# data[].attributes.body
The "I Want YOU for U.S. Army" poster, featuring Uncle Sam, is one of the most iconic propaganda images in American history. It uses direct address, patriotism, and emotional appeal to persuade viewers especially young men to enlist in the military. Uncle Sam’s stern expression and pointing finger create a sense of urgency and personal responsibility. This poster was designed to stir feelings of duty, national pride, and even guilt to motivate enlistment during wartime.

# data[].attributes.body
free gifts are less effective at goosing sales than price cuts of equivalent value

shows the free giftsand good stuff come from buyingthe product

# data[].attributes.body
Advertisments that are humorous and entertaining often attract or make a product more memorable.

this shows lion before and after in a funny way

# data[].attributes.body
It's when polluting companies use images of charismatic animals, green plants, and wild landscapes to suggest that they're more environmentally friendly

this shows them using a photo to promote

# data[].attributes.body
Emotional appeals (pathos) are a powerful mode of persuasion used to convince an audience through the use of descriptive language and imagery.

this shows the girl saying we can do it to push the audience

# data[].attributes.body
celebirty endorsement uses endorsements or statements from well-known individuals to persuade others about a product, service, or idea.

this shows with sprite trying to atract people with drake

# data[].attributes.body
bandwagon is a attempt to persuade the target audience to join in and take the course of action that "everyone else is taking." this shows the hands trying to makeher join

# data[].attributes.body
My speech is about the propaganda behind vaping, “BE REAL” refers to what is said in advertisements that are convincing you to quite vaping. I decided that using there quote to speak on their propaganda ways would be more impactful. -Alyssa Beniquez

# data[].attributes.body
Hey I’m Lori Kiley-Garcia and I’m talking about propaganda.

This example of propaganda was created after January 6th.  It shows a popular figure and symbol Uncle Sam who is mean to represent American patriotism. His likeness has been used by the US government  in many ways from recruitment to stamps. In this case he is making a political statement calling out Americans who support Donald Trump. They are being called  traitors who are betraying our country. Obviously this is connected to the January 6th insurrection when Donald Trump repeat false claims of election irregularities and his followers stormed the Capitol. He has since been charged with plotting to overthrow the 2020 election.

# data[].attributes.body
A great conspiracy

# data[].attributes.body
It’s a well done conspiracy

# data[].attributes.body
What a brave prime minister! He deserves to become president!

https://web.facebook.com/CiolacuMarcel/videos/242152585502961/

# data[].attributes.headline
Researchers have discovered the connection between the Covid vaccine and sudden deaths

# data[].attributes.subject
Researchers have discovered the connection between the Covid vaccine and sudden deaths

# data[].attributes.body
summary of one of the latest posts/Romanian AUR propaganda pre-election campaign

# data[].attributes.body
Do I Make Up My Mind?

# data[].attributes.body
Helpful things are becoming extremely harmful to our nations. I'd like to emphasize that educating oneself will be much more beneficial than relying simply on high authorities. High authority focuses on big groups of people and develops answers to help the majority, which may or may not involve you.

# data[].attributes.body
My partner and I made this for a project, plus doubles as a free Public Service Announcement

# data[].attributes.attachment_link.title
Talking Back to Propaganda: Juul vs Cigarettes

# data[].attributes.body
"In our present social organization approval of the public is essential to any large undertaking."

# data[].attributes.body
"The groupings and affiliations of society to-day are no longer subject to "local and sectional" limitations."

# data[].attributes.body
" In theory, every citizen makes up his mind on public questions and matters of private conduct."

# data[].attributes.body
Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.

# data[].attributes.body
In theory, everybody buys the best and cheapest commodities offered him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed. To avoid such confusion, society consents to have its choice narrowed to ideas and objects brought to its attention through propaganda of all kinds. There is consequently a vast and continuous effort going on to capture our minds in the interest of some policy or commodity or idea.

# data[].attributes.body
Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints. It may seem an exaggeration to say that the American public gets most of its ideas in this wholesale fashion.

# data[].attributes.body
" Business does not willingly accept dictation from the public. It should not expect that it can dictate to the public. "

# data[].attributes.body
"If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway."

# data[].attributes.body
"Big business studies every move which may express its true personality. It seeks to tell the public, in all appropriate ways,—by the direct advertising message and by the subtlest esthetic suggestion—the quality of the goods or services which it has to offer."

# data[].attributes.headline
"You need buyers to what is being sold.. you need an audience."

# data[].attributes.subject
"You need buyers to what is being sold.. you need an audience."

# data[].attributes.body
"Propaganda is not a science in the laboratory sense, but it is no longer entirely the empirical affair that it was before the advent of the study of mass psychology"

# data[].attributes.body
"There are invisible rulers who control the destinies of millions. It is not generally realized to what extent the words and actions of our most influential public men are dictated by shrewd persons operating behind the scenes."

# data[].attributes.body
"If a politician is a real leader he will be able, by the skillful use of propaganda, to lead the people, instead of following the people by means of the clumsy instrument of trial and error." -Edward Bernays

# data[].attributes.body
"Often the public relations is called in to handle an emergency situation. A false rumor, for instance, may occasion an enormous loss of prestige and money if not handled promptly and effectively." - Edward Bernays

# data[].attributes.body
"Who are the men, who without us realizing it, give us our ideas, tell us whom to admire and despise , what to believe about the ownership of public utilities, about the price of rubber, about the Dawes Plan, about immigration..." -Edward Bernays

# data[].attributes.body
"A man buying a suit of clothes imagines that he is choosing, according to his taste and his personality, the kind if garment which he prefers. In reality, he may be obeying the orders if an anonymous gentlemen tailor in London."

