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I chose this video because it gives a comedic example of position which I think will spark the interest of the students and make the video more interesting.

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Positioning a Brand: Best Practices for Marketing Product Features With Humor

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I chose this video because it explains HOW to position with just three basic steps. This video is beneficial because it explains how to position in simple terms and provides students with useful information.

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How To Position Your Brand In Just 3 Easy Steps

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I chose this video because it gives an overall description of what positioning is in marketing. This is beneficial for students wanting to learn about positioning and other examples.

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What is Positioning? Market Positioning Explained | Points of Parity and Points of Differences (26)

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I chose this video because it provides three different strategies to positioning and is beneficial for students who want to learn more about the different strategies.

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This video perfectly describes positioning and gives a brief explanation. Students wanting a quick and basic definition of marketing can benefit from this video.

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What Is Brand Positioning? [With Examples]

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I chose this video because the creator accurately describes what a target market is and provides examples. I think examples are very beneficial to students, and this video engages students.

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How To Create a Target Marketing Strategy with Examples (Attract your Target Audience in 2019)

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I chose this video because this creator helps the viewers to identify their own target market and provides examples as well. Students trying to complete an assignment that requires them to find their own target market can benefit greatly from this video.

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How To Identify Target Market | Target Market Examples

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I chose this video because it identifies and explains what exactly is a target market and gives the basic definition. Students beginning to learn about target markets can benefit greatly from this video.

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I chose this video because it really engages with the viewers and make the viewers ask themselves these questions to find their target audience. Instead of simply explaining what a target market is, the creator of this video does it through questioning the viewers. This formatting can greatly benefit students and help them think for themselves.

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6 Questions To Ask To Find Your Target Audience

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I chose this video because it simply describes what target marketing is and does so in a brief manner. Students who want to quickly learn the basics of target marketing can benefit from this video.

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Even though this video is quite extensive, I chose it because it could be used as a video lecture for an online class in Marketing. This video goes into an immense amount of detail about segmentation; which is beneficial for students who want to learn more about segmentation.

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market segmentation definition, basics and and best practices

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I choose this brief video because it quickly explains the basics of segmentation, which is beneficial for students who are just beginning to learn about this concept.

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I chose this video because it gives an in depth explanation of how McDonalds uses segmentation in their business strategy. McDonalds is a widely successful and known brand, so seeing how McDonalds segments could be useful and interesting to the students.

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I chose this video because it accurately explains four of the main types of segmentation in a simple way. This video will benefit students who are just beginning to learn about marketing.

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4 Main Types of Market Segmentation & Their Benefits

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I chose this video because it discusses different examples of segmentation. I think examples are very beneficial for marketing students so they learn the material in a variety of ways.

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How To Use Market Segmentation | Explained & Examples  👩🏼🧓🏼🧔🏽🧒🏿