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Drapers February Magazine: The Search for Transparency

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Drapers February Magazine: The Search for Transparency

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The Search for Transparency
- Only in Jan 2021 did the government announce penalties for failing to comply with the Modern Slavery Act 2015
- 2013 - H&M Group became the first global fashion retailer to introduce a roadmap to increase disclosure of suppliers & their data

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Pros:
Turkey’s proximity to the European Union (EU), and membership in the EU customs union.
The Turkish government has laid out a series of incentives and subsidies targeted at strengthening and expanding the manufacturing industry.
In 2017 Turkey exported $14.8billion worth of apparel goods, including sportswear.

Cons:
The cost of labor is high at about $550 per month. Labor can account for up to 30% of costs.

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Pros:
- Location: shorter shipping, flexibility of repeating in season, smaller purchase order can be made (reducing wastage).
- Turkey offers a well-developed supply chain, meaning buyers can find most of the fabrics, washing and embellishment needed for their garment requirements within the country.
- Easy and cheaper to visit factories to check ethical standards, quality standards, etc.

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"Whatever you're going through, a Samaritan will face it with you. We're here 24 hours a day, 365 days a year."
Samaritans - a mental health charity, which provides a round-the-clock support line which is operational all year round, in the aim to prevent suicide and help those suffering from mental health issues.
Project Action Point:
-  profit from the positivity slogan t-shirt would help go towards their online chat service

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Samaritans works to make sure there's always someone there for anyone who needs someone. Read more.

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Full range plan including all tops, bottoms and outwear

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"H&M – often blamed as being one of the companies – if not the company – that started the entire fast-fashion issue has already been dedicating significant efforts to reversing the mindset. They’ve earned top scores from eco-experts, and are working on a Green Machine that would allow people to recycle clothes like they do aluminum cans."

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The Future of Customer Engagement and Experience

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Fashion is a $2.5 trillion industry, producing 10% of global carbon emissions, 20% of global wastewater, and vast biodiversity loss. Consumers are demanding change, forcing sustainability in fashion as a requirement, not a trend. Brands are transforming to create not only the clothing and accessories that turn heads, but also to create sustainable fashion that's rooted in environmental stewardship.
Sustainability and fashion appear to be on opposing catwalks destined for collision. While ethical issues have been driving trends in fashion for years, when COVID-19 ground the industry to a , it momentarily appeared as though the pursuits of a more purposeful fashion industry might be pushed to the back burner.

That moment has passed.

How far passed? Well, there are folks calling for President Joe Biden to appoint a fashion czar, and it's a compelling argument.

As people spent 2020 in varying states of quarantine and social unrest, they also became much more careful and conscious about another kind of spend: How they're spending their money.

No photoshopping the facts: Stats reveal the current state of sustainable fashion

There's no filter that can mask the ugliness below the surface of the fashion industry when it comes to the hard data around sustainability, and consumers know it. Pre-COVID, brands struggled with how to best stand out in a market that's always changing. Today, the change in consumer sentiment has made sustainable fashion a priority for both brands looking to emerge as well as the icons in the industry.

According to Kate Brandt, Google's Sustainability Officer, one 90-day report during the first half of 2020 showed searches around 'how to live a sustainable lifestyle' increased by more than 4,550%.

Baratunde Thurston discussed the issues surrounding sustainability and fashion - while talking stark data - including the fact that 84% of the clothes in America end up in a landfill.
Following are just a few of the facts with regard to sustainability and fashion:

1. Fashion is a $2.5 trillion industry and produces 10% of global carbon emissions.

2. of global wastewater comes from dying and treating fabric.

3. 87% of the fibers used for clothing will end up incinerated or in landfills.

4. More than 60% of clothes are made from non-decomposable plastics.

5. The apparel industry is responsible for significant biodiversity loss on the planet.

To make matters worse, ethically questionable practices don't stop at eco-consciousness. Examples of poorly treated workers in the fashion industry are rampant.

Green is the new pink: Sustainable fashion will rule the runway

Do a little turn on the catwalk: Retailers must adapt how they do business, or future generations won't give them their business

While some experts wondered about the viability of ethical efforts in the wake of COVID-19, we're actually seeing that those efforts matter more. Thanks to tighter budgets, quarantine, and social justice awareness, consumers aren't only consuming less - they're much more thoughtful about where and how they spend their money.

"The time consumers have spent at home caused a radical reset to their priorities which will be reflected in their lifestyles going forward. As a result, they are going to look for brands they can trust and pay attention to the 'collective good,' most especially in product categories like fashion and beauty that are considered close to the body." (Forbes)

They're also feeling more personally connected to global issues than ever before.

According to a McKinsey report , quarantine could be accelerating these already-established consumer behavior trends, "such as a growing antipathy toward waste-producing business models and heightened expectations for purpose-driven, sustainable action." And their latest State of Fashion report shows that sustainability is the second biggest opportunity for the fashion industry today, second only to digital.

Consumers continue to put pressure on fashion brands to make real, substantial changes. This is especially true of Millennial and Gen-Z shoppers, who were already leading the charge for more ethical practices.

For those of us who've grown accustomed to a world of fast-fashion, it's hard to imagine eco-friendly alternatives taking down this long-standing Goliath. But sustainable fashion has been building steam for a while now - it's not the scrappy start-up industry it often gets portrayed as.

Some studies predict the sustainable fashion market will reach $9.81 billion by 2025, and $15.17 billion by 2030 - that's massive growth that can make an even bigger impact.

When she talks, I hear the revolution: It's no longer enough to hold the line

Sustainability in fashion: Examples of how brands and retailers are innovating

2021 will reveal the lasting impacts of COVID-19 with regard to consumer behavior and shopping trends - and not just in fashion - shifts will be felt across the board.

Retailers that have been planning to adapt to consumer demands for more ethical standards are now accelerating those efforts:

H&M - often blamed as being one of the companies - if not the company - that started the entire fast-fashion issue has already been dedicating significant efforts to reversing the mindset. They've earned top scores from eco-experts, and are working on a Green Machine that would allow people to recycle clothes like they do aluminum cans.

Companies are embracing D2C as a way to focus more clearly on delivering the precise expectations of consumers.

More and more brands are making very clear how they're approaching sustainability as part of their overall business strategy, with up-cycling, recycling, and carbon footprint concerns being built into the foundation of companies themselves.

The ethical supply chain: Definition, examples, stats

Shoppers - and investors - are paying closer attention than ever as to how companies are operating, and they'll continue to flock to brands who reflect their values. And for those organizations struggling to define the values and beliefs for which they stand, consumers will help them quickly figure it out.

Shifting retail landscapes.
Varying buying behavior.
What makes people click "buy"?
We've got the answers HERE.

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Sustainability in Fashion: Industry Teeters on Ethical Catwalk

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Fashion is a $2.5 trillion industry, producing 10% of global carbon emissions, 20% of global wastewater, and vast biodiversity loss. Consumers are demanding change, forcing sustainability in fashion as a requirement, not a trend. Brands are transforming to create not only the clothing and accessories that turn heads, but also to create sustainable fashion that's rooted in environmental stewardship.

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Pricing architecture across menswear and womenswear ranges from competitors.

H&M is the most affordable, with the lowest average product price across mens and womens ranges of new in over the past month at £19.97, across the 4 competitors. H&M's pricing architecture is similar to Zara, especially with the women's ranges from both competitors.

ASOS has the largest price range, which is due to the large number of brands they stock.

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Womenswear and Menswear product offer from retailers H&M, ASOS, Zara and Mango from new in over the past month (24/02/21 - 24/03/21).

ASOS and H&M have a very similar product offer, in terms of category sizes.
In terms of number of new in products, ASOS brings

in a significant amount more compared to its competitors.
H&M's main categories are top, bottoms and dresses.

Each brand stocks and releases a significantly smaller amount of menswear options compared to womens, apart from ASOS. For H&M, ASOS and Zara, the majority of the menswear ranges are made up from tops, bottoms and outerwear.

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Business of Fashion Podcast: In Search of Transparency 

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Business of Fashion Podcast: In Search of Transparency 

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- Consumer demands over wanting an understanding of the environmental impacts of the Fashion Industry; leads to “data dump” (green washing), inconsistent reporting across brands regarding different aspects of sustainability and different ways of measuring sustainability
- Science based targets to reduce emissions will drive companies internally
- Climate is a business risk; without plans and targets can’t make smart strategic decisions
- Need better government regulations; corporate social responsibility is not working and we can’t afford another 10 years
- Governments need to require disclosure
- What can national governments require for international behaviour and how can they enforce these requirements? Mandatory due diligence
- Legislate for materials; measuring the environmental impacts; should recycled polyester be measured against the same framework as cotton?
- Clean air act

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This is a detailed PESTLE analysis of China which aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting China today. China is an economic and political superpower. Over the years, it has implemented a number of significant programmes of change and made spectacular improvements in many fields. In terms of nominal GDP, it is the 2 nd largest economy in the world.
Political factors affecting China
China is one of the most powerful countries in the world. It is a permanent member of the Security Council of the United Nations. It is also the 4 th largest country in the world by land area. Beijing is its capital.

The Communist Party of China is the founding and ruling political party of the People's Republic of China. Although China enjoys a stable political environment, the lack of political freedom is an area of major concern. Many analysts question the lack of openness in the country's political system.

China is permanent member of the UN security council. It is also a member of the WTO, APEC, BRICKS, BCIM, ASEAN Plus, and G20. It maintains good diplomatic relations with many great powers in the world trade and politics. However, its relationships with the United States has been very challenging for a long time.

Likewise, recent protests in Hongkong, tensions in the South China Sea, sanctions by the US, and China's retaliatory sanctions on some US and Canadian citizens have been big causes for concern.
Economic factors affecting China
The next topic of focus in the PESTEL analysis of China is the economic environment. As mentioned above, China is the 2 nd largest economy in the world by nominal GDP. However, it is the world's largest economy on a purchasing power basis. A lot of economic reforms had started in the late 1970s which helped China make rapid economic growth. The country has made a shift from a centrally planned to a market-based economy and the GDP growth has averaged nearly 10 percent a year (The World Bank, 2021).

However, it is worth noting that economic development has also caused some challenges for China. High inequality, rapid urbanisation, and environmental damages are some of the challenges that the country needs to deal with in order to maintain its economic sustainability.

One of the reasons why many global companies manufacture their products in China is the availability of cheap labour. Cheap labour is a great source of competitive advantage for China; however, some analysts argue that the rapid economic growth has also led to a rapid increase in wages in the country. Its average wage level tripled between 2005 and 2016 and now it is higher than that in Argentina, Brazil, and Mexico. Does it mean 'cheap labour in China is over'? Well, the analysts are divided and there is no unanimous position concerning this question.

China is a dominant overseas investor. Its foreign direct investment has reached many countries over the years. The United States, the UK, Australia, Pakistan, Bangladesh, Indonesia, the United Arab Emirates, Venezuela, Argentina, Angola, Chad and Niger are some of the countries where Chinese investment has been stunning. Its multibillion-dollar Belt and Road Initiative (BRI) to connect Asia, Africa and Europe has already attracted support from many countries.

It is worth noting that with a cheap labour and improved infrastructure, China positions itself as a great destination for foreign direct investment (FDI). In fact, it has overtaken the USA to become the top destination for new FDI in the world (BBC, 2021).

China is a manufacturing giant. It became the largest exporting nation in the world in 2009. It has made a global name for its manufacturing power and become a specialist location to produce automatic data processing machines and components, clothes, clothing accessories, mobile phones, textiles, integrated circuits, and many other products (Blazyte, 2020).

The standard corporate income tax rate is 25%; however, the Chinese government reduces the rate to 15% for qualified businesses which operate in industries encouraged by the government. The individual income tax rates range from 3% to 45% (PwC, 2021).
Social factors affecting China
China is the most populous country in the world with a total population of over 1.4 billion (World Meters, 2021). This is a massive market for consumer products. As mentioned above, average wage level has gone up over the years resulting in an increase in consumer spending.

It is worth mentioning that many people in China, like the citizens of other emerging economies, long for status symbols such as luxury cars, latest smart phones and designer clothing to demonstrate their success. No doubt that increased consumer spending and status symbols are great opportunities for both domestic and foreign companies.

The literacy rate in China is 96.4%. Like the impressive progress in literacy rate, the country has also made stunning progress in poverty reduction. It has lifted over 100 million people out of extreme poverty in the last eight years. However, some people question about the measurement of extreme poverty in the country which is defined as earning less than $620 (£440) a year (BBC, 2021).

Though China has made very good progress in eradicating extreme poverty, there are some social challenges facing it today. For example, ageing population is an area of concern. So, how should the country meet the incredible demands for labour? Many analysts suggest that China should increase the birth rate and invite more foreign workers. Likewise, wealth gap, poor health care, and the rising cost of housing are some other challenges.
Technological factors affecting China
A very important issue that has a massive significance in the PESTEL analysis of China is the technological environment. China has the world's largest online population with over 854 million users. There are some big tech giants in the country e.g. Baidu, Alibaba and Tencent. These companies and some others are so powerful that many big companies from other countries have failed in China.

China has set a vision to be a global leader in science and technology. To achieve this, the country launched 'mass entrepreneurship and innovation' programme in 2015. This programme aims to spread entrepreneurship throughout China. It also aims to help the country to move from a labour-intensive economy to an innovation-driven one.

It is therefore not difficult to imagine how great the opportunities are in China for both domestic and international companies, particularly in science and technology sectors. However, many analysts argue that the country is facing regulatory challenges and struggling with how to accommodate the tech industry and giant tech companies into its socialist market economy.
Environmental factors affecting China
China's rapid economic development has impacted on its natural environment severely. Water and air pollution, industrial waste, deforestation, climate change, and biodiversity loss are some of the examples of environmental challenges facing it today.

