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The rate of growth in technology has been rapid in the present generation to the extent that it is being incorporated in all the sectors including education in which students especially the college students who have formed a habit of using laptops to take notes in class neglecting notes taking by hand. Therefore, there is a high need to control the use of laptops in class to help in improving the grade point average.

Evidence

1)     Using short video clips.

2)     Incorporating non-verbal communication skills such as facial expression and tonal variation.

3)     Quoting famous authors in relation to the context of the video.

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Thesis statment:
Dr.Anadale  complain about the student who is using laptops as a tool to take a note because it has been proven that laptops make student less focus in class and get worse grade. Also,  Dr.Anadale  shows that the students who is using pencil and papers will have better understanding of the subject. Therefore, I agree with Dr.Anadale because of his credibility and logic. He used many statistics and experiences that shows us good understanding of the topic that he is talking about.
Evidence:
1- the experiences that he his as a teacher for longtime.
2- he used more than one source that shows statistics prove his argument.
3- he used logic for example, because laptop is multitasking; many students loss their focus in class doing something else. therefore, students who is using laptop as a tool to take notes do not get good grade.

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Dr.Anadale's "Why you should not take notes using a laptop"

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Dr.Anadale's "Why you should not take notes using a laptop"

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During the several videos that Dr.Anadale conducted it is clear to see he is trying to convey a message to help his students pick up skills that would enable them to accel in class and in any given situation to ensure the best possible outcome for them. He does this by providing various facts that he and other reliable sources believe to be the main reasons why his students should listen to him and focus on not taking notes with a laptop.

Evidence:

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In Dr Christopher Anadale ,”Classroom Etiquette”, Dr Anadale, tries to persuade it is up to the student to decide whether they will exhibit the right kind of classroom behavior that will be appropriate both now and in the future will help them to excel with their learning which is the primary reason that they are there.

Evidence:
He is a professor
He has a PHD
Ethos , pathos logos all exist
He relates the student to his future life
He is talking by logic of what things students do that hurt other people or annoy them

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Dr. Anadale's "Why I Don't Allow Laptios in Class."

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Dr. Anadale's "Why I Don't Allow Laptios in Class."

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Thesis Statement:

In Dr. Anadale’s video “Why I don’t allow laptops in Class”, Dr. Anadale point out that laptops are not allowed in his class at the very beginning of his video. Then, he explained why laptops are prohibited in his class. Using a research study, Dr. Anadale claimed that laptops are a distraction to students. All in all, Dr. Anadale used correct rhetorical strategies to convince his students of his classroom rule. First, Dr.Anadale, who is a college professor, his identity enforced the credibility of his video. Also, the study that Dr. Anadale used to support his statements also contributes a lot to the credibility of the text. Then, he used severe facial make his audience get involved in his statements.

Evidence:

1.Dr. Anadale is a college professor, which increased the credibility of his words.

2. Citing resource from academic organization is good to the credibility of his video.

3. His serious facial expression rose the pressure of his students, which makes them follower his classroom rule.

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"Why you should take notes by hand?" and "Taking laptop notes lower your GPA"

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"Why you should take notes by hand?" and "Taking laptop notes lower your GPA"

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In "Why you should take notes by hand?" and "Taking laptop notes lower your GPA" videos by Dr. Anadele, he is against of using laptops in class unless necessary. Some people say that he is too strict and his idea cannot be applied to all people because different people have different ways of studying. However, I agree that his idea is good because he only wants the students to succeed in the class, but students may think differently just to satisfy their own need. He wants the students to use pen and paper in class because using laptops will lower students’ GPA.

Evidence:
1) Credibility
- London Times Higher Education

o   Survey 650 undergraduate and postgraduate in 10 countries

o   Writing notes led to greater retention of data than typing
-TimesHigherEducation.com

o   Laptops users lowered their GPAs by 0.27 to 0.38 points
o   The authors concluded using laptops for note taking “significantly worsens academic performance”
2) Logic
- Writing by hand is slower

o   More selective about what you write, putting more thoughts

o   Increase retention and ability to recall what you write

o   Fast typists tempted to copy down everything

- Involves greater tactile sense

o   Involves more muscle group and gives greater sense of touch in pulling your hand across the paper

