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Event: Hari Raya Aidilfitri

Hari Raya Aidilfitri Hari Raya Aidilfitri is the main Muslim festival celebrated in Malaysia to mark the end of Ramadan, the Muslim holy month of fasting. The festival usually lasts for a month, with the first few days being the most prominent

SWOT analysis

1. Strengths: Community Bonds, The festival promotes community bonding and unity as family and friends come together to celebrate and foster a sense of togetherness.

2. Weaknesses: Traffic Congestion, Increased travel during the festive period often causes significant traffic congestion, especially in urban areas.

3. Opportunities: Cultural Exchange, The festival provides an opportunity for cultural exchange and understanding among the diverse population of Malaysia, promoting harmony and mutual respect.

4. Threats: Security Concerns, Large gatherings and increased travel during festivals pose potential security risks, requiring effective management and vigilance.

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DHAMIRAH SUFIA BINTI MOHD DARUS (H22A1191)

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DHAMIRAH SUFIA BINTI MOHD DARUS (H22A1191)

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Event Description: Malaysian Heritage Festival

The Malaysian Heritage Festival is a multi-day event held annually in Kuala Lumpur, showcasing the rich cultural diversity of Malaysia's ethnic groups, including Malay, Chinese, Indian, and indigenous cultures. The festival features traditional music and dance performances, arts and crafts exhibitions, culinary showcases, cultural workshops, and interactive activities for attendees of all ages. The event aims to promote cross-cultural understanding, appreciation for Malaysia's heritage, and tourism to the region.

SWOT Analysis: Malaysian Heritage Festival

Strengths:

1. Cultural Diversity: The festival celebrates Malaysia's diverse cultural heritage, showcasing a wide range of traditions, customs, and artistic expressions from various ethnic groups. This diversity attracts a diverse audience and fosters cultural exchange and understanding.

2. Authentic Experiences: The event offers authentic experiences, including traditional music, dance, crafts, and cuisine, providing attendees with an immersive cultural experience and an opportunity to engage with Malaysia's cultural heritage firsthand.

3. Tourism Promotion: The festival promotes tourism to Kuala Lumpur and Malaysia by highlighting the country's cultural attractions and heritage sites. It attracts both local residents and international tourists, contributing to the local economy and tourism industry.

4. Community Engagement: The festival fosters community engagement and participation, involving local artisans, performers, vendors, and cultural organizations in its programming. This creates a sense of pride and ownership among local communities and strengthens social cohesion.

5. Educational Opportunities: The event offers educational opportunities through cultural workshops, demonstrations, and exhibitions, allowing attendees to learn about Malaysia's history, traditions, and cultural practices in an interactive and engaging manner.

Weaknesses:

1. Logistical Challenges: Organizing a large-scale event such as the Malaysian Heritage Festival requires significant logistical coordination, including venue selection, permits, infrastructure, transportation, and security. Managing these logistics effectively can be challenging and resource-intensive.

2. Weather Dependence: The festival's outdoor components, such as performances and exhibitions, are susceptible to weather conditions, including rain and extreme heat. Inclement weather can disrupt activities, affect attendance, and impact the overall experience for attendees.

3. Financial Constraints: Securing funding and sponsorship for the event may pose challenges, particularly if the festival relies heavily on external support or government funding. Limited financial resources could constrain the scale and scope of the event, affecting its overall success and sustainability.

4. Cultural Sensitivity: Ensuring cultural authenticity and sensitivity in programming and representation is essential to the festival's success. Missteps or misinterpretations of cultural traditions could lead to misunderstandings or offense among attendees and participants.

5. Competition: The Malaysian Heritage Festival may face competition from other cultural events, festivals, or tourist attractions in Kuala Lumpur and the surrounding region. Differentiating the festival and attracting attendees in a crowded marketplace may require effective marketing and promotion strategies.

Opportunities:

1. Expansion and Growth: There is potential to expand the Malaysian Heritage Festival by introducing new components, attractions, or thematic programming. Exploring partnerships with cultural organizations, embassies, or tourism agencies could further enhance the festival's offerings and appeal.

2. Digital Engagement: Leveraging digital technologies and online platforms can extend the reach of the festival beyond its physical location and engage a broader audience, including virtual attendees from around the world. Live streaming, social media promotion, and interactive digital experiences could enhance the festival's visibility and impact.

3. Sustainability Initiatives: Incorporating sustainability initiatives into the festival, such as eco-friendly practices, waste reduction measures, and community engagement projects, can align with global trends towards responsible tourism and environmental stewardship.

4. Cultural Exchange Programs: The festival could explore opportunities for cultural exchange programs, collaborations, or artist residencies with international partners, fostering cross-cultural dialogue, and enriching the festival's programming with diverse perspectives and talents.

5. Year-Round Engagement: Extending the festival's impact beyond its annual duration through year-round programming, cultural events, or heritage initiatives could sustain interest and engagement among attendees and stakeholders throughout the year.

Threats:

1. Public Health Concerns: The Malaysian Heritage Festival may face risks related to public health concerns, such as disease outbreaks or pandemics, which could impact attendance, travel patterns, and event logistics. Implementing health and safety protocols and contingency plans is essential to mitigate these risks.

2. Political Instability: Political instability or unrest in Malaysia could disrupt the festival's operations, affect tourism, and create uncertainty for organizers, attendees, and participants. Monitoring the political landscape and maintaining open communication with relevant authorities is crucial to managing these risks.

3. Economic Downturn: Economic downturns or fluctuations in the global economy could impact consumer spending, sponsorship, and tourism trends, affecting the festival's financial sustainability and viability. Diversifying revenue streams and implementing cost-saving measures can help mitigate the impact of economic uncertainty.

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NURUL BALQISH BINTI HAIRUL NIZAM (H22A0581)

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NURUL BALQISH BINTI HAIRUL NIZAM (H22A0581)

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Event Description:

I attended a traditional Malaysian wedding, which beautifully showcased the rich cultural heritage of the country. The wedding was held in a kampung (village) setting, reflecting the traditional Malay customs. The event was filled with vibrant colors, traditional music, and delicious local cuisine. The bride wore a stunning baju kurung adorned with intricate beadwork, and the groom donned a matching baju Melayu.

