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Comprehension

Activate or supply background knowledge

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United Breaks Guitars

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Language and Symbols

Illustrate through multiple media

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#Unitedbreaksguitars

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#Poorfido

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Apology from United Airlines today the airline is saying sorry after passengers dog died after it was stowed in an overhead bin for a flight they say. When they boarded the flight in Houston B flight attendant insisted. For the Donna you placed in the overhead bin free three hour flight be on our reluctantly agreed. When the flight landed the dog was on response at united says it takes full responsibility for the dog's death saying pets should never. Be placed in the upper had been company is investigating the incident but has not said whether anyone has been disciplined.

This transcript has been automatically generated and may not be 100% accurate.

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Video: Dog dies on United flight after being placed in overhead bin, airline confirms

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Apology from United Airlines today the airline is saying sorry after passengers dog died after it was stowed in an overhead bin for a flight they say. When they boarded the flight in Houston B flight attendant insisted. For the Donna you placed in the overhead bin free three hour flight be on our reluctantly agreed.

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#ourbad

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It all started with an overbooked passenger jet preparing to leave Chicago for Louisville, Ky.

It ended with a passenger, who said he was a doctor who needed to get home, being dragged off the plane and left bloodied and muttering repeatedly, "Just kill me."

The incident, captured on video by several passengers, created a giant public relations headache Monday for United Airlines, touching a nerve with a flying public frustrated with an industry that is reaping record earnings while squeezing more fliers into smaller seats.

The Chicago-based carrier said it was following procedure Sunday night when employees realized that the airline had overbooked the 80-seat jet and could not get enough passengers to voluntarily give up their seats.

The airline randomly selected the unidentified man to boot from the flight. Videos show him with blood on his lip, screaming as airport police yank him out of his seat, then pull him down the aisle on his back while some other fliers call out in protest. Later, he returns briefly to the plane and appears disoriented, with blood smeared extensively over his chin.

The overbooking incident comes in an era of record airline profits following a series of combinations that have put four carriers - United, American, Delta and Southwest - in control of about 80% of all domestic flights.

Airlines have collected billions of dollars charging for things passengers were accustomed to getting free, including checked luggage, entertainment and food.

At the same time, airlines have been reducing legroom and seat width for coach travelers and are flying each plane closer to full capacity than ever before.

Federal law allows airlines to overbook flights. But carriers try to avoid removing passengers against their will because it tends to spur sore feelings and, with viral video capability just a cellphone away, public backlash.

Airline and law enforcement representatives have refused to discuss details of the latest incident. But passengers who posted video of the tussle on social media said the man announced that he was a doctor who needed to return to work to see his patients. He also was heard saying he was being singled out because he was Chinese.

Passengers on the plane told various media outlets that the airline made an offer at the gate of $400 and a hotel stay to each person who would be willing to give up a seat voluntarily to take a flight the next day. The seats reportedly were needed for United employees to staff a flight from Louisville the next day.

Unable to get enough volunteers, airline employees boarded the plane, announcing that the offer had been increased to $800. Still, no one volunteered, and airport security officers removed the passenger.

A Chicago airport police officer who helped drag the man from the seat has been put on leave pending an investigation, the city's aviation department said.

"The incident on United flight 3411 was not in accordance with our standard operating procedure and the actions of the aviation security officer are obviously not condoned by the department," the agency said in a statement.

A United Airlines spokesman said the man was delaying the flight by refusing to give up his seat. The flight was delayed by about two hours, according to online records.

"We are focused on our customers, on getting them to their destination on time," United spokesman Charles Hobart said.

United Chief Executive Oscar Munoz said the airline is reviewing the conduct of his employees.

"This is an upsetting event to all of us here at United," he said in a statement. "I apologize for having to re-accommodate these customers."

But public relations experts say United could have handled the incident more tactfully, perhaps by choosing another passenger to remove or by offering greater compensation to free up a seat. United Airlines declined to disclose how much money it offered to passengers to voluntarily give up their seats.

"This is what we call in crisis management 'creating your own crisis,'" said Eric Rose, a crisis management expert with Los Angeles-based Englander, Knabe & Allen. "They created their own crisis and handled it miserably."