o   Increase ability to recall and to absorb information

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Vashti Williams

KEY:  Thesis, Point, Evidence, Effectiveness

“When you say something do you really mean what you say?” (Sykes, 2018). When we talk among our peers we may not realize that some of the things we say may cause harm. Instead of grounding ourselves in the reality of the society we live in, we focus on ourselves and forget that words are powerful. The “Think B4 You Speak” ad spreads awareness of how words can make others feel. This ad was created by the Gay, Lesbian, and Straight Education Network (GLSEN) to inform American youth that using anti-LGBT remarks to call something stupid make others, particularly in the LGBTQ community, feel disrespected or unwanted. In addition, the ad features a famous comedian, Wonda Sykes, who is also a part of the LGBT community. This essay will focus on one of the “Think Before You Speak” television ads, where Wonda Sykes confronted a trio of teenagers who found it funny to call a small statue of a chef “gay” because they all thought it looked stupid.  GLSEN effectively communicates that words can hurt using a famous LGBTQ, Wonda Sykes, as a speaker, and visual aids to bridge an understanding with teenagers.

Firstly, featuring a celebrity in an ad campaign is an effective strategy to connect with the audience. This ad campaign starred Wonda Sykes who is not only a famous comedian, but also openly gay.  In the commercial, Wonda Sykes is in a humble diner, where she tells the teenagers that saying something is gay is not nice. Here, she doesn’t look like a celebrity, but an ordinary person, like many in the audience. She is a part of LGBTQ, which means this ad has sentimental values that are important to her and not just another gig.  Through her life experiences, it is plausible that she has dealt with similar challenges as people in the LGBTQ community.  Sykes is familiar with how they feel when they are in an unwanted situation and therefore makes it effortless for her to form trust and credibility with those who are watching the ad.  Not only does she build a bridge with LGBTQ audience, but also with people who like her work. They would find it uplifting to see her take on a serious stance for a change and know that she is aware of social issues and not just living in a Hollywood bubble. Even more, they would admire her altruism, and want to help stop this behavior from happening in young persons.  Sykes shows the audience how much she believes that this campaign would benefit the community and how she is compassionate for the well-being of others.

-        Use her comedic skills to guide the audience’s thoughts on why it is fact offensive to call something gay when you mean to say stupid.

-        Mention how the speaker Wonda Sykes enhances the message/purpose of the ad.

Secondly, the ads use of visual aids solidifies the connection between the audience and the message. Wonda cleverly displays this by using the physical appearance of one of the teens to say that a salt shaker was stupid. The camera focused on the boy’s face where the audience can clearly see that hurt, confusion, and feelings of shame. This forms the connection between the ad’s message and the audience, people do feel offended and discriminated when who they are as a person is used as a joke.

-        The “KNOCK IT OFF!” at the end of the ad made the message very clear and direct. The black background and the “KNOCK IT OFF!” in all capitals and white sets a serious tone to the matter.

-        these images draw out an emotional response from the audience. It has a strong appeal to their emotions especially since their sense of sight and hearing is interacting with what is being said.

-        When the audience listen to Wonda Sykes and see them come alive on the screen in front of them, it enhances the message and the audience receive these visuals as evidence to support the message.

-        visual techniques have such profound impact on audiences that it may convince them to agree that using gay to refer to something stupid is discriminatory.

-        the effects of images provide clarity and consistency which enhances the purpose and the purpose of the “Think B4 You Speak” campaign ad.

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Think Before You Speak, a television advertisement launched in 2008 and developed to raise awareness of the common use of derogatory vocabulary among youth towards lesbian, gay, bisexual, transgender community. In it, two girls are in front of the fitting room mirror talking about how one of the girl’s dress looks like. The other responds with, “Ugh, that’s so gay.” At this point, a customer, casts by Hillary Duff walks up and retorts, “Ugh, that is so girl wears shirt as a top,” and proceeds to tell them to stop using "gay" as a description to describe something dumb or stupid. The commercial ends by saying, “When you say ‘That’s so gay,’ do you realize what you say? Knock it off.”
In this clip, the context is about giving people a lesson that stop using the term “that’s so gay” to describe things. And the Author is not only the actress and actors, but also the directors or editors; also, people who filmed the clips will count as an author as well.

Evidence:
Post in the public as a commercial advertisement.
The famous actress, Hilary Duff, has credibility.