The wedding ceremony started with the akad nikah (solemnization) where the couple exchanged vows in the presence of a religious official. This was followed by the bersanding ceremony, where the couple sat on a beautifully decorated dais, receiving blessings from family and friends. Traditional performances, including the silat (Malay martial arts) demonstration, added to the festive atmosphere. The event culminated in a grand feast featuring traditional dishes such as rendang, satay, and nasi minyak.

SWOT Analysis of the Wedding Event

Strengths:

1. Cultural Richness: The wedding was a vivid display of Malay traditions, providing an immersive cultural experience for all attendees.

2. Community Involvement: The event saw active participation from the local community, which fostered a sense of unity and collective celebration.

3. Authentic Cuisine: The traditional Malay dishes served were a highlight, offering a taste of the rich culinary heritage of Malaysia.

4. Traditional Performances: The inclusion of cultural performances like silat added a unique and entertaining element to the event.

Weaknesses:

1. Logistical Challenges: Hosting the event in a rural area posed challenges in terms of accessibility and transportation for some guests.

2. Weather Dependence: As the event was held outdoors, it was highly dependent on favorable weather conditions. Any change could have disrupted the proceedings.

3. Cost: The elaborate decorations, traditional attire, and extensive menu might be expensive, which could be a financial strain for some families.

4. Limited Facilities: Being in a village setting, there were limited modern facilities which might have inconvenienced some guests, especially those used to urban comforts.

Opportunities:

1. Cultural Tourism: Such weddings can attract tourists interested in experiencing traditional Malay culture, boosting local tourism and economy.

2. Heritage Preservation: The event serves as an opportunity to preserve and promote traditional customs and practices among the younger generation.

3. Community Development: The influx of guests can lead to community development projects such as improved infrastructure and services in the village.

4. Business Opportunities: Local businesses, such as catering services and craft vendors, can benefit economically from such large-scale events.

Threats:

1. Cultural Dilution: There is a risk of traditional elements being overshadowed by modern influences, leading to a loss of cultural authenticity over time.

2. Environmental Impact: Large gatherings can lead to significant waste and environmental degradation if not managed sustainably.

3. Economic Pressure: The pressure to host an elaborate and impressive wedding can lead to financial strain and debt for the families involved.

4. Health Risks: Large gatherings, especially in a post-pandemic world, pose health risks and require careful management to ensure the safety of all attendees.

In conclusion, attending a traditional wedding in Malaysia was an enriching experience that highlighted the strengths of cultural heritage and community involvement. However, it also brought to light challenges and opportunities that could impact future events.

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NURUL AIN NAZIRAH BINTI ALIAS (H22A0290)

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NURUL AIN NAZIRAH BINTI ALIAS (H22A0290)

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The Georgetown Festival in Penang, Malaysia.

The Georgetown Festival is an annual event that celebrates arts, culture, and heritage in Penang. It features a wide range of performances, exhibitions, workshops, and other cultural activities held in various venues across the historic city of Georgetown.

1.Strengths:

*Cultural Diversity: The festival showcases the rich cultural diversity of Malaysia, featuring performances and exhibits from various ethnic groups.

*Tourism Boost: The event attracts tourists from around the world, contributing to the local economy and promoting Penang as a cultural destination.

*Community Engagement: The festival encourages participation from local communities, fostering a sense of pride and ownership in Penang's cultural heritage.

*Creative Platform: It provides a platform for local artists and performers to showcase their talent and creativity to a wider audience.

2.Weaknesses:

*Infrastructure Challenges: Limited infrastructure and venue capacities may constrain the scale and reach of the festival.

*Funding Constraints: Securing sufficient funding to organize and sustain the festival each year can be a challenge, impacting the quality and diversity of programming.

*Seasonal Dependence: The festival's success may be influenced by seasonal factors such as weather conditions and competing events, affecting attendance and participation rates.

3.Opportunities:

*International Collaboration: Partnering with international cultural organizations and festivals can enhance the festival's global visibility and attract a more diverse audience.

*Digital Outreach: Expanding digital marketing and online streaming capabilities can broaden the festival's reach beyond physical boundaries, engaging audiences worldwide.

*Sponsorship and Partnerships: Forming strategic partnerships with corporate sponsors and local businesses can provide additional funding and resources to support the festival's growth and sustainability.

4.Threats:

*Competition: Competing cultural events and festivals regionally and globally may divert attention and resources away from the Georgetown Festival.

*Political Instability: Political unrest or regulatory changes in Malaysia could disrupt the planning and execution of the festival, affecting its continuity and reputation.

*Economic Downturn: Economic downturns or global crises may impact tourism and discretionary spending, leading to reduced support and attendance for the festival.

Overall, while the Georgetown Festival offers a unique platform to celebrate and promote Penang's cultural heritage, addressing its weaknesses and capitalizing on opportunities will be crucial for ensuring its long-term success and sustainability.

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Event: Malaysia's National Day Celebration

Every year on August 31st, Malaysia celebrates its National Day with grand festivities across the country. The event marks the anniversary of Malaysia's independence from British colonial rule in 1957. The celebrations typically include parades, cultural performances, fireworks, and flag-raising ceremonies. It's a significant day for Malaysians to come together, showcase their patriotism, and reflect on the nation's progress and achievements.

SWOT Analysis of Malaysia's National Day Celebration:

Strengths:

1. Patriotism: The event fosters a sense of national pride and unity among Malaysians, regardless of their cultural or ethnic backgrounds.

2. Cultural showcase: It provides an excellent platform to showcase Malaysia's rich cultural diversity through traditional dances, music, and costumes.

3. Historical significance: The celebration reinforces the importance of Malaysia's independence struggle and serves as a reminder of the sacrifices made by past generations.

4. Tourism boost: The National Day celebrations attract tourists from around the world, contributing to Malaysia's tourism industry and economy.

Weaknesses:

1. Political tensions: In recent years, political differences and controversies have sometimes overshadowed the spirit of unity during the National Day celebrations.

2. Environmental impact: Large-scale events like parades and fireworks can generate significant waste and environmental pollution if not managed properly.

