it can effect the wildlife living there.

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The latest lifestyle, fashion and travel trends

We all know we need to shop more sustainably, but when it comes to swimwear it's even more crucial.

There are two main issues. Firstly, swimsuits are made out of synthetic materials such as Polyeurethane (a mixture of Lycra, Spandex or Elastane), the creation of which has a harmful impact on dwindling natural resources.

"Swimwear is usually made from petroleum oil-based synthetic materials which is problematic for several reasons, including the fact that oil is a rapidly depleting natural resource, which can cause environmental pollution during extraction and fibre production and it also does not biodegrade at the end of its life," explains Harriet Vocking, Chief Brand Officer at Eco-Age.

And it's not just the way swimwear is made that has an adverse effect, even just washing or wearing a synthetic bikini can do harm.

"Every time you wash synthetic clothes they shed small plastic pieces called microfibers, which is leading to plastic pollution of our waterway," explains sustainable brand Reformation on its website. Taking a dip in a sea or pool is another way to directly distribute these fibres into our waterways.

As stated in Stella McCartney and Ellen MacArthur's 2018 report, A new textiles economy: Redesigning fashion's future, it is predictedthat by 2050, 22 trillion tones of synthetic microfibres (particles of plastic that are less than 5mm) will have been released into our oceans.

So what do you need to look out for when shopping for swimwear this summer?

Buy swimwear made out of recycled materials

Opt for a swimsuit or bikini which has been made out of recycled materials, thus lessening the impact on natural resources, as well as waste.

ASOS has a recycled swimwear range that has been made from recycled polyester. The high street store explains: "Plastic bottles and textile waste are processed into plastic chips and melted into new fibres. This saves water and energy and reduces greenhouse gas emissions, too."

Buy swimwear made from Econyl

The most common recyclable material to be introduced in recent years is Econyl. The fabric, which launched in 2011, is a regenerated nylon fibre made entirely from waste products, including discarded fishing nets, fabric scraps, industrial plastic and nylon waste.

Several swimwear brands have now switched to the environmentally conscious material, including trendy brands Mara Hoffman and Solid & Striped. Using the inventive material reduces the garment's carbon footprint by up to 80 per cent, and has the potential to be recycled infinitely.

The eco-friendly brands creating next-gen swimwear

"There is so much waste in our environment that we have to find ways to utilise what we already have rather than continuing to use dwindling natural resources to make new synthetic fibres," explains Eco-Age's Vocking​.

In March, cult US brand Reformation also launched an eco-friendly swimwear line made with 78 per cent Econyl, saving up to 20.0lbs of carbon dioxide, 31.0 gallons of water and 3.5lb of waste per bikini or swim suit.

The brand has also gone one step further in order to make swimwear more sustainable by stocking Guppyfriend washing bags.

Although recycled swimwear helps to eradicate environmental harm and creates a more successful circular fashion system, there is still the issue of microfibres.

"When you wash anything made from synthetics, even recycled items, microfibres are still shed into the ocean," explain Reformation.

Enter, Guppyfriend wash bags, which capture microfibres whilst your swimwear is in the washing machine. Acting as a filter, it stops even the tiniest of microfibres escape, leaving you able to remove and dispose of the plastic particles safely once the cycle has finished.

"We are still learning more about microfibres which is an issue for both natural and synthetic fibres, but this is also worth considering when it comes to swimwear," says Vocking.

Simply put, sustainable swimwear means less plastic in the ocean and, with so many trendy brands now on board, it's easier than ever to make the switch without having to compromise on style.

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Your bikini is damaging the ocean: how to shop sustainable swimwear

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We all know we need to shop more sustainably, but when it comes to swimwear it's even more crucial. There are two main issues. Firstly, swimsuits are made out of synthetic materials such as Polyeurethane (a mixture of Lycra, Spandex or Elastane), the creation of which has a harmful impact on dwindling natural resources.

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This is part of the video I made where I put together some primary research of all of our own experiences

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This is part of the video I made where I put together some primary research of all of our own experiences

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This is a link I used for my rave artist page about Carl cox

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This is a link I used for my rave artist page about Carl cox

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At age 15, Cox began working as a mobile DJ, finding a passion for disco music. He began his music career around the same time that Chicago house music found its forefront in the world of dance music. He eventually became known as one of the founders of that sound and was part of the emerging British rave scene. He became renowned for the uncommon practice of three-deck mixing. Cox has performed at clubs such as the Eclipse, Shelley's Laserdome, Sterns Nightclub, Heaven, Sir Henry's, Angels and The Haçienda, as well as raves for Fantazia, Dreamscape, NASA and Amnesia House.

In the early 1990s, he decided that it was time to begin producing music, which is when he released his debut single for Paul Oakenfold's Perfecto label, "I Want You (Forever)". Cox became known as one of the best "celebrity DJs" in the world, and he continued to create music, eventually embracing the underground sounds of techno that would soon become very popular.