Although the incident may damage the airline's image, it probably won't do much harm to its bottom line. Investors appeared unshaken; shares of the airline's parent company, United Continental Holdings, closed Monday at $71.52, up 0.9%.

He noted that most travelers choose airlines based on price, convenient schedules, the carriers' loyalty reward programs and whether their employers require them to fly on particular airlines.

This incident comes a few weeks after United Airlines refused to allow two teenage girls onto a flight for wearing stretchy, form-fitting pants because they violated the airline's dress code for employees and their family and friends.

That decision sparked swift outrage on social media, with critics calling the airline sexist and vowing to stop flying the carrier. It drew in celebrities, including comedian Sarah Silverman and actors Patricia Arquette and William Shatner, who chastised the airline's handling of the "leggings incident."

Even so, a trade publication for the public relations industry, PRWeek, last month awarded Munoz its coveted Communicator of the Year award for his "ability to connect and share with employees his vision for the airline, and get them to rally behind it."

The U.S. Department of Transportation allows airlines to overbook flights because a percentage of passengers routinely cancel at the last minute and airlines want to fill every available seat to squeeze as much revenue from each flight as possible.

In 2016, the nation's 12 largest airlines removed 40,629 passengers involuntarily from flights, a rate of 0.62 passengers for every 10,000 fliers transported, according to the Department of Transportation. That rate is lower than the 0.73 passengers per 10,000 fliers in 2015.

United had a rate of 0.43 in 2016, according to the agency.

If an airline can't get enough passengers to volunteer, the airlines can remove passengers involuntarily. Under United's "contract of carriage" rules, the carrier may select passengers to remove from an overbooked flight "based on a passenger's fare class, itinerary, status of frequent flyer program membership, and the time in which the passenger presented him/herself for check-in with advanced seat assignment."

Federal rules say that airlines must also compensate the booted passengers for the disruption, based on how much later they arrive at their final destination than the scheduled arrival time of the overbooked flight. On domestic flights, the compensation ranges from 200% of the original fare to 400%, with a maximum of $1,350 per ticket.

To read more about the travel and tourism industries, follow @hugomartin on Twitter.

This article originally posted at 10:25 a.m.

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United Airlines suffers more bad publicity after a passenger is dragged from an overbooked plane

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It all started with an overbooked passenger jet preparing to leave Chicago for Louisville, Ky. It ended with a passenger, who said he was a doctor who needed to get home, being dragged off the plane and left bloodied and muttering repeatedly, "Just kill me."

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Quest to be less awful

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Expression/Communication

Use multiple media for communication

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Perception

Offer alternatives to auditory information

Offer alternatives to visual information

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Recruiting Interest

Optimize relevance, value, and authenticity

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Comprehension

Activate or supply background knowledge

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Comprehension

Maximize transfer and generalization

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Recruiting Interest

Optimize relevance, value, and authenticity

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Recruiting Interest

Choice and autonomy

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Open the first issue and compare to later issues to see how we have built our identity. Look for specific examples of EMPOWERMENT!

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Perception

Offer alternatives to auditory information

Offer alternatives to visual information

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Go to the LUCIDPRESS tutorial and follow the picture cues or the written instructions.

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Expression & Communication

Build fluencies with graduated levels of support for practice

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In this inaugural edition, we report on what we did last summer, including professional development, curriculum, civic engagement, reading, and more.

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A magazine all about the Andover Public Schools' student services department, our work, our successes, and our challenges.

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In this issue of ACCESS-ABILITY, we explore the topic of innovation. How can we bring an entrepreneurial spirit to our work? What are we doing to generate creative partnerships? How is it possible to balance research and cutting edge ideas? What are the ways in which asking beautiful questions generates creativity?

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In this issue of ACCESS-ABILITY, we discuss some of our projects for students with mental and behavioral health challenges. Using a strength-based approach, we ask: What is your superpower and how do you show your GRIT?

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Try this simple tutorial to get started.

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Already have a Lucidchart account? Log in to Lucidpress with your same username and password.

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Starbucks:
Inspiring and nurturing the human spirit- one person, one cup, and one neighborhood at a time.

