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Sandy Trieu, Olivia Niccum, Alyssa Guerra

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Sandy Trieu, Olivia Niccum, Alyssa Guerra

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1. Their clothing and accessories can help introduce people to the brand. When people are considering to buy a bike then they may be interested in purchasing from Harley.

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1. Harley Davidson could either try to modernize their products or promote "vintage" designs because that's very popular right now.
2. I don't know if they can bring in 22 million new riders within a couple of years but I suppose that they could try to build their omnichannel experience and strengthen the digital platforms that they promote through.

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1) Harley can provide clothing to outside retailers to help gain attention for the brand. This will provide brand recognition for the company and hopefully drive business.
2) It would be extremely difficult for them to do this over a couple of years.

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Gloria Anguiano, Jaye Widby, David Mayhue

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Gloria Anguiano, Jaye Widby, David Mayhue

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1. they can start by including younger people in their advertisements. They seem to always have older people (their core market). Use of social media. Find millennial influencers. Enhance their online experience with designing and information.
2.

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1. Harley can gain riders by possibly building a more affordable bike that still has the same or about equal qualities a classic Harley would have.
2. I think they might be able to recover if they continuously try to improve and change with the rest of the industry

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1. Maybe change the style to modernize the bikes and attract younger consumers by utilizing influencer marketing tactics.
2. I don't know if Harley can financially recover and build in the next few years due to increased motorcycle accidents. Because of this there are less people willing to ride motorcycles because of the risk.

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1. They can gain riders and market their products to millennials by using social media and sponsoring events that the younger generation is interested in or attends.
2. Yes we think they can because their company has a strong reputation and a lot of history. The first problem they need to tackle is their decline in sales and revenue.

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1. I think Harley can gain riders and market to millennials via influencer marketing. If they see their favorite celeb or influencer on a Harley, they may want to purchase one themselves.
2. I think they can with proper a proper marketing plan and expanding their online shopping experience for those who cannot go to a Harley dealer

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Taylor Franz, Amber Antoyan, Nathan Neppl, Mikala Andrea

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Taylor Franz, Amber Antoyan, Nathan Neppl, Mikala Andrea

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1. release more efficient products and improve price
2. make bikes at lower prices and attract a younger market

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1.Harley Davidson can gain riders if they aggressively market toward millennials and encourage them to buy highly priced motorcycle.
2. The company’s goal is a admirable one but it seems like out of reach since consumers are becoming price conscious. It will be a hard sell due to the dangers of riding a motorcycle.

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Harley Davidson should offer rider training for people of all ages. Harley Davidson should also offer less expensive motorcycles for the younger generation in order to instill a loyalty that will grow as each consumer grows. Influencer marketing is a great way to gain market share from millennials

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Harleys are so hot

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1. They could have electric options 2. No I don’t think so