He ran Ultimate Base at the now defunct Velvet Underground club on Charing Cross Road, London in the mid-to late 1990s. Cox also played the Millennium on New Year's Eve 1999 & 1882, by performing in Sydney, Australia, and again in Hawaii after flying back over the International Date Line. He was also global resident DJ for BBC Radio 1's Essential Mix in 1998-99 and he has also broadcast over a decade's worth of Ibiza live mixes from Space, specifically from 2001 to 2016. In 1997, DJ Magazine chose Cox as the first #1 DJ for its first top 100 poll, which to this day still takes place.

Cox formed his own record label, Intec Records in 1998. From 1999 to 2006, Intec Records released a myriad of underground hits and became one of the best in dance music. However, in 2006 he decided to put the label on a brief hiatus and relaunched it in 2010 as Intec Digital.

In 1999, Cox starred in the British film Human Traffic as Pablo Hassan, the manager of the Asylum club.

In 2004, Cox debuted the Carl Cox & Friends arena at Ultra Music Festival, which has since taken place for twelve years. In the film Can U Feel It?, a documentary about Ultra Music Festival, Cox explains that the concept of Carl Cox & Friends came about as a result of not only wanting to play longer sets at festivals, but also to give festival goers an experience within the festival, as Carl has far more creative control over his own stage. The stage is popular with festival goers, and has featured artists like Laurent Garnier, Nic Fanciulli, Loco Dice, Marco Carola, Maceo Plex and many more. Since he created the Carl Cox & Friends concept in 2004, this curated stage has taken place at other festivals and events including Awakenings, EDC Las Vegas, The BPM Festival, Ultra Europe, Tomorrowland, Amsterdam Dance Event and many others.

In 2001, Cox began a yearly residency at Space Ibiza, a nightclub located in Ibiza, Spain. He began playing on the terrace for Space's "We Love... Space on the Terrace". Following that, he was asked to play on Thursdays inside the club, which he was hesitant about at first. For fifteen years, Cox built his residency entitled "Music is Revolution". In 2016, he decided to end his yearly seasonal residency at Space Ibiza. In late 2015, Cox announced that 2016 will be his last year hosting a summer residency at Space Ibiza, as the club was closing and he came to the realization that Ibiza is not the same as it used to be. The final season of Cox's residency at Space Ibiza was entitled "The Final Chapter" and took place every Tuesday during the summer of 2016. Cox finished his residency at Space Ibiza on 20 September 2016 by playing a vinyl and CDJ, ten-hour set. Artists who joined Cox on his final night as part of his residency at Space Ibiza included tINI, Popof, Nic Fanciulli and DJ Sneak. Cox also played at Space Ibiza's closing fiesta on 2 October 2016 with Tale of Us, Anja Schneider, and Darius Syrossian.

Cox will star in an upcoming EDM-themed documentary titled What We Started with Martin Garrix showing thirty years of EDM history by focusing mainly on his and Martin Garrix's diverging careers. The documentary is co-written, produced and directed by Bert Marcus alongside executive producer and music supervisor Pete Tong.

While it was speculated that he would retire in 2017 after he finished his residency at Space Ibiza, Cox has continued to announce festivals and events for 2017 including three showcases at The BPM Festival, his stage at Ultra Music Festival, and two appearances at the Social Festival in Mexico and Colombia. In 2017, Cox was also named the global ambassador of Ultra Music Festival's techno and house music concept, Resistance. Carl Cox also announced the 2017 dates for a festival he has curated entitled Pure Festival, which took place in Sydney and Melbourne, Australia, during April 2017.

After sixteen years of Cox's Global radio podcast, he announced via Facebook that he would no longer be working on the show and that it would end in February 2017.

For 2020, he announced via the Goodwood website that he would be playing a summer festival DJ set at the first of the Three Friday nights at Goodwood Racecourse with a special dedication to the Lloyds before their departure.

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At age 15, Cox began working as a mobile DJ, finding a passion for disco music. He began his music career around the same time that Chicago house music found its forefront in the world of dance music. He eventually became known as one of the founders of that sound and was part of the emerging British rave scene.

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This is a link I used for information about Joel Corry for my rave artist page 

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This is a link I used for information about Joel Corry for my rave artist page 

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Corry featured on MTV reality television series Geordie Shore, alongside then-girlfriend Sophie Kasaei until 2013. He also has a personal training business, an app called Joel Corry PT and a gym and leisurewear company Most Rated, which is also the name of his own record label. In 2015 he released his debut singles "Back Again" and "Light It Up". In 2017 he released the singles "Just Wanna", "All the Things", "All Night", "Sunlight" and "Feel This Way". He released the singles "Hurt", "All I Need", "Only You", "Good As Gold" and "Fallen" in 2018 which premiered on Our Culture Mag. In April 2019, he released the single " Sorry"; the song features uncredited vocals from Hayley May. In July 2019, the song broke the record for the most Shazamed track in one day, with 41,000 Shazams. It featured on the ITV2 reality television series Love Island. The song peaked at number six on the UK Singles Chart.

