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1.) "These people were subjected to a phenomenal palaver: questionnaires, twenty-four hour dietary recall interviews, three-day food records, regular visits, and more"(127).
-Palaver(Noun): Prolonged and idle discussion
- Despite a successful advertising campaign, the debate turned out to be another palaver which consisted of snoring audience members and occasional hostile banana-peels.
2.) "These advocacy groups demand vociferously in the media that the companies' drugs should be funded"(170).
-Vociferous(ADJ): Forceful, passionate; usually towards a person
- He spoke his thoughts vociferously, constructing his response as an obvious attack towards the ideals of the previous guest speaker, raising concerns as to whether or not the man was disrespectful or simply overcome with passion and emotion
3.) " Wrong. Again. Quite wrong. The research never justified the media's ludicrous over-interpretation"(220).
- Ludicrous(ADJ): Foolish, Unreasonable
- He thought he had provided substantial evidence in the paper, only to realize later on that his sources and explanations were never saved, and his entire project seemed like a ludicrous hypothesis to all who read it.

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1.) "As Health Minister, he made some extremely proud claims contrasting the benefits of antibiotics. And I would like to make something clear. It doesn't necessarily mean that if I am taking antibiotics and I die, that I died of antibiotics"(140).
- Although not necessarily a passage highlighted by solidified evidence and unique data analysis, this is an incredible example of simple forms of rhetoric which are as effective as can be. Goldacre decides to step away from analyzing the former Health Minister's decisions, policies, personality, administration, etc., and rather settles for making a generally understood statement to resonate with the audience. He presents the logical argument that death while taking antibiotic drugs(in already ill patients) does not suggest(necessarily) that the antibiotics were responsible. His transition is also simple but excellent, as he states his purpose with clarity and in a concise manner: "And I would like to make something clear." This passage reiterates the concept of quality over quantity, as - with proper timing and execution - a short, clear, and simple few sentences can send the same message as a pile of complicated and sophisticated sentences.
2.) "I know people associated with these patient advocacy groups-academics-who have spoken out and tried to change their stance, without success: because in the case of the British Alzheimer's campaign in particular, it struck many people that demands were rather one-sided"(170).
- Surprisingly, despite an aggressive voice in many cases and strong claims, ethos is not a leading technique in this novel. Ben Goldacre limits the usage of his own credibility and lets the facts speak for themselves in many instances. However, in this particular passage, he swiftly inserts the phrase "I know" and is able to create a subtle difference in audience perception. Glancing over this line, I immediately connected the "Demands" being one-sided with the truth, as if Goldacre was speaking fact. However, he was still explaining opinionated matter. I realized that his use of ethos justifies his statements and makes them, almost deceptively, much more credible as his personal relationship with the subject solidifies the evidence behind his opinions.
3.) " It would require matter to be condensed into superdense quark-gluon plasma cannabis. For God's sake don't tell the newspapers such a thing is possible"(193).
- This passage represents an element of the novel which I have failed to represent in my analyses thus far, humor. Call it "nerd humor" if you must, but once immersed into the topic and deep into the book, these unexpected jokes within context will surely make you chuckle and ease the intensity of the read. Here, as Goldacre discusses newspapers and general media relations and reactions with cannabis and drug legality issues, he ridicules the behavior of private companies and of course media members and vehicles. Even those with no prior knowledge on the subject before chapter will have been influenced greatly by the evidence and tone of the author, and and the closing line provides a humorous analysis which only strengthens Goldacre's argument and reiterates his point(s).

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December 8th, 2016

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Here is where you will write an unfamiliar vocabulary term (used in context).
1.) "It is this cherry-picking, in reality, that helps characterize what alternative therapists conceive of, rather grandly, as their alternative paradigm"(98).
- Paradigm(Noun): A typical pattern or example of something
- His set of ideals should not automatically be the paradigm for the others.

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"Here is where you will type your quote or passage" (one quote or passage from each 30 pages of the text).
1. ) "This is what they did on all of their committees, and it led to disastrous results"(101).
- Here, Goldacre does one of the few things that I have disliked so far in terms of how he analyzes situations or provides evidence. He provides only one example of a bad instance and tries to justify stating that this occurred on "all of their committees". More details or a broader example may have provided reason to believe that this was the attitude of "all" of the committees. Also, the term "disastrous results" is implied and never specified/clarified, and by never explaining how the results were so horrific, Goldacre adds more confusion and creates a weaker argument. He does not do tend to make such broad and unspecific claims throughout the book, and this short passage has been a rare occurrence(so far).

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December 1st, 2016

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Here is where you will write an unfamiliar vocabulary term (used in context).
1.)"But it is evident that Quesalid carries on his craft conscientiously, takes pride in his achievements, and warmly defends his positions"(78).
- Conscientious(ADJ): Careful, governed by conscience
- The conscientious judge was patient and waited to hear both lawyers before jumping to conclusions.

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"Here is where you will type your quote or passage" (one quote or passage from each 30 pages of the text).
1.) "Since these were psychologists, and this was back when you could do whatever you wanted to your subjects-even lie to them- the treatment that ALL the students received consisted simply of sugar pills, but of different colors "(69).
- Here, Goldacre used a (nowadays) unbelievable statement to gain the attention of readers. His remark on the historic practices of psychologists raises concern for a modern audience, and sets the scene for his next point. When he discusses the history of medicine in a broad context later on and uses examples of recklessness and carelessness of past doctors(and psychologists), the audience is prepared. This is a great example of foreshadowing and how it prepares the reader for future arguments/points.

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November 28th, 2016

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By: Ben Goldacre

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"Here is where you will type your quote or passage" (one quote or passage from each 30 pages of the text).

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"Here is where you will type your quote or passage" (one quote or passage from each 30 pages of the text).

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1.) "There are obvious problems with this system. For a start, you can't be sure if the experiences the 'provers' are having are caused by the substance they're taking or by something entirely unrelated. It might be a 'nocebo' effect, the opposite of 'placebo', where people feel bad because they're expecting to"(29).
- Ben Goldacre produced this novel with the intention of creating a more educated and polished audience in regards to understanding major scientific trends and the relationship between the media and science/health. Rhetorically, he is extremely direct and uses logos to establish his argument throughout the piece, especially in this passage. He begins by stating that the system is clearly flawed, stating this in a factual manner that serves to undermine the fact that it is ultimately an opinion(Although it may seem like an irrefutable fact as many would agree with him :)).Then, he details a few specific examples, thereby proving his point and further convincing his audience that the system is flawed. This style of launching strong statements at readers and then proving them was appealing to me. As a scientific novel, this objective and evidence-based argumentative tone is necessary to convince an audience, and simple emotional and personal appeals will not do.

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November 17th, 2016

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DUE DATES:
11/18: Read first 40 pages
11/25(or whenever due):Read first 80 pages
12/2: Read first 120 pages
12/9: Read All 220 Pages

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1.) "Whereas homeopaths rely exclusively on their exotic theories and ignore the gigantic swath of negative empirical evidence on their efficacy"(30).
- Homeopath(Noun): A practitioner of homeopathy(A system of treatment based on the minute administration of drugs with potentially harmful effects(in large doses) on healthy individuals
-The pharmacist seemed to be a homeopath, convinced that this medicine would work wonders and not willing to discuss the drawbacks that could come with taking it.