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In the video “Why I Don’t Allow Laptops in Class” and “Why You should take Notes by Hand. As a professor, Christopher Anadale showed us the negative opinion and attitude of his about using modern technology to convenient people or student’s life, such as taking note in laptop. And the confidence in nowaday’s young generation’s hand writing. Although he has selected some source to back him up, but there are even more evidence appear to against his opinion by more authoritative structures. In my point of view, his idea of note taking and teaching skill in a catholic college of a small country side town of Maryland should be discussed.

# data[].attributes.subject
In the video “Why I Don’t Allow Laptops in Class” and “Why You should take Notes by Hand. As a professor, Christopher Anadale showed us the negative opinion and attitude of his about using modern technology to convenient people or student’s life, such as taking note in laptop. And the confidence in nowaday’s young generation’s hand writing. Although he has selected some source to back him up, but there are even more evidence appear to against his opinion by more authoritative structures. In my point of view, his idea of note taking and teaching skill in a catholic college of a small country side town of Maryland should be discussed.

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Evidence
1 his background
2 The way he speak
3 The way he wear in the video
4 The source he mentioned in the video

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In the video “Why I Don't Allow Laptops in Class”, Dr. Anadale tries to persuade students not to use laptops in class, using firm tone and a logical phrase such as “first, secondly”, in order to make his argument more persuasive and clearer. Although he kept using a single tone when explaining why, he cited some authoritative academic articles to prove that computers can prevent attention and comprehensive at class and caused students to get lower grade. Evidence:                                             1. His speech has credibility, partly because he is a college professor with teaching experience and an understanding of what students learn.                                                      2. On the other hand, he added convincing images to video, such as images of articles supporting his conclusions and one showing that a laptop would distract students. 3.logic.                                             4.no emotions.

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In the video “Why I Don't Allow Laptops in Class”, Dr. Anadale tries to persuade students not to use laptops in class, using firm tone and a logical phrase such as “first, secondly”, in order to make his argument more persuasive and clearer. Although he kept using a single tone when explaining why, he cited some authoritative academic articles to prove that computers can prevent attention and comprehensive at class and caused students to get lower grade. Evidence:                                             1. His speech has credibility, partly because he is a college professor with teaching experience and an understanding of what students learn.                                                      2. On the other hand, he added convincing images to video, such as images of articles supporting his conclusions and one showing that a laptop would distract students. 3.logic.                                             4.no emotions.

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Youths in America have formed a habit of using offensive words such as “that is gay” to refer to something bad or awkward. Using illustration of the same words in a different context by respected or famous people would possibly help in elaborating the impact on those directly affected specifically the Lesbians, Gay, Transgender, Queer (LGBTQ) individuals thus protecting their rights.

Evidence:
1) Using short video clips.

2) Making use of famous people like musicians or comedians.

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This essay will explore how the expression "that's gay" has been so popular among young americans, through the commercial think before you speak.

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The purpose of the, Wanda Sykes' ThinkB4YouSpeak' campaign is to enable people think before speaking. The advertisement is short but the audience acquires the message based on the conversation between Sykes and the young men in the eatery. The campaign is geared towards making people reexamine their words before actually speaking especially in public places. Reexamining ones words before speaking is vital because it prevents a person from being offensive in their communication. 

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The purpose of the, Wanda Sykes' ThinkB4YouSpeak' campaign is to enable people think before speaking. The advertisement is short but the audience acquires the message based on the conversation between Sykes and the young men in the eatery. The campaign is geared towards making people reexamine their words before actually speaking especially in public places. Reexamining ones words before speaking is vital because it prevents a person from being offensive in their communication. 

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Evidence

1.     Sykes reaction (emotional and surprise) to the conversation caught the attention of the teenagers.

2.     The manner in which Sykes demonstration the offensive nature of the teenagers phrase made him rethink about what he had said.

3.     Does the use of a Sykes, who is a lesbian, could have influenced the campaign?

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From the video, "Think B4 You Speak", Wanda Sykes shows her anger to the guys who like saying "it is so gay" to insult others. She claimed that we should think before you speak. It is a short campaign on the Youtube, every audience could watch that so that they can think about themselves. I can feeling that she is really angry from her speaking tone.

Evidence:
1. Post it on the website. (logic)
2. Her speaking tone. (emotion)

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As Dr. Anadale says in the videos “Why I Don't Allow Laptops in Class” and “Why You Should Take Notes by Hand”, success in the university needs lots of hard work and skills to get high grades. Therefore, he gives advices to the students about what to do and not to do in the classes, so the students can get benefits as much as they can and improve their skills in the classes.

