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DR. MOHD SYUHAIDI ABU BAKAR

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drmohdsyuhaidi@gmail.com
syuhaidi@salam.uitm.edu.my

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UNIVERSITI PUTRA MALAYSIA (UPM) | DOCTOR OF PHILOSOPHY (MASS COMMUNICATION)
2014 – 2017

UNIVERSITI PUTRA MALAYSIA (UPM) | MASTER OF CORPORATE COMMUNICATION
2012 - 2013

UNIVERSITI SAINS MALAYSIA | DIPLOMA OF EDUCATION
2008 – 2009

UNIVERSITI TEKNOLOGI MARA |  BACHELOR OF MASS COMMUNICATION (HONS.) (JOURNALISM)
2003 – 2006

UNIVERSITI TEKNOLOGI MARA  | DIPLOMA IN INFORMATION MANAGEMENT
1999 – 2002

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2013

Bakar, M. S. A., & Bidin, R. (2013, December). Technology Acceptance towards Movie Mobile Branding in Malaysia. In The International Conference on Language and Communication 2013: Innovative Inquiries and Emerging Paradigms in Language, Media and Communication (p. 323). National Institute of Development Administration. (PROCEEDINGS)

2014

Bakar, M. S. A.,& Bidin, R. (2014). Technology Acceptance and Purchase Intention towards Movie Mobile Advertising among Youth in Malaysia. Procedia-Social and Behavioral Sciences, 130, 558-567. (PROCEEDINGS- SCOPUS)

Bakar, M. S. A., & Bidin, R. (2014). Engaging Users Using Movie Mobile Advertising: Technology Acceptance and Purchase Intention. Asian Social Science, 10(7), p129. (JOURNAL – SCOPUS)

Bakar, M. S. A. (2014). A Theoretical Suggestion on the Roles of Conformity and Disconformity: Filling The Gap between Uses and Gratifications Theory and Expectation Disconfirmation Theory in The Field of Mass Communication Research. In The proceedings of the International Conference on Language and Communication 2014 : Language, Media, and Development in East and South-East Asia. National Institute of Development Administration. Bangkok. Thailand. (PROCEEDINGS)

Bakar, M. S. A. (2014). Internet Marketing Strategy: A Study on the Influences of YouTube as a Substitute Review Channel and Frontliners in Media Sharing Ecosystem. In The Asian Conference on the Social Sciences 2014 – Official Conference Proceedings. The International Academic Forum (IAFOR). Osaka. Japan. 393-402. (PROCEEDINGS)

Bakar, M. S. A., Bolong, J., Bidin, R., & Mailin, B. (2014). Factors of Gratification Contributing in Continuance Intention to Watch Movies on YouTube. Procedia-Social and Behavioral Sciences, 155, 9-13. (PROCEEDINGS- SCOPUS)

2015

Bakar, M. S. A., Bolong, J., Bidin, R., & Mailin, B. (2015). Expectation and Satisfaction towards Digital Media as Predictors of Brand Relationships: A Tentative Framework. In The Proceedings of CCI Conference on Corporate Communication 2015. New York. USA. 229-239. (PROCEEDINGS)

Bakar, M. S. A., (2015). Understanding Malaysian Twitter Users Behaviour Using Hans Eysenck's Three-Trait Model. In The Proceedings of The European Conference on Media, Communication and Film 2015. Brighton, United Kingdom. 67 – 74. (PROCEEDINGS)

2016

Mailin, B. C., Bolong, J., Bidin, R., & Bakar, M. S. A., (2016). A Tentative Framework On The Relationships Between Gratification and Continuance Intention to Use YouTube for Movie Watching Experience. Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII). (PROCEEDINGS)

Bakar, M. S. A. 2016). Continuance Usage Intention of WeChat By Users In Malaysia. In The Proceedings of The IAFOR International Conference on the Social Sciences - Dubai (IICSSDubai2016). DUBAI, UAE. 13 – 23. (PROCEEDINGS)

