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Updated progress

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Updated progress

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Energetic

Comfort

Vibrant

Playful

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Using exaggeration, this narration of a person's lifestyle shows the spaciousness and convenience of the car boot that one can do anything in it, such as reading a book to sleeping etc.

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This mini game ad inspired by Mario Kart arcade games aims to portray Tivoli's infinity storage space by injecting humor and engaging audience interaction through playing it.

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This usage of a driver's perspective shows the advantages of the car's control to ensure that the driver can relax and chill.

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This idea of comparison with the fastest animal in the world shows the great speed of the car.

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Based on 8 bit games that we want.

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Gamification

This is a series of three games young adults should know quite well, and nostalgic games (such as 8-bit games) often will perk their attention.
It is a series of 10 seconds short gameplay to show how TIVOLI has a very impressive capacity despite being a compact SUV.

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Clear call-to-action

Grabbing attention with video

Giving users a reason to click

Using attention grabbing images

Include proof points - customer testimonials, impressive figures that reflect performance

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Since they already have Facebook, it will be easier for them to accept ads that are made for Facebook.

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Young Adults at the age of 25-40

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This are the statistics for people in Singapore who uses Instagram. About 35% of Instagram users are at our targeted age so it is one of the ideal platform.

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Research statistics for the different platforms

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Research statistics for the different platforms

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Instagram
Facebook(SsangYong has it)
Youtube ad
Carousell
Augmented Reality

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This storyboard sketch is to show that tivoli have different colours to suit different kind of person.

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Trunk Capacity

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Safety

Style

Performance

Comfort & Convenience