In July 2020, Corry achieved his first UK number-one single with the MNEK collaboration " Head & Heart".

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Corry featured on MTV reality television series Geordie Shore , alongside then-girlfriend Sophie Kasaei until 2013. He also has a personal training business, an app called Joel Corry PT and a gym and leisurewear company Most Rated, which is also the name of his own record label.

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I used this link to list all Carl cox’s top songs

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I used this link to list all Carl cox’s top songs

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We pick our Top 10 Carl Cox mixes from over the years.

Starting off as a hardcore DJ, it all began for Carl Cox in the 1980s at the early age of 15, and since then has pretty much dominated the world of house and techno.

The last two decades have seen Cox grow to be the biggest underground DJ in the world, from serving as a monthly DJ for BBC 1's Essential Mix to holding down his 'Music Is Revolution' residency in Space Ibiza for 15 years, from 2001 until 2016.... Today on the great mans Birthday, we take a look at our favourite 10 of Carl Cox's techno mixes of all time.

1. Italy - 1996

Kicking things off we have his Essential Mix live from Italy in 1996, 2 hours of golden era hard techno.

2. Birmingham - 1996

Next up, another Essential Mix from his world tour in 1996 this time coming from Birmingham. The mix starts off with tracks from the likes of Josh Wink and Slam before picking up in pace and finishing with classics from artists like Dave Angel and Cajmere.

3. Techno Parade - 1998

The way techno was being played was changing faster than ever towards the end of the 90s. Carl Cox at Techno Parade in Paris during the summer of 98 begins to show a more modernized touch to techno as well as plenty of tribal techno being introduced.

4. Essential Mix - 1994

Step back to 1994 to a Carl Cox Essential that's pretty much structured around acid techno. Classics from the likes of Thomas P. Heckmann, Laurent Garnier and Joey Beltram can be expected throughout this one.

5. Dance Valley - 2001

The early 2000s came in the form of loopy, fast-paced and hard-driven techno while trance began to explode around around. 2001's dance valley saw Carl Cox headline alongside the likes of Dave Clarke, Sven Vath and UMEK.

6. I Love Techno - 2001

Carl Cox at Belgium's I Love Techno in 2001 is as good as it gets really. Monster tracks from the likes of Speedy J and Thomas Schumacher that still are played regularly to this day can be expected out of this one.

7. Chicago - 2000

Carl Cox live at Crobar Nightclub, Chicago in 2000 see's a more American influenced set-list with the likes of DJ Funk and Aphrohead being heard in the mix.

8. Mayday Sonic Empire - 1997

Back to 1997 where Cox played at Mayday Sonic Empire for a set that is littered with big names including Jeff Mills, Dave Clarke, Ian Pooley and Laurent Garnier, and what would have been future classics at the time.

9. F.A.C.T. - CD 1

This mix is full of techno anthems, a bit acid, vaguely trancy in party and quite tough. It's got everything.

10. Ulster Hall - Belfast - 1994

This one's our favourite. It's not for the faint-hearted. We've warned you.

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Top 10 greatest Carl Cox mixes of all time

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We pick our Top 10 Carl Cox mixes from over the years. Starting off as a hardcore DJ, it all began for Carl Cox in the 1980s at the early age of 15, and since then has pretty much dominated the world of house and techno.

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A article I used to write my information page about how COVID has effected 

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A article I used to write my information page about how COVID has effected 

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Empty dancefloors and cancelled live music events could have far more impact than just the businesses that rely upon them. It is impacting the way in which culture and some sections of society are developing as a whole, says Darrell Nelson, head of culture and content for Asia Pacific at Havas.
As with every industry, the massive impact of Covid-19 has reverberated loudly within the live music and events scene. The wholesale cancellations of concerts and festivals across the world, as communities are shuttered inside their homes, has decimated the thousands of businesses the live music scene touches upon. But there is also a more hidden cost, one that could impact youth and marginalized populations across the region.

To understand the importance and power of live spaces we need to just look at the rave scene of the 80s and 90s. Contemporary club culture is really a product of this period, when clubbing became a mainstay of youth culture and broke into mainstream consciousness, assuming both transgressive and corporate traits.

In the UK, rave came at a time of political unrest under the then Conservative government, who were increasingly austerity-driven. In fact, in 1994 the British government passed the Criminal Justice and Public Order Act, which outlawed gatherings of a hundred or more people with loud music "characterised by the emission of a succession of repetitive beats". In other words, raves.

