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an official statement issued to newspapers giving information on a particular matter.

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the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers

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Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel

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To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services

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how many people hear an advertisement

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In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed

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is the gross number of advertising messages delivered by a vehicle in a schedule.

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is a general category of media, such as television, radio, newspapers, magazines and the Internet

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refers to specific methods of media used by companies to deliver advertising messages to targeted customers.

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is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use