3. Exclusion of certain communities: Despite efforts to promote inclusivity, some minority groups may feel marginalized or underrepresented during the celebrations.

4. Security concerns: Ensuring the safety of participants and attendees, especially in crowded public spaces, can be challenging and requires effective security measures.

Opportunities:

1. Community engagement: The National Day celebration presents an opportunity for government agencies, businesses, and civil society organizations to engage with communities and promote national values.

2. International outreach: Malaysia can use the event to strengthen diplomatic ties and enhance its image on the global stage by inviting foreign dignitaries and showcasing its cultural heritage.

3. Innovation and technology: Embracing new technologies and innovative approaches can enhance the overall experience of the National Day celebration, from live streaming events to interactive displays.

4. Economic stimulus: The influx of visitors and increased spending during the National Day period can stimulate economic activity, especially for local businesses and vendors.

Threats:

1. Political unrest: Political instability or unrest leading up to or during the National Day celebrations could dampen the festive atmosphere and undermine national unity.

2. Public safety concerns: The threat of terrorist attacks or other security incidents poses a significant risk to the safety of participants and spectators.

3. Weather disruptions: Malaysia's tropical climate brings the risk of heavy rainfall or extreme weather conditions, which could disrupt outdoor events and festivities.

4. Budget constraints: Limited financial resources may constrain the scale and quality of the National Day celebrations, impacting their overall impact and effectiveness.

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Event : Karnival Maritim Perkasa 2024 at Kuala Terengganu

The Maritime Malaysia Carnival is an event that celebrates Malaysia's rich maritime heritage, culture, and industry. It typically showcases various aspects of Malaysia's maritime sector, including its naval capabilities, marine tourism, fishing industry, and maritime traditions. Overall, the Maritime Malaysia Carnival provides an opportunity for Malaysians and visitors alike to learn about and appreciate the importance of Malaysia's maritime heritage, industry, and resources. It fosters a sense of pride in Malaysia's maritime identity and promotes cooperation and collaboration in the development and preservation of its maritime assets.

SWOT ANALYSIS

Strengths: Cultural Promotion - Karnival Maritim Malaysia likely serves as a platform to showcase Malaysia's rich maritime heritage, attracting both locals and tourists.

Weaknesses: Limited Reach - The event may struggle to attract a diverse audience beyond maritime enthusiasts, limiting its overall impact.

Opportunities: International Participation - Expanding the event to attract participants and visitors from neighboring countries can enhance its reach and reputation.

Threats: Competing Events - The presence of similar events or festivals in the region could divert attention and resources away from Karnival Maritim Malaysia.

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Event: Thai Food Festival in Kuala Lumpur

A Thai food festival is an event that showcases various aspects of Thai cuisine, culture, and traditions. It typically features a wide range of authentic Thai dishes, street food, desserts, and beverages. The event often includes cultural performances such as traditional Thai dances, music, and sometimes cooking demonstrations by renowned chefs.

SWOT ANALYSIS

Strengths:

Culinary Diversity: The festival offers a wide variety of Thai dishes, catering to different tastes and preferences.

Networking Opportunities: The event serves as a platform for food enthusiasts, vendors, and businesses to connect and build relationships.

Weakness:

Crowded Spaces: Large crowds can lead to congestion, making it challenging for attendees to navigate and enjoy the event fully.

Weather Dependency: Outdoor festivals are susceptible to weather conditions, which may affect attendance and overall experience.

Opportunities:

Collaborations: Partnering with local businesses or influencers can expand the festival's reach and attract a broader audience.

Innovation: Introducing unique elements such as fusion dishes or modern interpretations of traditional recipes can attract food enthusiasts looking for new experiences.

Threats:

Economic Factors: Fluctuations in the economy or changes in consumer spending habits can impact the festival's financial sustainability.

Health and Safety Concerns: Issues related to food hygiene, allergies, or public health may pose risks and damage the festival's reputation.

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NURUL FATIHA BINTI KHAIRUL ABADI (H22A0374)

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NURUL FATIHA BINTI KHAIRUL ABADI (H22A0374)

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Event: Kemahiran Amal Islami Negeri Selangor (KAMIL)

KAMIL is a competition event held for Islamic Public School in Selangor which brings together guidance teachers and participants who have been selected by the school to represent the school in the selected event. The goal of this competition is to bring students closer to one another while also outlining their talents.

SWOT ANALYSIS

STRENGTHS: These competitions encourage students to express themselves creatively, developing their artistic abilities and promoting self-expression. Participating in competitions allows students to develop their skills in singing, poetry writing, and calligraphy, giving them valuable experience and knowledge.

WEAKNESS: Judging artistic competitions can be subjective, resulting in disagreements or perceptions of unfairness among competitors.

OPPORTUNITIES: Seeking sponsorship from businesses or organizations interested in supporting arts education can provide additional resources and funding for competitions.

THREAT: Students may have conflicting commitments or interests, leading to lower participation rates in competitions.

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WAN NUR FADHILLAH BINTI WAN ZAMREE (H22A0230)

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WAN NUR FADHILLAH BINTI WAN ZAMREE (H22A0230)

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EVENT : Kelantan International Kite Festival (Pesta Wau Antarabangsa Kelantan)

This festival celebrates the traditional art of kite-making and flying, showcasing elaborate designs and skilled craftsmanship from both local and international kite enthusiasts.

SWOT Analysis:

- Strengths:

Cultural Heritage: The festival preserves and promotes Kelantanese cultural heritage, particularly the art of wau-making (traditional Malay kites) which is an important part of the state's identity.

Tourism Attraction: Draws tourists and visitors to Kelantan, contributing to the local economy through increased tourism spending on accommodations, food, and souvenirs.

Community Involvement: Engages local communities, kite-makers, and enthusiasts, providing a platform for them to showcase their skills and creativity.

Educational Opportunities: Offers educational workshops and demonstrations on kite-making and traditional crafts, enhancing public awareness and appreciation of local culture.

- Weaknesses:

Seasonal Nature: The festival's impact is limited to the duration of the event, and sustaining interest throughout the year might be challenging.

