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1-BUSINESS OVERVIEW:
1.1 STRUCTURE
1.2 LOCATION
1.3 PROFIT
1.4 MAIN COMPETITORS

2-ANALYSIS:
2.1 SWOT ANALYSIS
2.2 CORPORATE SOLCIAL RESPONSABILITY
2.3 INNOVATION AND CREATIVITY IN BUSINESS

3-CONCLUSION AND RECOMENDATIONS

4-REFERENCES

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Hostel world is a leading global online travel agent focus on the hostel market.
The offices are based in London and Shangai.
Hostel world was founded in 1999 to create a new hostel market, inspiring adventurous minds to experience new places.

1.1  LOCATION:
This small business achieves 33.000 properties, 17.700 hotels in over 179 countries, and they count with 327 employees.

1.2 STRUCTURE:
EXECUTIVE LEADERSHIP TEAM:
-Catriona Flood-Chief of Analytics and Insights
-Fabrizio Giulio-Chief supply officer
-Gary Morisson-Chief Executive Officer
-Jody Jordan-Chief Human Resources Officer
-Johnny Quach -Chief Product Officer
-Caroline Sherry-Chief Financial Office
-Yale Varty-Chief Marketing officer.

1.3 MAIN COMPETITORS:
Hostel world has been one of the first hostel companies who create a website.
That gives them a boot between the competitors as hostel world is well know for that.

Some of the competitors of hostel world are :
-Onlinetours
-Expect Holidays
-Reservations.com
-Tripactions.com

HOSTELWORLD ANNUAL REPORT, STRATEGIC REPORT ,2017​
1.4 PROFIT AND REVENUE:

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2.1 SWOT ANALYSIS:
INTERNAL
STRENGHTS:
-Over the years, they have been investing in campaigns and advertising. What gives a strong brand portfolio to the hostel world
-Hostel world was one of the first hostel agencies to open a website. They have an easy and robust platform.
-The company is investing money in training for the employees.
-High level of customer satisfaction. This gives the company potential new customers as all the reviews from the actual customers are extremely good.

-WEAKNESS:
-Invest in research and development. They are not able to compete with the leading players in the industry in terms of innovation.
-They are not very good at product demand and are missing many opportunities compared to their competitors.
-They don’t work with other companies to promote hostel world.

EXTERNAL
Opportunities:

-With the new environmental policies, they could take advantage of new technology and gain market share.
-They could develop the market and lead between competitors.

Threats:

-With the new technologies, competitors could get developed faster than hostel world, which could be a problem in the short and long term.

-Hostel world has properties in different markets countries. That means they need to adapt to the laws of each countries.
-As the company has properties worldwide, some places will be turistic places depending on the weather in the country.

2.2 CORPORATE SOCIAL RESPONSABILITY
For hostel world the most important to success is the people who are working for the company.
They invest much money in training people to give them Hostelworld spirit and culture.
They give them all the knowledge and skills. They believe that open communication with the people is the key to aligning and achieving their goals.

Hostel world recognises that they need to inform all the employees about the Bussines decisions to achieve those goals. Be clear and transparent is the most important thing.
This company has properties and hotels around the world that believe in diversity. They have employees of different sex, age and different cultures.
They prefer to promote people from the company's interior based on merit and not to bring people from outside as they believe they need to keep the spirit of the company.

2.3 INNOVATION AND CREATIVITY IN BUSINESS
The idea of the company it’s incredible. They create a hostelworld website where you can find all the different hostels in different countries. The hostel price is low compared with the competitors, and the main idea of the business is to motivate people to travel and learn about new cultures. In them hostels you will share the room with other people means it’s a fantastic experience for those travelling alone and meeting new people during their trip.
This company also won the “Extraordinary sustainable hotel award”. They organise activities for those people who want to help the planet in different parts of the world.
HOSTEL WORLD BY FERNFORT UNIVERSITY(2021)​

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In conclusion, hostelworld is an ideal platform to find your hostel worldwide, travel, and meet new people. But they will need to improve a few things to be able to be competitive.
They should create a different option for their clients. When you want to travel you have just the chance to share the room with ten people more. This is great if you are travelling alone, but they should allow you to take an independent room. Because some people would prefer to have privacy and the might lose clients because of that.
They should also increase cybersecurity, as many people have been scam and had lost a lot of money trying to book the accommodation they never had.
To increase the sales, they should invest more money in marketing strategies as the competitors promote much more than hostelworld.
On top of that, they should try to expand the business in different parts of the world, as many of the places you can find hostelworld are seasonal. So you need to depend on the season to get some profit.

HOSTEL WORLD BY FERNFORT UNIVERSITY(2021)​

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SWOT & PESTLE ANALYSIS, HOSTEL WORLD BY FERNFORT UNIVERSITY,2021​

http://fernfortuniversity.com/term-papers/swot/nyse/6798-hostelworld-group-plc.php
Hostelworld (2019). Hostelworld Annual Report 2019. Available at: https://www.hostelworldgroup.com/~/media/Files/H/Hostelworld- v2/reports-and-presentations/annual-report-2019.pdf(Accessed 7 Mar. 2021)​

​Hostelworld (2017). Hostelworld Annual Report 2017. Available at: http://www.hostelworldgroup.com/~/media/Files/H/Hostelworld-v2/reports- and-presentations/hostelworld-annual-report-2017-interactive.pdf(Accessed 7 Mar. 2021)
HOSTELWORLD ANNUAL REPORT, STRATEGIC REPORT ,2017​

http://www.hostelworldgroup.com/~/media/Files/H/Hostelworld-v2/reports-and-presentations/hostelworld-annual-report-2017- interactive.pdf