Evidence.
1. the videos.
2. the source that  Dr. Anadale used in the video.

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In the two videos of Professor Annadale, he claimed that he presented some rules to college students. He proposed different rules in different videos. He used a serious attitude to explain the reasons for not using it. These rules have greatly helped students learn at the university. These rules not only enable students to focus on learning, but also improve their GPA.

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In the two videos of Professor Annadale, he claimed that he presented some rules to college students. He proposed different rules in different videos. He used a serious attitude to explain the reasons for not using it. These rules have greatly helped students learn at the university. These rules not only enable students to focus on learning, but also improve their GPA.

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logic
evidence
credibility
no emotion

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In the video “Think B4 you speak” Wanda Sykes told some teenagers that if other person talking to you with same word, what’s your feeling at that moment. There more and more popular vocabulary in today's society, and some words will bring bad emotions to people. Therefore, you have to think about what you will say next. I think that’s a respect for others.

Evidence:

1.     Post it in YouTube. (Logic)

2.     Don’t say some words. Besides, thinking before you speak. (message)

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In professor Annadale two videos, he claims that college students need to take some advice that he gives to successful in-class learning. He uses clear American English tone to present his speech and serious emotion which give college students stress that be serious about his advice. His logic strategy allows the audience better to understand why to take note by hand good than taking notes by laptop. He uses video as a method to deliver to the audience, this way doesn’t need audience pay attention long time. Evidence

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In professor Annadale two videos, he claims that college students need to take some advice that he gives to successful in-class learning. He uses clear American English tone to present his speech and serious emotion which give college students stress that be serious about his advice. His logic strategy allows the audience better to understand why to take note by hand good than taking notes by laptop. He uses video as a method to deliver to the audience, this way doesn’t need audience pay attention long time. Evidence

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Logic
Credibility
no emotion

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In the YouTube video entitled “Why I Don't Allow Laptops in Class”, Dr. Christopher Anadale mentioned some reliable resources as reasons to support his stand on the usage of laptops during his class. His position as a teacher created a big difference to his students' acceptance towards his message. In fact, the way how Dr. Anadale tried to convince his students by inserting some research for his message is super-efficient. Nonetheless, the text is lack in emotion appeal which could have make it easier for the students to agree and accept with his stand.

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In the YouTube video entitled “Why I Don't Allow Laptops in Class”, Dr. Christopher Anadale mentioned some reliable resources as reasons to support his stand on the usage of laptops during his class. His position as a teacher created a big difference to his students' acceptance towards his message. In fact, the way how Dr. Anadale tried to convince his students by inserting some research for his message is super-efficient. Nonetheless, the text is lack in emotion appeal which could have make it easier for the students to agree and accept with his stand.

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Dr. Anadale explains in the video some rules that will help students succeed in there college courses and in their future life in their workplace. The main purpose of the video was to inform the students on the things they do that might hinder their career as a student or an employee late on in their life. Christopher Anadale is a professor and the rules that he set might also represent that of other college professors this is a source of credibility.
Evidence:
1. Dr. Anadle has a Phd and a professor at St. Mary's; credible.
2. He is a researcher which adds to his credibility as a professor.
3. Christopher is very blunt, emotionless and serious in the video which makes it pretty clear he knows what he's talking about.
4. Has alot of experience, having been in many classroom environments.
5. Very good advice for freshman students that might have no idea about college life and how it's different from high school.

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From the video, Dr. Anadale talks more about computer is a distraction machine. And computers can negatively affect attention and comprehensive at class and caused students get lower grade. And he use a study that show multitasking student cause not only get bad grade but also influence other people around them. Then he doesn’t allow laptop at classroom.                      -He is a college teacher, and he have tons of teaching experience. He knows what students usually do when they are working on computer.                                -	 This video is not for benefit and he is serious during the talking. Those are show his attitude toward laptop at classroom.   -	A 2013 study- he has done research for this topic. It can show laptop does influence the grade for some students 

