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New Digital Media is creating one global culture (within the film and television industry)

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New Digital Media is creating one global culture (within the film and television industry)

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Globalisation

Americanisation
- Industries dominated by large American companies Disney/ Warner bros/ paramount/ 21st C FOX
- adaptions of none American media being transformed into American  Girl on the train/ British book   Ghost in the shell/ Japanese manga & animated film
- TV tends to be more individual to country BBC/ITV  FOX/NBC
- TV remains a more local form of culture  News> local/national/global < majority of reports are about elite nations e.g. America
- 98% of films in Canadian cinemas are from America
- many smaller produced broadcasts are backed by big name American companies
Online streaming - Netflix / Amazon prime
- content varies over countries
- exclusive content - have to pay for that service > producing their own content as well as broadcasting others
-Niche groups - CrunchyRoll > eastern TV only  > small category for foreign broadcasts on     Netflix

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To what extent do you think your chosen area is Americanised through Cultural Imperialism?
The TV and film industry is extremely Americanised. Although individual countries do produce their own content, there is very little compared to what is imported from America. in addition to this, many smaller produced broadcasts are backed by big name American companies.

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1. To what extent is your chosen area dominated by a small number of big institutions?
film - worldwide - Disney/WB/paramount
tv - different for countries - BBC/ ITV - FOX/NBC

2. To what extent do these institutions use new/digital media to communicate with their audience?
streaming over buying hard copies

3. Are there concerns about how these institutions are regulated?
Films of a variety of ratings are available for any user on the account, although there are settings which restrict content for children, such as Netflix's KID mode or the BBC, ITV, CH4 and CH5's tick box to confirm your age. However these barriers can easily be bypassed.

4. Does your area have lots of media products that are similar and mass produced?
sitcoms/reality tv/ soaps

5. Does everyone have access to your chosen area or does it vary from audience to audience?
Netflix contents varies depending on which region of the world you are in, this is due to the broadcasting rights bought from the companies who made the films/shows.

6.  Does your area promote the idea of consumerism or making a profit?
adverts/ merchandise/ product placement

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The global culture approach -
sites like Netflix suggest shows to watch based on what you have watched previously and others who have watched those same broadcasts. consequently Netflix will assume you will like it because others liked it too.
However, the viewing options are different depending on which area of the world you are in, Netflix localizes their product. Asian areas are likely to have a wider variety of Asian made broadcasts.

society / capitalism
Although the vast majority of the products that are available are westernised

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digital technology led to true democratisation of the tv and film industry 

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digital technology led to true democratisation of the tv and film industry 

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what does the example 'top 5' imply about the choices available to contemporary audiences

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what does the example 'top 5' imply about the choices available to contemporary audiences

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how does the tv and film industry generate income

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how does the tv and film industry generate income

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- selling cinema tickets
- broadcasting/streaming rights being sold to broadcasting channels and on demand streaming services to be shown (+ adverts throughout the broadcast)
- product placement
- dvd sales
- other merchandise sales

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are niche audiences marginalised and mainstream prioritised 

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are niche audiences marginalised and mainstream prioritised 

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producers use tried and tested method in creating their shows, that way they know they'll have a show that will generate an audience: for example the - x factor, BGT, the voice
-EastEnders, coronation st, Emmerdale
- QI, mock the week, Have I got news for you

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examples of how networking is used as a marketing tool by tv and film companies

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examples of how networking is used as a marketing tool by tv and film companies

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http://ew.com/movies/2017/01/23/the-ring-samara-prank/
- the production company also produced a facebook video advertisement to look as if samara way climbing out of the video clip

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how ndm reduced the tv industry's power to act as a gatekeeper

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how ndm reduced the tv industry's power to act as a gatekeeper

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how ndm reduced the TV industry's hold over the access to the means of production

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how ndm reduced the TV industry's hold over the access to the means of production

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BBC3 viewing figures broadcast vs online 

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BBC3 viewing figures broadcast vs online 

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http://www.radiotimes.com/news/2016-08-16/how-well-is-bbc3-doing-six-months-after-it-moved-online

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Is the chosen area becoming more democratic?

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Is the chosen area becoming more democratic?

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although consumers are still limited by what streaming sites have the permission to show, being unable to show newly released shows and films , and consumers often have to subscribe to a series of sources to watch all of their desired content, it is completely up to the user to determine what they watch and when they do so. in comparison to traditional tv viewing this is a much more democratic service, removing the ability for the institutions to dictate what can be watched and when.

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The institutions behind the sites are doing all the work to provide the consumers with a successful and functional service. The sites show a mix of original content along with content from other producers with their permission.

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The streaming services are making the money as they charge consumers for the use of their site. This money is needed for the licensing agreements to allow them to show certain titles. Alternatively, on demand catchup services such as MY5, ITVPlayer, and 4OD often show their content for free, showing adverts throughout the viewing experience.  streaming sites such as Netflix and Amazon Prime are ad free but for a monthly fee.

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Customer data is being used to personalise the experience, create bespoke choices and streaming ‘content’ seamlessly across devices and channels.
https://econsultancy.com/blog/64623-what-netflix-has-taught-us-about-personalisation

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Catch up services compete with on demand

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Catch up services compete with on demand

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http://www.dailymail.co.uk/news/article-3102787/Has-Netflix-burst-iPlayer-s-bubble-Viewing-figures-fall-month-row-subscription-streaming-service-booms.html

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Netflix subscriber count continues to grow

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Netflix subscriber count continues to grow

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https://www.statista.com/statistics/250934/quarterly-number-of-netflix-streaming-subscribers-worldwide/

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http://www.barb.co.uk/viewing-data/catch-up-and-live-tv-compared/
15% of views come from catch up services, a 14% increase over 10 years from 2006 to 2016.

