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Yinan, Vincent, Sarah

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Four techniques of Satire:
- Parody: An imitation of other Big Mac ads, but instead, this one reveals the truth about the "mouth-watering" sandwich claiming that it is "52% fat".

- hyperbole: "52% fat" is a super large value, and contact with the other advertisement (same from this company, the other advertisement said that  the big mac is "100% original, just like you.) When comparing the two ads, this one uses irony to represent how unhealthy the sandwich is.

-Incongruity: The main focus of this ad shows an attractive Big Mac sandwich with just one large title that grabs the readers attention instantly.

Reversal: The title is stating the complete opposite to what one may assume when taking a glance at the sandwich. This is using the complete opposite advertising techniques and schemes the brand traditionally uses.

Key questions:
- The attitude towards this piece by the people who created it is that Big Mac sandwich's are not healthy for the human body, and for frequent consumption.
- This ad is ridiculing those who fall for McDonald's advertising tactics, because many are completely aware that the sandwich does not look like the ad in real life.
- The goal of the satirist is to change people's/society's view on McDonald burgers and understand that they are very unhealthy and that it's a high-fat food.
- The four techniques of satire have been used to make this mock ad that boldly gets it's statement across to the audience and implies that McDonald's burgers are unhealthy.

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Parody- it imitates an AA meeting, imitates a bottle of vodka
Hyperbole- the ad indicates that if you drink Absolute Vodka, you would become an alcoholic and go to AA meetings
Incongruity- the seating arrangement shapes into a large vodka bottle, representing the consequence of addiction
Reversal - the seating arrangement is presented through the opposite of the normal order, where normally it is arranged in a circle, rather than an abnormal vodka bottle
The underlying assumption is that people who drink Absolute Vodka will end up in AA meetings.
The flawed human action is excessive drinking.
The author’s argument without humour would only show the mental harm and damage alcoholism can cause to an individual.
The goal of the satirist wishes society to understand and educate on the consequences of alcohol, and the increase of likelihood of addiction.

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Four elements:
-Parody: Relating Mcdonalds to disease, sickness.  Mcdonald's advertieses their BigMac to taste good, yet it has such a large impact on the body.

- Hyperbole: Anyone that eats a Big Mac gets a heart attack

- Incongruity: The Mcdonalds "M" logo is seen on the heart monitor(Vitals).

-Reversal: Mcdonalds is supposed to be convenient as it is fast food but in reality it causes inconvenience to the body.

Key Questions:
-If you have a big mac you are going to get sick.
-Having a large number of big macs/ fast food has left a large impact on health.
- People must have fast food at a limit and also consider its impacts.
-"M" in the heart monitor is targeting Mcdonalds specific
- Warning to people who consume Mcdonald's food to be aware of the effects