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From the video, Dr. Anadale talks more about computer is a distraction machine. And computers can negatively affect attention and comprehensive at class and caused students get lower grade. And he use a study that show multitasking student cause not only get bad grade but also influence other people around them. Then he doesn’t allow laptop at classroom.                      -He is a college teacher, and he have tons of teaching experience. He knows what students usually do when they are working on computer.                                -	 This video is not for benefit and he is serious during the talking. Those are show his attitude toward laptop at classroom.   -	A 2013 study- he has done research for this topic. It can show laptop does influence the grade for some students 

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In the videos Dr. Anadale is explaining why he do not allows laptops in his class.With his credibility as a professor, he mention that laptops are distracted machines and also affect the attention and comprehension of students by showing the studies. And he added by the second video where he gives some fact why we should taking notes by hand rather than using laptops. He appeals wit
h the good logic and because it is only an advice thus there is no uses of emotions. His voice is kindly firm as he want to convince the audience with his speech and also he uses a short video for each speech as a method of delivery.

Evidence:
- 2013 Canadian study
- selective in writing down the notes
- increase the retentation
- ability to recall
-disturbing others in the class

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In "Think B4 You Speak" campaign, Wanda Sykes was the main character that stood up against what the young teenager said. It is a campaign that makes people rethink before they say anything, as it might be offensive to others. The message was clear, even though the commercial was short. The idea behind it was to make people think.

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In "Think B4 You Speak" campaign, Wanda Sykes was the main character that stood up against what the young teenager said. It is a campaign that makes people rethink before they say anything, as it might be offensive to others. The message was clear, even though the commercial was short. The idea behind it was to make people think.

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Evidence:
1-  The way Wanda spoke up to the teenager. (Emotion/anger)

2-What Wanda said, made the boy re-think what he has said. (Message was delivered in some way)

3- Did the use of a famous person could have affected the campaign more?

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In the video Dr. Anadale is explaining why he does not allow laptops in his class. Besides the fact that he is a doctor and therefore already has credibility, he adds studies which back his point up. He appeals strongly to the logic of his students. As it is not needed, he does not appeal or uses emotions. His tone is slightly supercilious as well as his method of delivery. The video is short and helps to address his point to the audience.

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In the video Dr. Anadale is explaining why he does not allow laptops in his class. Besides the fact that he is a doctor and therefore already has credibility, he adds studies which back his point up. He appeals strongly to the logic of his students. As it is not needed, he does not appeal or uses emotions. His tone is slightly supercilious as well as his method of delivery. The video is short and helps to address his point to the audience.

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Evidence:
- study
- no emotions
- high credibility
- logical message

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In the "Think B4 You Speak" commercial, Hilary Duff demonstrates how teenagers sexualy discriminates others, because of their sexual orientation. Duff comparates the "that is so gay" phrase with "that is so girl wearing a skirt as a top", in order to generate conscience in the young girl, making her feel discriminated as a homosexual would feel. The commercial was made to create conscience in the population about dumb and discriminatoires situation that could affect other is feelings.

# data[].attributes.subject
In the "Think B4 You Speak" commercial, Hilary Duff demonstrates how teenagers sexualy discriminates others, because of their sexual orientation. Duff comparates the "that is so gay" phrase with "that is so girl wearing a skirt as a top", in order to generate conscience in the young girl, making her feel discriminated as a homosexual would feel. The commercial was made to create conscience in the population about dumb and discriminatoires situation that could affect other is feelings.

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Evidence:
- Do you realize what you say?
- Feelings hurt
- That is so gay
- Famous people
- Create empathy
- Foment respect

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Dr.Anadale represent in his video “class room etiquette” techniques for his students to prepare them for the after college life and how to be a successful future employee for example; he mentioned some habits  he have been noticing since his teaching journey that the students should get rid of it to be more responsible.

Evidence:

- He was emotionless and serious

- He is a professor and prepared the video for his class therefore, he should have notice the bad habits and wanted his students to start taking action so, he made the video.

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In Christopher Anadale’s video, he used the credible study and personal experience that he said in the video to arouse his intended audience’s sense of identity so that it is effective for his intended audience to take action not to use laptops in class. 

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In Christopher Anadale’s video, he used the credible study and personal experience that he said in the video to arouse his intended audience’s sense of identity so that it is effective for his intended audience to take action not to use laptops in class. 

# data[].attributes.headline
The video of Dr.Anadale shows his suggestion about how to have a good habit during course which could help student get a better grade. The purpose of his video is telling student what should not do during class, and those could also help them in the future. Because of he has a PHD and is a professor of Mount St. Mary’s University, his opinion could represent most professors’ and that is a kind of credibility. Base on his personal experience, he shows to audience how those bad movement could lead to a worst class time which is emotional evidence.

