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Explanation of Social Media and Advertising

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Explanation of Social Media and Advertising

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This ad is a billboard in New York City. It is persuading people to go to the Lorax movie. There is information on when the movie is and a web site is given to find out more information. The creative creature on the front of the billboard sparks people's curiosity and makes then want to see the movie. The billboard is placed in one of the busiest places in the world, New York City. Many people that visit this popular city will spend their day walking around and will see many billboards. This ad is effective because it sparks the curiosity of the audience and it is seen by a wide audience.

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This type of news media is an article about the NCAA Women's Volleyball Championship game that can be found online. Before even scrolling down the page, I can already see two ads. One is for the make up brand, Urban Decay, and the other is for the furniture company, PB Teen. This is an effective way to persuade people to buy from Urban Decay or PB Teen because they see the ads. Many people read articles on the internet so these ads will reach a wide audience. Although, it won't reach as wide of an audience as Facebook, Instagram, or TV so it isn't the most effective way to persuade people to buy your products.

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This ad is for hotel tonight. It is effective because the only thing that many people have concerns about when staying at a hotel, besides price, is where it is located and what the room looks like. By showing a very unique and stylish room for their ad, Hotel Tonight is attracting the attention of people on social media. If they are more interested in a room, they are more likely to stay in it. If they were to post a picture of a regular, boring, and basic hotel room, not many people would be very interested.

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This is an image ad for McDonalds displayed on Instagram. Even if the audience just looked at the business from which the image came from and the image, it is effective. The sun glasses make the audience think about summer, a care free and fun loving time of the year. The smile creeping onto his face gives the impression that the man is happy to be eating the delicious burger that we can see in his lenses. The whole image put together is very visually appealing and paints McDonalds in a very positive light.

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This commercial is known through out the country as one of the cutest commercials there ever was. It really appeals to the pathos of the audience because of the cuteness of the puppy and the horse's relationship. This commercial is effective in that many people remembered it and Budweiser was credited in having created it, but it does not persuade people to buy beer. This commercial has nothing to do with beer except for the fact that the man is drinking it for about a second. This commercial is cute but it does not highlight Budweiser beer so it is not very effective.

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2015 Budweiser Super Bowl XLIX Commercial Lost Dog Puppy BestBuds  TV Ad Spot

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This ad is a Subway commercial from a few years ago. It was a catchy jingle that almost every kid in my school knew and it would often get stuck in people's heads. It is an effective ad because the tunes is catchy and easy to remember so no one will ever forget that they can get a foot long sandwich for just five dollars. The commercial is also entertaining and humorous which catchers the attention of its viewers. The food is also shown in a very positive and delicious way.

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5 dollar Foot Long theme song (Full Video)

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Magazine ads are not as effective as social media ads or newspapers because they do not reach as big of an audience as the others do. Although, many magazine ads are more creative, humorous, or interesting than those on the newspaper. Often times, businesses get the entire page in the magazine so it is hard to miss. This ad is effective because it clearly shows the business and there is a witty comment to interest the audience. Also by saying that they will make your coffee again if it is not done right insures the customer that their coffee will be delicious.

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This is an example of an ad in the newspaper. It is very effective because many people read the newspaper so many people will see this ad. A majority of the people who read the news paper are adults and since adults buy toys for their children, they are the target audience for this ad. The design of the ad is also effective. The parts that are important catch the eye because they are a bigger font. An example is the word "Star Wars". This must have been a popular toy that was wanted by many children so the toy store uses it to their advantage by stating hat they have the toy. After reading this many parents will be informed of who has the toy and will know where to buy it from.

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This picture shows an ad for snap chat, but it also shows an ad on snapchat. Ritz crackers are shown as the ad on Snapchat. The ad is effective because it shows up when people are reading their subscriptions. This means that the ad will most likely appeal to the people who subscribe to the magazine or news paper. Also, Snapchat ads are effective because they allow the businesses to make them so that they can be seen vertically (which is what this photo shows). Businesses are able to post their photos or videos in a vertical format which is visually more pleasing to the viewer.

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This is an example of an ad on Instagram. Instagram has a feature where businesses can post ads and their ads will show up on the right peoples feeds based on who they already follow. Its difficult to read but the ad in the middle says, "Get your 15-16 individual game tickets first by using your chase credit or debit car!" This ad would most likely appear on the feed on someone who follows sports accounts because this ad would appeal to them. This is a very effective system because it makes sure that most ads will appeal to the person whose feed they go on.