Jaafar, F., Zain, A. M., & Bakar, M. S. A., (2016). Attitude and Perception of Young Audience towards Patriotism in Independence Day TV Commercials. Environment-Behaviour Proceedings Journal, 1(1), 23-27. (PROCEEDING - JOURNAL)

Jasney, S., & Bakar, M. S. A., (2016). Motivation and Criteria in Accepting New Music Talents on YouTube. Proc. of The Fourth Intl. Conf. On Advances In Economics, Social Science and Human Behaviour Study - ESSHBS 2016. Bangkok. 1-3. (PROCEEDINGS)

2017

Bakar, M. S. A., & Bolong, J.,  (2017). Mediating Roles of Gratification Towards Relationships Between Expectation and Continuance Intention To Use YouTube To Watch Movies. Economic and Social Development: Book of Proceedings, 384 - 392. (PROCEEDINGS)

Bakar, M. S. A., & Bolong, J.,  (2017). Relationships Between Gratification And Continuance Intention To Use Youtube For Movie Watching Experience. Proceeding of Asia International Conference of Art & Design (AiCAD) 2017, 118-123. (PROCEEDINGS)

Bakar, M. S. A., Ayob, R. N. A. R., & Rosli, H. (2017). Hypotheses of Relationships Between Elements in Movie Trailers with Purchase Intention of Movie Tickets. Advanced Science Letters, 23(11), 10640-10642. (JOURNAL – SCOPUS)

2018

Bakar, M. S. A., & Ayob, R. (2018). Hypothesis Of Relationships Between Personalities With Continuance Intention To Perform Internet Vigilantism Among Undergraduates In Universiti Teknologi MARA (UiTM). Journal Of Fundamental And Applied Sciences, 10(6S), 1154-1162. doi:http://dx.doi.org/10.4314/jfas.v10i6s.76. (JOURNAL – WOS).

Bakar, M. S. A., Bolong, J., Bidin, R. (2018). Attributes in a Movie Trailer That Constitutes Purchase Intention. Proceedings of the 31st International Business Information Management Association Conference. 569 – 574. (PROCEEDINGS - SCOPUS).

Bakar, M. S. A., Mohd Mazzalan, A. (2018). Aliran Pertuturan Bahasa Rojak Dalam Kalangan Pengguna Facebook Di Malaysia. E-Academia Journal, 7(1), 61-71. (JOURNAL - MyCite).

Bakar, M. S. A., Ngah@Muhammad, N. (2018). Tahap Motivasi Dan Tanggapan Pembaca Matang Terhadap Naskhah Terbitan Buku Fixi. E-Academia Journal, 7(2), 122-129. (JOURNAL - MyCite).

Bakar, M. S. A., Dahlan, N. (2017). Percampuran Kod Bahasa Di Dalam Filem: Satu Kajian Kualitatif Terhadap Filem J Revolusi. E-Academia Journal, 7(2), 107-121. (JOURNAL - MyCite).

Bakar, M. S. A., Mohaideen, A. (2018). Meneroka Permasalahan Tenaga Modal Insan dalam Industri Filem di Malaysia. Forum Komunikasi. 13(1), 1 – 14. (JOURNAL - MyCite).

Bakar, M. S. A., Bolong, J. (2018). Relationships between Expectation Towards Technology and Social Gratification with Continuance Intention to Watch Movies on YouTube: Mediating Roles of Gratification. Forum Komunikasi. 13(1), 41 – 56. (JOURNAL - MyCite).

Ibrahim, M. S., Hassan, Bakar, M. S. A., M. S., Yusuf, S., Rahman, N. A., & Ramli, N. S. (2018). Instrument development to measure the quality of non-profit organisation (NPO) website. Asian Journal of Social Science Research, 1(1). doi:10.1063/1.5062708 (JOURNAL - Refereed).

Ibrahim, M. S., Hassan, M. S., Bakar, M. S. A., Yusuf, S., Rahman, N. A. A., & Ramli, N. S. (2018, October). Instrument development to measure the quality of non-profit organisation (NPO) website. In AIP Conference Proceedings (Vol. 2020, No. 1, p. 020082). AIP Publishing. (PROCEEDINGS - SCOPUS).