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Memes
PROCRASTINATING
Events
Community Groups
Buying and selling
Keeping in touch with a big group of people
Video content
Messaging
Recommendations

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Visual inspiration
IGTV - this is basically a portrait version of YouTube!
Food inspiration
Looking at people's stories
Finding experts of a field
Following celebs
The 'save' feature - a lifesaver!

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Keeping updated with the wider world (live news as it feeds in)

Thoughtless posts (you're less likely to be judged on twitter if you wrote something like "I just ate beans on toast"

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Showcasing my professional achievements
Keeping track on the latest news in my industry
Looking for new jobs
Maintaining professional relationships with ex-colleagues, clients and recruiters

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Collating data into groups:
Interior design inspo
Finding infographics
Hair and makeup inspo
Visuals for work projects

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Sending quick pictures without the need of it saving
Celebrity gossip
In-app Games