# data[].attributes.subject
The video of Dr.Anadale shows his suggestion about how to have a good habit during course which could help student get a better grade. The purpose of his video is telling student what should not do during class, and those could also help them in the future. Because of he has a PHD and is a professor of Mount St. Mary’s University, his opinion could represent most professors’ and that is a kind of credibility. Base on his personal experience, he shows to audience how those bad movement could lead to a worst class time which is emotional evidence.

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Evidence:
-He is a professor so his suggestions should be vital for most fresh students
-There is no award for him to make a video that talk students should do or not do, so the only reason is he hope students could get a successful time during the class.
-He sharing his own personal experience
-His tone is very serious which means he believe what he is talking is very important
-In his video, he has a introduction which mention he would talk 3 things that not to do, then he give those three points with some details. Finally he give a little conclusion which makes his video be much more logic

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In “Think B4 You Speak”, Wanda shows how when you call someone/something they aren’t it can hurt their feelings, she did this by comparing the salt shaker to the 16 year old boy by calling it a “16 year old boy with a cheesy mustache” when she meant to say it was “stupid”. She did this so the boys would be more aware of what they say.

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Dr. Anadale uses many rhetorical strategies to spread his ideas on classroom etiquette and what students should do in a college classroom; he mostly uses logos such as using a YouTube video to express his thoughts and being a teacher himself. This makes the students actually listen to what he is saying fully without being bored or ignoring some parts of his message.

# data[].attributes.subject
Dr. Anadale uses many rhetorical strategies to spread his ideas on classroom etiquette and what students should do in a college classroom; he mostly uses logos such as using a YouTube video to express his thoughts and being a teacher himself. This makes the students actually listen to what he is saying fully without being bored or ignoring some parts of his message.

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Evidence:
- Posted on YouTube
- Written that he has a pHD
- Emotionless so no ethos
-Respectful clothing shows that he is professional

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As we see in the video, Dr. Andale discusses why the laptop cannot be used in the classroom and does it actually that typing on the keyboard does not make you understand what is being said?  Also, we see in the second hands discussing another issue. Why should we take notes in the handwriting? Does it actually increase the student's ability to concentrate or not? We will discuss these subjects deeply during the analysis of this matter.Dr. Andale's want to show that laptops in the class are distraction machines and taking notes help the student to engage the ideas that been discussed during the lecture.

# data[].attributes.subject
As we see in the video, Dr. Andale discusses why the laptop cannot be used in the classroom and does it actually that typing on the keyboard does not make you understand what is being said?  Also, we see in the second hands discussing another issue. Why should we take notes in the handwriting? Does it actually increase the student's ability to concentrate or not? We will discuss these subjects deeply during the analysis of this matter.Dr. Andale's want to show that laptops in the class are distraction machines and taking notes help the student to engage the ideas that been discussed during the lecture.

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Clue:
-logic
-proof his credibility
- Studies

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In [text], [Author] [verbs: uses, etc] [X] and [Y] to [verb: demonstrate, convince, try to persuade…, etc]…

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In [text], [Author] [verbs: uses, etc] [X] and [Y] to [verb: demonstrate, convince, try to persuade…, etc]…

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In [text], [Author] [verb: demonstrates, uses, shows, tries to persuade…, etc], using [X] and [Y], in order to….

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In [text], [Author] [verb: demonstrates, uses, shows, tries to persuade…, etc], using [X] and [Y], in order to….

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The singer's popularity among German teens, and her song's positive inclusion of the seemingly contradictory topic of "anarchy," both help her message's appeal to the youth in her country.

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The singer's popularity among German teens, and her song's positive inclusion of the seemingly contradictory topic of "anarchy," both help her message's appeal to the youth in her country.

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some evidence:

⁻mentions "anarchy" and other related concepts at least 5 times, in a positive / neutral way. (e.g., "xxxx")
-- emotional appeal: helps people relate. doesn't push them away
-ties anarchy stuff into her message of social justice (overall message). specific examples include....
-- logical appeal: makes connections clear, using words like "but," and "and yet," "however," "still," etc.
-upbeat tones
-- emotional appeal: people get into the music, feel happy, engaged