# data[].attributes.body
application method: dropper
feel: can be oily but less substantive
floral/ fruity
packaging: multi-colored, reflective
LOI explains functions of ingredients
Different sized bottles of different price points (scam)
Cross selling, gives samples of small sachet.

# data[].attributes.body
1. categorized products (different formulations for different hair needs)
2. make it adhere to Singapore's weather (less oily formulation due to high humidity
3. minimalistic but recognizable design.
4. LOI which explains the function of each ingredient that allows buyers to know what they are buying.
5. Simple yet effective LOI
6. dropper application
7. glass bottle

# data[].attributes.body
1. water-based? idk
2. squirt bottle
3. dropper?
4. pocket shaped pump bottle with cap
5. pod form with the appropriate sized amount

# data[].attributes.body
Make it easier to apply (more slip), less oily
Make it more travel friendly
Larger bottle
Make the material of the bottle less brittle

# data[].attributes.body
1 travel packaging friendly
2 customisable scent
2 make effects last longer
3 less greasy on hands/easier to wash off after use
2 different application method so no grease on hand

# data[].attributes.body
less oily??
voluminizing function
spray application instead of pouring it out
environmentally friendly packaging (e.g. glass or metal or biodegradable plastic)
more natural ingredients (prevent damaging)
make it more accessible and convenient to purchase
more purposes in 1
cheaper
stronger fragrance

# data[].attributes.body
$5
$10
$10-20
$20
$30
$50

# data[].attributes.body
straight and brittle, dyed hair
straight, coarse and virgin hair, frizzy
wavy, damaged, dry ends and oily scalp, bleached and dyed many times
wavy, dry, thick, frizzy
straight

# data[].attributes.body
1. biodegradable plastic packaging
2. pump application
3. less viscous ??
4. include base note fragrance? so it smells nice for longer
5. aesthetic packaging that looks like its fragrance (eg rose/lavender/vanilla/grape)
6. different sizes for different functions (eg travelling, main house, second house)
7. hourglass bottle figure 😎
8. food colouring to temporarily alter a person's hair colour lol jks haha unless?
9. o/w ?? idk if it's possible

# data[].attributes.body
$15-20
$30-45
$20
$15
$10

# data[].attributes.body
2 strengthen and make it healthier
2 to reduce frizz
2 for smoother hair

# data[].attributes.body
$20-$30
2 $20
1 $25
2 $30

# data[].attributes.body
Straight/ Slightly wavy hair
Straight hair
Straight hair
Frizzy/ dry hair, slightly curly
Straight hair

# data[].attributes.body
bond repair
tame frizzy hair
moisturise
heat protection and pre-styler
repairing

# data[].attributes.body
1. categorized products (different formulations for different hair needs)
2. make it adhere to Singapore's weather (less oily formulation due to high humidity
3. minimalistic but recognizable design.
4. LOI which explains the function of each ingredient that allows buyers to know what they are buying.
5. Simple yet effective LOI
6. dropper application
7. glass bottle
8.  water-based? idk
9. squirt bottle
10 dropper?
11. pocket shaped pump bottle with cap
12.  pod form with the appropriate sized amount
13 biodegradable plastic packaging
14. pump application
15 less viscous ??
16. include base note fragrance? so it smells nice for longer
17. aesthetic packaging that looks like its fragrance (eg rose/lavender/vanilla/grape)
18. different sizes for different functions (eg travelling, main house, second house)
19. hourglass bottle figure 😎
20. food colouring to temporarily alter a person's hair colour lol jks haha unless?
21. o/w ?? idk if it's possible

# data[].attributes.body
3 Loreal
keratase
beauty n planet
dove
pantene
garnier
estee lauder
innisfree

# data[].attributes.body
2 18 year old (female)
1 19 year old (female)
1 20 year old (female)
1 22 year old (male)

# data[].attributes.body
Curl enhancer & pre-styler
Heat protection & pre-styler
Hydration and Moisturization
Moisturization
UV protection & moisturization

# data[].attributes.body
1 thick, straight, frizzy, oily fast
1 frizzy, puffy
1 straight, oily
1 oily
1 fine, frizzy, oily hair and scalp
1 straight, dry

# data[].attributes.body
1 Olapex
1 Lauriel
1 Silkpro
1 Dove
1 Blue keratin hair repair
1 Kerastase

# data[].attributes.body
2 17yo
2 18yo
1 19yo
1 23yo
4 female
2 male

# data[].attributes.body
4 18 year old male
1 18 year old female

# data[].attributes.body
Innisfree
Blumaan
Pantene
Loreal
The Ordinary