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Kyary Pamyu Pamyu - Ninja Re Bang Bang
Chroma Key is used ridiculously in this J-Pop video. The bright colours simply aren't enough, so patterns and flashes are added behind Kyary to make the audience member feel the sense of fun that the song is trying to put out. It's not meant to be taken all that seriously, but it's not a big joke, it's just shameless fun, and the director uses Chroma Key backgrounds to provoke that fun.

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きゃりーぱみゅぱみゅ - にんじゃりばんばん,Kyary Pamyu Pamyu - Ninja Re Bang Bang

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Solange - Cranes In The Sky
The interesting thing about the use of this technique in Solange's video is that it's not a constant presence, but it occurs at the very beginning, making it the first thing you see and therefore visually striking in contrast to the slow panning that follows the harsh cuts. It briefs over a majority of the scenes explored in the video before Solange's vocals come in, meaning that when you get to those briefly seen shots, they're familiar and fascinating. The cutting to the beat here is purely used for impact, visually and emotionally, and even though there is a lack of narrative, the way that the shots are cut and placed leaves you gripped.

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PWR BTTM - I Wanna Boi
PWR BTTM's Liv Bruce is the focal point of this video, and for the majority of it, you witness them lip syncing every word, keeping eye contact with the camera. This is a good example of this technique because their engagement with the camera keeps your attention locked, and the effect this has on the audience is severe lasting impact. It's a video you'll remember, even without being flashy and loud.

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LCD Soundsystem - Daft Punk Is Playing At My House
Either the video is paying homage to the titular Daft Punk with the flashing colours and bodysuits, or it's an unclear direction, but Daft Punk Is Playing At My House uses stop motion animation to really reflect the tonal qualities of the music, loud and messy and consistently surprising. The repetitive nature of the movement reflects LCD Soundsystem's tendency to use loops, therefore creating a connection in the audience member's head and almost syncing the video together with the audio.

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LCD Soundsystem - Daft Punk Is Playing At My House

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LCD Soundsystem - Daft Punk Is Playing At My House from 2005's 'LCD Soundsystem' Subscribe to Parlophone on YouTube: http://smarturl.it/ParlophoneSubscribe Follow Parlophone online to never miss a release: Official Site: http://www.parlophone.co.uk/ Facebook: https://www.facebook.com/parlophone/ Twitter: https://twitter.com/parlophone Instagram: https://www.instagram.com/parlophone/ Spotify: https://open.spotify.com/user/parloph...

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Laura Marling - Soothing
This is a video which promotes an image that is as dark as it is careful, so the use of overhead camera angles and close up shots makes you feel intimate to the scene, almost as if you're witnessing something very private. By evoking this sense of intrusion, the audience member can either feel fascination or discomfort, but it's an shameless celebration of female beauty and intimacy.

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alt-J - Tessellate
Tessellate uses panning shots and zooms, usually spliced in at a rapid pace. This can evoke a frantic mood, or panic, but the imagery allows it to be calm and striking. As Alt-J's video is based off of a painting, the movements may also be reflecting the way eyes move as they look at a tapestry, allowing you to take in every scene and analyse it. To the audience member, this tells the story, and the camera movements play in a key role in that.

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Bjork - Stonemilker
Bjork is known for her implementation of new technology, especially in her videos, and this use of 360 scoping cameras updates the technique of multi image by doing it in a way that is brand new and not as predominantly a typical method. The director has chosen to do this to almost overwhelm the viewer with the imagery and create silent chaos, a harmonious triplet of one, echoing the musical qualities.

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björk: stonemilker (360 degree virtual reality)

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björk's stonemilker as a 360 degree virtual reality experience, taken from the album vulnicura. shot on location in iceland by award-winning director andrew huang for vrse works, "stonemilker" presents björk in a 360 degree film performing the haunting first track from her global hit record vulnicura.

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Jeff Buckley - Grace

This is a simple video, which makes it all the more effective. The filter gives it a dreamy, vintage feel, working in harmony with the song to bring a powerful quality that Buckley's voice often entails. The live footage is spliced together with a variety of filler shops that stop the video from being dull or uninteresting, and watching this in reflection of Buckley's death, it seems like a mournful documentary of sorts. The video is gentle and thoughtfully put together, and hopefully this is the elements that create emotion.

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David Bowie - Lazarus

David Bowie died shortly after the release of this video, and the lyrical content and imagery seemed to marry together to cause massive assumption from person to person. Many people assumed that this art piece was his swan song, that he knew exactly what he was doing, but it was revealed that he hadn't found out he was terminal until shortly after the release of Lazarus. This is the perfect and ultimate example of a false assumption, and it's still a valid interpretation of the video, even if it wasn't the actual intention.

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Something About Us - Daft Punk

The album Discovery was also the soundtrack to the animated movie 'Interstellar 555' and this is part of the movie's middle, where one of the protagonists is wounded and in crisis. The emotion is palpable throughout, as the animation moves slick but not slow, meaning you can enjoy it and understand why it may be upsetting. As well as that, the story is communicated in simple shots and impacts you even without the backing of music.

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Daft Punk - Something About Us (Official Video)

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Breathing - Kate Bush

Kate Bush establishes a simple but surreal concept, in which she acts in the role of a foetus, struggling for air. Her videos could often be called surrealist, but this was a video with a message, rallying against pregnant women who smoked. This video is directed to be striking and memorable, even if the image is essentially the same throughout, and maybe that's what makes it such a thoughtful video. You're meant to walk away from this with some extra consideration for the topic.

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Kate Bush - Breathing - Official Music Video

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Fiona Apple - Every Single Night

The video to Every Single Night owes it's eeriness to the surrealist imagery spliced throughout it, from Fiona's octopus headdress, to her affair with a multitude of snails, the director's vision was probably to display the disarray of the music in a visual context, in order to give the audience member a heavy sense of discomfort upon first watching. After a couple of viewings, the visuals start to meld with the lyrical content, but I think the main purpose of the video is to represent how jumbled the brain can be thanks to an anxiety disorder or any kind of mental illness, mirroring the lyrical themes. It allows the viewer to feel, to relate even if it's a struggle.

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Fiona Apple - Every Single Night (Official Video)

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Bowie - Flight of the Concords

This video is an amalgamation of 1970's David Bowie references, from the Halloween Jack costume, to the mimic riff that FOTC pulled from Space Oddity, it's an affectionate parody of David Bowie and glam rock, meant to evoke humour and familiarity from his imagery. Something to note is that this video was a lot of people's go to on the day of Bowie's passing, so it says a lot about people's reaction to kind humour and relevant parody.

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Bowie Bowie Bowie Bowie Bowie Bowie Bowie

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Flight of the Conchords Ep 6 Bowie's In Space

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Bowie's in space Bowie's in space What you doing out there, man? That's pretty freaky, Bowie Isn't it cold out in space, Bowie? Do you want to borrow my jumper, Bowie? Does the space cold make your nipples go pointy, Bowie? Do you use your pointy nipples as telescopic antennae to transmit data back to Earth?

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While My Guitar Gently Weeps - Regina Spektor

This is a simple video which features a live performance and footage of the film, and it's sole purpose is to get you interested in the film, it's not a very deep concept, it's not flashy and bombastic, just a simple performance video. By doing this, you don't get distracted from the purpose, which is advertisement, and therefore you finish watching the video and consider purchasing the soundtrack or watching the film overall. It's basic but very effective.

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Regina Spektor - “While My Guitar Gently Weeps” - Official Video (From Kubo And The Two Strings)