In making them illegal, it actually galvanized the underground communities further, in particular a now disenfranchised youth, allowing those who attended the parties to connect with others who they perceived having a similar outlook under the banner of music. Raves weren't simply spaces for hedonistic pleasure (although certainly one benefit) but provided a "safe space" for protest and the development of alternative ways of life. Coming together under one beat was more than just dancing but, as Matthew Collin in his book Altered State argues, triggered the most vibrant and diverse youth movement Britain has ever seen and which continues to reverberate both culturally and politically, almost twenty years later.

Undeniably, the life of a 90s youth is far different from that of the 2020 version where tech and media changes have altered nearly all facets of life. Indeed, Covid-19 has acted as an accelerating agent to online communities and digital alternatives, from live-streamed lockdown sessions and Houseparty or Zoom online nights. However, as much as these online formats have a temporal ability to unite and entertain, they lack the social cohesion and sheer freedom to experiment with alternative versions of oneself that comes with a mass, communal experience united under music.

Across Asia, the comparatively rapid economic rise has brought about its own set of problems, with many countries in this region still affected by deep disparity, inequality and less progressive attitudes. Communities here, just like in the UK in the 90s, have that same feeling of being disinherited from a stake in the cultural life of a country where marginalized communities are ignored. Add to this, now with the cancellation and shuttering of live spaces, there are whole sections of the society without any spaces in which to make sense of the world around them and with others who they can identify with.

The loss of "underground spaces" often regarded as a refuge and a place that celebrates and allows for difference and revels in its own invisibility, anonymity and obscurity could have a dramatic impact in countries with more oppressive laws on personal freedom. The queer parties held in countries across Asia, and the world, are not only club nights but also a platform for education and information for the LGBTQ+ community and have been the ground swelling for many movements fighting for equality.

You just have to look at the attendance at festivals and live events that has soared over the last 5 years to see that the desire for people to connect still exists. The incredible popularity of Ultra Fest which now holds events in 20+ countries across the world including Asia has shown that not only is the festival creating economic opportunities but also cultural dialogue which is widely inclusive - from entrepreneurs to clubber kids, to the LGBTQ+ and creative communities. Whether a nightclub, gig, or festival, these spaces are an outlet of expression for a youth that feels somehow pressured by modern society. Attendees still chose to enter a world of dance and music that holds the promise of connectivity and belonging.

With the future restrictions almost certainly going to affect us for time to come, and as the world slowly comes to terms with the social and economic impact of Covid-19, we will need to find a way in which we can safely open live venues up again. The avatar in which they spring to life will be dependent on advice from health professionals, but it is up to us to do what we can to support and bring back these spaces as soon as we can.

There will be a tremendous opportunity for brave brands to act as guardians in the re-emergence of these spaces, helping youth and marginalized members of society reconnect and explore the future together. It is just as much the responsibility of brands who claim to embody this culture as it is those of us who benefit from it and to ensure we find ways back when the time comes. The live music scene isn't just about congregating in sweaty dark rooms to dance the night away but holds far more significance in shaping our culture as a whole, and if we have ever needed a release and a space to reimagine our futures, it is now.
Darrell Nelson is the head of culture and content for Asia Pacific at Havas.

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What we can learn about Covid-19 from 90s rave culture

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Empty dancefloors and cancelled live music events could have far more impact than just the businesses that rely upon them. It is impacting the way in which culture and some sections of society are developing as a whole, says Darrell Nelson, head of culture and content for Asia Pacific at Havas.

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Another article about the effects of COVID which I referenced 

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Another article about the effects of COVID which I referenced 

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Illegal raves are continuing to take place in the coronavirus lockdown, despite nightclubs and music festivals remaining banned.

The gatherings are often selective, advertised on private social media groups and held in secret locations.

One rave organiser told the BBC that he is providing a service that no-one else is, and he is proud of what his team has done.

The BBC's Kafui Okpattah investigates.

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Illegal raves are continuing to take place in the coronavirus lockdown, despite nightclubs and music festivals remaining banned. The gatherings are often selective, advertised on private social media groups and held in secret locations. One rave organiser told the BBC that he is providing a service that no-one else is, and he is proud of what his team has done.

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I actually already had linked in however it needed a lot of improving. I needed to update when I was graduating aswell as my role in my current job. I also did not have my full surname for some reason so I ensured to fix this. I did like my profile picture from before as I thought it was professional enough and I liked it.

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-Refers to dividing up a market into manageable and meaningful chunks, with similar characteristics.

Market segmentation tools:
- the values attitudes and lifestyle (VALS) technology, the type of person and from this we can build a picture of who our consumer is. Are they a innovator, survivor, believer?

I think my consumer is a achiever she is more experienced in life and is attracted to premium products she can be easily influenced by tv and idols.