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How do you think audiences/consumers are interacting with your chosen area and chosen technology at the moment?

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How do you think audiences/consumers are interacting with your chosen area and chosen technology at the moment?

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Viewing at the time of broadcast is dying out. On demand services are an interactive service that allows audiences to choose what they want to watch when they want to watch it. the service allows them to rate titles, specifically on sites such as Netflix, helping them to create a more personalised selection of suggestions based off of their viewing history and ratings.

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24-hour TV news broke the audience away from the daily news cycle, focused on a flagship primetime newscast. But should linear satellite channels still be the focus of so much attention in the interactive internet age? They don't quite give us news when we want it – we often have to wait 15 or 30 minutes for the story to come around – so it's news-not-quite-on-demand. If we want it now, we will go online and get it instantly.

Twitter – and increasingly live blogs of breaking news events - consistently beat 24-hour TV channels. And on those defining moments that bring the nation together the multichannel broadcasters will, and regularly do, clear their main mass-audience channels.

So that makes a news channel perfect for those quite big, but not really big, stories for people who want information quite fast – but not immediately. By anyone's judgment, that's a small (and slightly weird) segment. Beyond that, it's great for people stranded in hotel rooms, office foyers or trading floors. But even that doesn't provide a huge audience – and probably not one in need of an entire network.

"Did we beat CNN?" is a phrase often heard in a newsroom. But in the digital age social media will always win the race to be first (if not always the race to be right). And who, other than the inhabitants of newsrooms, is watching enough news channels simultaneously to know who was first anyway? Those 30 seconds might be important for commodity traders – but for news audiences?

Global news channels are the old 'new imperialism'

Most of the rash of global news channels that have been launched in the past 10 years are in some way state-backed and – although this is frequently denied – are there to reflect a particular set of values to the world.

These channels seldom if ever make money – they are not commercial propositions. It's about "soft power" – which at least is a purpose. China has invested more than $7bn in international broadcasting and talks of laying "cornerstones to underpin a de-Americanised world"

Exposing the world to our political and social values may be the strongest justification for global news channels. But in the meantime much of the audience, including in developing countries, are looking at their mobile phones and posting to Facebook. Those are the new arenas for global influence.

Elsewhere there are fewer signs of experimenting with continuous TV news. ITV, unhindered by a news channel, reconfigured their website into a live stream that is both innovative and regularly beats the competition. The BBC's director of news, James Harding, has acknowledged the need for more R&D by creating a "Newslabs" team looking at data and visual journalism.

Satellite news channels have played a hugely important role in the development of 24-hour news and information over the last 30 years. But technology, and consumers, have moved on.

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1920’s invention of the television

1936 the first television broadcast

1950’s colour tv

1955 wireless remote

1957 tv advertising

1958 videotapes and cable

1970’s vhs invented

1972 HBO Became the first pay-tv network in the us

1990’s dvd invented

1991 CNN first 24hr news channel

Netflix starts with dvd rental

1993 98% of US households own a tv

1996 digital satellite dishes

1999 TiVo, PVR, DVR

2000’s digital tv introduced to replace all analogue by 2010

2002 Love Film – DVD-by-mail

2005 YouTube

2006 All 4 launched & independent web series gained popularity

2007 Netflix started streaming

2008 BBC IPlayer introduced

2011 Amazon Prime

2012 3D TV

2015 Smart tv’s – streaming services on TV’s (Netflix, IPlayer and YouTube built in)

2016 BBC stopped broadcasting BBC3 > switched to online only

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Choose a New Digital Media area + technology & find articles about them

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Choose a New Digital Media area + technology & find articles about them

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Television Industry + Internet TV/TV on demand e.g. Netflix/amazon prime/BBC iPlayer/ITV Hub/ 4OD/My5

BBC’s choice to move BBC3 to solely online viewing http://www.bbc.co.uk/news/entertainment-arts-35578867

What is required to stream amazon prime https://www.thesun.co.uk/tvandshowbiz/1945152/how-can-i-watch-the-grand-tour-amazon-prime/

How streaming has affected how we view TV http://www.telegraph.co.uk/culture/tvandradio/11361212/How-binge-watching-has-changed-TV-forever.html

Decline in viewership                                                                                          http://time.com/3615387/tv-viewership-declining-nielsen/

DVD’s are dying out like VHS                                                            http://time.com/3921019/streaming-dvds/

Stats and figures show the decreased TV views and increased streaming http://nypost.com/2015/02/16/millenials-ditching-their-tv-sets-at-a-record-rate/

Battles between streaming sites and production companies http://www.huffingtonpost.com/2012/07/12/daily-show-colbert-report-cease-online-streaming-viacom-directv_n_1668989.html

Licencing troubles                                   http://www.forbes.com/sites/matthickey/2013/12/31/netflix-to-lose-over-90-key-titles-to-licensing-issues-january-first/#6862cca95423

Analogues (TV) competition over digital services (smart phones & tablets) http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/11146439/How-young-viewers-are-abandoning-television.html

Age groups and viewing patterns                               http://www.marketingcharts.com/television/are-young-people-watching-less-tv-24817/