However, it is worth mentioning that the Chinese government has taken a number of initiatives to address the environmental concerns. Examples of initiatives include but not limited to decentralization of responsibility to local levels and encouraging public participation in environmental protection.
Legal factors affecting China
Legal environment is the last element to discuss in the PESTEL analysis of China. There are a number of laws that regulate business and employment practices in China. For example, labour standards, employee remuneration and benefits, labour disputes, and other relevant issues are regulated by The PRC Labour Law 1995, the PRC Labour Contract Law 2007, and various administrative regulations (Chen, 2020). The Catalogue of Industries for Guiding Foreign Investment regulates FDI in the country. The Catalogue divides FDI into four categories i.e. encouraged, restricted, prohibited, and permitted.

Encouraged category includes 384 industries. Agricultural machinery manufacture, and fruit and vegetable drink production are some of the industries in this category. Restricted category includes 35 industries. Construction and operation of power grids, banks, and securities companies are some of the industries in this category.

Prohibited category includes 28 industries. Air traffic control, postal companies, and domestic express delivery of letters are some of the industries in this category. Permitted category includes industries that do not fall into any of the above mentioned categories (Chen, 2020).

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Last update: 14 April 2021
References:
BBC (2021) China takes new foreign investment top spot from US, available at: https://www.bbc.co.uk/news/business-55791634 (accessed 12 April 2021)

BBC (2021) China's Xi declares victory in ending extreme poverty, available at: https://www.bbc.co.uk/news/world-asia-china-56194622 (accessed 12 April 2021)

Blazyte, A. (2021) Export trade in China - statistics & facts, available at: https://www.statista.com/topics/1456/export-in-china/ (accessed 12 April 2021)

Chen, A. (2020) Doing business in China, available at https://uk.practicallaw.thomsonreuters.com/8-501-1377?transitionType=Default&contextData=(sc.Default)&firstPage=true&bhcp=1 (accessed 10 April 2020)

PwC (2021) Overview of PRC Taxation System, available at: https://www.pwccn.com/en/services/tax/accounting-and-payroll/overview-of-prc-taxation-system.html (Accessed 12 April 2021)

The World Bank (2021) China Overview, available at: http://www.worldbank.org/en/country/china/overview (accessed 12 April 2021)

World Meters (2021) China population, available at: https://www.worldometers.info/world-population/china-population/ (accessed 10 April 2021)

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howandwhat.net welcome to the world of easy-to-use information!

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PESTEL analysis of China (China country profile)

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This is a detailed PESTLE analysis of China which aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting China today. China is an economic and political superpower. Over the years, it has implemented a number of significant programmes of change and made spectacular improvements in many fields.

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Political instability.

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This detailed PESTEL analysis of Turkey aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting Turkey today. Turkey is a beautiful country. It is also a major emerging economy and a key regional power.

Turkey, officially known as the Republic of Turkey, is a powerful transcontinental country bordered by Greece, Bulgaria, Georgia, Armenia, Azerbaijan, Iran, Iraq, and Syria. It also borders Egypt, Cyprus, Romania, Russia and Ukraine by sea. It is a secular state and was a parliamentary representative democracy until 2017 when a presidential system of government was adopted through a referendum. The new system makes the President of the Republic the Head of State. Turkey was once the centre of the Ottoman Empire.

Turkey is an important member of some of the biggest institutions in the world such as the United Nations, the IMF, the World Bank, the OECD, the OIC, the EEC, NATO, and G20. It is an ally of the United States of America. However, Turkey's purchase of Russian S-400 has strained its relationship with the USA and the latter has recently removed the former from the F-35 fighter jet programme (BBC, 2019). Turkey also faced a big political challenge in 2016 when a military coup took place. The coup failed; however, created a lot of uncertainties and affected the political dynamics of the country. Similarly, the terrorist attacks, and political instabilities in neighbouring countries have affected Turkey to a great extent.

Although the political and security challenges stated above have been worrisome, Turkey is a relatively safe country to holiday and do business. The UK Foreign and Commonwealth Office (FCO) has lifted several warnings on visiting Turkey that were in place for the past few years. Many other big nations also see Turkey as a safe place and advise their citizens on travelling there accordingly.

Turkey has made serious efforts to join the European Union, however, any significant progress is yet to be seen. When and if it happens, Turkey will have access to one of the biggest markets in the world with perhaps freedom of movement for its citizens. However, Turkey and the EU are engaged in a dispute over the divided island of Cyprus. Likewise, many analysts see Ankara's deepening relationship with Moscow as an obstacle to the accession to the European Union.

Turkey is a major emerging economy and a key regional power. It is a member of the MINT block. The term 'MINT', coined by famous British economist Jim O'Neill, stands for Mexico, Indonesia, Nigeria and Turkey. Turkish GDP in 2018 was $769 billion and the GDP per capita for the same year was $ 9,445 (World Bank, 2019). Turkey is currently an upper-middle-income country. This has been made possible particularly due to the impressive social and economic developments (increased employment and incomes) the country has been making since 2000.

Turkey is one of the biggest exporters of a number of commodities. Its top exports are cars, gold, delivery trucks, vehicle parts, and jewellery. Other notable exports are knit T-shirts, raw iron bars, wheat flours, refined petroleum, and buses. Turkey's top imports are gold, refined petroleum, cars, vehicle parts, scrap iron, broadcasting equipment, and coal briquettes (Trading Economics, 2019). Germany is the top export destination of Turkey, while China is the top import origin. Turkey is the EU's 5th largest trading partner, both in exports and imports.

Companies in Turkey are charged taxes on net profits at a rate of %22 for the years 2018, 2019, and 2020 (PWC, 2019). The personal tax rates vary from 15% to 35%. People who earn less than 18,000 Turkish Iira a year are required to pay 15% tax, while 35% by those who earn over 148,000 Iira.

Social environment is the next issue to discuss in the PESTEL analysis of Turkey. The total population of Turkey is approximately 83 million as of July 2019 which makes up around 1.08% of the total population of the world (World meters, 2019). The life expectancy for men is 72 years while 79 years for women. Turkish is the official and major language, and Kurdish is widely spoken as well. Turkey is a secular state and the major religion is Islam.

Turkish people are generally welcoming and friendly, and many cities (particularly Istanbul) are multi-layered and multi-cultural. Sitting between East and West, and drawing elements from both continents have helped Turkey produce its own unique cultural identity. While many countries in Europe are facing challenges such as as ageing and shrinking populations, Turkey has a very young, dynamic, and well-educated population. This shows the country has a huge potential for productive employees who can meet the needs of domestic and international investors.

Turkey has hundreds of private TV and radio stations which compete with TRT, the state broadcaster. Likewise, it is rich and diverse in sports. Football is the most popular sport in the country; however, basketball, wrestling, volleyball, and handball are also very popular. Turkey is well-connected with the rest of the world due to its geographic location, and Turkish people have an international mindset. However, there are some social challenges facing the country today. For instance, social exclusion, poverty, and declining liberalism within the society can be considered in this regard.

The Turkish technology market is rapidly growing and going beyond the confines of cities to reach out to rural areas. Heavy government investment in the sector has been a major factor in the acceleration of progress. Turkish people are increasingly becoming technologically advanced and their demands for tech products are on a rapid rise as well. The use of e-commerce, fixed broadband, mobile broadband, PC, software and mobile banking services have increased manifolds over the years and created massive business opportunities for entrepreneurs (ITA, 2019).

Turkey has a vision of becoming one of the top 10 technologically advanced countries in the world by 2023. It also aims to make 80 percent of the population computer literate. However, establishing an infrastructure that is capable to meet the current demands and future potential developments is a challenge. Therefore, substantial progress must be made sooner than later, and both private companies and public institutions need to a have a clear digital strategy.

It goes without saying that Turkey is an insanely beautiful country. 37.6 million tourists visited the country in 2018 making it the 8 th most visited country in the world. Extremely friendly people, delicious food, crystal clear water, fanciful beaches, picturesque fishing villages, outstanding historical sites, stunning mosques, churches, synagogues, and World Heritage sites make Turkey one of the hottest holiday destinations on earth; hence great business opportunities for travel agents, tour operators, hotels, and airlines.

While Turkey is a great place to visit, it faces some enormous environmental challenges. No doubt that it's economic developments with massive industrial productions have caused higher levels of different types of pollution. Air pollution, marine pollution, climate change, deforestation, water scarcity, and nature degradation have added greater risks to the country's environment. However, the Turkish government has taken a number of initiatives to reduce the strain on the environment.

The last element to address in the PESTEL analysis of Turkey is the legal landscape of the country. The Turkish constitution, also known as the Constitution of 1982, ensures equal treatment for both nationals and foreigners. The judicial system is independent and impartial which ensures justice for everyone in judicial matters.

Discriminating employees on the basis of their religion, race, language, gender, political views, and other similar grounds is prohibited by the Turkish law. A full-time job comprises of 45 hours of work a week. Hours worked over that limit is considered over-time. Employees are entitled to annual holiday, the duration of which is determined by the length of service. For instance, people working 1 to 5 years in a company are entitled to a minimum of 14 working days paid annual holiday.

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Last update: 28 July 2019
References
BBC (2019) US removes Turkey from F-35 fighter jet programme, available at: https://www.bbc.co.uk/news/world-us-canada-49023115 (accessed 21 July, 2019)

ITA (2019) Turkey - Information and Communication Technology, available at: https://www.export.gov/article?id=Turkey-Information-and-Communications-Technology (accessed 22 July 2019)

PWC (2019) Turkey: Taxes on corporate income, available at: http://taxsummaries.pwc.com/ID/Turkey-Corporate-Taxes-on-corporate-income (accessed 20 July, 2019)

Trading Economics (2019) Turkey Imports, available at: https://tradingeconomics.com/turkey/imports (accessed 15 July 2019)

World Bank (2019) Turkey: Overview, available at: https://www.worldbank.org/en/country/turkey/overview (accessed 21 July, 2019)

World Meters (2019) Turkey population, available at: https://www.worldometers.info/world-population/turkey-population/ (accessed 20 July 2019)

Photo credit: Pixabay

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howandwhat.net welcome to the world of easy-to-use information!

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This detailed PESTEL analysis of Turkey aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting Turkey today. Turkey is a beautiful country. It is also a major emerging economy and a key regional power.

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Most downloaded app in 2020. It is now the 7th most-used social network and available in 200 countries.
In the US, 48% of users are aged 18-29 and 20% 30-49.
Advertising
TikTok research shows 63%+ of ads with the product/message in the first 3 seconds get clicked the most.
Ads which appeal to an emotion do best.
Project Action Point:
- Start up a H&M TikTok to create a more personal, relatable approach to marketing

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Social Media Marketing & Management Dashboard

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Though TikTok rose to fame as a platform for Gen Z dance challenges, TikTok has grown to encompass every kind of content and community. In fact, with features like in-app shopping, livestreaming, and branded hashtag challenges, it's now an essential tool for brands looking to connect directly with customers. (Good thing it's finally possible to schedule TikTok posts.)

As you develop your 2023 TikTok marketing strategy, here are the key TikTok stats to keep in mind.

General TikTok statistics

Since launching in 2016, TikTok has skyrocketed through the app-o-sphere to capture the hearts and minds and screens of social media users, with some seriously brag-worthy numbers, like 3 billion downloads (including 672 million downloads in 2022 alone) and 50 million daily active users.

Here are some more fascinating TikTok statistics about the app that's now the sixth most popular social media platform in the world.

However, when you rank apps for highest usage time, TikTok climbs the charts slightly, clocking in at #5. In other words: TikTok may have fewer users than Instagram, but it appears to be more compelling.

TikTok users spend 22.9 hours per month on the app; Youtube clocks in with a slightly higher number at 23.4 hours monthly.

TikTok user statistics

You've probably got a broad picture in your head of who the average TikTok user is - but the truth is, not every one of the billion global active users on the platform is a Billie Eilish impersonator.

There are people from every generation represented on the app, using TikTok's fun and easy editing tools to post videos on everything from dance trends to financial advice (for better or for worse) to activism.

These are also people who are interested in engaging with brands and doing some serious shopping ... so if your company is on the 'Tok, it's time to get to know (and love) your viewers.

TikTok recently surpassed a huge milestone: 1 billion global active users. That's 18% of internet users worldwide.

While TikTok may get a reputation as being for teenagers, a full 24% of its global audience is women aged 18 to 24. Male users of this age bracket make up another 18%.

31% of TikTok's audience falls into the 25 to 34-year-old age group.

But TikTok users aren't exclusive to the app - in fact, only 0.1% of TikTok users only use TikTok. 83.4% also use Facebook, 81% also use Instagram, and 77% are also using Youtube. The least likely overlap is with Reddit-only 16.7% of TikTok users are also regulars there.

However, among younger, female-identifying demographics, that number is higher: 11.3% of this group called TikTok their favorite.

Only 6.6% of male users in that age bracket call TikTok their favorite platform, preferring Instagram, Whatsapp, Facebook, and WeChat.

TikTok usage statistics

Knowing who uses TikTok is important for marketers, but so is understanding how they use it. Though TikTok may have originally been created as a lip-synching app, its function has evolved beyond anyone's imagination.

Now, it's an entertainment hub and education tool, one that users flock to for research, information, shopping, and laughs. (And, yes, lip-synching and dancing are still as popular as ever here.)

Communities find each other here - hey, #witchtok! - and new languages are created. Yes, technically you could describe TikTok as a short-form video platform (and we absolutely did earlier in this story), but the truth is, it's a powerful social connecter and communication tool, too.