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https://m.youtube.com/user/Burberry

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- Price
- Personnel
- Promotion
-  Presentation
- Product
- Place

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online
department stores
super markets
markets
app
highstreet
consession
pop up shop
shopping centre
boutique
retail park

E-commerce is thriving as people would prefer to shop from the comfort of their own home rather than have to go into a physical store.

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Market penetration:
- Increase market share
- Selling more existing products to       the same target customers.
- Get existing customers to buy more

Product development:
- Growth strategy used to produce new product development. Use effective market research to have a insight to what the customer actually needs.

Market development:
- New geographical markets
- New distribution channels

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Burberry also had a video on their Instagram telling a story and the video in my opinion was a lot better than mulberry’s it was more current eye catching and unique. The message Burberry wanted to get across is to “Push boundaries and have that fearless spirit and imagination” it was the classic singing in the rain with a spin including four Burberry Dancers avoiding ice falling from the sky through the movement of dance.

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I chose Mulberry as my brand as I have seen some new around how they are not performing well and I like the brand myself and think it will be a nice brand to help rebrand and improve for the future.

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A story I found for Mulberry on there Instagram was this video promoting that the new Alexa bag was was coming soon. The video started off with a girl waking up thinking about the Alexa and then the video continued to promote to brand.

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Here you can see the four dancers surrounded by falling ice in their Burberry trenches and coats it is very iconic.

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Product- refers to the physical good. Why would people choose your product over others? Does it have a USP? (unique selling point)

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Here is where I gathered information to include in my SWOT audience.

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Here is where I gathered information to include in my SWOT audience.

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Here is another image of the video and you can find the video on Instagram @mulberryengland 

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Here is another image of the video and you can find the video on Instagram @mulberryengland 

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The way in which you perceive a brand. Wether it’s the vibe or the colour if it’s high end or not and any significant fonts that remind you of the brand or wether a certain celebrity promotes it. I also think it’s what the brand supports and stands for and how it makes you feel.

It’s what all of the elements make up:
Logo
Slogan
Personality
Attitude
Beliefs

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This link helped me conduct the legal side of my pestle where it states how mulberry have adapted there stores when having to close.

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This link helped me conduct the legal side of my pestle where it states how mulberry have adapted there stores when having to close.

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<p>## Mulberry Coronavirus FAQ In these difficult times, the health of our staff and customers is our top priority. Mulberry is committed to following the latest guidelines and advice from Public Health England. Please find below our most frequently asked questions at this time, but do not hesitate to get in touch if you have any further queries. **Are you still shipping mulberry.com orders?** Yes, mulberry.com is operating as usual for online shopping, with free delivery and free returns on all orders. Our warehouse is observing strict hygiene standards: increased hand washing, gloves have been provided for staff and all orders are being packed for ease of unpacking hygienically. With this in mind, your bag will come wrapped in cellophane as a protective layer. As a precaution, we recommend you open your package outdoors and take the inner wrapped bag only into your home. At this time we are shipping all orders with minimal handling for your hygiene, all essential gift wrapping items will be safely included with your order. We are constantly working with our delivery partners to ensure all health and hygiene standards are being upheld. Our UK delivery partners have increased hygiene procedures for all drivers and customers are not expected to sign for goods at present. You can also request to have your parcel left in a safe place for contact-free delivery. You can review their full policy [here.](https://www.dpd.co.uk/content/products_services/covid-19-bulletins.jsp) Our international delivery partners have also increased hygiene processes and can accommodate contactless delivery options. **Are shipping times affected?** Due to the high volume of orders, there may be a shipment delay of up to 2 days. However, please be assured that we are working to get your purchases out to you as soon as possible. Please refer to [Customer Services](https://www.mulberry.com/customer-services/ordering-shipping) for more detailed information. **Are your stores still open?** In line with government regulations, our stores in England are now closed to ensure the safety of our staff and customers. However, stores will be operating a COVID-secure click & collect system. You can place your order online and collect from a member of staff at the door of your local Mulberry store. For customers outside of England, please check the store locator for the most up-to-date information and opening times for your local store. Our [Store Reopening Safety Measures](https://www.mulberry.com/store-opening) contain more detailed information on our current safety measures. **Do I need to wear a mask in Mulberry stores?** Yes, masks are now mandatory in all our stores. You can read more about the in-store safety measures we're taking here. We also request that you wear a mask if making use of the click & collect option at a closed Mulberry store. **Can you extend the returns period as I am currently in self-isolation?** Our returns period is 30 days and we are currently offering free returns pick-up direct from your door. If you made a purchase via a store, please get in [touch](https://www.mulberry.com/customer-services/contact-us) so we can advise your options given the current circumstances. **Is your repairs centre still operating?** The Repairs Centre will be closed from the 14th September - 1st October. You can find out more about repairs [here.](https://www.mulberry.com/gb/customer-services/care-and-repairs/how-it-works) **What is Mulberry doing to help?** We are very proud to partner with the National Emergencies Trust to help deliver vital aid to those most affected by the coronavirus outbreak across the UK. We donated 15% of our UK digital sales from March 23rd - April 24th to this important cause, raising a total of £75,000. [Find out more or make your own donation] ([https://www.mulberry.com/information/net](https://www.mulberry.com/information/net))</p>
</div>

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Mulberry Coronavirus FAQ In these difficult times, the health of our staff and customers is our top priority. Mulberry is committed to following the latest guidelines and advice from Public Health England. Please find below our most frequently asked questions at this time, but do not hesitate to get in touch if you have any further queries.