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Self Regulation

Facilitate coping skills and strategies-use real life situations

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Portrait of a Young, Transgender Starbucks Partner

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Language and Symbols

Illustrate through multiple media

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Starbucks Tweeted At TWICE &This Is How Group Responded

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Show how you care-join today

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In a quiet place, using a smartphone or digital video camera:

1. Say your name and who you are, like: "I'm John Smith, and I'm a math teacher in Austin, Texas..."

2. Continue by adding your I Care By statement "...and I care by _____________." Briefly say what you do to support kids who are struggling.

3. Email the video to icareby@gmail.com (if it's smaller than 20mb) or upload it to youtube and email us the link.

Need inspiration? Check out the iCareBy YouTube channel.

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In a quiet place, using a smartphone or digital video camera: Say your name and who you are, like: "I'm John Smith, and I'm a math teacher in Austin, Texas..." Continue by adding your I Care By statement "...and I care by _____________." Briefly say what you do to support kids who are struggling.

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Effort and Persistence

Foster collaboration and community

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Effort and Persistence

Foster collaboration and community

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Comprehension

Activate or supply background knowledge

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An eye-catching opening, slick text animation, smooth transitions-these are all important elements of polished social videos. But what really makes a story shine is a strong, concise message, told in a way only your unique perspective and voice can. Whether you're telling a personal story, creating a fundraising pitch, inspiring others to care about a cause, or teaching potential customers about your business, video stories are most memorable when they have a core message. A "so what" moment. The difference between having a clear, succinct point is often the difference between viewers who take action after watching and viewers who click out half way into the video because they don't know what they're supposed to be getting out of it.

That's, of course, easier said than done. Ideating and distilling your ideas into a few simple sentences that can translate to the screen can be winding road. Fortunately there are a few questions you can ask yourself to help you craft a compelling video story. Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Express Video!

1. Who am I talking to?

Identify your audience and much will fall into place such as word choice, mood, and tone. Not only is it helpful to decide who you're trying to reach in terms of demographics like age, interests, or gender, but it's also important to know how you address your audience, if at all. Personal stories might use "I" and never break the 4th wall, or acknowledge the audience. But if you're presenting an idea or trying to reach customers or potential donors, we recommend using the friendly, singular "you" as if you're addressing just one friend. This tone lends a personal, friendly quality that people connect with.

Photo-printing company Persnickety Prints knows their target customer inside and out and it comes through in how they address their audience:

2. What do I want viewers to walk away thinking or doing?

Instead of trying to think of what to say or write, consider what you want your audience to do, think, or feel after watching your video. It's easy to get caught up in the details and get overwhelmed, but decisions will be easier to make if you have an idea of what tone you want to hit and what you want your viewers to do. Establish your goals up front so that each moment or slide ladders up to the goal.

See how CHOICE Humanitarian sets a tone with an inspirational quote that supports the organizations mission of humanitarian travel:

3. What am I trying to say in two or three sentences?

A general rule of thumb for social video is that you have about three seconds to capture attention. As such it's important to lead with your best imagery and get to the point. Distill your message down into a couple of sentences then use supportive video clips, images, or icons to visually represent your point. A few strong pieces of copy can help your video shine, especially since text on screen can help make your video translate even if people are watching with the sound off.

This San Francisco restaurant showcases its philosophy in under thirty seconds with a clear mission statement and video clips that bring it to life. And it's designed for a sound-off audience, which makes up most viewers on social media.

4. How can I captivate?

So you know who you're talking to, what you want them to do, and you have a couple sentences you want to communicate. Now comes the fun part. Think about ways you can delight, surprise, or move your audience. Can you open in a clever way that stops thumbs in their tracks? Can you come up with a gimmick that's wacky or fun and true to your brand? Sometimes captivating can be as simple as serving up beautiful imagery to go under your text. Here are some tricks of the iPhoneography trade.

How to Create Video with Adobe Express

You're ready to make Video magic! Here's how to create your video story in Spark Video

1. Start by creating a new Spark Video project.
Clicking the big plus button on web or in the iOS app will open a slide-based editor. No complicated timelines here! We suggest storyboarding out your video story within the app by selecting one of the preloaded story structures or creating your own by adding notes to slides, which will guide your creation. Each slide should represent just one point or thought.