When it comes to total usage time, TikTok ranks fifth (behind Youtube, Facebook, WhatsApp, and Google Chrome).

According to Pew Research, 16% of teenagers say they use TikTok "almost constantly" (19% say the same about YouTube).

TikTok for business statistics

If you're not using TikTok for business yet, you're making a mistake, my friend.

Given the fact that a billion people of all ages are active on the app, chances are, you'll find your audience hanging out here. TikTokers are actively searching for product recommendations and reviews, hungry for content from their favorite brands.

While it's true not every social platform is a fit for every target audience, the business opportunities here on TikTok are too rich not to at least explore. And you don't have to be online all day - now that you can schedule TikToks, it's easier than ever to participate in this digital business boom at your own convenience. Read on for TikTok business statistics that might just inspire you to brush up on your video editing skills.

TikTok has a potential ad reach of 945.2 million (among users aged 18+).

That's an increased ad reach of 14.6% (121 million) since 2021 - this is an advertising platform that's on the rise.

On TikTok, you'll find your advertising audience skews female: 53.1%, to be exact.

If you're looking to reach Millennials and Gen Z, this is a fantastic place to do just that. 36.9% of TikTok's advertising audience is female in the 18-34-year-old range; 32.8% are males in this valuable demo.

But if your target audience is older than that, you'll find Gen X and Boomers on TikTok, too. 30.4% of Tiktok's advertising audience is aged 35 and up, including 5.5% in the 55+ category.

In the U.S., TikTok ads have a potential reach of 109,538,000. Brazil is the next biggest ad reach market (76 mill+), followed by Indonesia (69+) and Russia (57+).

92% of users were inspired to take action after watching a TikTok video, whether that was visiting an advertiser's site, participating in a challenge, or making a purchase.

No wonder that in 2022, TikTok was valued at $443.48 billion USD.

TikTok creator Khabane Lame is the most followed creator on TikTok, with 152 million subscribers as of November 2022. (Charlie D'amelio is #2, with 149 million.)

41% of TikTok users say "lifting their spirits" is key in motivating them to make a purchase.

Millennial TikTok users love brands: they are 2.3x more likely to create a post and tag a brand than other platforms.

Teaming up with creators pays off: ads with creators on TikTok drove a 26% increase in brand favorability among users.

There you have it: the cold, hard numbers behind the hottest app in town. Now that you're armed with these powerful TikTok statistics, you're probably itching to get started with your TikTok business strategy. We've got your back with how-to guides, the latest intel on TikTok updates, and the TikTok scheduling tool of your dreams.

Watch this video to find out how to schedule TikTok posts for your business on your phone with Hootsuite.
Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance - all from one easy-to-use dashboard. Try it free today. Get Started
Start your 30-day trial

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50+ Important TikTok Stats Marketers Need to Know in 2023

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Thinking about adding TikTok to your social media marketing strategy? These TikTok stats will help you tell the forest from the memes.

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ASOS's account has over 550,000 followers. The videos look at styling ideas for their current products and posing suggestions. Using tiktok creates a personal feel to the marketing, gives consumers ideas on styling the items and allows the brand to interact with people advertising their products or filming short hauls creating a connection with their consumers.
Project action point:
- Create a tiktok for H&M for marketing purposes using ASOS's tiktok as a template

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Today I re-wrote some of my business plan, as some of the ideas I had in place at the start of my INP have had to be adapted, such as originally I planned to include a tote bag for in-direct marketing of the range, however due to the introduction of traceability and "digital passports" for products, I decided I wanted to pursue this route instead for the marketing aspect of my range, as the traceability idea worked in-line with my range's USP.
I also completed my executive summary and made a start on the conclusion.
This week mostly consisted of tying up a few loose ends; I had to put my merchandising spreadsheet on to my INP and justify some of the choices I have made throughout in terms of the sourcing and launching of my range.
It has been quite stressful however, as there have been a few more things pop up that I would like to include in my INP presentation.

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The organic cotton is hand-picked from sustainably managed fields in Turkey

The cotton bolls are then delivered to the 'ginning' factory by truck to separate the fibres from the seedpods

The fibres are then passed through the 'carding' machine to spin the fibres into yarn to then be weaved

The fabric is then taken by truck to dyeing factories which use only certified natural dyes

Once dyed the cotton is sent to the garment factory

The garment is then constructed and packaged ready for shipment
Project Action Point:
- use for QR code for product traceability

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There are six stages in the process of organic cotton garment manufacture. These include the following: Growing cotton, ginning, cotton spinning, dyeing the cotton fabric, construction of the garment and the final stage of which is the distribution of the garment from the warehouse to the storefront.
Growing Cotton
Growing organic cotton begins in the green fields within tropical climates. Organic cotton is dominantly grown in 20 counties with Turkey being the primary cotton producer. Other countries include India, Tanzania, China, Peru, Senegal and more.

The first stage of the process is planting the cotton seed. The seed is then fed by rain and once the cotton plant has grown cotton farmers will then pick the cotton by hand. During the production and growth of organic cotton, no pesticides or chemical fertilizers are used. Farmers instead use a rich compost and remove the pests be hand.
Ginning
The cotton ginning process is a generic term used to imply the complete process in effectively turning cotton bolls into fibres.

Once the cotton bolls are picked, they are then delivered directly to the ginning factory by truck. This is where the cotton is fed into the ginning machine that separates the cotton fibres from the seedpods. This is carried out in order to efficiently remove any dirt, stems, leaves and linters. In the completion of the cleaning and separating stage of the process, the seeds are then later refined to create cottonseed oil, the linters are used in the manufacturing of paper and plastics and the cotton is now referred to as lint cotton as it has been separated from the seed.
Cotton spinning
The cotton spinning process is a term that is used to describe the process in which fibres pass through the carding machine that separates the fibres to become yarn and then eventually be ready to be weaved or knitted.

During this process, the cotton is thoroughly cleaned through a rigorous cleaning process. The fibres are then combed by a range of machinery and are finally spun to form soft textured yarn. Once the cotton has been transformed into a knitted cotton fabric it is then put on a truck to be taken to the dyeing factories.
Dyeing cotton fabric
One of the biggest concerns relating to the manufacture of organic garments is the issue of water waste and toxic chemicals used in the dyeing process.

The conventional dyeing process is a highly toxic process that requires a lot of water. Throughout the dyeing stage, a lot of water waste gets generated and instantly becomes infected with toxic heavy metals and pollutants. The toxic chemicals used in the dyes have a harmful effect on not just the environment but also to the farmers as well as the people living within the surrounding area. This also has a negative impact on consumers as 80% of the toxic chemicals used in these dyes still remain in our clothes long after the production process.

However, in organic certified factories only natural dyes are used. This means that the colours used in the dyes come from elements in nature. Natural dyes require land to grow with ingredients such as indigo, onion shells and turmeric being the most popular of options. The many reasons as to why natural dyes are used less compared to popular synthetic dyes are because natural dyes lack the vibrancy of synthetic dyes. Once the cotton has been dyed it is then sent to the garment factory.
Garment construction and distribution
Once the cotton has been prepped and dyed it is then ready for the final stage, the construction of the garment itself. The garment is created in a series of operations, with employees working long hours to produce the garment. At this stage, the design teams are heavily involved and discuss sizes, cuts, and colors with the workers. The workers then cut the finished cotton cloth to the required designs and piece everything together through stitching on the industrial sewing machines.

Once the garment is completed they are collected and are then sent for further cleaning and pressing. The garments are then packaged and are stored to be distributed to the warehouse. Once at the warehouse the garments are then sent out to stores worldwide for customers to purchase.
Impact
In fields where conventional cotton is grown the fields are sprayed with chemicals that are considered to be the most toxic in the world. This has an extremely harmful impact on the farmers and their families as it exposes them to an unfathomable amount of toxic chemicals every day. When producing cotton organically no hazardous chemicals are used in the process and farmers also save money by not having to purchase large amounts of pesticides. This is also beneficial for consumers as toxic chemicals used in conventional cotton garment manufacture stay within the garment long after leaving the factory. Therefore organic cotton is a better alternative as it is not only a lot softer than generic cotton but it is also far less harmful to our skin.

By Sabrina Shafi
Related articles: Sustainable Alternatives To Toxic Fibres Fabric Appreciation Short Course #2

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15813-The Six Stages of Organic Cotton Production - Fashion Capital

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The production of cotton can be a hazardous process when toxic chemicals are used in its production. But organic cotton is a great alternative as it is safer for cotton farmers to work with, is better for our skin and is a more environmentally friendly alternative.

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The week we focused more on sourcing and merchandising. On tuesday we had a very helpful industry insight session on sourcing which lead to me altering my sourcing plan, as i introduced another COO.
I have decided to display the critical path for both the organic cotton products coming from turkey and the bamboo blend products that are coming from China. I want the critical path of the range to be traceable and transparent, as I have focused my INP on sustainability and environmental awareness.

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Our supplier list shares the details of our tier 1 suppliers and their manufacturing and processing factories accounting for 100% of the products we sell across our brands. As active participants of the Transparency Pledge we disclose details including the name, location, product type produced and number of workers employed by each supplier.

The list also includes the names and locations of Tier 2 mills involved in making the majority of our product volume (70%). These 291 mills provide our suppliers with fabrics and yarns, including spinning, tanneries and fabric dyeing and printing. By the end of 2021 we aim to disclose 100% of the fabric dyeing and printing locations involve in making our products

The supplier information displayed on our list is updated monthly. When business needs occur, we onboard new suppliers or factories and occasionally we responsibly phase them out. Such changes will be reflected in the forthcoming update of the supplier list.

Our supply chain in numbers

We do business with over 700 commercial product suppliers who manufacture products for our brands in over 1600 tier 1 factories in Europe, Asia and Africa.

China and Bangladesh are the largest production markets for clothing

The European Union is the largest production market for our beauty assortment.

6 years is the global average length of our relationship with a supplier since 2006*, but some have been doing business with us for over 25 years

1.56 million people are employed by the supplier factories we work with 63% are women

We operate 20 local production offices, employing 3000 colleagues who working daily with our suppliers.150 of these colleagues are sustainability experts and developers.

447 of the manufacturing factories reported one or more trade unions on site**

1127 factories reported that worker representatives are freely chosen by the workers**.hare of women employed and trade union and worker representative data per supplier. These findings are based on self-assessed data from units on our Supplier List as of January 2021.

*Disclaimer: consecutive data only available from 2006
**Data validated by our country teams Feb 2021.

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Having strong, long-term relations with our suppliers that are based on mutual trust and transparency is a priority at H&M Group. This is something we are committed to and have always worked hard to achieve. As a result we have been disclosing our supplier list since 2013.

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H&M supplier list including manufacturing factories, processing factories, tier 2 factories (fabric and yarn), and fibre processing (recycled polyester).
Sportswear sourced from Bangladesh primarily.

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H&M doesn't own any factories, they outsource their products from around 800 suppliers.
H&M have extensive controls and udits to ensure all products comply with their safety and quality regulations.

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What do you want to be? At H&M you don't have to be just one thing. Be a dreamer & a doer. Make a difference on your own & never stand alone. Be here and there today & discover everything you can be tomorrow. Be yourself & more at H&M.

Follow your interests & see where they lead you

Our colleagues share what makes H&M unique for them

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Explore Careers in Fashion at H&M | H&M Careers China's Mainland

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Learn more about careers in fashion at H&M Careers. Open roles at H&M stores and corporate. Join a family of passionate fashion professionals. Apply Today.

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Produce the bamboo fibres and fabric, and manufacture the garments.
Sourcing from China means a 12-16 week lead time.

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Known and praised most commonly as "the natural, green, and eco-friendly new-type textile material of 21st century", Bamboo fiber is one of the pre-eminent fibres used for a wide range of textile and fashion applications. Being 40% more absorbent than fine organic cotton, Bamboo fabric is a remarkable human invention which is both durable and sustainable. Derived from natural resources, the fiber not only contributes to global environmental balance but is also a bold fashion statement in today's economy.

China is the leading country in the world for Bamboo fiber and bamboo fabric production, manufacturing fine quality fabric for both domestic and international sale. In the following article, we'll be introducing you to the Bamboo fiber fabric industry as well as answering some of your questions about the business and what kinds of products are available for purchase.

What is Bamboo fiber fabric?

Bamboo fiber fabric (also known as air conditioning fabric) is any cloth made out of bamboo fibres. Traditionally, Bamboo fiber fabric is a breathable, non-sticky and cool cloth that ensures comfort and ease for the wearer.

The fabric has a cross-section filled with many micro-gaps and micro-holes which gives it good moisture absorption and ventilation making it ideal for summer weather.

According to statistics, apparel made from bamboo fibers are 1-2 degrees lower than clothing made out of other fabrics in the summer.

What is the origin of Bamboo Fiber?

Bamboo fibres are made out of 100% regenerated cellulose fibres which guarantee eco-friendly textile production.

Since bamboo fiber is a biodegradable material, it can easily be biodegraded in soil by microorganisms and sunshine. This warrants elimination of pollutants during the recycling process.

Bamboo fiber has natural antibacterial properties. Therefore Bamboo, as a plant, can naturally thrive without pesticides since it inherently owns a unique bio-agent named bacteriostatis which is more commonly called "bamboo Kun".

This mixture is now often distilled from bamboo plants and applies to other products for its excellent antimicrobial properties. Studies report that over 70% of bacteria die after being incubated on bamboo fibers.

How is Bamboo Fiber made?

In the beginning, through a process of hydrolysis-alkalization and multi-phase bleaching, bamboo pulp is refined from bamboo. Afterwards, after hi-tech disposal, bamboo fibres are stretched out until they become thinner than hair and have a round and smooth surface.