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This link is what helped me conduct my pestle in which it informs me of the impact of Brexit, telling me London gets around 20 million tourists in previous years.

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This link is what helped me conduct my pestle in which it informs me of the impact of Brexit, telling me London gets around 20 million tourists in previous years.

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With travel and tourism accounting for the fourth largest industry in the UK, this report looks at some of the key issues and impacts of Brexit on the tourism industry.

Tourism is the country's fastest growing sector that currently employs in excess of 3 million workers and contributes over £130bn to the UK economy, according to a UK Parliament report. The UK tourism sector is highly developed and is the sixth largest tourism industry in the world based on value. London, which is Europe's most visited city, has a disproportionate share of the number of UK overseas visitors, with almost 20 million visits in 2017, (followed by Edinburgh with 2 million visitors).
*For journalist enquiries, please visit our media page.
General Overview of Current UK-EU Tourism Relationship

The majority of overseas tourists visiting the UK come from the EU. In total, 67% of visitors to the UK in 2017 came from EU countries, with a high proportion coming from France, Germany, Spain and The Netherlands. EU Nations account for 8 out of the top 10 countries whose holidaymakers visit the UK.

The UK tourism and hospitality sectors are reliant on EU migrant workers, who make up an estimated 12%-23% of the industry's workforce. As the tourism sector continues to grow, it is estimated that there will be a need for an additional 62,000 workers per annum in order to meet growing demand.

Brexit and The Tourism Sector

As the United Kingdom and European Union continue negotiations as to the future post-Brexit relationship, there are critical issues on the table that will influence the future of British tourism. Since EU countries are so crucial to the industry, both in terms of labour and overseas visitors, key questions arise as to how the post-Brexit environment will look, namely with relation to freedom of movement, labour, and aviation agreements.

Freedom of Movement

The Freedom of Movement allows any EU resident to live and work in the UK. The UK tourism sector is heavily reliant upon an EU migrant workforce. As Britain and the EU continue with post-Brexit negotiations, specific travel industry concerns relating to the Freedom of Movement include:

Will EU citizens who currently live and work in the UK be allowed to stay post-Brexit?

An estimated 12%-23% of the tourist sector workers are EU nationals. The British Government have indicated that current residents living in the UK would be allowed to remain in the UK.

As the tourism industry continues to grow rapidly it is estimated that an additional 62,000 workers per annum will be required in order to keep pace with current growth rates. Where will these workers come from? Will EU citizens (who do not currently reside in the UK) be able to work in Britain post-Brexit? Culture and language are key components of the tourism sector and the sector needs French, German and Spanish speakers to meet industry demands from hotel receptionists to tour guides.

Will EU nationals continue to enjoy visa-free access to the UK?

Under the Freedom of Movement, citizens of the EU can travel to Britain without the need for a visa. The UK government seeks to keep visa-free travel between the UK and EU.

However, its unclear what would happen should no-deal be reached. The EU has suggested that it would impose a visa fee on Britons visiting the EU.

Rising Costs (Tariffs)

It remains unknown the potential impact of Britain leaving the customs union, a potential adoption of WTO rules and the imposition of tariffs could have on the travel industry.

Value of the Pound

The fall in the value of the British pound is seen as a positive development for the UK tourism market, as it makes the UK a cheaper destination for overseas visitors, with record numbers of tourists visiting since the Brexit referendum. Likewise, since it is becoming more expensive for UK citizens to holiday overseas, more and more Brits are choosing domestic holidays within the British Isles.
Major airlines have raised concerns if the agreement were to be cancelled.

Easyjet has setup an EU-based airline to ensure it can continue to operate unaffected in Europe, regardless of the Brexit outcome.

Ryanair, an Irish company whose largest base is at London Stansted airport, has added a "Brexit Clause" into tickets it sells from the summer of 2019, saying customer tickets will not be valid should the issue of aviation regulation remain unresolved post-Brexit.

British Airways and Virgin Atlantic have taken more in different positions, expressing optimism that agreements would be reached between the EU and US to make sure that travel would be uninterrupted post-Brexit.