Infrastructure and Logistics: Managing the event's logistics, including venue setup, parking, and crowd control, could be demanding.

Limited International Exposure: While the festival attracts some international participants, more efforts could be made to enhance its global visibility and participation.

-Opportunities:

International Collaboration: Strengthen partnerships with international kite festivals or organizations to foster cultural exchange and attract a more diverse audience.

Digital Promotion: Utilize digital platforms to reach a broader audience globally, showcasing the festival's highlights and engaging with kite enthusiasts online.

Expanded Program: Introduce new elements such as cultural performances, food festivals, or eco-tourism activities to enhance the overall visitor experience

-Threats:

Weather Conditions: Unfavorable weather during the festival period could affect outdoor activities and attendance.

Competing Events: Other regional festivals or events may draw potential participants and visitors away from the kite festival.

Budget Constraints: Dependency on funding sources and sponsorships may pose challenges to the sustainability and growth of the event.

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NUR NAJWA NABILA BINTI SUHAIYA (H22A0106)

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NUR NAJWA NABILA BINTI SUHAIYA (H22A0106)

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Event: Jom Heboh

Explanation: Held annually in Malaysia, Jom Heboh is a well-liked gathering that unites a range of lifestyle, entertainment, and consumer exhibits beneath one roof. It is put on by a well-known media organization in Malaysia and usually includes live acts, celebrity appearances, competitions, games, product displays, and food vendors. The event's goals are to delight the whole family and expose a large audience to local companies and brands.

SWOT Analysis:

1) Strenghts:

Brand Recognition: With its big crowds and media coverage, Jom Heboh has grown to be a well-known and eagerly awaited event among Malaysians.

Diverse Entertainment: A large variety of entertainment alternatives are available for attendees of all ages and interests, which guarantees a high turnout.

2) Weakness:

Seasonal Dependency: The event's frequency and possible impact may be limited because it only happens sometimes throughout the year.

Location Restrictions: Since Jom Heboh is usually held in large towns, people living in rural regions who would find it difficult to get there may not be able to attend.

3. Oppurtunities:

Potential for Growth: To reach a wider audience, there is a chance to grow Jom Heboh to other areas or locations inside Malaysia.

Digital Integration: By utilizing social media and digital platforms, the event's reach and engagement can be increased and virtual participation and interaction made possible.

4) Threats:

Competition: Jom Heboh's influence and attendance may be diminished if other festivals or entertainment events vie for the same resources and audience.

Economic Factors: The financial feasibility of the event may be impacted by consumer spending and corporate sponsorships during economic downturns or uncertainties.

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NUR FATIN AMIRAH BT KAMARUDIN (H22A0781)

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NUR FATIN AMIRAH BT KAMARUDIN (H22A0781)

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Event : Kuala Terengganu Badminton Tournament

The Kuala Terengganu Badminton Tournament is a competitive event designed to foster skill development among badminton enthusiasts. Held in the vibrant city of Kuala Terengganu, this tournament is a testament to the passion and dedication of badminton players in the region.The tournament is in Kuala Terengganu and it involved 40 participants. I have join this event when i was in form 6.

SWOT ANALYISIS

Strengths :

High Participation: With 40 participants, the tournament had a significant number of players, which could lead to intense competition and a wide range of skill levels. This diversity can be beneficial for skill development.

Skill Development Focus: The primary objective of the tournament is skill development, which is a clear strength. It aligns with the interests of the participants and can lead to improved performance and enjoyment of the sport.

Weakness :

Limited Resources: With 40 participants, there might be limited resources available for each player, such as coaching, equipment, and facilities. This could potentially affect the quality of training and competition.

Lack of Diversity: If the tournament is not open to players from a wide range of backgrounds or skill levels, it might not fully address the objectives of skill development.

Opportunities :

Community Engagement: Hosting a badminton tournament can engage the local community and promote the sport. This can lead to increased interest in badminton and potentially attract more participants in future events.

Sponsorship and Funding: The event could attract sponsors and funding opportunities, which can be used to improve facilities, equipment, and training programs.

Threats :

Competition from Other Events: There might be other badminton tournaments or events happening around the same time, which could draw participants away from your tournament.

Logistical Challenges: Organizing a tournament of this scale can present logistical challenges, such as managing the venue, scheduling, and ensuring safety and fairness.

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NUR SYAFIQAH SYAMIL BINTI SHAHRUL NIZAM ( H22A1182 )

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NUR SYAFIQAH SYAMIL BINTI SHAHRUL NIZAM ( H22A1182 )

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The George Town Festival, an annual celebration of arts, culture, and heritage held in the historic city of George Town, Penang. The festival showcases a diverse range of performances, exhibitions, workshops, and activities, highlighting the rich cultural tapestry of the region and attracting visitors from across Malaysia and around the world.

SWOT ANALYSIS

Strengths:

George Town Festival celebrates the cultural diversity of Penang and Malaysia, featuring performances and exhibitions representing various ethnicities, traditions, and artistic disciplines. This diversity enhances the festival's appeal to a wide audience and fosters cultural exchange and understanding. George Town Festival engages with local communities through partnerships with artists, artisans, cultural organizations, and businesses. By involving residents in festival activities and initiatives, George Town Festival fosters a sense of pride and ownership among locals and strengthens social cohesion.

Weaknesses:

Some festival venues may have limited seating or space, resulting in capacity constraints for popular events. This can lead to overcrowding, long queues, and difficulty accessing performances or exhibitions, detracting from the overall attendee experience.

Opportunities:

George Town Festival could expand its program offerings and diversify its lineup of events to appeal to a broader audience. This could include incorporating new art forms, cultural traditions, and interactive experiences to enhance the festival's appeal and attract new attendees.

Threats:

Susceptible to natural disasters such as floods, storms, and earthquakes, which could disrupt festival activities and infrastructure. Natural disasters could cause property damage, logistical challenges, and safety concerns, requiring emergency response measures and contingency planning to ensure attendee safety and well-being.