Because of bamboo's high abrasion-proof capacity, it spins easily. It can be spun purely or blended with other materials such as cotton, hemp, silk Lyocell (Tencel), Modal, cotton chemical fiber and others. After the completion of the stretching process, the fabric no longer has stimulation against human skin and is molded into apparel and garments for sale.
Get A Free Quote For Bamboo Fiber Or Bamboo Fiber Fabric From Uniway Sourcing
Who are some of the prominent manufacturers for Bamboo fiber and Bamboo Fabric?

Below is a short list of some of the more prominent manufacturers and suppliers in the bamboo fiber and Bamboo fabric industry. Please note that the list below is not comprehensive and only bares the weight of our opinion on some of the best industries in the business.

Shanghai Tenbro ®

Shanghai Tenbro are Oeko-tex 100 Class I certified suppliers and manufacturers of bamboo fabric and boast the earliest patent holders of the product making it not only the leading Bamboo fibre manufacturers in China but in the world. Their Bamboo fiber products are accredited by the State Intellectual Property Bureau.

With a production capacity of 30,000 tons/year of bamboo fiber and 50,000 tons/year bamboo pulp, the company owns 90,000 spindles and state of the art machinery such as the AUTOCONER 338. They source bamboo fiber from well selected and non-polluted areas of Sichuan Province via their own bamboo plantation.

Shanghai Tenbro is arguably the most famous Bamboo Fiber brand in the country and are exclusive suppliers to an extensive list of countries around the world. With 90% of their products being exported annually, the company also takes initiative to be quality conscious and environmentally friendly.

Shanghai Tenbro not only follows all organic and international standards put forward by OCIA/NOP, but also follow international guidelines for pollutant discharge including sewage filtration & reclamation and exhaust emission.

Whilst dyeing fabric, the company strictly uses azo-free environmental-protecting dyestuffs or the more natural and eco-friendly vegetal dyestuffs. Some of their products include;

Organic Bamboo Pulp

Organic Bamboo Fiber

Organic Bamboo Modal Fiber

Organic Micro Bamboo Fiber

Organic Dope Dyed Bamboo Fiber

Organic Bamboo Charcoal Fiber

Organic Chitosan Fiber

Organic Sorona

Organic Soybean Protein Fiber

Organic Bamboo Yarn

Organic Bamboo Filament

Organic Bamboo Fabric

Organic Bamboo Bedding Series

Organic Bamboo Bathing Series

Organic Bamboo Baby Series

Organic Bamboo Sanitary Products

Organic Bamboo Garments

Qingdao Fab Mill Co., Ltd

Established in 2004, Qingdao Fab Mill Co. Ltd specializes in the production of environmentally friendly fabrics whilst meeting strict requirements like fashion, innovation, performance, quality and delivery of the apparel industry. It is one of the leading bamboo fabric manufacturers in China.

With a moto of 'conscience without compromise', the company sources the best environmental fibers, spins the highest quality yarn and knits and weaves fabrics which are ideal and fashion friendly. The company exports fabric to markets in U.S., Canada, Australia, Europe, Japan, South America, South Africa and Southeast Asia.

Some of their products are introduced below;

Bamboo Viscose Sheets Fabric - Made from bamboo and is very soft, similar to silk. It is more absorbent than cotton and is breathable, smooth, well draping and has natural anti-bacterial and deodorizing properties.

Bamboo Cotton Blend Twill Sateen Fabric - Made from renewable resources and has anti-bacterial, natural green, washable, durable, extremely soft, bright colors, gorgeous luster and breathable properties. This fabric is widely used for clothing and home textile production. The twill fabric has high density, full feel and strong third dimension.

Bamboo Cotton Muslin for Baby Swaddle Wrap - Eco-friendly natural fiber with great absorbability, anti-UV and biodegradable properties. This comfortable cloth can be used for baby wrap, blankets, sheets and covers amongst others.

Knitted Bamboo Spandex Stretch Viscose Jersey - The jersey fabric is stretchable and is perfect for undergarments, shirts, leggings, skirts, baby products and baby clothes. The fabric has great durability and can be dyed into various colors.

Knitted Bamboo Stretch French Terry - Made with many loops and soft piles of yarn, the fabric is highly absorbent and hygroscopic. The right side of the fabric is smooth and the back has small loops that lay flush with the fabric surface imitating texture. This material is most suitable for under garments, leisure wear, shirts, baby clothes and products, cloth diapers, yoga pants, hoodies and work-out clothing.

Bamboo Viscose Fleece Fabric - with soft layers, the cloth wicks moisture away quickly making it perfect for cloth diapers. This is one of the softest fabrics in the world.

China Bambro Textile (Group) Co. Ltd.

China Bambro Textile (Group) Co., Ltd. are the suppliers, manufacturers, and marketers of bamboo products in China and the world. They are one of the largest bamboo fabric manufacturers in China.

The company manufactures natural, green, and biodegradable bamboo fiber, bamboo tops, bamboo yarns, bamboo knitting fabric, woven fabric and towels etc.

Established in 2000, China Bambro Textile specializes in the research, development and application of advance eco-friendly techniques to produce bamboo fabric.

The company sources bamboo from well selected and non-polluted bamboo plantings in Yunnan Province, China.

In addition to having huge production lines and advanced machinery, China Bambro Textiles has a stable production capacity of 20,000 tons/year. Their fiber has specifications of 1.2Dx 38MM, 1.5DX38MM and 3DX86MM, 5DX51MM etc. Below is a list of some of their products;

bamboo single jersey

bamboo fleece

bamboo velour

bamboo terry

bamboo interlock

bamboo denim

bamboo bedding fabric

bamboo woven fabric

bamboo towel

hemp knitting fabric

hemp woven fabric

model knitting fabric

model woven fabric

tencel knitting fabric

tencel woven fabric

organic cotton knitting fabric

organic cotton knitting fabric

bamboo tops

bamboo dyed yarns

bamboo yarns

Liahren (Eco-friendly) Textiles Co.

Founded in 2008, Liahren is a leading supplier of eco-friendly textiles specializing in bamboo fiber, bamboo fabric, hemp fiber, and organic cotton fabrics.

The company has professional product design, development and quality control teams working to ensure premium quality products to their customers.

The company also has a huge production capacity with eco-friendly production lines to produce a wide range of products, such of which include;

Bamboo jersey fabrics

Bamboo rib fabrics

Bamboo interlock fabrics

Bamboo French terry

Bamboo fleece fabrics

Bamboo terry fabrics

Bamboo velour fabrics

Bamboo pique fabrics

Bamboo underwear

Bamboo T-shirt fabrics

Bamboo yoga clothes

Bamboo hoodies fabrics

Bamboo scuba fabric

Bamboo plain fabric

Bamboo twill fabric

Bamboo satin fabric

Bamboo bedding fabric

Bamboo shirt fabric

Bamboo woven terry

Bamboo washcloths

Bamboo face towel

Bamboo bath towel

Bamboo baby towels

Bamboo sport towels

Bamboo beach towel

Bamboo spa towel

Bamboo kitchen towel

Bamboo jacquard towels

Bamboo hooded towels

Bamboo muslin towels

Bamboo baby poncho

Bamboo waterproof

Bamboo nursing cover

Bamboo baby clothes

Bamboo muslin swaddle

Bamboo knitted blankets

Bamboo adult blankets

Bamboo warp knitted

Bamboo bathrobes

Bamboo hair dry towel

Bamboo bed sheets

Bamboo quilt

Bamboo pillow

Conclusion

China has a diverse amount of industries producing top grade bamboo fiber fabric for consumer use. As the world moves towards sustainability and resource management becomes a priority, bamboo fabric is a golden product for the consumer market. With excellent breathability and softness, the fabric is a top fabric and is in high demand by apparel and textile manufacturers.

Therefore, if one intends to source bamboo fabric or Bamboo Fibers, look nowhere but China. The country is leading world exports of the material with a diverse range of products under the umbrella term 'bamboo fabric'.

The list provided in this article is in no way exhaustive but merely expands on some of the more prominent manufacturers in the industry.

Do you need help sourcing Bamboo Fabrics or Bamboo Fiber?

As a sourcing agent in China, We can help you with:

Specifications

Finding suppliers and negotiating

Sampling

Placing your order

Quality control and testing

Shipment

Use the form below to get in touch

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Guide To Bamboo Fiber & Bamboo Fabric Manufacturers In China

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Known and praised most commonly as "the natural, green, and eco-friendly new-type textile material of 21st century", Bamboo fiber is one of the pre-eminent fibres used for a wide range of textile and fashion applications. Being 40% more absorbent than fine organic cotton, Bamboo fabric is a remarkable human invention which is both durable and sustainable.

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Edited: Fabric Technology - Antibacterial / Viral

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Edited: Fabric Technology - Antibacterial / Viral

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Consumer demands have changed and consumers want fabrics that will withstand their busy lifestyles.

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H&M's main competitors: ASOS, Zara and Mango.
Competitor Analysis: product offer, colour options, sizing, pricing, product comparison (black sports shorts) sustainability goals and efforts, good on you ratings, primary research of instore, current sustainable materials, and marketing.

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Supplier: Liahren Supplier of Bamboo Products

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Supplier: Liahren Supplier of Bamboo Products

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"welcomed by markets of CHINA, USA, CANADA, EU, ENGLAND, SINGPORE, THAILAND, AUSTRALIA"
- strong brand advantages
- eco-friendly textile material development
- production capacity
- leading design technology
- strict high quality control

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Liahren founded in 2008 is the leading supplier of eco-friendly textiles. products include eco-friendly fabrics, tshirt, underwear, socks, baby products, towels, blanket, bedding... customized production.

our main eco-friendly textiles material are bamboo fiber, hemp fiber, organic cotton,modal, tencel, milk protein fiber, pearl fiber, mint fiber,green tea fiber,soybean fiber, copper fiber...new eco-friendly fibers.

liahren have professional products design, development team and quality control team to guarantee the high-level products quality and to be the leading creator of eco-friendly textiles and fashion trends.

liahren products are with premium quality and welcomed by markets of CHINA, USA, CANADA, EU, ENGLAND, SINGPORE, THAILAND, AUSTRALIA... we supply many big brands on Amazon, Alibaba...

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liahren is leading factory of bamboo fabrics

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new fabrics factory and  bamboo washcloths

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Liahren is leading factory of bamboo fabrics, hemp fabrics ,milk fabric,modal fabrics, tencel fabrics, pearl fiber fabrics, rose fabrics, mint fabrics, new fabrics factory and bamboo washcloths,bamboo towel, bamboo blanket, bamboo baby products, bamboo swaddle, bamboo hooded towel, bamboo muslin, bamboo bathrobe, bamboo bedding, bamboo quilt, hemp fabrics, hemp yarn factory, bamboo fabric stock, hemp fabric stock, organic fabric stock,bamboo fabrics, hemp fabrics, bamboo washcloths factory, bamboo towel factory,bamboo baby products factory.

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Liahren is leading factory of bamboo fabrics, hemp fabrics ,milk fabric,modal fabrics, tencel fabrics, pearl fiber fabrics, rose fabrics, mint fabrics, new fabrics factory and bamboo washcloths,bamboo towel, bamboo blanket, bamboo baby products, bamboo swaddle, bamboo hooded towel, bamboo muslin, bamboo bathrobe, bamboo bedding, bamboo quilt, hemp fabrics, hemp yarn factory, bamboo fabric stock, hemp fabric stock, organic fabric stock,bamboo fabrics, hemp fabrics, bamboo washcloths factory, bamboo towel factory,bamboo baby products factory.

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Nature, Adventure, Fresh, Organic.

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2nd largest retailer in the world, operating in 62 countries.

Core value to offer fashion and quality at an affordable price in a sustainable way
Broad and varied product range
Strong digital presence
Over 300 stores in the UK; creating a close proximity and a loyal relationship with their customers

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Product offer: Womens, Mens, Childrens and Plus-size ranges
Price
Sizing: XS to XL (smalled size range of four competitors)
Sustainability
https://press.mango.com/en/mango-joins-the-sustainable-apparel-coalition_91386
SAC aims to promote good practices in the supply chain and measure the environmental and social impact of brands

Mango is also a member of the Fashion Pact global coalition and the Better Cotton Initiative

Good On You rating: Not good enough

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Latest trends in fashion for women. Discover our designs: dresses, tops, jeans, shoes, bags and accessories. Free delivery from £30 - Pay in 3 months interest free

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Rana Plaza Collapse in April 2013

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Natural Dyes, Active wear, Natural, Eco-friendly, Empowering.

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Turkey is leading in organic cotton production. They have well established suppliers and manufacturers.
The location of Turkey is appropriate for the KPIs and range.

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Sourcing Organic Cotton from Turkey Guide

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Brand Summary: Global Data; Retail Viewpoint - H&M Q1 FY2020/21 for the 3 months ending 28 Feb 2021

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Brand Summary: Global Data; Retail Viewpoint - H&M Q1 FY2020/21 for the 3 months ending 28 Feb 2021

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H&M’s reliance on Europe and the US has led to dented sales in Q1, with China the only top 10 market in growth as it was up against negative comparatives as stores were closed last year.

