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- RadX-UP (def.)
- NC CEAL
- Clinical Scholars (def.)
- CCPH (def.)
- UNC Rural

Get various comm teams together: monthly? quarterly? Focus on creating and maintaining good synergy between the groups and the strategies, etc.

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LT thinking - time, scope of work, resources, people involved

cf. the video SOP I did for PDPS

establishing clear expectations and realistic timelines and time on task

This is what's involved in doing ________. (should be a key part of the SOP for whatever)

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Newsletter: there are a lot of newsletters on Wednes.;

Social media:  LT: expanding to public, not just other researchers/organizers
+comm plan: research to find our audience(s)

Twitter: lots of events;

LinkedIn:

Other:

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planning to hire a student worker to assist with social media content + comm plan research

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internal systems analysis/logistics plan for the summer

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a way to pitch comm tasks/principles...helping folks not get bogged down in the weeds

e.g. research figure: text layout (comms) vs. text content (PI/researcher)

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We need to have an idea of where we are now or where we were before comms plan/person

e.g. Twitter impressions and engagement; LinkedIn followers and engagement; newsletter opens + clicks

cf. UComm monthly snapshots

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possible tactics

redesign

refocus

segmentation (multiple or differentiated newsletters)

research + testing to determine best day & time (there are a lot of newsletters and email updates coming in on Wednesday)

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guidance for folx: ST

clear templates

service 'menu': ST

will need to define guidance; also include clear communications processes to streamline and centralize comms requests

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It may be helpful to think of the 'traditional' comm plan as literal messaging (focused around goals/milestones) - what will we say, when will we say it, to whom will we say it.

This would be distinct from how we support work that may be called comms (and is) but isn't the 'what we say' part: what ad-hoc/ongoing services can we offer effectively, given the amount of time required for implementing ongoing messaging (curating/creating newsletter, social media, website) and large projects (annual reports, campaign/event materials, etc.).

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'traditional' comm plan (externally focused)

May be useful: https://asana.com/resources/digital-marketing-strategy

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assigned in Asana and/or complete = highlighted

what do we need to do next?

student worker (social media)

post position (RQ)

hiring (RMH, with CHER context from RQ)

onboarding

website audit

who will do? comm. partner, proj. coord., potential employee/collaborator; perspective/persona-focused - discuss more formally in next strategy meeting, have a clear plan (draw on previous feedback, have RMH do an initial audit, combination...?)

plan/next steps (next strategy mtg. TBD)

baselines - analytics (6-12 mo., up to May 31, 2021) (RMH)

website

Twitter

LinkedIn

Facebook

operations

Hootsuite up and running (Jamie + Rachel)

guidance/SOP for folx: cf. 5.21.2021 email from Ebi + add naming/file convention

comm asks (Question: break out by type, like graphics, newsletter, etc.?) (RMH with feedback from RQ)

SOP for each menu item

Gather all into one doc, so they can skim a TOC for the item they want

also trying to create an internal portal, using Teams or SharePoint

templates, examples out of the document - to go in portal

no intranet because of no bandwidth, thus SharePoint

service 'menu'

research graphics

slide decks

social media graphics

flyers/brochures

website update and/or content creation

social media content review

newsletter content

writing pieces

messaging/editorial consultation

each service would need an SOP? cf. bullet above

finish Annual Report

share with Rachel before 5.28.2021, will the file be useful to share? (Rachel is curious to see my process)

who will do what, etc.?

how do we get folks involved, without spinning wheels?

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graphics - ST (limited)
publication support: mix

potential messaging about community outreach (ex. research study recruitment, dissemination of outcomes to community): LT

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faculty request, staff fulfillment

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What is CHER comms doing to get us closer to meeting our strategic plan goals.

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website improvement (tied to a specific goal/objectives) --> will require/start with an audit (ST) (full review of the site and whats needed: editorial (copy), technical (set up), focus and content plan (this is the 'pure comms' piece)

After discussion with Alicia 6.14.2021: SOM IT is looking to us to confirm asks/needs and priorities
process: Audit (RMH) > RMH & RQ meet to discuss/synthesize previous and new questions/concerns/wants/needs > RMH, RQ & AO meet to plan the work for website update

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what does the process look like? how much time will it take for PIs, etc. to weigh in?

facilitated consensus discussion

RMH: also should work from the CHER strategic plan

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give them excerpts, rather than the entire plan, as it may not get reviewed

want to justify putting this much time into the plan

can we do shorter-term plans?

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Understanding how comm terms can crosswalk to research project terms

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Community Partners

Center faculty/staff and (connected to Center:) research teams

Trainees (student workers for example)

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EFFECTIVE COMM PLAN GOALS ARE: specific  +  time-bound  +  measurable

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EFFECTIVE COMM PLAN GOALS ARE: specific  +  time-bound  +  measurable

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ex. To increase the ability to share information with x group, CHER will add LinkedIn to its social media platforms by June 30, 2020.

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CHER strategic goals -> CHER comm plan goals <- project/grant goals

Goals should always flow up to center strategic goals (and up to SOM and UNC goals)

CHER comm plan will be a fulcrum for balancing goals coming up from projects/grants and strategic focus coming down from center, SOM, UNC

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Toolkits may need to be customized, based on familiarity/longevity
- new hires
- new role
- ensuring that current folx understand core tools

Q: Should we use SOM PPT template or continue developing our own?

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include goal(s) that consider the various ways that analytics may be used by the center and for project/grant teams

For example, some groups may need/want to include social or web metrics in reports to funding agencies