# data[].attributes.body
"Only through the wise use of propaganda will our government, considered as the continuous administrative organ of the people, be able to maintain that intimate relationship with the public which is necessary in a democracy."

# data[].attributes.body
"The political leader of today should be a leader as finely versed in the technique of propaganda as in political economy and civics. If he remains merely the reflection of the average intelligence of his community, he might as well go out of politics."

# data[].attributes.body
“Different men rule us in the various departments of our lives” -Edward Bernays

# data[].attributes.body
“The propagandist who specializes in interpreting enterprises and ideas to the public, and in interpreting the public to promulgators  of new enterprises and ideas, has come to be known by the name of ‘public relations counsel’.” -Edward Bernays

# data[].attributes.body
“Charity, as well as business, and politics and literature, for that matter, have had to adopt propaganda, for the public must be regimented into giving money” -Edward Bernays

# data[].attributes.headline
"It will be objected, of course, that propaganda will tend to defeat itself as its mechanism becomes obvious to the public. My opinion is that it will not. The only propaganda which will ever tend to weaken itself as the world becomes more sophisticated and intelligent, is propaganda that is untrue or unsocial."

# data[].attributes.subject
"It will be objected, of course, that propaganda will tend to defeat itself as its mechanism becomes obvious to the public. My opinion is that it will not. The only propaganda which will ever tend to weaken itself as the world becomes more sophisticated and intelligent, is propaganda that is untrue or unsocial."

# data[].attributes.headline
No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and cliches and verbal formulas supplied to them by the leaders."

# data[].attributes.subject
No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and cliches and verbal formulas supplied to them by the leaders."

# data[].attributes.headline
"In some instances the power of invisible wirepullers is flagrant."

# data[].attributes.subject
"In some instances the power of invisible wirepullers is flagrant."

# data[].attributes.headline
"Only through the wise use of Propaganda will our government, considered as the continuous administrative organ of the people, be able to maintain that intimate relationship with the public which is necessary in a democracy."

# data[].attributes.subject
"Only through the wise use of Propaganda will our government, considered as the continuous administrative organ of the people, be able to maintain that intimate relationship with the public which is necessary in a democracy."

# data[].attributes.body
"...for the manufacturer to develop some sale appeal other than mere cheapness, is to give the product, in the public mind, some other attraction, some idea that will modify the product slightly , some element of originality that will distinguish it from products in the same line."

# data[].attributes.body
"This general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individuals psychology. It is evident that the successful propagandist must understand the true motives and not be content to accept the reasons which men give for what they do ."

# data[].attributes.body
"Propaganda is potent in meeting unethical or unfair advertising. Effective advertising has become more costly than ever before. Years ago, when the country was smaller and there was no tremendous advertising machinery, it was comparatively easy to get country-wide recognition for a product."

# data[].attributes.body
"Men are rarely aware of the real reasons which motivate their actions.A man may believe that he buys a motor car because, after careful study of the technical features of all makes on the market, he has concluded that this is the best"

# data[].attributes.body
"IN the days when kings were kings, Louis XIV made his modest remark, "L'Etat c'est moi." He was nearly right."

# data[].attributes.body
" It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world"

# data[].attributes.body
"Just as women supplement men in private life, so they will supplement men in public life by concentrating their organized efforts on those objects which men are likely to ignore."

# data[].attributes.body
" Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints."

# data[].attributes.body
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society."

# data[].attributes.body
"This invisible, intertwining structure of groupings and associations is the mechanism by which democracy has organized its group mind and simplified its mass thinking."

# data[].attributes.body
"We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of."

# data[].attributes.body
"Women's most obvious influence is exerted when they are organized and armed with the weapon of propaganda. So organized and armed they have made their influence felt on city councils, state legislatures, and national congresses, upon executives, upon political campaigns and upon public opinion generally, both local and national."

# data[].attributes.body
" Propaganda is potent in meeting unethical or unfair advertising. Effective advertising has become more costly than ever before. Years ago, when the country was smaller and there was no tremendous advertising machinery, it was comparatively easy to get country-wide recognition for a product."

# data[].attributes.body
" Continuous interpretation is achieved by trying to control every approach to the public mind in such a manner that the public receives the desired impression, often without being conscious of it."

# data[].attributes.body
"If we set out to make a list of the men and women who, because of their position in public life, might fairly be called the molders of public opinion, we could quickly arrive at an extended list of persons mentioned in "Who's Who." ... Such a list would comprise several thousand persons. But it is well known that many of these leaders are themselves led, sometimes by persons whose names are known to few."

# data[].attributes.body
"Whatever of social importance is done to-day, whether in politics, finance, manufacture, agriculture, charity, education, or other fields, must be done with the help of propaganda. Propaganda is the executive arm of the invisible government"

# data[].attributes.body
"We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of."

# data[].attributes.attachment_link.readable_text
NOT BEING POLITICALLY ACTIVE; BEING POLITICALLY ACTIVE ON NATIONAL ISSUES; BEING POLITICALLY ACTIVE ON LOCAL ISSUES; RECOGNIZING THAT THE KEY POLITICAL PLAYERS ARE NOT ACTUALLY POLITICIANS

# data[].attributes.attachment_link.description
NOT BEING POLITICALLY ACTIVE; BEING POLITICALLY ACTIVE ON NATIONAL ISSUES; BEING POLITICALLY ACTIVE ON LOCAL ISSUES; RECOGNIZING THAT THE KEY POLITICAL PLAYERS ARE NOT ACTUALLY POLITICIANS

# data[].attributes.body
"Just as women supplement men in private life, so they will supplement men in public life by concentrating their organized efforts on those objects which men are likely to ignore."

# data[].attributes.body
"
Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet."

# data[].attributes.body
"Heating business, you are the mortal enemy of the textile industry, because warmer homes mean lighter clothes"