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Jet2 are vertically inter grated throughout the chain of distribution by having their own airline and being the second largest tour operator in the UK. They have their own online travel agent services with the option of selling direct to the customer (being a tour operator).

They have two different types of online (travel agent) services, one being flight only (jet2.com) and the other being for the package holiday deals (jet2holidays.com).

Being part of the principle section in the chain of distribution by not only owning their own airline services but recently expanding into the accommodation sector by offering Jet2villas as well as buying hotel rooms from other companies.

They now offer a range of their own brand ancillary services such as Jet2CarHire and Jet2Insurance, which are offered on both of their online travel agents.

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M&S bank has become the official naming partner taking over from the Liverpool Echo. I’d part of the ACC Liverpool complex. The principal is that it’s an attraction it then sells it’s products on the M&S Bank website or on a ticket hotline. It then proceeds to give all of these products straight to the customer. They are in partner ship together. They have coach drop off areas and also have a hotel called Accor hotels that you can access through the website

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The north of England zoological society runs Chester zoo. Also work with virgin trains. You can buy a mersyrail  ticket and a Chester zoo ticket for abit cheaper then it would normally be. Chester zoo don’t work with anyone else they only work within themselves. They go to countries all over the world but only use there staff to do that so they no they are fully trained about the animals.

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Last minute.com

Last minute.com is a tour operators and is horizontally integrated with other tour operators such as rumbo, hotelscan, we.de, bravofly, and volagratis
They also have different airlines they work with and 10,000 direct hotel relationships.

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Virgin is vertically integrated because they have suppliers (trains and airlines) they also have tour operators and they have a small travel agents inside of shops e.g. tesco.
Virgin is also horizontally integrated becuse the other organisations sells their packages.

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Whitbread is the formal owner of premier inn
( the UKs favourite hotel chain ) creating an interrelationship between the two. White bread is a brutish multinational hotel and restaurant company headquartered in Bedfordshire. White bread offers Premier Inn financial support and a platform to stand on. Premier Inn owns multiple restaurants and bars including Beefeater, Brewers Fayre and Table Table. Premier Inn also owns the Hub which is a modern outlook on hotel rooms. Alongside of the hospitality sector Premier Inn has an interrelationship with a company named Hypnos, which is an online shop which sells designed beds and pillows. Hypnos also have a interrelationship with other companies such as John Lewis and Stokers. Premier Inn on the chain of distribution only integrates horizontally as they only focus on hotels/restaurants and they have not ( as of late) tried to grow into new markets.

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TUI is a company of opportunities for everyone who include customers, shareholders and employees. They have hotel portfolio, cruise lines, six European airlines, the distribution Strength of there tour operators, both online and through there travel agencies all over Europe.

It’s both horizontally/ vertically integrated

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Hilton hotel is horizontally integrated as they have own different hotels such as Canopy Hotel, Doubletree, Hilton Garden Inn. They are also interrelated as they work with different airlines such as Delta, they also work with travel agents and comparison sites such as Expedia so they can help sell their hotel rooms and services.

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alton Towers are horizontally integrated through its sell out to merlin productions who have previously bought other companies such as Lego land who are on the same level at the chain of distribution.
Their idea was to buy Alton towers and make them into a note well known and prestigious company that are more popular than other theme parks as well as looking at other target markets (hotels, spa)