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Event: Malaysia National Day Celebration

The Malaysia National Day Celebration, held yearly at the thirty first of August, commemorates the nation`s independence from colonial rule. It is a great occasion that brings collectively Malaysians from all walks of existence to rejoice the country's freedom and variety. The birthday party generally consists of numerous sports along with parades, cultural performances, fireworks displays, and patriotic ceremonies.

SWOT Analysis of Malaysia National Day Celebration:

Strengths:

1. National Unity: The birthday party fosters a feel of countrywide team spirit and patriotism amongst Malaysians, irrespective of race, religion, or background. It promotes harmony and pleasure withinside the country's achievements and cultural heritage.

2. Cultural Showcase: The occasion offers a platform to exhibit Malaysia's wealthy cultural variety thru conventional performances, arts, and crafts. It celebrates the nation's multiculturalism and promotes information and appreciation of various ethnicities.

3. Historical Significance: The National Day Celebration commemorates Malaysia's independence, reminding residents of the sacrifices made with the aid of using beyond leaders and the significance of sovereignty and self-governance.

Weaknesses:

1. Limited Engagement. While the birthday party draws massive crowds, there can be restricted possibilities for energetic citizen engagement past passive participation withinside the occasions. There will be greater interactive sports or network involvement projects to beautify participation.

2. Overemphasis on Spectacle: In a few cases, there is probably an overemphasis on grandeur and spectacle, overshadowing the deeper importance of the occasion. This ought to dilute the message of team spirit and patriotism, main to superficial participation.

Opportunities:

1. Educational Outreach: The National Day Celebration gives an possibility to train residents, mainly the more youthful generation, approximately Malaysia's history, values, and aspirations. Incorporating academic packages or exhibitions ought to beautify public information and appreciation of the occasion.

2. Community Engagement: There is ability to enlarge network involvement withinside the birthday party with the aid of using encouraging grassroots projects and neighborhood participation. Engaging network groups, NGOs, and colleges can create a greater inclusive and participatory atmosphere.

Threats:

1. Political Polarization: In a politically charged environment, the National Day Celebration might also additionally turn out to be a platform for divisive rhetoric or partisan agendas, undermining its meant message of countrywide team spirit and harmony.

2. Security Concerns: Large-scale public occasions just like the National Day Celebration are prone to safety threats along with terrorism or civil unrest. Adequate security features and contingency plans need to be in area to make sure the protection of contributors and spectators.

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HUDA NAJIEHA BINTI NOR ASIKIN (H22A0867)

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HUDA NAJIEHA BINTI NOR ASIKIN (H22A0867)

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Event: Sultan Mahmud Bridge International Run

The Sultan Mahmud Bridge International Run is an annual running event held in Malaysia, typically organized to promote health and fitness while showcasing the scenic views surrounding the Sultan Mahmud Bridge. Participants from various countries join this event, making it an international affair.

SWOT Analysis:

Strengths:
Promotion of Fitness: The run promotes physical activity and healthy lifestyles, contributing to the well-being of participants and the community.
Community Engagement: It fosters a sense of community among participants, organizers, and local residents, encouraging social interaction and networking.

Weaknesses:
Limited Infrastructure: Inadequate facilities such as parking, restrooms, and refreshment stations may hinder the overall experience for participants.
Safety Concerns: Ensuring the safety of participants, especially on open roads, requires effective traffic management and medical support .

Opportunities:
Sponsorship and Partnerships: Collaborating with corporate sponsors and local businesses can provide financial support and enhance the event's offerings, such as prizes, merchandise, and promotional activities.
Community Outreach: Engaging with local schools, sports clubs, and charities can broaden the event's impact and foster long-term relationships with the community.

Threats:
Competing Events: Similar running events or sports competitions may draw participants away from the Sultan Mahmud Bridge International Run, reducing its attendance and visibility.

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Event : The expo Kelantan event funfairs

This event was held at Pantai Irama Bachok, Kelantan. The wind is so strong and a various activity such as Dikir Barat and wayang kulit. Various type of food,drink,things like scarf,perfume was sold by local entrepreneur.

SWOT

Strengths:

Unique attractions and entertainment options that differentiate the event from other funfairs.

Strong community involvement and support.

Experienced event management team with a track record of successful events.

Weaknesses:

Potential logistical challenges due to the event’s scale.

Limited budget or resources compared to larger, more established events.

Dependence on weather conditions for outdoor activities.

Opportunities:

Attracting tourists and visitors from outside the region, boosting local economy.

Partnership opportunities with local businesses and sponsors.

Utilizing digital marketing and social media to reach a wider audience.

Threats:

Competition from other events or entertainment options in the region.

Economic downturns affecting people’s discretionary spending.

Possible security concerns that require careful planning and management.

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MUHAMMAD KHAIRUL HUDA BIN ROSIDI (H22A1235)

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MUHAMMAD KHAIRUL HUDA BIN ROSIDI (H22A1235)

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event: Kedah Cycle Fest 2019, Kedah

Fun ride open to all in AID Yayasan Sultanah Bahiyah, a royal charity organization in kedah for fundraising as well as to promote a healthy lifestyle in conjunction with Kedah Cycle Fest 2019.

Cycle Kedah Fest 2019 was a cycling event held in Kedah, Malaysia, aimed at promoting cycling culture, tourism, and healthy lifestyle choices.

SWOT :

Strengths:

1. Tourism Promotion: The event attracted tourists to Kedah, boosting the local economy through increased spending on accommodation, dining, and other activities.

2. Health and Fitness: Encouraged physical activity and promoted cycling as a healthy lifestyle choice, contributing to community health and well-being.

3. Community Engagement: Fostered a sense of community among cyclists, promoting networking and social interactions among participants.

4. Brand Visibility: Raised awareness of Kedah as a cycling destination, enhancing its reputation and attracting future events and sponsorships.

Weaknesses:

1. Limited Reach: May have had limited participation from outside regions or countries, reducing its impact on tourism and community engagement.

2. Infrastructure Challenges: Issues with cycling infrastructure such as bike lanes or safety measures could have hindered the overall experience for participants.

3. Sponsorship Dependency: Reliance on sponsors for funding and resources may have constrained the event's budget and scale.

Opportunities:

1. Growth Potential: Room for expansion in terms of participant numbers, event duration, and variety of activities to attract a wider audience in future editions.