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WGSN: Sustainability & Innovation - Naturally Derived Colour

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WGSN: Sustainability & Innovation - Naturally Derived Colour

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Undyed:
- A/W 21/22 trend Conscious Clarity
Food Waste:
- Food waste is a non-toxic source and an alternative to aniline dyes
- Botanical colour source: onion skins, coffee grounds, matcha, avocado, walnuts
Botanticals:
- A/W 21/22 trend New Mythologies
- Botanical colour source: turmeric, madder, rose, weld, comfrey, nettle, eucalyptus
Indigo:
- Natural indigo has antibacterial and anti-inflammatory properties
- Flame-retardant
- Botanical colour source: natural indigo plant, lab-developed bio-indigo

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Product offer: Very similar product offer to H&M in terms of category mix.
Price:  Largest price range of the 4 competitors as they stock a wide range of brands including big brands such as Nike, Ted Baker and  North Face.
Sizing: Largest size range, going between XXS and 5XL in both men's and women's ranges.
Sustainability: some goals set for 2020 but no clear evidene they have reached them. some transparency twards the supply chain and consumers view the factoris ASOS supplies from. Many sustainability-focused policies in place.
https://www.asosplc.com/corporate-responsibility/our-products/sustainable-sourcing-programme
Good On You rating: Not good enough https://directory.goodonyou.eco/brand/asos

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Women's Clothes | Shop for Women's Fashion | ASOS

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Shop for the latest fashion styles and trends for women at ASOS. Discover our range of women's clothes, accessories, beauty, activewear and more.

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Forbes: Coronavirus Will Force Fashion To A Sustainable Future

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Forbes: Coronavirus Will Force Fashion To A Sustainable Future

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“Sustainability is going to be table stakes for consumers when it comes to brands, both current and future consumers, and I don’t mean greenwashing, but real sustainability,” Sarah Willersdorf, BCG’s partner and global head of luxury.
Project Action Point:
- Include in Sustainability in the Fashion Industry

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26 September 2019, Berlin: The writing "Slow Fashion - Fair & Lokal" is in the special exhibition ... [+]
dpa/picture alliance via Getty Images

Fashion is an industry that runs on change with new trends, styles, and whole new ranges offered up every season. In order to meet those demands, it must keep the supply chain working at full steam to stitch up and ship out new fashions at breakneck speed.

With its focus on the front end to deliver a continuously changing collection of fashion, it has, by necessity, been slower to change the many moving parts of the industry's back end.

So, it has been moving at a measured pace to meet the growing demand for sustainable fashion and a more environmentally and socially-responsible industry.

As one of the world's dirtiest industries, fashion has recognized its responsibility and formed the Sustainable Apparel Coalition (SAC) comprised of 250+ members to change the apparel, footwear, and textiles industry so that it "produces no unnecessary environmental harm and has a positive impact on the people and communities associated with its activities."

But given the ambitious goals of creating a sustainable fashion industry and the scope of change required to meet them, the industry's progress has been slow.

"Fashion companies are not implementing sustainable solutions fast enough to counterbalance negative environmental and social impacts of the rapidly growing fashion industry," reports The Global Fashion Agenda in its Pulse of the Fashion Industry 2019 study.

Now the global coronavirus pandemic has brought sustainability to the fore. As an immediate threat to everyone's health, it demonstrates how fragile we are as human beings and how our future health and happiness depend on a healthy environment.

A sick planet makes for sick people and the fashion industry can't afford to make the planet any sicker. Quite the opposite, it can make the planet healthier by moving faster to meet the U.N. Sustainable Development Goals.

Fashion's drive to sustainability is on hold

But now when it needs sustainability most, the fashion industry has been forced to put its sustainability transformation on pause, reports Boston Consulting Group, SAC and the Higg Co. in a new study, " Rebuilding a More Sustainable Fashion Industry After COVID-19."

"The fashion and luxury industries together are the most negatively impacted of all in consumer goods," says Sarah Willersdorf, BCG's partner and global head of luxury.

"We are looking at sales being down 30%-to-40% globally. Most companies are just trying to survive by focusing on protecting their people and also their cash and liquidity," she continues.

It's strained the industry almost to the breaking point. BCG's research finds that 86% of the more than 500 manufacturers surveyed have been severely impacted by canceled or suspended orders and 40% are struggling to pay employees and their suppliers.

As a result, sustainability has been put on the back burner, but right now, the industry needs to accelerate it.

"Sustainability is going to be table stakes for consumers when it comes to brands, both current and future consumers, and I don't mean greenwashing, but real sustainability," she explains.

"The best thing to come out of this very painful time is that we as individuals understand that our individual actions have societal consequences," Willersdorf adds. "So while the virus is not directly related to sustainability, it is going to increase the focus on it."

Sustainability matters to everyone

In so much as the drive to fashion's sustainable future has been primarily consumer-led, Willersdorf sees it as a growing concern for fashion company employees as well.

"The same people who are consumers, on the one hand, are employees on the other. When executives, managers, and employees get behind sustainability, it can have a positive self-reinforcing impact on company culture. This is an aspect that isn't talked about enough," she says.

Any fashion company is only as good as the talent it can attract and the fashion talent of the future are going to want to work for fashion companies that make sustainability and social responsibility a priority.

"For the next wave of employees, this is going to be non-negotiable. They will make choices on where to work, just like consumers do about which brands to buy. Today, both consumers and employees are looking for purpose-built companies," she says.

Immediate advantage goes to sustainable brands

Coming out of the crisis, things are likely to get worse before they get better. "Consumers are going to spend less for the foreseeable future," Willersdorf warns.

"And they are going to be far more selective with a mindset toward quality, value and sustainability. They will be concerned about where fashion comes from, that it is ethically manufactured, and that it is as good as it can be for the environment," she continues.

The time consumers have spent at home caused a radical reset to their priorities which will be reflected in their lifestyles going forward. As a result, they are going to look for brands they can trust and pay attention to the "collective good," most especially in product categories like fashion and beauty that are considered close to the body.

The fashion winners coming out of this, Willersdorf contends, are the ones that have already "incorporated sustainability into real business practices. This will drive advantage."

On the other hand, the losers will be brands that have been slow to realize how important sustainability, environmental, and social responsibility are to their current and future customers. "Their economics are going to be competitively disadvantaged if they haven't moved towards this," she says.

For those slow-starters, she sees collaboration, as in the work of the SAC, as a critical first step.

"Historically, the fashion industry hasn't been big on collaboration, but this area of sustainability might just be an area where there's a way to share costs and benefits more broadly across multiple partners. Survival of the industry may well depend upon it," she believes.

It's not too late

In closing, Willersdorf stresses that sustainability is going to prove to be essential to the long-term economics of every company in the fashion industry.

"This is in part because of a long-term positive impact on the supply chain, since we otherwise expect there to be an increased cost of labor and other resources," she says.

Where the long-term positive impact will be realized is by the very experience of looking at existing processes and business models and finding innovative new practices and strategies to shore up weaknesses and solve problems.

"Sustainable business practices can uncover new revenue streams, reduce risk, and lead to better business models," Willersdorf says.

By rising to the sustainability challenge and doing it faster than the slow, methodical pace of the past, fashion companies will hone an innovation skill set within their ranks, which innovation experts assert it is a mindset that can be learned.

What's more, it is the very mindset that every fashion company needs to secure its economic future.

MORE FROM FORBES Luxury Brands, Get Ready: Wellbeing Will Emerge As A Huge Trend After Coronavirus

... Read More

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Coronavirus Will Force Fashion To A Sustainable Future

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Fashion is an industry that runs on change with new trends, styles, and whole new ranges offered up every season. In order to meet those demands, it must keep the supply chain working at full steam to stitch up and ship out new fashions at breakneck speed.

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In the morning, I worked on changing a few of the prints within my range to make it more inspiring. I then proceeded to add more detail to my spreadsheet. After lunch i had a tutorial, and I believe I am on track but need to get my range finalised by the end of the week to work on the other ares of my INP such as the spreadsheet. I also need to go back and add some more references into my presentation and redo some of my references in my bibliography to make sure the referencing style is consistent.

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In the morning, in the computer room, i continued to work on putting together my range, by colouring the last few CADs i had left, and started entering the product descriptions into my Excel range plan. In the afternoon we had a assessment centre workshop focusing on employability, where we did I group exercise, a professional email to a supplier,and a numeracy test.

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WGSN: Sustainability Bulletin April 2021

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WGSN: Sustainability Bulletin April 2021

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Brands seize the food waste opportunity - as food waste becomes a better-understood issue, uses of waste-stream materials and ingredients are proliferating across industries.
Project Action Points:
- Incorporate the usage of food waste; natural dyes

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Price: similar pricing architecture to H&M. Women’s average £28.84 and men’s average £36.51
Sizing: women’s - XS to XXL, men’s - S to XXL
Sustainability: clear goals for 2020, 2023 and 2025. Online services such as clothing care guides and in store clothes collection programmes. Multiple collaborations with international organisations such as Industrial Global Union, Ethical Trading Initiative, United Nations Global Compact, and Sustainable Apparel Coalition
https://www.zara.com/uk/en/sustainability-mkt1449.html
Good On You rating: Not good enough
https://directory.goodonyou.eco/brand/zara

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ZARA United Kingdom | New Collection Online

ALL OUR STORES WILL REMAIN TEMPORARILY CLOSED BUT PICK UP IN STORE IS AVAILABLE FOR ONLINE ORDERS.
FOR PURCHASES MADE IN STORE BETWEEN 20.11.2020 AND 12.04.2021 THE TIMEFRAME FOR RETURNS IS EXTENDED UNTIL 13.05.2021.

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ZARA United Kingdom | New Collection Online

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ZARA United Kingdom | New Collection Online ALL OUR STORES WILL REMAIN TEMPORARILY CLOSED BUT PICK UP IN STORE IS AVAILABLE FOR ONLINE ORDERS.FOR PURCHASES MADE IN STORE BETWEEN 20.11.2020 AND 12.04.2021 THE TIMEFRAME FOR RETURNS IS EXTENDED UNTIL 13.05.2021.

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There is a shift in focus towards mental wellness in order to maintain physical health. Wellbeing has been a consumer priority for some time..

In the UK, 60% of young people said they have found exercise helpful in managing their mental health (Statista, 2020) during the pandemic.

The Value Shift paper emphasises the importance of creating a product offer of simplified entry-level products that is age and size inclusive, so as to be appropriate for and appeal to a large target market.

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WGSN: Trend Concept S/S 22 Global Colour

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WGSN: Trend Concept S/S 22 Global Colour

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Project Action Points:
- Choose tones with long-term appeal
- Use colour to enhance wellbeing
- Embrace joy
Key Colours: Olive Oil Green, Orchid Flower Magenta, Butter Yellow, Mango Sorbet, Atlantic Blue.

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Today I started colouring my CADs and opened my Excel range plan, and starting planning it ahead of filling it in next week once my CADs are completed.

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I decided to change my launch date to March 2022, which means I have to change my colour palette. Luckily, as consumer behaviours shift to living more sustainably, many of the colours are similar to SS21 meaning I won't have to change many of the natural dyes I previously decided on.

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Current Sustainable Materials

- Organic & Recycled Cotton

- Recycled Polyester

- Recycled Polyamide

- Recycled Down and Feathers

- Recycled Wool

- Lyocell

- Organic Linen

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PRODUCTS-JOIN LIFE | ZARA United Kingdom

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love not landfill
the daily climate show
China - clamping down on bad environmental practices, such as dyeing techniques

consider catwalk trends

alternative materials
extending product lifecycle
responsible manufacturing
ethically made
climate

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"S/S 22 colour range to promote versatility and practicality, while also providing reassurance and a much-needed uplift"

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H&M Sustainability: Evaluation of H&M Compliance with Safety Action Plans for Strategic Suppliers in Bangladesh

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H&M Sustainability: Evaluation of H&M Compliance with Safety Action Plans for Strategic Suppliers in Bangladesh

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In April 2013, the Rana Plaza factory building collapsed in Dhaka, Bangladesh, and was the worst ever industrial incident to hit the garment industry.

The Rana Plaza building housed five garment factories, killed at least 1,132 people and injured more than 2,500. As a response to the Rana Plaza disaster, more than 200 major brands including H&M, signed onto the Accord on Fire and Building Safety in Bangladesh which was formed by an international coalition of labor rights advocates. In 2015, H&M was dramatically behind schedule in correcting the dangers faced by the Bangladeshi workers. In 32 of the 56 H&M Platinum and Gold factories in Bangladesh uncovered a total of 518 violations of structural safety requirements, 836 fire safety violations and 650 electrical safety violations, all requiring correction, an average of 62 safety violations per factory.

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This natural dyeing plant list is a compilation of plants and other organic materials that can be used for natural dyeing. Use this list as a guide to the potential uses and outcomes of certain plants. This compilation includes details on the following:
Flowers, leaves, bark, roots, bugs, and kitchen scraps that make beautiful colors

List of dye yielding plants. This is a reference to source dye materials, dye plant seeds, and discover possible dye materials to use.

This is a continuously growing compilation of resources and potential dye plants.

What are dye plants

Natural dyeing is the art of taking organic materials, extracting color from those materials, and applying the color to fiber, yarn, or cloth. The color adheres to the fibers of the material you are dyeing and transforms it into a beautiful piece of art.

Natural dyes are somewhat unpredictable, and each one acts in unique ways. Some natural dyes are lightfast; they maintain their color even after prolonged exposure to sunlight. Some natural dyes are fugitive, meaning they will slowly fade over time.

The joy of dyeing naturally comes in the experimentation, the unknowns, the crafting of a color. It is an art form that takes patience and diligence, but also a free spirit and sense of creativity and flexibility.

Plants are full of life and interest. Not only does a plant grow from a tiny little seed, but then it helps to clean our air, develop fruits, veggies, or other eatables. For the natural dyer, it also opens a world of possibilities for color.

Where to buy dye plants

Some natural dyeing plants and products can be sourced from your kitchen cupboards, others found on the side of the road. Some are ordered as dried dye material from natural dyeing suppliers. And if you are ambitious and want to dive in, try planting some of your dye plants.

