# data[].attributes.body
regret or fear after the purchase of product or service

type of risk
-financial risk
-performance risk
-physical risk
-social risk
-psychological risk

# data[].attributes.body
the time and effort taken by customer before the purchase of the product of service

how to reduce ?
increase distribution channels eg. open more stores around.

# data[].attributes.body
cost like surcharge, interest charge and GST

how to reduce ?
by reducing the retail price or removing hidden charges

# data[].attributes.body
Components of cost

# data[].attributes.headline
Company must create positive value for customer 

# data[].attributes.subject
Company must create positive value for customer 

# data[].attributes.body
benefits must weigh more then the potential cost

# data[].attributes.body
A tool to determine the customer interaction with the company with every touch point.

- helps to understand how the customer buy the product or service
- improve the areas and all touch points

# data[].attributes.body
- Product leadership (to have the best product)
- operational excellence (operation of the day must be smooth and efficient)
- customer intimacy (adopt customization to meet customers needs and wants)

# data[].attributes.body
why a customer would buy your product or service ?

# data[].attributes.headline
Select the market segment to focus on to sell.

# data[].attributes.subject
Select the market segment to focus on to sell.

# data[].attributes.body
by using
-Size
- Growth potential
- competitors
- company competency

# data[].attributes.body
using the variables

# data[].attributes.body
using market segmentation such as
- demographic
- geographic
- behavioral
- psychographic

# data[].attributes.body
either product oriented or customer oriented

# data[].attributes.body
is to divide the market into homogenous subsets

# data[].attributes.body
is analyzing the customers profile

# data[].attributes.body
True loyal customer - High brand perception, high repeat purchase
Spurious loyal customer - weak perception of brand and high repeated purchase
Latent loyal customer - high perception of brand but low repeated purchase
no loyalty customer - has low repeated purchase and weak perception of brand

# data[].attributes.body
eventually with loyal customers, it comes with positive Word of Mouth and also it brings in repeat purchase and cross selling and upselling that increases the wallet shares

# data[].attributes.body
by building relation ship it builds loyalty towards the brand

# data[].attributes.body
building relationship and retaining the current customer is much cheaper then acquiring new customers

# data[].attributes.headline
By using Relationship marketing Approach (used for long term focus on customer retention)

# data[].attributes.subject
By using Relationship marketing Approach (used for long term focus on customer retention)

# data[].attributes.body
relationship marketing would
-  Emphasis wallet share
- longer profitability
- adopt a managing people approach
- individual communication with customer
- creates a positive customer experience

# data[].attributes.headline
How to create relationship with customer ?

# data[].attributes.subject
How to create relationship with customer ?

# data[].attributes.body
in order to create and deliver value to targeted customer