2. Collaborations: Opportunities to collaborate with local businesses, government agencies, and cycling organizations to enhance the event's reach and impact.

3. Cultural Integration: Incorporating elements of Kedah's cultural heritage into the event could attract cultural enthusiasts and provide a unique selling point.

Threats:

1. Weather Conditions: Unpredictable weather patterns could disrupt event schedules and affect participant turnout.

2. Competing Events: Competition from other cycling events or similar activities in neighboring regions could divert attention and resources away from Cycle Kedah Fest.

3. Economic Factors: Economic downturns or fluctuations in tourism trends could impact sponsorships and participant spending, affecting the event's viability.

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MUHAMMAD IKMAL BIN MOHD ALIAS (H22A1145)

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MUHAMMAD IKMAL BIN MOHD ALIAS (H22A1145)

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Event : Rx-Z Member 5.0 , Terengganu

Rxz member is a motoring event organized by the Terengganu state government and also held at the Gong Badak motoring circuit, Kuala Terengganu. At this event, almost all Rxz motorcycle products in malaysia gathered. But not only Yamaha Rxz but there are also various types of motorcycle models with various types of motorcycle CC. At this event, there are several Malaysian artists and influencers who participate in this event.

SWOT ANALYSIS

STRENGTH : This event can bring together all Malaysians who have the same motoring hobby. This event opens an opportunity for all Malaysians from various states to come and liven up the event. This motoring event can also unite Malaysians and foster friendships from various states in Malaysia.

WEAKNESS : This event does not get strong support from the higher authorities such as the central government and the authorities. Many participants were present at the summons and some had their motorbikes confiscated. this causes Malaysians who have the same interest to be afraid to participate in this event.

THREATS : This Rxz member is the biggest motoring event in Malaysia, but there are also several other motoring events that can compete with this event such as Revoc and JDM Collection and so on.

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ABANG ZARID BIN ABANG SHARIP (H22A1186) 

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ABANG ZARID BIN ABANG SHARIP (H22A1186) 

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Event : Aku, Muzik, Kamu in Educity Iskandar Puteri, Johor Bahru.

This is the first time I have attended a concert that combines local and foreign artists in my life. This concert is located in Johor Bahru and took place on March 20 last year. It's a mega concert because it combines many artists including artists from abroad to liven up this concert. Many famous artists from the country such as Akim and The Magistret, Bunkface and leading artists in Indonesia such as Ungu, D Masiv and many more.

SWOT ANALYSIS

STRENGHTS: This event has attracted many local and foreign music fans to attend this concert. This is because there are many interesting bands and many hit songs from the bands that were invited attracted their interest to enliven this concert. Famous bands such as Ungu, D masiv who have nostalgic hits attract local fans to enliven this concert.

WEAKNESS: The weakness of this event is that the ticket price is quite expensive and not affordable to sell to spectators and fans. Ticket prices start at Rm 169 for Galau Zone and for Vip Zone with prices reaching Rm 500 ringgit per person. The price and place charged are not worth it because the place and setup are not very spacious and satisfy the audience.

OPPORTUNITIES: The opportunity at this concert is to be able to invite more other famous artists to allow more loyal fans to attend this concert and have the opportunity to make this concert more lively than before because more viewers will be present with the presence of their favorite artists.

THREATHS: The threat to this concert event is that there are many other concerts that are organized and attract many spectators as well. For example, like Haus Boom which invites the latest hit artists to enliven their concerts with slightly cheaper ticket rates than this concert.

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MUHAMMAD AFIF FARHAN BIN AYOB (H22A1116)

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MUHAMMAD AFIF FARHAN BIN AYOB (H22A1116)

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Event: Kejohanan Sukan Sekolah Agama Malaysia (KESSUMA) Peringkat Kebangsaan 2019

KESSUMA is an annual activity for State / People's Religious Secondary Schools and Government Aided Religious Schools (SABK) in states located in the north and west of Malaysia for the past 13 years. The states in the south of the peninsula as well as Sabah and Sarawak participated in the tournament in 2013. The Islamic Development Department of Malaysia (JAKIM) as the organizer of this tournament has decided that this tournament involves Government Aided Religious Schools (SABK).

SWOT ANALYSIS

STRENGTHS: This event can unearth new talents in the field of sports for school students. In addition, it can provide opportunities for students to show their talent in the field of sports. This event can also provide an opportunity for anyone who wants to volunteer to help in implementing this event successfully.

WEAKNESS: The weakness in this event is in terms of placement for everyone who participates in this event. The accommodation for students and managers is somewhat unsatisfactory because there are some infrastructures that have been damaged. This makes students and managers less comfortable.

THREATS: KESSUMA will likely have competition from some of the bigger sports compared to KESSUMA. The organizers should be wise to advertise this event to get a good response.

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MUHAMMAD AIMAN JAILANI BIN ABDUL RAHIM (H22A1202)

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MUHAMMAD AIMAN JAILANI BIN ABDUL RAHIM (H22A1202)

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Siti Nurhaliza and friends concert in 2016 attended by famous stars like Anggun, Hafız Suip and Faizal Tahir and more famous celebrity.The one of biggest event that siti Nurhaliza ever did.

SWOT Analysis of Siti Nurhaliza's Concert:

Strength:

Strong Fan Base: Siti Nurhaliza has a large and dedicated fan base, both at home and abroad. His concerts often attract large crowds of fans eager to witness his live performances, contributing to ticket sales and the overall success of the event.

Weakness:

High Ticket Prices: Tickets for Siti Nurhaliza's concerts may cost a bit more than other local events, potentially deterring budget-conscious attendees. This can impact ticket sales and overall attendance, especially during an economic downturn.

Threats:

Competing Events: Siti Nurhaliza's concerts may face competition from other entertainment events or concerts featuring popular local or international artists. Strategically timing concerts and offering unique selling points can help mitigate the threat of competing events and maintain audience interest.

