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by American Heart Association

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"Killer Fries" an ad sponsored  by the American Heart Association. Send a strong message to the audience.
The main components of this advertisement is the French fry cup filled with bullets. Bullets which are initially thought to be French fries. The advertisement features items that are familiar to the viewer. The French fry cup resembles a McDonald’s product, or any fast food chain. The bullets that look similar to French fries can be associated with a gun which causes death.

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Fast food can be the simplest and easy way when people are in a hurry but in the run, it can make people life very difficult

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The rhetorical element use of appeal.
Ethos:  the logo of American Heart Association gives credibility to the message given.
Logos eating french fries, fast food cause disease, obesity health issues and even death.
Pathos: the ad sensitize the viewer about their health. it makes realize the impact of diet.

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Photographed by Greg Slater , sponsored by the American Heart Association. AHA
heart.org
Also https://marketingvoyeur.wordpress.com/killer-fries-by-greg-slater

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"Killer fries" is a printed visual photographed by Greg Slater and sponsored by the American Heart Association. The main purpose of the ad was to call the attention of the viewer concerning the health issues that can be caused by fast food.
Nowadays people have replaced family dinner by fast food meal, to save time and money sometimes, but forgot about all the deadly consequences. In this ad where the fries are replaced by bullets, to establish a connection between fast food and death, the American Heart Association is promoting healthy diet to the viewer.

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This American Heart Association advertisement is for a wide range of an audience. It is simple to everyone to relate to an advertisement that helps to promote a healthy lifestyle. It reminds the people with healthy diets why they avoid fast food and give to those with unhealthy diets a reason as to why they should, too.
The ad calls for a change in the life of the viewers, about the harmful repercussions of consuming fast food.

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every viewer that can relate in unhealthy eating habits.
All ages audience , people who still do not realize the consequences of having an unhealthy diet.

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The consumption of these foods symbolism as depictions of being American.
American dream has always been rooted in striving to succeed,
Throughout the last fifty years, we have seen a massive increase in the number of fast food chains,
American tastes favoring these products
significant interaction between aspects of the American dream and food culture in America.   the American Dream is definitively success-oriented and socially driven; food culture has developed to either aid or to be a literal representation of one’s achievement of the dream.

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"How deadly is your diet"
" It conveys its message visually, with the only words in fine print for further dynamic effect."
Not only the American fast food is cheap but also delicious.

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By making a strong connection between a deadly weapon and fast food more precisely fries, the advertisement is promoting a better diet to the viewers to avoid many chronic problems, health issues.

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According to the American Heart Association, saturated and trans fats raise the level of cholesterol in your blood, which increases your risk of heart disease, stroke and type 2 diabetes. A single serving of deep-fried, restaurant style French fries contain 24 grams of fat.
French fries are particularly high in carbohydrates and thus should be consumed in moderation or avoided all together.

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The simplicity of the background helps the viewer to focus on the main components of the advertisement, a french fries cup filled with bullets.
Symmetrical image, it can be difficult to even notice that it is not a real cup of fries, if you do not pay attention. But then it can be shocking once the details are seen. Use of bright colors to attract the viewer, gold and shiny bullets that represent fries.

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It is important to persuade the viewer to possibly stop eating as much fast food to prevent heart disease.

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Even though american food culture, is part of the American dream values. The American Heart association reminds to the audience that an unhealthy diet, such as one dependent upon fast food, leads to health effects, such as cardiovascular disease and even death.

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the ad is simply situated upon a blank background,
almost like a tabletop
a red container, reminiscent of containers typically used to hold French fries, holds bullets shaped and colored similarly to those of French fries.
below in the lower left corner reads the line, “How deadly is your diet?”
while in the right corner there is the logo of the American Heart Association.

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The ad has an impact on the viewers emotions: Fear, concern about their overall health, heart issues if there is a change in their diet life. Insecurity and guilt, for those who have been having an unhealthy diet. Worries and questions from the viewers because of the connections made between fries and  cardiovascular disease.

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The American Heart Association is a non-profit organization in the United States that fosters appropriate cardiac care in an effort to reduce disability and deaths caused by cardiovascular disease and stroke. Through the sponsorship, the credibility of the ad is enhanced, the message is taken seriously by the viewers. By the presence of the logo at the bottom of the ad, the ad become factual and informing.

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1) context: famous photographer Greg Slater printed a visual ad "Killer fries" that was commissioned by the American Heart of association. A strong message is sent with vibrant colors, familiar items. the advertisement is able to catch the attention of its viewers.
2) The audience is every american, encouraging those who try to eat healthy and get the attention of those who don't. The purpose of this advertisement is to convey to the audience that fast food can cause many health problems and possibly even death.

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French fries are one of the most available foods throughout the country. Because french fries are deep fried in oil, they are very high in fat and calories, which can pose a number of serious health risks if consumed regularly. French fries also contain a lot of salt and acrylamide, a chemical that has been associated with cancer. The viewer should think about their diet habits, or will suffer the consequences.

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The ad "Killer fries" send a very clear and strong message to the viewer. True that fast food is part of the American values, so for some people who finally made it  to America, it can represent their American dream. However people should not ignore the bad consequence that it can have on their health, if they do not change or improve their diet.