I have compiled a list of my favorite resources for natural dyeing in Natural Dyeing Resources for the Modern Dyer. Check it out to find places to purchase your natural dyeing materials.

Also included under some of the dye material profiles is a suggestion for where to source seeds for planting your dye plants, and where to find a powdered or dried version of challenging to find products.

Some links below are referral links, meaning, at no extra cost to you, we earn a commission if you make a purchase. Thank you for supporting Jaunty Everywhere in this way! See our full disclosure statement.

How to dye using plants

Under each dye material profile, I have tried to include at least one tutorial on how to dye using that material. Some dyes are less common, and tutorials were hard to find, others are common, and there were lots of tutorials to choose from. I have included a few that I find helpful and included enough information to get you started.

Also, check out Natural Dyeing: How to Make Beautiful Natural Dyes, which is an overview of the natural dyeing process and the basic steps for creating your natural dyes.

List of dye yielding plants explained

Each item on this list includes the following information if I was able to source it.

Latin name of plant for easier identification

Potential color produced

Tutorial suggestions on how to dye with the plant

Source for raw dye stuff or powders

Source for seeds to grow the plant

Use this information to pursue your naturally dyeing experiments. And check out Textile Indie's other Natural Dyeing resources for more information.

Use the button below to download a printable list of dyeing materials.

List of dye yielding materials

Natural dyeing materials from the kitchen

Avocado pits

Latin name: Persea americana

Color produced: pinkish tan

Tutorials:
Rebecca Desnos - Avocado Dye : FAQs / Top tips for pink Live Free Creative Co. - How to Dye with Avocado Pits
Avocado skins

Latin name: Persea americana

Color produced: pinkish tan

Avocado pits and skins.

Beets

Latin name: Beta vulgaris

Color produced: Purplish brown

Source for seeds: Territorial Seed Company

Tutorials:
Gage Hill Crafts - Dye Wool with Beets Viking Lady Aine - Beetroot...Not What You Might Expect
Berries

Color produced: range of pinks and purples (berries and not colorfast)

Tutorials:
Seamwork - Dyeing Fabric with Fruit
Blackberries

Latin name: Rubus fruticosus

Color produced: purple

Tutorials:
Woodlark - DIY Natural Dyeing with Blackberries
Black beans

Latin name: Phaseolus vulgaris

Color produced: purple

Tutorials:
Hooked and Dyed - Black Bean Dye A Polish Granddaughter - Natural Dyeing - In Search of Blue using Black Beans
Solar dyeing with black beans:
Knitbyahenshop - Natural dye tutorial: blue yarn from black beans!
Black tea

Latin name: Camellia sinensis

Color produced: brown

Tutorials:

Textile Arts Center - Tutorial: Dying with Black Tea
Rebecca Desnos - Painting with Milk and Dyeing with Tea Woodlark - DIY Natural Dyeing with Tea
Coffee grounds

Latin name: Coffea

Color produced: brown

Tutorials:
The Spruce Crafts - How to Dye Clothes Tan or Brown with Coffee
Carrot tops

Latin name: Daucus carota subsp. sativus

Color produced: light green

Source for seeds: Territorial Seed Company

Citrus peels

Latin name: Citrus

Color produced: pale yellow

Cherries

Color produced: pink

Chamomile tea

Latin name: Matricaria chamomilla

Common name: German Chamomile

Color produced: pale yellow, light tan

Source for seeds: Territorial Seed Company

Tutorials:
Apple Oak Fibre Works - Chamomile Dye
Hibiscus tea

Latin name: Hibiscus rosa-sinensis

Color produced: light pinks and purples

Tutorials:
MaRI Collective - Natural Dyeing with Hibiscus Using Alum as Modifier
Peach pits

Latin name: Prunus persica

Color produced: pale yellow and tans

Pomegranate

Latin name: Punica granatum

Color produced: tan

Tutorials:
Wild Colours - Dyeing with Pomegranate Folk Fibers - Natural Dyes: Pomegranates
Red cabbage

Latin name: Brassica oleracea var. capitata f. rubra

Color produced: purples, pinks and blues (red cabbage is not light and wash fast)

Source for seeds: Territorial Seed Company

Tutorials:
Sew Historically - How to Dye Blue with Red Cabbage- Tutorial
Red onion skins

Latin name: Allium cepa

Color produced: ranges from reddish tan, olive green when dipped in iron water

Source for seeds: Territorial Seed Company

Tutorials:
Crafternoon Treats - Natural Dyeing with Onion Skins Little House on the Prairie - How to Create the Green Yarn from "Christmas at Plum Creek" Rebecca Desnos: Red Onion Skin Magic

Red onion skins dye a variety of colors depending on the process used.

Rooibos tea

Latin name: Aspalathus linearis

Color produced: tan

Tutorials:
Natural Suburbia - Natural Wool Dyeing with Rooibos Tea
Spinach

Latin name: Spinacia oleracea

Color produced: pale yellowy green

Source for seeds: Territorial Seed Company

Tutorials:
Timber Creek Farm - Using Spinach Dye for Natural Wool Color
Turmeric

Latin name: Curcuma longa

Color produced: bright yellow to orange

Source: Amazon

Tutorials:
Kat Makes - Natural Dyeing Experiments: Turmeric Part 1 Turmeric Australia - How to Make Turmeric Fabric Dye The PlantHunter - DIY: Dyeing with Turmeric
Yellow onion skins

Latin name: Allium cepa

Color produced: deep yellow to tan

Source for seeds: Territorial Seed Company

Tutorials:
Folk Fibers - Natural Dyes: Yellow Onion Skins It's a Stitch Up - Natural Dyeing with Onion Skins

Yellow onion skins.

Natural dyeing materials from the garden

Calendula

Latin name: Calendula officinalis

Color produced: yellow

Source for seeds: Territorial Seed Company

Tutorials:
Wingham Wool Work - Dye Calendula
Kimberly Baxter Packwood - Notes on Natural Dyeing. Notes on how to dye with calendula at the end of the post.

Calendula flowers.

Daffodils

Latin name: Narcissus

Source for bulbs: Baker Creek Heirloom Seeds

Tutorials:
Wool Tribulations of Hand Spinning and Herbal Dyeing - A Trial of Daffodil Petal Dye
Dahlia

Latin name: Dahlia

Color produced: tan

Source for seeds: Baker Creek Heirloom Seeds

Tutorials:
Maker Gardener - Fabric Dyeing Using Dahlia and Alum Mordant
Dandelion

Latin name: Taraxacum

Color produced: yellow to tan

Tutorials:
House Sparrow Fine Nesting - How to Dye with Dandelions | Natural Dye, Plant Dye, Bundle Dyeing, Eco Printing
Elderberries

Latin name: Sambucus nigra

Color produced: brownish purple

Source for seeds: Territorial Seed Company

Tutorials:

The Bohemian Wife - Dyeing Wool with Elderberry

Eucalyptus leaves

Latin name: Eucalyptus

Color produced: range of colors depending on process

Tutorials:
Sally Blake - Eucalyptus dye database Rebecca Desnos - Triple bundle dyeing with eucalyptus leaves
Fennel leaves

Latin name: Foeniculum vulgare

Color produced: yellow

Source for seeds: Territorial Seed Company

Tutorials:
The Practical Herbalist - DIY Herbal Dyes: Fennel on Animal Fiber
Hibiscus flower

Latin name: Hibiscus rosa-sinensis

Color produced: pale purples and pinks

Ivy

Latin name: Hedera helix

Tutorials:
Wool Tribulations of Hand Spinning and Herbal Dyeing - A Trial of Ivy Leaf Dye
Lavender

Latin name: Lavandula angustifolia

Color produced: silver gray

Source for seeds: Territorial Seed Company

It is possible to dye a silvery gray with lavender.

Mint

Latin name: Mentha

Color produced: pale yellow

Source for seeds: Territorial Seed Company

Tutorials:
House Sparrow Fine Nesting - How to Dye with Mint | How to Make Green Gray Natural Dye, DIY Plant Dye Silver, Bundle Dyeing, Eco Printing, Experimenting with Natural Dye
Rosemary

Latin name: Salvia rosmarinus

Color produced: gray to light brown

Source for seeds or plants: Territorial Seed Company

Tutorials:
Cozy Homemaking - Rosmarinus Officinalis
Thyme

Latin name: Thymus vulgaris

Source for seeds: Territorial Seed Company

Yellow cosmos

Latin name: Cosmos sulphureus

Color produced: yellow

Source for seeds: Baker Creek Heirloom Seeds

Tutorials:
Colour Cottage - Orange Cosmos Dye
Dyers garden

Black-eyed susan

Latin name: Rudbeckia hirta

Color produced: yellow

Source for seeds: Botanical Colors

Tutorials:
Gage Hill Crafts - How to Dye Yarn with Black-Eyed Susan
Black Magic Bachelor's Button

Latin name: Centaurea cyanus

Source for seeds: Grand Prismatic Seeds

Comfrey

Latin name: Symphytum officinale

Tutorials:
Wool Tribulations of Hand Spinning and Herbal Dyeing - A Trial of Comfrey Plant Dye on Wool with Alum, Iron and Copper Mordants
Dyer's Chamomile

Latin name: Cota tinctoria

Source for seeds: Grand Prismatic Seeds

Tutorials:
Apple Oak Fibre Works - Chamomile Dye
Dyer's Coreopsis

Latin name: Coreopsis tinctoria

Color produced: yellow to beige

Source for seeds: Botanical Colors

Tutorials:
Wild Colours - Dyers Coreopsis Woollenflower - Dyeing with Dyer's Coreopsis All Natural Dyeing - Coreopsis Dye
Fustic

Latin name: Maclura tinctoria

Tutorials:
Wild Colours - Dyeing with Fustic A Polish Granddaughter - Natural Dyeing - Fustic and some extras
Goldenrod

Latin name: Solidago

Color produced: yellow

Tutorials:
Wild Colours - Goldenrod Salt in My Coffee - Dyeing with Goldenrod
Gorse

Latin name: Ulex

Gypsywort

Latin name: Lycopus europaeus

Source for seeds: Grand Prismatic Seed

Hollyhock

Latin name: Alcea rosea 'Nigra

Source for seeds: Baker Creek Heirloom Seeds

Tutorials:
Gage Hill Crafts - Dyeing Wool with Black Hollyhocks: Blue Made Easy Soggy Bottom Farm Journal - Dyeing with Hollyhocks
Hopi Sunflower

Latin name: Helianthus annuus

Source for seeds: Grand Prismatic Seed

Tutorial:
Native Seeds - Hopi Black Dye Sunflower
Iron weed

Latin name: Vernonia

Japanese Indigo leaves

Latin name: Persicaria tinctoria

Color produced: blue to teal

Source for seeds: Botanical Colors

Tutorials:
Rebecca Desnos - Fresh leaf indigo dyeing - the salt rub method Madderlane - Fresh Leaf Indigo Dyeing - Salt Method
Lady's bedstraw

Latin name: Galium verum

Madder

Latin name: Rubia tinctorum

Color produced: deep red to pinks

Source for seeds: Botanical Colors

Tutorials:
Botanical Colors - Madder Root Instructions
Marigold

Latin name: Tagetes

Source for seeds: Territorial Seed Company

Source for raw materials: Botanical Colors

Tutorials:
Garden Therapy - Natural Flower Dye for Fabric: How to Create a Marigold-Dyed Scarf
Pincushion Flower

Latin name: Scabiosa atropurpurea

Alternate name: Black Night Scabiosa

Source for seeds: Grand Prismatic Seed

Tutorials:

The Dogwood Dyer: Natural Dye Plants. Find a short description of how to grow and the dyeing process at the end of the post.

Rhubarb

Latin name: Rheum rhabarbarum

Source for seeds: Territorial Seed Company

Tutorials:
Wild Colours - Rhubarb Donna Kallner Fiber Art - Natural Dyes: Rhubarb Leaves and Bark Extracts
Safflower

Latin name: Carthamus tinctorius

Source for seeds: Baker Creek Heirloom Seeds

Source for raw materials: Botanical Colors

Tutorials:
Wild Colours - Dyeing with Safflower Barefoot Shepherdess - Dyeing with Safflower
St. John's Wort

Latin name: Hypericum perforatum

Source for seeds: Baker Creek Heirloom Seeds

Sunflower

Latin name: Helianthus annuus

Source for seeds: Territorial Seed Company

Tansy

Latin name: Tanacetum vulgare

Source for seeds: Baker Creek Heirloom Seeds

Tutorials:
Gage Hill Craft - Dye wool with Tansy Using These Easy Steps
Weld

Latin name: Reseda luteola

Color produced: yellow

Source for seeds: Botanical Colors

Tutorials:
Local Color Dyes - Growing Weld Wool Tribulations of Hand Spinning and Herbal Dyeing - Making Weld Dye from the Plant to the Wool
Woad

Latin name: Isatis tinctoria

Color produced: blue

Tutorials:
All Natural Dyeing - Woad Dye: Isatia Tinctoria Local Color Dye - Dyeing with Woad Wearing Woad - Dyeing with Woad: 5 Tips for Maximum Dye Yield
Yarrow

Latin name: Achillea millefolium

Source for seeds: Territorial Seed Company

Tutorials:
Local Color Dyes - Yarrow (Achillea)
Natural dyeing materials gathered

Acorns

Latin name: Quercus

Color produced: tan to dark brown when dipped in iron water

Tutorials:
Acre - Acorn Dye Thicket - DIY Natural Acorn Dye Spindles in the Wild - Natural Dyeing with Acorns

Acorns.