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ELIS IRDINA BINTI HASMIN NASRAN (H22A1168)

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ELIS IRDINA BINTI HASMIN NASRAN (H22A1168)

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Event: Kelantan Book Festival 2023

The 2023 Kelantan Book Festival is an annual large-scale event held in Kelantan. The main organizer is SMO Bookstores and it takes place at Mydin Mall Tunjong. This book festival offers various interesting activities such as coloring, performances, and many more. There are also famous books sold at affordable prices, and visitors can meet and greet the authors.

SWOT ANALYSIS

STRENGTHS: Visitors can purchase numerous books at very affordable prices, and they also have the opportunity to meet their favorite authors who are invited to attend to the book festival. Visitors also have the opportunity to participate in various competition and performance held at the book festival.

WEAKNESSES: This book festival is very crowded with visitors, especially on Friday and Saturday. Most parents only have the opportunity to bring their children to the book festival on the weekend due to the work commitments, and this causes the book festival to become very crowded, leading to traffic jam.

OPPORTUNITIES: This book festival can attract visitors who have deep interest in reading, especially school students and university students. It also provides many events that can be attended by all age groups.

THREATS: This book festival may face various challenges such as overcrowding, unpredictable weather changes and losses in some sales.

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NUR AZREEN SHARANI BINTI MOHD AZRAAE (H22A0570)

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NUR AZREEN SHARANI BINTI MOHD AZRAAE (H22A0570)

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Event : Hari Raya Aidilfitri celebration in my village

My experience participating in the Hari Raya Aidilfitri celebration in the Village is always full of joy and warmth. Every year, I along with my family and friends will prepare to celebrate Hari Raya with enthusiasm. One of the moments I like the most is when we gather in the village hall together. There are tents filled with the aroma of delicious traditional food such as rendang, ketupat, and sweets. After enjoying the delicious meal, this is the most awaited time because it is the giving of duit raya by the village chief and YB Dato' Abdul Aziz Bin Haji Mat Kiram, Batu Talam District Assemblyman. Overall, the experience of participating in the Hari Raya Aidilfitri celebration in the Village has always been a wonderful and satisfying memory for me. It is a time full of love, warmth, joy with family and friends and can strengthen relationships with the villagers.

Aidilfitri Celebration SWOT Analysis:

Strength:

Family Bonding: This festival strengthens family ties and surrounding residents through cooperation with each other in carrying out the tasks that have been set for the preparation of the celebration. In addition, through visits, gatherings, and food sharing, increased social cohesion.

Weakness:

Environmental Impact: Increased waste generation from packaging, food and decorations during festivals contributes to environmental degradation.

Chances:

Retail Sales: Retailers can capitalize on increased consumer spending during the festive season by offering special promotions and discounts as villagers purchase items in preparation for the festive season. This can increase the retailer's income through the purchase of villagers.

Threats:

Security Concerns: With an increase in villagers flocking to social gatherings during Hari Raya, there is a risk of accidents, theft and health emergencies.

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The George Town Festival, which takes place in Penang every year, is one occasion I've attended in Malaysia.

In George Town, Penang, for a whole month, there is a celebration of arts, culture, and legacy called the George Town Festival. It offers a wide variety of events, such as street performances, film screenings, art exhibits, music concerts, and cultural displays. The festival seeks to highlight both contemporary artistic manifestations and George Town's rich cultural legacy.

SWOT analysis of the George Town Festival :

Strengths:

Cultural Diversity: Drawing attendees and participants from a wide range of backgrounds, the festival honours George Town's rich cultural legacy.

Weaknesses:

Seasonal Dependency: Attendance and participation in the festival may be impacted by weather and other circumstances that could affect the festival's success.

Opportunities:

Collaborations: To improve the event experience and attract a larger audience, the festival offers chances for partnerships with nearby companies, associations, and establishments.

Threats:

Competition: Other cultural events and popular tourist spots compete with the festival, which could reduce its appeal and attendance.

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NUR NAJLAH AYUNI BINTI RAHMAT (H22A1177)

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NUR NAJLAH AYUNI BINTI RAHMAT (H22A1177)

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Event: BAZAR KLEBANG IN MELACCA

My family and I always come to this bazaar every time the month of Ramadan comes. This bazaar is very famous for the people of Malacca and its surroundings when the month of Ramadan arrives. The attraction of this bazaar is that it sells many types of clothes and also food. The uniqueness of this bazaar is that it is one of the largest bazaars in Melaka when the month of Ramadan arrives.

SWOT ANALYSES

Strength:

there are many attractions and various types of clothes as well as food and drinks sold there. therefore can attract many people to come and buy the goods there.

Weakness:

there are narrow paths and too many of the same options being sold by merchants.

Opportunities:

can help small businesses earn more income and provide opportunities for the small businesses to grow.

Threat:

raises issues about the safety of the public and the safety of the stalls that are opened.

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NURUL WARDINA SHAMIMI BINTI MOHD AZLI (H22A1248)

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NURUL WARDINA SHAMIMI BINTI MOHD AZLI (H22A1248)

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Event: FOOD MANIA IN BESUT

In early January, my family and I from Kelantan stopped by a food event in Besut. We decided to stop by because we were in the area attending a wedding ceremony for one of our relatives in Besut. “Food Mania by Letops Fest" is a food event organized by Letops Fest, a well-known food and beverage festival. The event aims to bring together people who love food from all walks of life to enjoy a variety of food and drinks offered by local and international food vendors.

SWOT ANALYSES

Strength:-

Having lots of different types of food and drinks can attract many different people. Also, Involving local food vendors can help support the local economy and show off the area's culture.

Weakness:-

There are many other food events happening at the same time, so it's hard to stand out. Outdoor events can be affected by bad weather, which can keep people away. Also, food event can be expensive, with costs like renting space and promoting the event.

Opportunities:-

Getting partnerships with other businesses can help the business grow. It also makes more people aware of the business and its products to attracting more customers.

Threat:-

Issues with food safety or cleanliness can hurt the event's reputation. Also, the most common problem for this kind of event is traffic jams, parking shortages, or transportation issues can make it hard for people to get to the event.

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Event: Farewell Form 6 in Terengganu (2022)

A Farewell Form 6 is a social event held in Malaysia to celebrate the graduating class of Form 6. It marks the end of their secondary education and serves as a farewell before they embark on further studies or their careers.