2. Add media to the slides.
Now it's time to add media to your slides. Choose between images, video clips, icons, or text. You can search for free photos or icons within the tool or use your own images or video clips. Add up to 30 seconds of video at a time to each slide. We recommend using short video clips or images to visually represent your message.

3. Select pre-designed layouts.
Present your media in a variety of layouts by selecting one of the preloaded placements in the top left corner labeled "layouts."

4. Use text to communicate key information or calls to action.
Text on screen makes sure those watching your video without the sound turned on get your full message. If you'd like to speak directly to your audience, simply record your voice by hitting the red button and speaking into your phone or computer.

5. Spice it up with a theme and soundtrack.
Spark Video comes pre-loaded with themes that control the overall look and feel of your video. Themes power transitions between slides and the motion of elements. Simply tap the "Themes" category and choose from tk unique themes. You can also add music by uploading your own track or selecting one of the free songs in Spark Video.

6. Publish and share.
Once you've finished the video, save the video to your camera roll as an mp4 and upload it to Instagram. Make sure you click the expand icon in the bottom left corner so your video plays in landscape mode. Select a cover image that shows your most engaging image so it looks great in your feed.

Share your videos with #AdobeExpress for a chance to be featured here and on our social channels.

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Video Storytelling Made Easy: 4 Questions to Ask Yourself

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An eye-catching opening, slick text animation, smooth transitions-these are all important elements of polished social videos. But what really makes a story shine is a strong, concise message, told in a way only your unique perspective and voice can.

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Effort and Persistence

Foster collaboration and community

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Comprehension

Activate or supply background knowledge

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Get into groups by choosing an empowerment picture. No more than five people per group!

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Self-Regulation

Develop self-assessment and reflection

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Expression/Communication

Use multiple media for communication

Use multiple tools for construction

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Physical Action

Vary methods of response

Optimize access to tools

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Voice shows the eyes through which readers or viewers see the narrative. Voice gives personality to a piece; and in the case of ACCESS-ABILITY, drives personalization. A strong voice helps make every word count, sets up consistency, and most importantly grabs the attention of the readers.

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The tagline on Matt Harding's website says: "I travel all around the world dancing badly with people". That's his voice, that's his story. No where is voice so well illustrated by this irrepressible man who trekked all over the planet bringing people together by being silly and celebrating diversity.

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Recruiting Interest

Optimize individual choice and autonomy

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Point of view is the lens through which we tell the story, consider events, and carry the message. Point of view shows the opinion or feelings of the individuals involved in a situation. In literature, point of view is the vehicle an author uses to narrate events and let the readers “hear” and “see” what takes place in a story.

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Recruiting Interest

Optimize relevance, value, and authenticity

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FACES is bringing light to the offensive comments seen on a daily basis posted on Yik Yak.  Yes, there are many posts that are witty and funny. This video is not anti-Yik Yak; it is anti-racist,...

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Self Regulation

Facilitate coping skills and strategies-use real life situations

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Perception

Offer alternatives to visual information

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Now that you have explored ACCESS-ABILITY, it is time to THINK: What are some examples of EMPOWERMENT? Where did you find examples of UDL?
PAIR: With a partner, discuss your findings.
SHARE: Go to VOICETHREAD or ANSWER GARDEN and choose how you want to respond.

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Expression/Communication

Use multiple media for communication

Use multiple tools for construction

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Self-Regulation

Develop self-assessment and reflection

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Comprehension

Highlight patterns, critical features, and relationships

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Big ideas are central, overarching constructs that link ideas across disciplines. Essential questions derive from big ideas.  An BIG idea helps us make cohesive sense of otherwise isolated, inert, or confusing facts. A big idea is a way to see connections. It is more like the theme than the plot of a story.

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One of the best examples of economy, pace, and a "Big Idea" is the 1984 commercial by Apple Computers. In this one-minute, simple film, Apple unleashes a revolution.

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Apple 1984 Super Bowl Commercial Introducing Macintosh Computer.

