# data[].attributes.attachment_link.title
Analyses how the given advert can be persuasive by Classical Conditioning and Operant Conditioning - Part 3a

# data[].attributes.attachment_link.description
According to J.paul and Walter (1982), Operant conditioning is deals with the reinforcement and punishment to change behavior. Positive Reinforcement, Negative Reinforcement, Positive Punishment and Negative Punishment are the key concepts of this theory. The Dragram1 below shows a clear structure. Dragram 1 According to lecture week 17 Ivan Pavlov experiment, classical conditioning could...

# data[].attributes.body
UCS: lady
UCR:
NS:
CS:
CR:

# data[].attributes.attachment_link.description
A compilation of Pepsi advertisements and critiques from their founding until present day.

# data[].attributes.body
luke hausermanUCS the hotts
UCR feel good
NS crisps
CS feelin good
CR buy crisps

# data[].attributes.body
NS: icy hot
UCS: Shaq
UCR: trusted
CS: icy hot
CR: trusted

# data[].attributes.body
UCS: Beyonce
UCR: confidence
NS: Perfume
CS: Perfume
CR: Confidence

# data[].attributes.attachment_link.title
Analyses how the given advert can be persuasive by Classical Conditioning and Operant Conditioning - Part 3a

# data[].attributes.attachment_link.description
According to J.paul and Walter (1982), Operant conditioning is deals with the reinforcement and punishment to change behavior. Positive Reinforcement, Negative Reinforcement, Positive Punishment and Negative Punishment are the key concepts of this theory. The Dragram1 below shows a clear structure. Dragram 1 According to lecture week 17 Ivan Pavlov experiment, classical conditioning could...

# data[].attributes.body
UCS: Explosions and power
UCR: Awesome feeling
NS: Old Spice
CS: Old Spice
CR: Awesome feeling
Hailey Muradyan

# data[].attributes.body
UCS: Having a Break
UCR: Relax
NS: KitKat
CS: KitKat
CR: feeling relaxed
Landon Kirk

# data[].attributes.body
UCS - Tropical Beach
UCR -  Relaxed/Happy
NS - Corona Light
CS - Corona Light
CR- Relaxed/Happy

# data[].attributes.body
UCS: bagels
UCR:happiness/yum
NS: einsteins
CS:einsteins
CR:happiness/yum

# data[].attributes.body
UCS: Models/Beautiful people
UCR: makes you want to feel beautiful
NS: Chanel Perfume
CS: Chanel perfume
CR: makes you want to feel beautiful

# data[].attributes.body
UCS sex
UCR
NS snickers
CS sickers
CR nuty

# data[].attributes.body
UCS- not giving up
UCR-give you success
NS-Hennessy
CS-Hennessy
CR-success

# data[].attributes.body
UCS: Santa
UCR: joy
NS: coke
CS: coke
CR: joy
Jessica

# data[].attributes.body
UCS: Puppy
UCR: Happiness/Trust
NS: Car Max
CS: Car Max
CR: Happiness/Trust
Alice S

# data[].attributes.body
UCS; Great looking food
UCR: Hungry
NS: Taco Bell
CS: Taco Bell
CR: Hungry

# data[].attributes.body
UCS:  pants fitting
UCR: feels skinny
NS: drinking Pepsi
CS: drinking Pepsi
CR: feel skinny

# data[].attributes.body
UCS-- Puppy Monkey Baby
UCR-- Shock
NS-- Mountain Dew Kickstart
CS-- Mountain Dew Kickstart
CR-- Shock

# data[].attributes.attachment_link.title
Super Bowl 50 - Mountain Dew: "Puppy Monkey Baby" (2016)

# data[].attributes.body
11.11.11(UCS)----------Luck/excitement (UCR)
McDonald's fries (NS)
Mcdonald's fries (CS)-------- excitement (CR)

# data[].attributes.body
UCS: lil yachty
UCR: love for music
NS: sprite
CS: sprite
CR: love for music
Mason B P5

# data[].attributes.body
J Cole(USC)--Love for music(UCR)
Sprite(NS)
Sprite(CS)--Love for music(CR)
Wes Johnson

# data[].attributes.body
UCS: Vacuum Cleaner
UCR: Want it to suck up dust
NS<->CS: Hoover logo on funny advertisement for vacuums
CR: Think Hoover logo means vacuums that are good

# data[].attributes.body
UCS Matthew McConaughey
UCR  Being Cool and relaxed
NS "Alright....alright"
CS  "Alright....alright"
CR Being Cool and relaxed

# data[].attributes.body
UCS-Sex
UCR-Feeling good
NS/CS-Burger King sandwich
Cr-Feeling good

# data[].attributes.body
UCS: athleteic people -
UCR: healthy
NS: gatorade
CS: Gatorade-Healthy(CR)
Brysyn G

# data[].attributes.body
hunger(UCS)--being yourself(UCR)
snicker(NS)
snicker(CS)---being yourself(CR)
Fabian Jimenez

# data[].attributes.body
Seeing Brad  Pitt (UCS)
Makes you want to be like him(UCR)
Chanel Cologne (NS)
Chanel Cologne (CS)--- Feel hot(CR)

# data[].attributes.body
smiling (UCS)--Feel Happy(UCR)
Coke(NS)
Coke (CS)---Feel Happy (CR)