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ITB Asia is a three-day B2B trade show and convention for the travel industry held annually. The event is designed primarily for the Asia-Pacific travel industry, similar to its parent event ITB Berlin. Today, ITB Asia is the premier meeting place for the travel trade industry an a forum for establishing high-quality customer contacts and conducting businesses.

Asia Pacific’s leading travel companies and international exhibitors of all sectors within the travel-value as well as emerging small and medium-sized enterprises meet with top international buyers from from the MICE, Leisure and Corporate Travel markets.

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Travel Products

Leisure Travel

Business Travel

MICE

Target Groups

Buyers and trade delegates searching for business in Asia

Sellers from all over the world

Networking Opportunities

ITB Asia trade show

Workshop & seminars

Evening functions

Travel Products

Leisure Travel

Business Travel

MICE

Target Groups

Buyers and trade delegates searching for business in Asia

Sellers from all over the world

Networking Opportunities

ITB Asia trade show

Workshop & seminars

Evening functions

Benefits

Best value-for-money offer

The convenience of Singapore: Easy access from all over Asia

A travel product range that exactly matches customer's demand pattern

Flexible hosting packages

High quality of buyers in terms of purchasing power

Highly competitive costs per contact

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- like-minded players to learn, network and discuss trends which are key in shaping the future of the travel industry
- responsible for organizing, negotiating and/or making budgetary decisions for Corporate travel, MICE events or Leisure groups or special events

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Based on “ITB Asia Event at A Glance” , new things to expect for ITB Asia 2018 includes: 

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Based on “ITB Asia Event at A Glance” , new things to expect for ITB Asia 2018 includes: 

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1) Travel & Tech Showcase
Exhibitors could include:
- Hyperloop Transportation Technologies (http://www.hyperloop.global/announcement)

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2) Muslim Travel Pavilion
Exhibitors could include:
- Japan National Tourism Organisation (https://muslimguide.jnto.go.jp/eng/)
- Halijah Travel,  Bayu Buana Travel, Beyond Wahhaja Tours - Travel Agents specialising in Muslim Travel

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Based on ITB Asia, only 9.8% of the visitors are NTOs. Most visitors come from the Asian and European region. A potential visitor would be NTOs that are from Africa, Oceania and Middle Eastern region. This is because ITB has its shows in Berlin, Singapore and Shanghai, China. Thus, these markets do not have the luxury of having ITB at their home country. Targeting the NTOs can also further the involvement of these countries in future.

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Singapore Exhibition & Conventions Bureau (SECB):
- Benefits:
ITB Asia 2018 is an Approved International Fair (AIF),  endorsed by SECB attesting to the quality and international appeal of our show. You will be assured of:

Reaching a significant number of regional and international trade visitors.

Participating in an event that receives marketing support from the Singapore Tourism Board (STB) through its website, e-newsletters and press releases.

Being eligible for Double Tax Deduction (DTD) if you are a Singapore-registered company exhibiting in this event and not enjoying any tax relief under the Economic Expansion Incentives Act

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Another potential visitor would be transportation companies. With only 9.3% of visitors coming to ITB for airlines and transportation, this segment of visitors can be increased. For example, Grab and Uber can take part in this event, for them to further improve on the technology of their transportation which can improve on the efficiency of their vehicles or their application used for booking.

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Partner Hotels

Marina Bay Sands (MBS) Hotel is the main hotel in the partnership with ITB Asia. The hotel supports the hotel by providing rooms for trade visitors, buyers and hosted buyers. ITB Asia will need hotels to host the buyers, especially hosted buyers, the event is providing accommodation for them.

Besides providing accommodation for ITB, benefits that the MBS Hotel managed to reap include exposure to the overseas business market. Through providing the accommodations, the hotel will be able to make themselves known worldwide without needing to spend money, especially with ITB Asia’s customers being travel companies.

Through this partnership, it both convenient for the partners with benefits and visitors as well. As the event is held in Marina Bay Convention Centre, the MBS Hotel is the best fit due to the location. It is convenient for the visitors to make their way to the event. In addition, it helps ITB Asia to save the costs of transportation when the MBS Hotel and Marina Bay Convention Centre is within a walking distance.

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Cruise Companies can be a potential visitor. According to the statistics provided by ITB Asia, the interest in the cruise industry falls under others at 4.3%. Major cruise companies such as the Royal Caribbean and Star Cruise can participate in these events as the technology that is shared by the exhibitors for hotels and accommodation is applicable to them.

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http://www.itb-asia.com/wp-content/uploads/2018/01/2018-Event-at-a-Glance-Online.pdf

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yes, these 3 can and do visit to shore up new products

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Partner Country
National Pavilions have the opportunity to have a prime location in the trade show to increase their visibility. Eg: With reference to ITB Asia’s 2017 floor plan, the Partner Country, Singapore, was given a prime location (near the exit/entrance) that provided it with the opportunity to increase its visibility.

Benefits of being the Partner Country/NTO of ITB Asia includes coverage of the Partner Country through year-long marketing campaigns curated by ITB Asia. They can also capture thousands of travel trade professionals, as well as media from over 110 countries

Additionally, the partner country can also leverage on multiple branding and engagement platforms before/during and after the tradeshow to brand and position their destination.

An example of this would be Finland, ITB Asia’s 2016 Official Partner Country. ITB Asia acted as a platform to showcase the best of Finland to hundreds of travel industry leaders from Asia and beyond.

The partnership also helped Visit Finland to tap into the world’s fastest growing market (Asia). Visit Finland, Finland’s Tourism Board also managed to draw attention to the fact that it was launching a new stopover initiative during the announcement of it being the trade show’s partner country back in 2015.

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good; succinct

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3)  MICE Pavilion
Exhibitors could include:
Event Planners:

- Bassett Events – Toronto
- A Perfect Event – Chicago
- Eventive – New York

Event Website:
- EventMobi (https://www.eventmobi.com/)

Event Apps: (Conference Purpose) (https://www.eventbrite.com/blog/best-event-apps-ds00/)
- Pathable

- Presedo Match

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ok; good and bold forecast of what could be new/potential

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ITB Asia Floor Plan

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Visit Finland 2016 Partner Country Initiative

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Official Media Partners
Official Media Partners

Advantages that Official Media Partners will be able to enjoy include media recognition of their brands on ITB Asia’s website, official catalogue recognition and awareness within the exhibition grounds and the display of their publications in ITB Asia’s International Media Library for additional awareness.

Due to ITB Asia’s clout in the industry, several publications have even published on their websites that they will involved in 2018’s trade show so as to provide their publications with more legitimacy. One example is depicted in the news article below.

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Media Partner News Article

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Travel Services
Changi Travel Services provides travel services such as transportation services: Arrival pickup, departure and point to point. They also provide rental of the local router in Singapore, and is ITB Asia’s preferred travel partner. This would benefit Changi Travel Services, because for buyers who are unfamiliar with travel and transportation in Singapore, they might be more likely to utilise the services that are recommended to them by the organisers.

Through this opportunity, they would be able to earn revenue from the visitors. In addition, they also provide special prices for attractions which will be a plus point for ITB Asia as they can save on the costs of providing services to the visitors. With Changi Travel Services, it is much convenient for ITB Asia to get the visitors to the hotel or event as they would only need to liaise with Changi Travel Services. Moreover, they can work hand in hand to make the visitors’ experience a great one with ITB which will attract the visitors back to Singapore.