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Hide Transcript Show Transcript

WEBVTT >> THIS IS "CHRONICLE" ON WCVB CHANNEL 5. >> SENT OUT OF THE CLASSROOM. SHUNNED BY CLASSMATES. >> I GOT PICKED ON A LOT. >> SINGLED OUT. >> YOU DON'T REALIZE HOW DARK THE WORLD CAN BE. >> ALL BECAUSE THEY COULDN'T READ. NOW, WITH GROWING AWARENESS OF THE PROBLEM -- >> UP TO 20% OF THE CHILDREN ARE DYSLEXIC. >> AND NEW METHODS OF DIAGNOSIS AND INTERVENTION. >> WE START WITH THE SHORT VOWELS AND WE BUILD OUR WAY UP. >> PARENTS WANT TO KNOW WHY DO SO MANY MASSACHUSETTS TAKE A WAIT TO SAIL APPROACH. >> THE FACT THAT WE DON'T HAVE THE WORD DIX LEX YEAH USED IN I.E.P. IS AN EMBARRASSMENT. >> DECODING DYSLEXIA, NEXT ON "CHRONICLE." >> CHILDREN WHO ARE FUN TO BE AROUND. >> YOU WOULDN'T SUSPECT THAT THESE CHILDREN HAVE HAD TO OVERCOME SHAME AND SOCIAL ISOLATION ALL BECAUSE THEY COULDN'T READ. FIFTH GRADER ETHAN MARQUIS HAD TROUBLE READING IN FIRST GRADE. HIS TEACHERS TRIED TO HELP. >> I REMEMBER TAKING THE OTHER CLASS AND THEY WOULD TRY TO HELP ME THERE. BUT IN SECOND GRADE, THEY JUST DIDN'T REALLY KNOW. SO THEY TOOK ME OUT OF READING GROUP AND THEY WOULD TELL ME TO GO AND PLAY. ANNABEL WHITE GOT ANOTHER APPROACH. >> THEY PUT ME IN THE SPINNING CHAIR. I GOT REALLY UPSET AND STARTED CRYING. IT MADE ME FEEL STUPID AND IGNORED. >> ETHAN AND ANABEL HAVE DYSLEXIA. BUT NEITHER WITH YOUR IDENTIFIED. UP TO 20% OF CHILDREN ARE DYSLEXIC. BUT ONLY A SMALL PERCENTAGE ARE DIAGNOSED. AND WHEN THEY ARE, IT'S OFTEN TOO LATE. >> IT TENDS NOT TO GET IDENTIFIED UNTIL LATE SECOND GRADE OR MAYBE AS LATE AS GRADE THREE OR LATER WHEN THE GAP BETWEEN THEMSELVES AND THEIR TYPICALLY READING PIERCE IS MUCH LARGER. >> I KIND OF KNEW I WAS JUST A LITTLE BIT DIFFERENT THAN EVERYBODY ELSE. WHEN I FOUND OUT I HAD DYSLEXIA I WAS UPSET. BUT I KNEW I HAD DYSLEXIA BECAUSE I WAS WONDERING ALL THOSE YEARS WHAT WAS WRONG WITH ME. >> DISPARATE TO DO SOMETHING, ANABEL'S PARENTS TOOK HER OUT OF PUBLIC SCHOOL THEY HOME SCHOOLED HER FOR A FEW MONTHS THEN SENT HER TO A SCHOOL THAT SPECIALIZED IN DYSLEXIA. >> I WENT TO CAROL SCHOOL. I HAD A LOT OF FRIENDS. MADE ME FEEL APPRECIATED. I FEEL LIKE I COULD BE REGULAR THERE AND I'M NOT PICKED ON. AND I'M NOT BEING PULLED OUT OF CLASS. I DON'T HAVE A SPINNING CHAIR. >> ETHAN'S MOTHER MELISSA MARQUIS KNEW HER SON WS WAS HAVING DIFFICULTY. >> WITH PICTURE BOOKS. AND YOU'LL HAVE THE WORD CAT AND BAT. SO IT WOULD BE ON ONE PAGE AND HE WOULD STRUGGLE TO READ CAT. WE'D GET THROUGH IT. IT WOULD TAKE A VERY LONG TIME. WHEN HE FLIPPED THE PAGE AND CAT WAS THERE AGAIN IT WAS AS IF HE NEVER SEEN IT. >> DYSLEXIA IS A NEUROLOGICAL DISORDER THAT AFFECT AS CHILD'S ABILITY TO REAFMENT >> IT MANIFESTS ITSELF TYPICALLY