Alder cones

Latin name: Alnus

Color produced: brown

Tutorials:
Rebecca Desnos - Dyeing with Alder Cones Barefoot Shepherdess - Dying :: Alder
Birch bark

Latin name: Betula

Color produced: brown

Blackberries

Latin name: Rubus fruticosus

Color produced: purples

Tutorials:
Lynda Heines Fabric Desing - Dyeing with Blackberries Hooked and Dyed: Dyeing with Blackberries
Blackthorn

Latin name: Prunus spinosa

Bracken

Latin name: Pteridium aquilinum

Color produced: pale yellows to pale greens

Tutorials:
Jenny Dean's Wild Colour - Dyeing with Bracken Dances with Wools - Natural Dyeing: Bracken Fern
Copper beech

Latin name: Fagus sylvatica

Elderberries

Latin name: Sambucus

Color produced: brownish purple

Tutorials:
Woollenflower - Dyeing with Elderberry
Garden sorrel

Latin name: Rumex acetosa

Hawthorne

Latin name: Crataegus

Tutorials:
Wool Tribulations of Hand Spinning and Herbal Dyeing - Dyeing Wool with Hawthorn Flowers and Leaves
Heather

Latin name: Calluna vulgaris

Tutorials:
Spindrift Crafts - Dying Wool with Heather Horse chestnut husks
Latin name: Aesculus hippocastanum

Color produced: brownish purple, grey or light tan depending on mordants

Tutorials:
February Twelve - Natural Dyeing: Horse Chestnut Husks

Horse chestnuts, the husks are great for making natural dye and the chestnuts can be processed into laundry detergent.

Mountain ash

Latin name: Sorbus

Nettles

Latin name: Urtica dioica

Color produced: gray green

Source for seeds: Baker Creek Heirloom Seeds

Tutorials:
Rebecca Desnos - Dyeing with Nettles
Oak galls

Latin name:

Rose hips

Latin name: Rosa canina

Tutorials:
Kimberly Baxter Packwood - Notes on Natural Dyeing
Walnuts

Latin name: Juglans

Color produced: brown

Tutorials:
Natural Dye: Experiments and Results - Black Walnut Season Botanical Colors - Walnut Powder Instructions Flora and Fiber - Let's Dye... Black Walnut

Walnuts.

Willow

Latin name: Salix

Natural dyeing materials: powders and extracts

Alkanet

Latin name: Alkanna tinctoria

Color produced: blackish purple

Tutorials:
Wild Colours - Alkanet Jenny Dean's Wild Colour - Alkanet Root
Buckthorn

Latin name: Rhamnus

Tutorials:
Spin Off - Dyeing with Buckthorn
Cochineal

Latin name: Dactylopius coccus

Color produced: brilliant pink to light pinks

Source for raw material: Botanical Colors

Tutorials:
Botanical Colors - Dyeing for Dummies: The Wonders of Cochineal Botanical Colors - Cochineal Insect Instructions Wild Colours - Dyeing with Cochineal
Cutch

Latin name: Senegalia catechu

Tutorials:
The Maiwa Blog - Natural Dyes: Cutch Wild Colours - Dyeing with Cutch
Henna

Latin name: Lawsonia inermis

Indigo

Latin name: Persicaria tinctoria

Color produced: range of blues

Tutorials:
Dear Handmade Life - DIY Indigo Dyeing: The Straightforward Guide to Supplies, Measurements, and Instructions Graham Keegan - More than All You Need to Know to Make Your Own Indigo Dye Vat Wild Colours - Indigo the Blue Dye
Logwood

Latin name: Haematoxylum campechianum

Color produced: dark purple to gray

Source for raw materials: Botanical Colors

Tutorials:
Botanical Colors - Logwood Chip Instructions Wild Colours - Dyeing with Logwood
Madder

Latin name: Rubia tinctorum

Color produced: red to shades of pink

Source for raw materials: Botanical Colors

Source for seeds: Botanical Colors

Tutorials:
Botanical Colors - Madder Root Instructions Wild Colours - Dyeing with Madder Root Gage Hill Crafts - Dye Wool With Madder Jenny Dean's Wild Colour - Dyeing with Madder
Osage orange

Latin name: Maclura pomifera

Color produced: yellow to orange

Source for raw materials: Botanical Colors

Tutorials:
Folk Fibers - Natural Dyes: Osage Orange
Fiber Farm - Natural Dye Recipe: Osage Orange

Quebracho

Latin name: Schinopsis balansae

Tutorials:
Wild Colours - Quebracho Extract
Natural dye materials by color produced

Blue dyes

Green dyes

Red dyes

Pink and peach dyes

Yellow dyes

Orange dyes

Purple dyes

Brown and tan dyes

Acorns

Alder cones

Birch bark

Coffee grounds

Daffodils

Dahlia

Pomegranate rind

Red onion skins

Rooibos tea

Walnuts

Acorns.

Black and gray dyes

This is a continuously growing compilation of resources and potential dye plants.

For more natural dyeing resources see...
Natural Dyeing Resources for the Natural Dyer. Natural Dyeing Glossary: Terminology for Natural Dyers Do you have a favorite tutorial you use or a plant you like to dye with? Leave me a comment below; I'd love to hear about it.
More on natural dyeing

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List of Dye Yielding Plants for the Natural Dyer | Textile Indie

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This natural dyeing plant list is a compilation of plants and other organic materials that can be used for natural dyeing. Use this list as a guide to the potential uses and outcomes of certain plants. This compilation includes details on the following: List of dye yielding plants.

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Article Action Points:
- Focus on naturally derived colour, from pale neutrals to shades of #frenchnavy and Indigo.
- Signalling a shift towards the need for a more balanced lifestyle, the move towards the paler shades of yellow, green and soft earth tones offers up timeless palettes of Buttered Yellow and Silvered Green.
- The opposite end of the spectrum delivers joyful and uplifting colours, which will resonate with consumers looking for mood-boosting product.
Project Action Points:
- Include a mix of pale shades and highlighter shades, such as pale yellows, mint green, hazard orange, etc.

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'Men's Active Apparel' (Kostiak, 2020)
"activewear items will need to deliver more than pure function for S/S 22"
Project Action Points:
- use materials with antibacterial properties
- design products that are durable
- all over print shorts, and shorts in bright colours to boost mood
- versatile options that are suitable for home, gym, day wear, etc

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This morning, in the computer room, I worked on creating a few key pieces for my range, including my uni-sex t-shirt with a growing together slogan and some shorts, and the justification for my colour choices.
In the afternoon, we carried out some primary research by doing some in-store visits to our brands and their competitors. I found that neutral colours are proving very popular this season, with shades of biscuit, brown and camel being picked up by everyone, and mint green is increasing popular and has been adopted by the majority of fast-fashion brands.
Action point: introduce mint green in to my range, primarily for the womens options.

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Today was our first day back at the FRA since the 8th of December.
In the morning, we went over both general and personal feedback on project 3.
In the afternoon, we worked on our INP plan, which I have nearly completed.

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My primary research shows that although sustainability is important to the majority of people, for many it isn't something they take into consideration when purchasing clothing. This could be due to the lack of information publicised over the negative impact of the fashion industry on the environment.

My research also showed the importance of advertising when it comes to sustainable products, as over three quarters of participants said they would be more likely to purchase an item if it was advertised as sustainable, ethical or vegan. Surprisingly, over half of the participants have heard of bamboo, tencel or hemp as innovative sustainable materials being used for clothing. This is good as it means that when releasing a sustainable range, the fabrics used for the products won't be so unknown to the consumers that they wouldn't be as hesitant to make the purchase.

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BoF examines how 15 of the largest fashion companies, including the H&M Group and Inditex (owner of Zara), are performing across the six categories they have laid out: transparency, emissions, water & chemicals, materials, worker's rights, and waste.
H&M are currently the leading brand, alongside Levi Strauss & Co, out of the 5 high-street brands included in BoF's Sustainability Index Report, scoring reasonably consistently across the board, with their worker's rights and waste being the lowest, similar to their competitors, and scoring 42 overall. (Business of Fashion, 2021)

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WGSN: Design Capsule Womens Active S/S 22

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WGSN: Design Capsule Womens Active S/S 22

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Performance fabrics
Neutral Colour Palette
Project Action Points:
- use neutral colours to create a seasonless range
- use fabrics that withstand a busy lifestyle

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Focusing on the H&M Foundation; mission, values, positive impacts.

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Latest trends at an affordable price in a sustainable way.
Emotional connection with customers, motivating buyers and reinforcing loyalty.
Come across as an affordable brand, with strong values, that caters for everyone.

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"Physical and digital channels are increasingly integrated, and the store portfolio is optimised to ensure a relevant presence in each market" - HM Annual Report 2019

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Fashionability matrix and overview of competitors.

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Sustainable range for H&M. Made from bamboo and organic cotton, using natural dyes.
In-line with their vision for sustainability; "to lead the change towards circular and climate positive fashion"
Size inclusive.
Colours such as browns (coffee), olive greens (onion peel), oranges (annatto), indigo blue (indigo), yellow (night jasmine).
USP: bamboo fabric. natural dyes. natural colour palette.
Launching S/S 21, but new editions to the sustainable collection will be added each season, building on previous ranges. Emphasising longevity and transeasonal clothing.
One style of the range will have a graphic print saying "Growing Together", and 100% of profits from this style will go towards the H&M Foundation.

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Positivity Slogan - promote wellness
Sea print - inline with nature theme
Retro wave print - similar to desert environment, inline with nature theme
Motifs (lemon and orange) - inline with nature theme

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23rd March

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Imagery from Pinterest.
Tribe: Aspirant Trendie, with Leading Edge Activist interests.
https://www.uktribes.com/tribe/aspirant
https://www.uktribes.com/tribe/leading-edge

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SWOT analysis of H&M
S - brand characteristics giving an advantage over competitors
W - brand characteristics giving a disadvantage compared to competitors
O - external influences that allow strategies to increase profitability
T - external influences that could endanger profitability

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Briefed on our INP and started brainstorming ideas.
I want to focus on sustainability, as it is a big issue in the fashion industry, and I find the sustainable initiatives really interesting to research. I really want to include some activewear, as I haven’t looked into this segment as of yet.
I’ve looked at Superdry and Sweaty Betty as potential brands to focus on so far. Sweaty Betty has a strong social message of empowering women, and although they do have some sustainability efforts, there’s room for improvement, and strong sustainability efforts are appropriate for their target market. Superdry has been decreasing in popularity over the last few years and their sustainability efforts are limited and unclear.

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Strengths: multi-channel selling; omni-channel model, wide geographic presence; both from operating in so many territories and strong social media presence
Weakness: struggled due to the pandemic
Opportunities: continuing to focus on e-commerce, collaborations
Threats: intense competition; saturated market, dependence on disposable fashion trends

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INP BRIEF 2021 L4 BUYING AND RANGE PLANNING pdf

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PESTLE analysis of H&M.

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Why is Bamboo Better? Bamboo is to cotton what cashmere is to wool - a more soft and luxurious feel. Find out more at Bamboo Clothing

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Overall Rating: It's A Start
"H&M is still very much a part of the unsustainable fast fashion industry as Its promotion of ‘disposable’ fashion and constant rotations of new trends and products has a huge environmental impact."
Science-based targets to reduce greenhouse gas emissions by 2030, and pledge to use 100% recycled or sustainable materials by 2030.
H&M promised to pay 850,000 workers a living wage by 2018 (after Rana Plaza collapse) which they failed to meet, and in the same year, some of the factories they source products from were named in reports by Global Labour Justice for abusing employed female garment workers.
Recycling program in-store.
Canopy Style policy to help prevent deforestation of ancient and endangered forests.
Eco-friendly materials (organic cotton and recycled polyester). 'Conscious' collection.
Formal animal welfare policy aligned with Five Freedoms.

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Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission-supporting the work we do. Learn more.
Global fast fashion chain H&M has made some progress on the sustainability front in recent years, but is it doing enough? This article is based on the H&M rating published in February 2022.
H&M is making progress, but far from perfect

Swedish retailer H&M is one of the world's most recognisable fast fashion brands. It's the second largest retailer in the world, trailing just behind Inditex (the owner of Zara), and operates in 74 countries. H&M has long been the target of widespread concern about the impact of fast fashion on the environment and the workers who make our clothes. It claims to be moving towards more sustainable practices, but we have to be sure by asking the question: just how sustainable and ethical is H&M?

One step forward

H&M has set a science-based target to reduce its greenhouse gas emissions by 2030. It has also pledged to use "100% recycled or sustainable materials by 2030". While these pledges certainly represent good progress if they are delivered upon and it's great that H&M is emphasising sustainability, they are only targets, and 2030 is still some time away. On top of that, while operating under a fast fashion business model, the brand's impact on the planet will always be questionable.

One step back

While the company has made some progress for the environment, things aren't looking so good on the labour rights front. Following the Rana Plaza disaster in 2013, H&M joined the Bangladesh Fire Safety Accord, successfully working with other brands and labour unions to address health and safety issues in 100s of factories. But they also promised to pay 850,000 workers a living wage by 2018, a promise they have spectacularly failed to meet. Also in 2018, factories that supply H&M were named in reports by Global Labour Justice detailing abuse of female garment workers. Clearly, there is still a long way to go.

So how does H&M rate on each of the three key areas of environmental impact, labour conditions, and animal welfare?

Environmental impact

H&M has taken some positive steps to reduce its environmental impact. The brand offers a recycling program where you can return clothes from any brand in-store, and as we've seen, it has set some positive targets in its Sustainability Report. It uses renewable energy for part of its supply chain and has a policy approved by CanopyStyle to prevent deforestation of ancient and endangered forests. H&M also uses some lower-impact materials like organic cotton and recycled polyester in some products. The brand was also among the first to stock a "Conscious" sustainable fashion collection in its stores.

