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Scratch is an independent film and which has many benefits like freedom of creativity and it isn't as predictable as other films. Another advantage of independent films/cinema is it gives way to new breed of artistic/creative/fresh filmmakers, whereas with mainstream directors the plot of the films are predictable which therefore leads to a loss of profit.However there is a low budget and no well-known actors starring in the films the ausience has new ideas and different style to looks forward to which will increase the credibility.
Indie films are more niche and have many films in the horror and thriller genres and targeted to those audiences who are mainly teenagers show interest(particularly girls).

A more mainstream audience would benefit from a more public and larger release, however the Screen on the Green is the good premier location for an independent film like 'Scratch'. The Screen on the Green is owned by Everyman Cinema, a company who is spearheading the revival of independent cinema in the UK. The location of Screen on The Green is accessible location which facilitates everyone, however the prices for tickets are at a higher price but it's location is close to the city which is beneficial as it will help entice a secondary and wider audience.

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After the premier at the Screen on the Green, Scratch was also distributed digitally through the social media and Vimeo, we also uploaded rough cuts onto YouTube so anyone is able to access it. Vimeo is an accessible and free service meaning that anyone with internet access can find and watch videos. These platforms are able to reach our target audience as most teenagers would use YouTube or Vimeo to watch videos. Both of these platforms are accessible from your phones or laptops and are free and teenagers may not be able to attend a small premiere or have the money to.
We also created a Twitter and Instagram as those platforms of socials media are most used by teenagers and have more chance of reaching our target audience. Also each platform has a share button which will allow us to reach audiences from all over the world and reach a wider audience too.

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We had to create our own ident for our film opening based on if we wanted and independent or a mainstream company to distribute our film. We created an ident for an individual company as we feel our ideas were unique and it wouldn't be widely distributed widely.
CLOSED DOOR PRODUCTIONS is an independent British distribution company
releases independent films.
'Scratch' is an independent film with a low budget with a small audience and so Closed Door Productions is perfect for the release and marketing of 'Scratch'.
I created the ident for our title sequence, in class, the name and style I decided to go for was Closed Door Productions. The original logo was made in Photoshop and the animation was created in after effects.  for our sequence we decided to make it black and white, using colour grading, which adds suspense and the use of dark, slow and suspenseful mood set by the ident increases tension and anticipation, and the animated introduction of dark storms sets a dark tone, evoking suspense.

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Independent institutions similar to ours

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Independent institutions similar to ours

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Blumhouse Productions are an American distribution company that typically releases independent and low budget films like Closed Door Productions which distribusted films like Oculus and INsidous which are both horror films, which was Scratch's sub genre.
Our ideas and out institution company was inspired by blumhouse Productions

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Mainstream institions which are similar to ours

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Mainstream institions which are similar to ours

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New Line cinema generally has a strong contrast in colours in their ident to represent the protagonist and the antagonist and adds to the sinister element of their films with the dark colours.
From feedback we've heard that the plot to our title sequence is very similar to 'Nightmare on Elm Street' (1984) which was distributed by New Line Cinemas.

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The typical companies which would distribute thriller or horror films would be New Line Cinemas as they have distributed many thriller/ horror films for example Se7en and The Conjuring. Or Blumhouse Productions, they have distributed films like The Purge, Sinister and Oculus etc.

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What kind of media institution might distribute your media product and why?