WITH BOTH SPELLING AND READING ACCURACY, READING FLUENCY DISORDERS BEST EXPLAINED BY UNDER -- LIGHT WEAKNESSES BY RAPID NAMING. >> PEOPLE WITH DYSLEXIA DON'T READ BACKWARDS. THEY ARE UNABLE TO CONNECT LETTERS WITH SOUNDS OR WORDS TO THEIR MEANINGS. MELISSA MARQUIS SPENT THOUSANDS OF DOLLARS HAVING ETHAN PRIVATELY ASSESSED. WITH THE ADVOCACY GROUP SHE FOUND TUTOR BONNIE HALEY. BONNIE USE AS MULTISENSORY READING APPROACH. >> WE START WITH THE SHORT FOULS AND WE BUILD OUR WAY UP. ETHAN HAS ACTUALLY GOTTEN THROUGH ALL 45 OR SO VOWEL SOUND COMBINATIONS IN THE ENGLISH LANGUAGE. AND WE'RE LOOKING IN THE LATIN INFLUENCED ENGLISH WORDS. >> IT'S BEEN GAME-CHANGING. I MEAN, NOT ONLY IS HE READING VERY WELL, THE FLUENCY IS UP. THE RATE AT WHICH HE CAN READ WHICH HELPS WITH EVERYTHING ELSE. MY SON DIDN'T READ A STOP SIGN UNTIL HE WAS ALMOST NINE YEARS OLD. YOU DON'T REALIZE HOW DARK THE WORLD CAN BE. >> THINGS ARE GETTING BRIGHTER FOR THE 10-YEAR-OLD. >> IT JUST CHANGED EVERYTHING FROM THE WAY I PRETTY MUCH DO ANYTHING LIKE PLAY FOOTBALL TO READ A BOOK TO DO MATH. IT'S JUST HELPED ME IN EVERY SUBJECT. >> >> HOW DOES IT MAKE YOU FEEL AT SCHOOL? >> SO PROUD. I LOVE IT. I NOTICE MY SELF-ESTEEM WENT UP. I MADE SO MANY MORE FRIENDS BECAUSE I WASN'T AS SHY AS I WAS. >> CHILDREN MUST LEARN TO READ BEFORE THEY GET TO THE POINT WHERE THEY HAVE TO READ TO LEARN SAYS GOTWALD. >> 40% OF OUR FOURTH GRADERS ARE READING AT SUCH A BASIC LEVEL THAT THEY CANNOT FOCUS ON THE TEXT. IT IS POSSIBLE TO HAVE 90% OF OUR STUDENTS AT BENCHMARK LEVELS BY THE END OF GREAT THREE. AND WE -- GRADE THREE. AND WE SHOULD DEMAND THAT THAT HAPPEN. >> AND YOU CAN SEE WHAT A DIFFERENCE IT MADE FOR ETHAN. HIS SELF-ESTEEM WENT RIGHT UP. >> IT HELPED WITH THE SOCIALIZATION, HELPED WITH THE SCORE, HELPED WITH EVERYTHING. WE DID REACH THE MASSACHUSETTS DIDN'T OF EDUCATION. THEY DID SAY THIS -- MASSACHUSETTS HAS THE SECOND HIGHEST RATE OF IDENTIFICATION OF STUDENTS WITH DISABLES IN THE NATION -- DISABILITIES IN THE NATION. AND THE VAST MAJORITY ARE IDENTIFIED THROUGH THE ELIGIBILITY PROCESS IN THEIR LOCAL SCHOOLS." END OF QUOTE FROM THE DIDN'T OF EDUCATION. >> NEXT SEEING DYSLEXIA IN THE BRAIN. >> THERE ARE SOME KEY AREAS ESPECIALLY IN THE LAST HEMISPHERE OF YOUR BRAIN. >> PLUS, ONE PARENT'S BATTLE. >> NO PARENT SHOULD HAVE TO

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Chronicle Decoding Dyslexia: They Struggled for Help

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Hide Transcript Show Transcript WEBVTT >> THIS IS "CHRONICLE" ON WCVB CHANNEL 5. >> SENT OUT OF THE CLASSROOM. SHUNNED BY CLASSMATES. >> I GOT PICKED ON A LOT. >> SINGLED OUT. >> YOU DON'T REALIZE HOW DARK THE WORLD CAN BE. >> ALL BECAUSE THEY COULDN'T READ.