Aviation Agreement

The UK has the busiest airport system in the world. One in every two passengers handled by the UK is flying to or from the rest of the EU. The UK has the third largest aviation network in the world and the largest in Europe. The UK is currently part of the single aviation market, an agreement that enables EU based airlines to fly to and from any country with the 28-member bloc. It also includes an open skies agreement with third countries, such as the EU-US Open Skies agreement, which allows airlines on both sides unrestricted access to each other's market.

Aviation rules will have to be agreed upon between the EU and UK, since the agreement is a critical component of the UK and EU's travel and aviation industry. In the event of a "no-deal Brexit", the EU's contingency plans state that flights between E.U and UK could continue for a year (provided that the UK reciprocates, which it says it will.)

Tourism Industry Response to Brexit

There are moves by Visit Britain, the British tourism board, to encourage a diversification of the sector in the wake of Brexit. The UK Government is actively trying to diversify away from the EU, seeking out new partners in countries like China, where the market is relatively underdeveloped but has enormous potential for growth.

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Impact of Brexit on Tourism Industry - Tourist England

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With travel and tourism accounting for the fourth largest industry in the UK, this report looks at some of the key issues and impacts of Brexit on the tourism industry. Tourism is the country's fastest growing sector that currently employs in excess of 3 million workers and contributes over £130bn to the UK economy, according [...]

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When deciding what our consumer would be we also tested our own VALS type I came out as a experiencer and secondary type was striver it means I am outgoing want to try new things and take a dominant approach to life.

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I went onto acorn and inserted my postcode and the out coke was “prosperous suburban families”

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-Refers to dividing up a market into manageable and meaningful chunks, with similar characteristics.

Market segmentation tools:
- the values attitudes and lifestyle (VALS) technology, the type of person and from this we can build a picture of who our consumer is. Are they a innovator, survivor, believer?

I think my consumer is a achiever she is more experienced in life and is attracted to premium products she can be easily influenced by tv and idols.

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Here is a link from drapers describing how mulberry is in danger as it looses money.

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Here is a link from drapers describing how mulberry is in danger as it looses money.

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Here I have the mulberry website where it told me about their CSR from here I was able to see what theirs was and help me write my CSR report.

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Here I have the mulberry website where it told me about their CSR from here I was able to see what theirs was and help me write my CSR report.

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Investor Relations | Corporate Social Responsibility | Mulberry

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Community involvement - Mulberry actively donates money, product and support to charities in our local communities. Each year charities are selected by employees for the Group to support.

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I was able to use this information off of Mulberrys website to go towards my Pestle for the legal section.

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I was able to use this information off of Mulberrys website to go towards my Pestle for the legal section.

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2.5 billion disposable coffee cups are thrown away each year. Our signature Mulberry Green packaging transforms this waste into beautiful paper.

Coffee cups pose a problem for most recycling plants due to an inner layer of plastic that until recently has rendered coffee cups unrecyclable. Our partners at Cropper's paper mill have introduced specialised new CupCycling technology to combat this problem. The innovative zero waste process removes the plastic lining from the paper cup, allowing both to be recycled separately. The paper fibre is then combined with other post-consumer waste and wood from sustainably managed forests to create paper for our Mulberry Green bags.

We developed our signature Mulberry Green shade with G.F Smith, a UK paper specialist with over 100 years' experience, to represent our brand heritage and commitment to a sustainable future.

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Cupcyled Packaging | Mulberry Green | Mulberry | Mulberry

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2.5 billion disposable coffee cups are thrown away each year. Our signature Mulberry Green packaging transforms this waste into beautiful paper. Coffee cups pose a problem for most recycling plants due to an inner layer of plastic that until recently has rendered coffee cups unrecyclable.

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Since 1971, Mulberry has been a leading British lifestyle brand, internationally acclaimed for the design and quality of products that are truly Made to Last. Mulberry's handbags - the Bayswater, the Alexa, the Amberley, the Iris - have become contemporary classics and iconic examples of British design. Roger Saul's successors, Nicholas Knightly, Stuart Vevers, Emma Hill and Johnny Coca, have each placed their own stamp on Mulberry as Design and Creative Directors, reinterpreting the brand to chime with modern lifestyles.

Today we see heritage as the start of our story, not the end. We continue to celebrate the contradictions of a truly British identity, revisiting our roots and looking to our archives to examine them from a fresh perspective.

We are always creating our own legacy, in everything we do.

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Since 1971, Mulberry has been a leading British lifestyle brand, internationally acclaimed for the design and quality of products that are truly Made to Last. Mulberry's handbags - the Bayswater, the Alexa, the Amberley, the Iris - have become contemporary classics and iconic examples of British design.

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These are the mannequins in the Mulberry store they are very clear and aesthetically pleasing this might entice customers to buy.

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These are the mannequins in the Mulberry store they are very clear and aesthetically pleasing this might entice customers to buy.

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This is the Mulberry store on Bond Street and it has a spacious feel you can see everything and it is light and bright.

