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Today has been really stressful. We ahem been working very hard on our toy. Our biggest problem is the weight. At the back of the peacock

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This is our box, the tubes are to hold the extra feathers

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Objective - the objective of this advertising campaign is to get our product out there and get it noticed by parents and children of 3-8 years of age.
2- Target Market
Who are your customers?
Children of 3-8 years old and their parents.
What are characteristics?
What are their decision making/buying triggers?
their buying triggers are the fact that their children will be educated by this toy and it is safe.
3. Unique Selling point
What is the real value to customers?

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This look is what we are aiming for in our toy

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this is our idea for a carriage.

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When we were in the FabLab waiting for our design to be printed , we looked at the cut outs of the previous groups. We saw that some had forgot to cut but they engraved it, so we went back, checked and changed the 'stroke'.

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For the Piktochart we are thinking of a simple design that uses many icons and minimal writing to communicate our ideas with the people we are pitching to. it will feature three columns of text with a icon about each about three of the benefits of the toy and a main body of writing that talks about the overall product under a picture of the product.

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What has been your greatest challenge during this project?     What did you do to overcome it

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What has been your greatest challenge during this project?     What did you do to overcome it

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Our greatest challenge was making the feather template on adobe illustrator. All the feathers we found on the internet that we thought were simple and nice looking turned out to be really fiddly and too thin to cut. But in the end we chose a simple design that worked.

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My lightbulb moment was when i was using adobe illustrator and whenever i tried to move one of the

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My lightbulb moment was when we couldn't find a good and simple design of a feather but in the end, with the help of the IT, we found how we could use the feathers.

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My lightbulb moment was when we thought of the initial idea of a peacock.

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This Product is... (listing)

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Our understanding on what we are doing so far is, Having the peacock feathers loose so that the child who plays with it can change the feathers. The feathers will be painted a variety of greens, blues and yellows. This will be the main feature of the toy.

For the body we are using stubby feathers and paint. To make ours different from the examples from the year before us is we want to give the body of the peacock some hight instead of having the fabric/feathers stuck to the wood.

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This template, we found really hard to do. This was the first time I (Bella) had used adobe illustrator and it really challenges. Ofter finishing it I felt really relived and satisfied with what i had learned and the progress we had completed as a team.

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Choosing and designing our toy on on Adobe Illustrator to be laser cut was a challenging task because none of us have used this app before. We had trouble finding the perfect feather to be cut, not to complicated. Finding a peacock head was easy to find. It was fun learning about all the different features on Adobe Illustrator.

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Not a 5 minute toy like other toys that are only for one purpose toys (cars etc.)
It can help them with their colours
Can slot in and out different feathers, will keep them entertained for longer than other toys
Small therefore travel friendly
Sturdy, not fragile
Easy to use and very entertaining

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We watched dragons den which is just like a

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Start with something engaging
The start to explain in a sophisticated way (talk about box and money)
Sort punchy sentences
Confidence in your sentences.
Move swiftly to each aspect of the toy.
How will our toy solve problems?
Confidence
Confident body language .
STRONG FINISH!!! (something to take there breath away.)

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The layout of our peacock features a head and neck design made out of wood topped with stumpy feathers. The body of the peacock is the template covered in long feathers. The legs will consist of 2 thicker legs towards the back of the design with a bigger wheel at the base and two thinner legs with a smaller wheel at the front. The thicker legs will be hidden by feathers.

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this is the design for our peacock head and feathers

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Australian Made
No Children 2 and under
Part of proceeds go to Make A Wish/Sids & Kids
Recyclable
aqua
triangles
a clear window to view the toy

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our mind map of ideas. After making this we narrowed down our options to pumpkin carriage or peacock

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The design we are thinking of for the feathers at the back of the peacock.

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x5 stumpy feathers - $1
x1 blob white paint - $0.50
x1 blob green paint - $0.50
x1 blob blue paint - $0.50
x1 blob yellow paint - $.50
4 paint brushes - FREE
x10 sequins - $1

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Today was our first lesson on designing our toy. We first got a talk from three women from ThoughtWorks. They taught us about their day in a life of a person who works in IT, what jobs they do and who they work with. Today was very interesting and I think we have a vague idea on what we are going to design and how we are going to make it. Today was a very productive day as we also figured out what we are going to get from the shop and the template we are going to use. Right now, we are deciding between the pumpkin carriage from Cinderella or a peacock with a 'choose your own' feathers. We are excited to see what we will do next.