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The main purpose of social media is to be able to stay connected with friends and family in todays fast paced and ever changing worlds. It allows you to keep in contact with old friends, share family photos, and special events in your life with just about everyone you know,  at the same time. It also allows you to find people with common interests.

Social media can also work as a promotional tool for companies, artists and musicians. It allows them to reach an impossibly large and diverse amount of people using social media sites.

Information spreads incredibly fast with the use of the social media. Breaking news and other important can spread like wildfire on these sites. Important things like recalls, storm information, or missing children are all communicated and taken seriously very quickly.

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Benefits & Limitations of E-mail Marketing

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Benefits & Limitations of E-mail Marketing

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E-mail marketing has many benefits such as being able to reach a large market of consumers individually on a personal level through their personal email addresses. It also can allow businesses to advertise sales, deals and top pick.
For example, Boohoo.com, an online clothing retailer, uses email marketing, displaying products they think the consumer will like, as well as personalised picks for existing customers.

Limitations include the risk that consumers may feel vulnerable and that their privacy has been invaded, especially if they didn't sign up directly to receive the emails.

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How could Wearables be used in the field of marketing

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How could Wearables be used in the field of marketing

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Being able to incorporate wearable device into an existing personal technology ecosystem is going to be state of the art. Collecting information seamless and invisible. Based on this information it would become easy to provide an individual service for each customer.

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For monitoring customer needs a specific level of technical know-how is quite essential. That is why some (fashion) retailers have to create partnerships or spend a lot of money in extending the core business. Furthermore providing contextual and actionable information for the customers means improving data validity and interpretation. Currently there are a lot of improvements necessarily.

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Google Classes

Fitbit (Fitness Tracker)

Apple Watch

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Technical devices such as smartwatches, fitness
trackers, cameras, GPS tracking devices and heart rate monitors. They are used to having
everything tracked or measured (from possessions to vital signs).

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Benefits & Limitations of E-mail Marketing

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Benefits & Limitations of E-mail Marketing

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Websites and applications that enable users to create and share content or to participate in social networking. Social media can be used to advertise, personally, and reach a global market, efficiently.

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E-mail marketing is sent individually to consumers, many of whom have been in contact with the company or with associates, giving them access to their email addresses. These emails usually contain pictures, facts and deals that may encourage the consumers to visit their site and purchase from them.