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This is the Mulberry store on Bond Street and it has a spacious feel you can see everything and it is light and bright.

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This is the VM at John Lewis of Mulberry it doesn't feel as luxurious and doesn't have the designer feel in my opinion.

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This is the VM at John Lewis of Mulberry it doesn't feel as luxurious and doesn't have the designer feel in my opinion.

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What is SEO?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

How does it work?
- create a list of keywords
-analyze googles first  page
-create something different or better
-optimize for on-page SEO
-build links to your page
-improve and update your content

Why is SEO important for any buissness?
SEO can help your website rank higher in search results and consequently drive more traffic to your website, it's just that ranking and traffic are a means to an end.

My brand and what position it has on google?
It actually didn't come up unless I mention the brand I typed in: "luxury leather hand bag" "classic leather handbag" "British luxury hand bag"

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What form of online shopping do you use most?
Answer: Instagram links

If you was to shop with a luxury brand would you buy online?
Answer: No because I would want the luxury experience of shopping in store.

What are currently your most used shopping apps:
Answer: if instagram counts as shopping app then that, I often click the link of influencers posts.

Do you struggle with putting together outfits and find you have a lot of clothes but not outfits?
Answer: Yes! definitely I often look for inspiration via instagram or even street style I see in real life.

Do you find apps easier to use compared to web search?
Answer: I don't really see a difference its all online to me.

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Here I used the chosen bag the green "Alexa" and matched together a outfit to go with it from Mulberry's website I used Power point to do this using the remove background tool.

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What form of online shopping do you use most?
Answer: App

If you was to shop with a luxury brand would you buy online?
Answer: I luxury shop online because I normally find more sales.

What are currently your most used shopping apps:
Answer: Zara or urban outfitters.

Do you struggle with putting together outfits and find you have a lot of clothes but not outfits?
Answer: Yes I often want to wear something but feel I have no accessories to match

Do you find apps easier to use compared to web search?
Answer: Yes its quicker and more efficient.

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What form of online shopping do you use most?
Answer: Normal google

If you was to shop with a luxury brand would you buy online?
Answer: It doesn't bother me wherever I can find the product I want

What are currently your most used shopping apps:
Answer: FarFetch

Do you struggle with putting together outfits and find you have a lot of clothes but not outfits?
Answer: No I enjoy doing this as I have a interest in styling but I often use pintrest for inspiration

Do you find apps easier to use compared to web search?
Answer: Yes I much prefer apps you can find more discount codes in my opinion.

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Here I showed another example of the styling we do and this time was with the oxblood bayswater bag. Again using Photoshop I also included a cover mask from Mulberry's website as this shows we are up to date with modern day and whats going on in the world.

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Stella McCartney one of Mulberry's competitors does not have a app. I was surprised by this. I think they should make a app as this is how they could keep up to date with modern technology.

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Burberry do have a app and the layout is really modern sleek and clean cut I like it a lot and will use their layout to be inspired in my own work.

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I will use minimalistic colours nudes, white and black to ensure the brand is getting across I will also Make use of the logo of the tree.

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This is the tool bar in which you can select what you are looking for this is easy to use and effective

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Here you can see my app and the logo I created using powerpoint and the removing background tool. This took me around 15 mins as I knew what I had in mind for it keeping it simple and adding icons of; bags, heels and clothes hanger. Along with the app and the name I called it. I kept with Mulberry's original black and white as this is what looked best.

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Here you can see the logo/ app icon close up. In terms with the name "more Mulberry" I wanted to keep it simple and branded and it's just something a little extra from the regular app so I decided this name was suitable.

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This is the current Mulberry app it has bold colours and use of pictures as soon as you open it and I like the lay out and look

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I might put in more logos and brand the app better and maybe not use just one image use a few so that when you open it, It's different and more to look at. Using this analysis I will go forward and include what I liked into my app and gain inspiration.

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I found their mission statement on their website and its very clear and they have executed this well they aim to be the global platform for luxury retail, connecting creators, curators and consumers. They believe in expressing individuality.

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After looking on WGSN for inspiration of what my theme could be i saw the concept of colour and playful design. This really appealed to me because i have been in a shop on oxford street called united colours of Benetton and it has always drawn me in even though the clothes they sell are not my style.

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This is when I chose to use 184-188 Oxford St, Fitzrovia,London W1D 1NP. The old Aldo store, i was immediately drawn to this store because of the3 glass windows and the sleek modern look. Also this store is huge which is perfect for my concept as I need a big airy space. The rent is £4,450 a day and has many facilities.

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The link to the report i read which inspired me:
https://www.wgsn.com/fashion/article/72970

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After reading this page on a WGSN report it talks about the theme of “play” specifically which i really liked I want to create a joyful, fun positive space. I also loved the images of the coloured rails that kind of look like cages and part of a playground I will incorporate this into my interior.