On the other hand, the majority of the materials it uses are not eco-friendly, and the brand still operates under an unsustainable, fast fashion business model. And while it has set a science-based target to reduce greenhouse gas emissions generated from its own operations and supply chain, there is no evidence it is on track to meet its target. For these reasons, we give H&M a score of "It's a Start" for the environment.

Labour conditions

H&M has made some improvements on its labour policies in recent years, but overall its workers are not treated ethically enough, which is why it has received an "It's a Start" rating for people, too. It received a score of 61-70%% in the Fashion Transparency Index, and it publishes detailed information about its supplier policies, audit, and remediation processes. It also publishes a detailed list of suppliers in the final stage of production, as well as information about forced labour, gender equality, or freedom of association.

While the brand does have a project to improve wages, there is no evidence it ensures payment of a living wage across its entire supply chain, despite promises to the contrary. On another bad note, almost none of H&M's supply chain is certified by labour standards which ensure worker health and safety, living wages, or other labour rights. That means not enough of its facilities have collective bargaining or the right for workers to make a complaint. With the pandemic ongoing since 2020, we have learned H&M discloses some policies to protect suppliers and workers in its supply chain from the impacts of COVID-19, but implementation is uncertain.

Animal welfare

H&M is heading in the right direction for animals by having a formal animal welfare policy aligned with Five Freedoms and tracing some animal products to the first stage of production. It uses wool from non-mulesed sheep, and down accredited by the Responsible Down Standard. It also banned the use of fur, angora, and exotic animal skins. It does, however, use leather and exotic animal hair, and claims that it will be fully traceable and certified to a credible standard by 2025. Until then, it is at least tracing some animal products to the first stage of production. Thanks to this progress, H&M's rating has risen to "It's a Start" for the animals.

Overall rating: It's a Start

So, how ethical is H&M? We rate H&M "It's a Start" based on our own research and information from the Fashion Transparency Index: you can read more in our post about what our "It's a Start" rating really means. Despite the fact that H&M is setting sustainability targets and has adopted some positive practices and policies across the board, it is still the world's second biggest producer of fashion products designed to be worn just a few times and then discarded. Also note that Good On You ratings consider hundreds of issues and it is not possible to list every relevant issue in a summary of the brand's performance. For more information see our How We Rate page and our FAQs.

At the end of the day, H&M is still very much a part of the unsustainable fast fashion industry. Its promotion of "disposable" fashion and constant rotations of new trends and products has a huge environmental impact. An increasing amount of cheap clothing ends up in landfill after a few wears due to these reasons.

The clothing manufacturing process regularly involves the use of toxic dyes, solvents, and pesticides, is responsible for significant carbon emissions, and uses much of the world's fresh water and land resources. While this is an industry-wide problem, there are more clothes pumped through the system by the fast fashion brands-and it's not clear the sustainability initiatives of H&M are enough to compensate.

So, while those cheap price tags may be tempting, they are often a good indicator of the poor quality of the materials. They also highlight that the people making those clothes are working in conditions that, while improving, are not where they should be.

See the rating.

H&M offers a "Conscious" collection, but we recommend investing your hard-earned dollars in clothes that are not only ethical and sustainable, but are also timeless in style, will last you a lifetime, and are made by brands that are designed to leave a light footprint on the earth from the very beginning. Here are some brands rated "Good" or "Great" by us.

Good swaps

Ethical alternatives to H&M

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H&M has long been the target of widespread concern about its impact on the environment and the workers who make our clothes. How ethical is H&M?

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INP Presentation: Key Colours and Natural Dye Usage

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INP Presentation: Key Colours and Natural Dye Usage

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BAM: Bamboo Clothing Sourcing & Production

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BAM: Bamboo Clothing Sourcing & Production

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Fabric production in China.
Garment production in China and Turkey.

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Yes, we can! No really, Merryn will tell you how...

Can we really make super soft, sustainable clothing from bamboo?

Yes we can! No really, let us tell you how...

Can we really make super soft, sustainable clothing from bamboo?

Yes we can! No really, let us tell you how...

Merryn, BAM's sustainability expert, has researched and visited each tier of the process, right back to the source of the bamboo. Most brands don't go past the fabric production stage. We will go beyond. We want our impact positive journey to affect our entire supply chain.

The Journey Begins

Starting in Chongqing province, China at the sea of bamboo. Merryn has travelled far and wide to find out first hand how your clothing is made.

Once the fibres have been knitted into fabric they are sold to one of our garment suppliers in China or Turkey. We've purposefully chosen to work with suppliers who share our values about treating people and the planet respectfully.

We try to keep our supply base small and make the effort to build strong relationships and long-term partnerships with them. We speak to them daily and visit in person as regularly as possible.

We believe the best way to know what's going on in your supply chain is to see it for yourself.

Sustainable, naturally occurring bamboo forests. Responsibly harvested by locals.

Its more than just jumpers

Don't worry... It's not just our jumpers that come from the jungle, we have a wide range of super soft, sustainable clothing for you to fill your wardrobe with.

What are you waiting for?

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BAM - From Jungle to Jumper - The Origins of our Bamboo - Bamboo Clothing

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Yes, we can! No really, Merryn will tell you how... Can we really make super soft, sustainable clothing from bamboo? Yes we can! No really, let us tell you how... Can we really make super soft, sustainable clothing from bamboo? Yes we can! No really, let us tell you how...

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Pricing above their average price points, due to being a sustainable and innovative

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Size inclusive range, catering to a wider audience.

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Key fabrics: bamboo blend and organic cotton
Justification: consumer demand, better for the planet and the people

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Instagram Story video

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Is sustainability important to you?
Yes - 69, No - 4 (73)
Do you take sustainability & ethics into consideration when purchasing clothing?
Yes - 44, No - 31 (74)
Would you be more likely to purchase an item if advertised as sustainable, ethical or vegan?
Yes - 57, No - 18 (75)
Have you ever purchased clothing secondhand?
Yes - 67, No - 10 (77)
Have you heard of bamboo, tencel or hemp being used for clothing?
Yes - 48, No - 30 (78)

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22nd March
Potential brands: Superdry, Sweaty Betty.
Sustainable fabrics: Bamboo, Hemp, Tencell
Primary research ideas.
Resources for Secondary research.

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Started off today with a tutorial from external group on extremism.
Created weekly plan on business plan to set out what i want to achieve each week in order to meet my final deadline.
Decided on H&M, due to it being a well-known highstreet brand with influence, that could encourage and inspire change across their competitors and in there customers. The range will be made from bamboo and organic cotton, and will use natural dyes, creating a USP.
Although the range will be above their average price point, sustainable and conscious edits are more expensive due to the better production process and sustainable and ethical efforts throughout the critical path and supply chain.

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‘Government proposes measures to support sustainable fashion’ article link:
https://www.drapersonline.com/news/government-proposes-measures-to-support-sustainable-fashion
- Waste prevention consultation for England, which sets out how the government and industries can take action across seven key sectors – construction, textiles, furniture, electrical and electronics products, road vehicles, packaging, plastics and single-use items, and food, to minimise waste and work towards a more resource efficient economy.

‘Government Textiles 2030 sustainability plan a ‘step in right direction’ article link: https://www.drapersonline.com/insight/analysis/governments-sustainability-plan-a-step-in-right-direction
‘The only way to stop consumers from buying products because they are cheap is to stop making cheap products’ - Lucy Tammam

- To turn old clothes back into new clothes, we need to start with improving the collection of textiles waste before it ends up in landfill, and support the extension of the life of our clothes through more repair offerings.

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Sustainability & Innovation: Cotton - From Fibre to Fashion

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Sustainability & Innovation: Cotton - From Fibre to Fashion

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Product for Charity Justification
"The Foundation’s mission for the first few years will be supporting girls aged 10-18 to try new activities at school, at home and in their communities. We will focus on girls who face the biggest barriers to being active, particularly those from disadvantaged backgrounds."
100% of profits from IWD set will go to new foundation.

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Sweaty Betty London | Womens Activewear | Run & Yoga Clothes

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"That's why we've set an ambitious goal: to be climate positive by 2040. This means we'll remove more greenhouse gases from the atmosphere than we create. We're exploring new, more sustainable ways to make, transport and package our products."
- pushing for stronger policies to restore and protect rivers and freshwaters in countries such as Turkey and Bangladesh.

- together with organisations such as WWF and Solidaridad, H&M wants to set a new water standard across the entire fashion industry

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Date of birth

By clicking 'Become a member', I agree to the H&M Membership Terms and conditions.

To give you the full membership experience, we will process your personal data in accordance with the H&M''s Privacy Notice.

BECOME A MEMBER

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Date of birth By clicking 'Become a member', I agree to the H&M Membership Terms and conditions. To give you the full membership experience, we will process your personal data in accordance with the H&M''s Privacy Notice. BECOME A MEMBER

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IntechOpen: Exploration of Bamboo Fabrics with Natural Dyes for Sustainability

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IntechOpen: Exploration of Bamboo Fabrics with Natural Dyes for Sustainability

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Positivity slogan with all profits going to Samaritans charity; mental health charity with aim to prevent suicide and help those suffering from mental health issues.

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Consumer aspirant trendies tribe with interests in leading edge activist opinions such as sustainability and ethics.

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Living for the moment, Aspirant Tribes know the look, music and lifestyle they want - and will spend big in order to get it! Attuned to what's happening in Leading Edge circles, it's about keeping up with what's cool but without all the hard work of creating it themselves. These Tribes will be found in Student Unions across the UK, from UE to Loughborough.

Social butterflies, they are spending summer holidays hitting the festival circuit - from Bestival and Secret Garden Party in the UK to Croatia's Outlook and Serbia's Exit festival. Whether it's the latest pop-up, food truck, concept store, art gallery or nightclub, they want to be the one to have seen it first - and post it on social media. Experience seeking drives the Aspirant segment, and introducing the newest fashion and music to their friendship group motivates Tribe members.

From the ubiquitous gap year alpaca jumper, to the MacBook Pro, Ugg boots and Hershel backpack, Aspirant Tribes are big consumers with strong brand affiliations. Brands trying to crack the Aspirants need to work hard to prove their cool credentials. They need to be in the right place, at the right time, with the right people - although appealing to them may be challenging, those who do are rewarded with surprising brand loyalty.

Trendies

Trendies are driven by beautiful things and beautiful people, Trendies love fashion and are always looking for the next big trend!

They're the biggest outwardly 'brand-me' Tribe - they're universally aspirational in fashion and music, both offline and online.The rise of Mainstream Brand Me behaviours and fast fashion means the Trendies are still going strong and are one of the biggest Tribes on the map in 2015. Their influence is if anything growing, as more and more Trendies lean towards vlogging and sharing their super-soft-focus, Instagrammable lives online - inspiring younger teens to live a perfect life.

Vloggers
Vloggers and Bloggers are at the heart of today's Tribal map - inspiring a whole generation how to live.
In 2012 Tumblr Kids joined the map - by 2015 Vloggers are one of the most familiar and famous Tribes in the UK. A catch-all Tribe to describe young people that are vlogging, blogging, tweeting and instagramming their lives, attitudes and values online; they aren't creating culture and new social norms (bar those with 1M+ followers!) but are having a huge impact on youth culture today.

New Casuals

New Casuals are football mad lads with a love of underground club music and understated fashion - but will move to the next thing once it becomes predictable...

Hypebeasts

Urban and Skater inspired, US-rooted breed of New Casual - who love Hip-Hop and electronic, niche knowledge, luxury sportswear and limited editions.

Hypebeasts are a new breed of New Casual/Hipster- obsessed with the aspirational Urban lifestyle and the brands that go with it. With a thriving online culture, key icon products and their own language (Bump, OG, Grail, Wavey...) they are thriving - but bitchy too!

New Casuals
The New Casuals are unchanged on the map - think twenty-something, understated lads that consciously maintained low-key style from Norse, APC and Folk.
Their hate of hype and broadcasting their lives makes them polar opposites to the Hypebeasts! While they share a love of music, festivals, fashion and footy - the Hypebeasts are all about niche language, products and 'getting in there first'.

Hipsters
It's been a long time coming - but the Hipsters are firmly out of the Leading Edge, and are getting younger by the year.
Poor Hipsters! Since 2012, they took over being the vilified Tribe from the Chavs - synonymous with being 'try hard' and vacuous at a Tribal level, but receiving derision from wider British culture too (even your dad knows what a Hipster is in 2015!).

As authenticity became a key tenet of youth culture and the Hipster look was disseminated to teens via Primark; the iconic skinny jeans, glasses and obsession with Bergheim made the Hipsters a stereotype and an insult for the original Hipsters (most of whom have now aged out of the Tribes model).

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Living for the moment, Aspirant Tribes know the look, music and lifestyle they want - and will spend big in order to get it! Attuned to what's happening in Leading Edge circles, it's about keeping...

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Report Action Points:
- Shift from conscious capsule to conscious core: put product life cycle at the forefront of all design decisions. Lead with innovation, and design with minimal waste, ease of recycling, repair, reuse and resale in mind.
- Design products that are actively protective and offer built-in resilience and reassurance: focus on materials that offer next-level functionality.
- Get rid of guilt: develop products that give consumers permission to self gift and indulge by linking them to new values around self-care wellness and eco-conscious mindsets.
Project Action Points:
- Conscious core products
- Focus on eco-conscious and mental and self-care wellness
- Use resilient materials

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Growing genderless market that H&M should invest in
Project Action Points:
- include unisex, gender-less options in the range

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Edited: Womenswear Insights into the Sports Bra Market

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Edited: Womenswear Insights into the Sports Bra Market

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Project Action Points:
- include seamless designs for added comfort