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AnswerGarden is a new minimalistic brainstorm tool for online brainstorming, real time audience participation and classroom feedback.

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Tweets by GoodCognitions

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GO TO SPARK on your iPAD

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Executive Functions

Support planning and strategy development

Facilitate managing information and resources

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Go to Create new
Click VIDEO

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Select a TEMPLATE.
For this project, choose promote an idea or personal growth
Adobe will provide the slides to tell your story

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Comprehension

Guide information provessing and visualization

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Your palette will look like this. Choose a THEME. You can change the theme any time.

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Add your VOICE to any frame by clicking the record button on any slide

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Add TEXT, a PHOTO, or one of Adobe's great ICONS by clicking the icons.

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Self-Regulation

Develop self-assessment and reflection

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Your first frame:

"We EMPOWER others by..."

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You can choose photos from dropbox, Google, your computer or iPAD. If the photo doesn't fill the frame, click "ZOOM."

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Expression/Communication

Build fluencies with graduated levels of support for practice and performance

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Click on the next frame in the TIMELINE and repeat, following the story OUTLINE provided on the template.

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Effort and Persistence

Vary demands and resources to optimize challenge

Increase mastery-oriented feedback

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Your last frame is a call to action!

"How do YOU empower others?"

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Choose some background MUSIC.

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Effort and Persistence

Foster collaboration and community

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PASSWORD:  UDLpower

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We look forward to sharing your SPARKS and  FLIPGRIDS in the next issue!

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Pace in storytelling is about the reader or viewer's sense of time. Pace is not about the actual timeline of the story, Rather, it is about how quickly time seems to pass. A fast-paced story keeps readers on the edge of their seats. There’s a lot of action and the storytelling is vivid and dramatic.
A slow-paced story is more atmospheric or poetic. The author takes more time to describe the scene.

The rhythm of the piece is what keeps your audience’s interest in the story. Changing pace within the story can facilitate moving the audience from one emotion to another. Music tempo, speech rate, image duration, and panning and zooming speed all work to establish pace.

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Comprehension

Highlight patterns, critical features, big ideas, and relationships

Guide information processing and visualization

Maximize transfer and generalization

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Expression/Communication

Use multiple media for communication

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Try the acivities in this unique interactive multi-media graphic all about pace.

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What do your favorite movies have in common?

They may have protagonists you identify with, witty dialogue, or moving plots. Two things I'm confident they all share are highly effective pacing and tension. These characteristics are what pique our interest, pull us to the edge of our seats, and leave us wanting more when a film ends. They're also what drive us to obsessively re-watch movies we love (or maybe that's just me...).

The thing to remember about movies is that they're stories told through a specific medium. While most of us brand marketers aren't creating feature-length films, we are crafting digital storytelling strategies for our audience. There's a lot we can learn from our friends in Hollywood about storytelling elements. We just explained how marketers can use narrative elements from film in their content. Here, we explore using pacing and tension to deliver highly engaging content online.

The interactive graphic below explores five fantastic examples of pacing and tension in film. Start with the fun stuff, and then jump into the actionable lessons you can use for your content program after.

Lesson 1: Alter Pacing with Split Narratives

Screenplays often rely on split narratives to mix up pacing and create suspense. You can use this technique in pretty much any storytelling medium.

By splitting your narrative into two or three different threads (storylines), you can:

Keep your audience from getting bored with one storyline.

Progress certain parts of a story faster than others.

Build tension by switching threads at cliffhanger moments.

Intertwine slow and fast-paced threads to create a nice cadence.

