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- Iran's central bank drastically devalued the nation's currency in 2013, as the Islamic Republic struggled to support it's faltering currency.

- The Rial lost more than two thirds of its value due to sanctions imposed by the US and EU against Iran.

- The central bank was selling one USD for 24,779 Rialls,, which was a 102-percent increase from 12,260 rials for one dollar that had been kept artificially low since January 2012.

http://www.arabnews.com/news/457254

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-People's desire for shopping increased because of fear of shortages of goods
and services in future.

- There is significant relationship between the aggravation of inflation and expectations of people towards
control of prices.

- There is significant relationship between desire to purchase and effect of others' consumption behavior

http://ajbasweb.com/old/ajbas/2011/December-2011/2403-2415.pdf

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A report on devaluation of Iranian currency rial - May 2013

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The terms of trade for Iran are calculated as the value of its exports as percent of the value of its imports. An increase in the terms of trade means that the value of exports is increasing relative to the value of imports. The country can afford to buy more imports with the revenue from its exports. For example, an increase in the price of oil increases (improves) the terms of trade for the oil-exporting countries and lowers it for the other countries.

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For that indicator, The United Nations provides data for Iran from 2000 to 2014. The average value for Iran during that period was 145.07 percent with a minumum of 91.07 percent in 2002 and a maximum of 190.27 percent in 2013.

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http://www.theglobaleconomy.com/Iran/Terms_of_trade/

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Oil and natural gas are Iran's most important exports, accounting for 82 percent of the country's export revenues. Other exports include chemicals, plastics, fruits, ceramic products and metals. Iran's main exports partners are: China (21 percent of total exports), Japan (9.2 percent) and Turkey (9 percent).

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Iran's economic weaknesses includes high unemployment and government mismanagement. Both have been masked in recent years by the high price of oil but its very dependency on oil meaning the embargo has had a significant impact.

http://www.arabnews.com/news/457254

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Iranians have been suffering their worst financial crisis since the Iran-Iraq war in the 1980s, with the national currency hitting an all-time low and the prices of goods are increasing.

https://www.theguardian.com/world/2012/oct/01/iran-currency-rial-all-time-low