# data[].attributes.body
4
Mcginn, K 2013, Effective framing strategies for services advertising: the impact of narrative, rhetorical tropes and argument on consumer response across different service categories, The City University, Ann Arbor, pp. 116-141.

The article investigates the framing strategies - rhetorics, and how to use it to refer the messages 'how' rather than 'what' when expressing the messages. Typology of rhetorical has a different level of complexity and deviation. It has distinguished simple and complex figures and distinguishes the processing and persuasion that the information may impact on. For instance, complex figures will need more explanation and cognitive effort for the communicator to understand the meaning of the content and it can let to a greater persuasion for the audiences.

Obtaining from the article, as my promotional video is conducting on service advertising for the pet. Therefore, by using the rhetorics complex figures for the audiences for a greater persuasion.

# data[].attributes.body
Pets are the best friends for human, they are always there when we needed. However, they are just like kids, need loves and cares.
Keep them healthy and clean will be the most important things for you to do.
Therefore, grooming and training centre would love to help you with all the trouble you had with pets and we will fix!

# data[].attributes.body
3
Lichtlé, M 2007, 'The effect of an advertisement’s colour on emotions evoked by attitude towards the ad: The moderating role of the optimal stimulation level', International Journal of Advertising, vol. 26, no. 1, pp. 37-62.

The article researches that the colour can be used effectively on the emotion of the audiences. The colour will always be representing the brand attribute. By using the different colours can affect the attitude it engenders on an individual's emotional reaction. The authors had outlined the patterns and rules of how to combine those colour together to achieve an impressive outcome.

Moreover, the book has exposited the purpose of colour in advertising and provide a range of useful resources. An effective ad should be considered with the varied colour with consistency throughout the whole process. For instance, when we use red and blue tonality will have a different effect on the pleasure aroused by the ad. 'Lightness and Pleasure are positively correlated, as are saturation and pleasure' (Lichtle, 2007).

By applying those insights into my promotional video, the main colour will be a warm tone, as my character will be pet and target audiences will be mix gender. In order to attract the audiences recreation, true blue will be used to highlight the brand throughout the video.

# data[].attributes.body
The dirty pet shows up at the beginning - he/she just stays home - look unhealthy and unhappy. The owner does not have any ideas to deal with it. Then the owner's phone ring - she turns around - saw a promotion advertising on her phone - decided to bring the pet to the grooming and training centre to see if they can help.
The worker seems the situation was really bad - because the owner did not wash and clean he/her - the worker decided to help her/him to take a bath, have a haircut and blow-dry them nicely. The pet becomes clean and tidy - look healthy and happy - on the workbench the worker said: 'perfect'. In the end, the worker just holds the pet to walk as like fashion show then pass the rope to the owner. 'We were made for love - Lifetime is not long enough to show you - Keep you healthy and clean are the most important things to do'.  (Grooming and Training Centre )
The background of the scene at the beginning will be black and white, the only colour will be showing is in the promotion advertising on her phone. The background colour will be remaining the same until the pet starts having a shower, then the background colour slowly changes to colourful. The background music will be the natural sound until the pet walking with the worker - it will have some music track match the movement.

# data[].attributes.attachment_link.title
SAN DIMAS PET GROOMING COMMERCIAL PREVIEW 1

# data[].attributes.attachment_link.title
PET GROOMING Company Video Ad - Order #AWUS335

# data[].attributes.body
- Documentaries
- Loan
- Human Insurance
- Funny commercial
- Attack investment
- Food and product advertising
- Don't judge too quick commercial
- Celebrity commercial
- Restaurant promote
- Food making in process filming
- Slow-motion filming to increase emotion - Stop smoking ads
-Delivery Apps
- Online dating ads
-Dating dinner
- Pet School

# data[].attributes.body
2
Messaris, P 1997, Visual persuasion: the role of images in advertising, Sage Publications, Thousand Oaks, Calif, pp. v-xxii.

The article has exported that the visual advertising will be more persuasive than others. However, people tend to purchase the service or the produce when they see the ads on the television or social media.

The article also provided useful research about combining reality and fantasy to persuasive the consumers than when you use this products or services you will feel or be like someone else. Also, the different characters have they own language that can easily distinguished. Therefore, choose a character that is matched to the information that you want to present the products or services to the audiences, in order to convince them.

When the target audiences that have involves different gender, ages, and cultures, we need to be more consideration for the others. The icon and the symbol need to characterized in some form of similarity or analogy.

Apply it to my promote video, the target audiences will multicultured, mixed gender, and age from 18 and over. Pets are the best visual images of persuasion,

# data[].attributes.body
1
Berger, J & Fitzsimons, G 2008, 'Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice', Journal of Marketing Research, vol. 45, no. 1, pp. 1-14.

'The article has examined that the implicit effects of environmental cues on consumers behaviours'.  The product will be chosen more frequently when the environment contains more perceptually or conceptually related to pets.

The article provided useful research about when conceptually or perceptually ben exposure more often, the number of consumers who will be chosen this product or services will increases. Also, is the primed brands have the high authority and credibility, the consumers will be more likely to chose the service and product that they provide.

As pets becoming one of us in our society, people tend to focus more on how to take care them and how to train them. Therefore, when I producing the promotion video, I need to focus on the problems that people will face when they dealing with pets and how to fix it.

# data[].attributes.body
Ages from 18 and over

Mixed gender

Pets lover, would like to get them a better training and grooming.

For the people who don't have time to train the pets.

For the people who is the first time to raise a pet, want to learn more about the training technique and a better way to raise a pet.

Rationale: As people who over 18 would have works or jobs to do, they all are busy. Therefore, they don't have much time to clean up the pets by themselves some of them would love to have a professional to do the jobs. Thus Grooming centre will always be there to help!

# data[].attributes.body
My inspiration was from those attractive works above. In the video, it has shown the emotion of the characters with a nice clean haircut and smiley face. Combined the music with the character's motion and the flashlights, it seems like they are the stars in a fashion show. It can delight all ages audiences.

# data[].attributes.body
- Public event
- Fringe
- Pet training
- Youtube ads
- Commercial
- Pet Insurance
- Movie trailer
- Public activity
- Elective
- News
- Donations
- Oxfam
- Travel Ads
- Free range eggs
- Website
- Enterprise ads
- Brand advertising
-Stop children abuse
-Interactive promote video

# data[].attributes.attachment_link.description
commerical for petsmart grooming by petsmart