Lesson 2: Strategically Slow Down the Narrative to Drive Tension

Another pacing tactic we can borrow from our friends in Hollywood is strategic slowness-deliberately delaying the action at key moments in a story to build anticipation. Sometimes, this delay comes during the buildup to a big climax at the end of a movie; other times, it's used during action-filled sequences to halt the progression of the narrative.

Strategic slowness can be utilized in your digital brand stories as well. By pausing for emphasis, drawing out the answer to a question, or leading your readers along a journey that waxes and wanes in action, you can build and sustain tension over time in your written, video, and audio content. This is especially useful if you're delivering a long-form narrative or episodic content that involves more detail and complexity.

Capitalizing on Catharsis: Lessons in Tension-Building

One of the most captivating parts of stories, regardless of their format, is the catharsis that comes from seeing a tense narrative neatly resolved in a relatively short amount of time. Building and sustaining tension, and knowing when to resolve that tension, is an art form that Hollywood filmmakers have mastered. This art form is one that digital storytellers should strive to master as well. Here are a few things we can learn about tension-building from film.

Lesson 3: Delay Conflict Resolution to Keep Tension High

Every movie that stands the test of time has gut-wrenching moments of conflict where you're not sure what the outcome will be. Will Darth Vader really kill Luke? Will John McClane be able to save his wife Holly from Hans? Will Cady's friends ever forgive her after the Burn Book fiasco?

Viewers have come to trust that these conflicts will be resolved in the course of the narrative, but delaying the resolution can keep tensions high in the interim. As a digital storyteller, you can use this tension technique to draw your audience into a story and keep them fully immersed in it. While conflicts typically involve characters, you can also develop conflicts in terms of setting up a problem or question and delaying the answer.

Lesson 4: Shift Perspective to Build Suspense

In addition to using split narratives for pacing purposes, filmmakers also use perspective shifts to build suspense. This is especially common in horror and suspense movies, where the camera perspective often flip-flops between attacker and victim.

Brand content teams can use this same approach in crafting digital content. A few easy ways to shift perspective include:

Add video or audio content from different characters or people.

Write different chapters or sections from different perspectives.

Illustrate parts of your story from a third-person perspective and parts from a first-person perspective.

Allow the content consumer to choose a character who frames the narrative (video-game style).

Lesson 5: Conceal Information to Create Surprise

Two of the movies that made a big impression on me as a teenager were Memento and Fight Club. They had a great impact because they skillfully concealed information from the viewer to build up to a dramatic surprise ending.

Surprise is a strong emotional reaction, and if used the right way, it can be a highly effective digital storytelling technique. Whether you let your readers or viewers in on a secret your characters don't know, or your narrative deliberately keeps certain facts hidden from the audience until the end, concealed information can increase tension exponentially.

In the digital realm, withholding information can happen as part of the narrative itself, or as part of the delivery vehicle. For example, many interactive storytelling formats conceal some content from plain sight, giving the viewer free rein to explore and discover more information at their own pace.

The Bottom Line

Filmmakers have spent years refining pacing and tension techniques. As brand content creators, we don't have to reinvent the wheel. The next time you're working on a digital storytelling experience, keep these five lessons in mind, and watch your engagement soar.

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5 Digital Storytelling Lessons from Film: Pacing and Tension

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What do your favorite movies have in common? They may have protagonists you identify with, witty dialogue, or moving plots. Two things I'm confident they all share are highly effective pacing and tension. These characteristics are what pique our interest, pull us to the edge of our seats, and leave us wanting more when a film ends.

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A comparison between two different editing styles of television news versus a poetic style.

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Leave some of your story on the “cutting room floor”. A compact, fast moving digital story is one that includes just those elements necessary to capture the key message--and that's it! Our brains use templates of past experiences to seek patterns and fill in gaps. Suggestions of details made by sights and sounds are enough.

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Perhaps the most classic example of economy is the 1956 Albert Lamorisse film, The Red Balloon.

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'The Red Balloon' | Critics' Picks | The New York Times

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TO INSPIRE OTHERS TO USE STORYTELLING AND UDL TO BUILD COMMUNITY.

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TO INSPIRE OTHERS TO USE STORYTELLING AND UDL TO BUILD COMMUNITY.