SWOT Analysis

Strengths:

Commemoration: Celebrates achievements and creates lasting memories for students.

Closure: Provides a sense of finality and a chance to say goodbye to classmates and teachers.

Bonding: Strengthens friendships and creates a sense of community among the graduating class.

Motivation: Can be a source of inspiration and motivation for future endeavors.

Weaknesses:

Cost: Organizing and attending the party can be expensive for students and their families.

Exclusivity: May exclude students who can't afford to participate.

Focus on Fun: May not adequately acknowledge academic achievements or future goals.

Short Notice: Planning might be rushed, leading to disorganization.

Opportunities:

Fundraising: The event can be used to raise funds for scholarships or future class activities.

Charity Component: Incorporate a charity element to give back to the community.

Networking: Opportunity for students to network with classmates and teachers for future endeavors.

Threats:

Academic Pressure: The party might distract from upcoming exams.

Venue Availability: Finding a suitable venue at an affordable price can be challenging.

Dietary Restrictions: Catering to diverse dietary needs can be tricky.

Disagreements: Planning disagreements among classmates might arise.

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AIN RUSYAFIQA BINTI MOHD ASRI (H22A1237)

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AIN RUSYAFIQA BINTI MOHD ASRI (H22A1237)

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Event: Aidilfitri Open House in Kelantan

The event I have attended is the Aidilfitri open house in Kelantan or the Madani Malaysia Open House with the Prime Minister organized in 2023 which is May 12 at the grounds of the Sultan Muhammad IV stadium. The open house program was held from 7 pm until 10.30 pm. Everyone is invited to attend the open house program. A variety of festive dishes such as satay, rendang and many other dishes are available. Traditional sweets are also prepared with a variety of drinks and fruits. Villagers also attended for themselves with the prime minister and other ministers. There was no doubt that there were many people who came to the event so that just to get food I had to queue for about 30 minutes. Approximately 8000 to 10000 people attended the ceremony, so it is not surprising that they had to crowd to walk. Whatever the ceremony is, it is very festive and rarely done.

Strength: Create good communication which can strengthen the relationship between guests. A variety of Kelantan foods are available including foods that are rarely found in foreign countries.

Weakness: Limited seats with a large number of guests make many people have to eat while standing. In addition, there are many food stalls but slow service makes people have to wait a long time.

Opportunities: The event has the opportunity to help boost the economy of small traders and can support local artists by inviting them to liven up the event.

Threats: Due to the large number of people attending, the event may face some challenges which may cause some people to pass out due to the crowding, some also go home hungry due to not being willing to queue.

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NUR ALIA HAZIRAH BINTI ABDUL RANI (H22A1212)

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NUR ALIA HAZIRAH BINTI ABDUL RANI (H22A1212)

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Event: Pelita Raya Terengganu 2024

The Pelita Raya Terengganu program will continue this year, with the Islamic Civilization Park (Taman Tamadun Islam, TTI) as the new venue. Various attractions will be provided, including showcasing a diverse range of lantern lighting styles, creatively installed to align with traditions, culture, and heritage art in each region.

SWOT Analysis

1. Strengths

Enduring Tradition: Pelita Raya Terengganu is a tradition that has been ongoing for many years and holds a special place in Terengganu’s cultural heritage.

Tourist Attraction: This program attracts visitors from both within and outside the country, providing an opportunity to promote Terengganu as a tourist destination.

Community Collaboration: Involving the local community in the preparation of lanterns and program activities.

2. Weakness

Location Limitation: This program only takes place at the Islamic Civilization Park (Taman Tamadun Islam, TTI), which may not be accessible to all residents of Terengganu.

Time Constraint: The program only lasts for five days, which may not be sufficient to attract a larger number of visitors.

3. Opportunities

International Involvement: Inviting Islamic communities from neighboring countries can expand the program’s reach and strengthen international relations.

4. Threats

Weather: Rain or adverse weather conditions can impact visitor attendance.

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(H22A0811)

EVENT: SUKMA 2022 (Badminton event)

In the 2022 sukma event, I have been one of the management team that manages the sport at Axiata Arena. In the tournament, 5 medals are offered for each category. This sukma sport involves all the states in Malaysia. The main objective of this event is to unearth young talents from various states to bring them to the next level. Next, through this event, I was also able to learn how a floor event is run. Through this event, I also got to know more athletes who play for their respective states.

SWOT ANALYSIS

strength

the diversity of all athletes from all over the state shows many more great sports talents that need to be unearthed and elevated to become national assets.

weakness

This event requires a large number of staff to make this soulful event a success and requires high costs to make the program a success.

opportunity.

open space for young athletes to shine because this event is one of the big tournaments that can open the country's eyes that there are many more talented athletes in the country

threat

too many external tournaments that are better than sukma may cause players to be less interested in participating in sukma tournaments

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Event : Georgetown festival in Penang

One event I've experienced in Malaysia is the Georgetown Festival in Penang. This annual event celebrates the cultural heritage, arts, and history of Georgetown, a UNESCO World Heritage Site.

SWOT Analysis of the Georgetown Festival:

Strengths:

1. Cultural Diversity: The festival showcases the rich cultural diversity of Penang, featuring performances, exhibitions, and workshops representing various ethnicities and traditions.

2. Tourism Boost: It attracts tourists from around the world, contributing to the local economy through increased spending on accommodation, dining, and shopping.

3. Community Engagement: The festival fosters a sense of community pride and involvement, with locals participating in organizing and volunteering for various activities.

4. International Recognition: Being a UNESCO World Heritage Site, the festival enhances Georgetown's global recognition as a cultural destination, attracting cultural enthusiasts and heritage seekers.

Weaknesses:

1. Seasonal Nature: The festival is held annually, limiting its impact to a specific time of the year, which may result in fluctuations in tourist arrivals and economic benefits for the region.

2. Infrastructure Challenges: Managing large crowds and ensuring sufficient facilities like parking, transportation, and sanitation can be challenging, especially during peak festival days.

3. Dependence on Funding: The sustainability of the festival relies heavily on funding from government agencies, sponsors, and grants, making it vulnerable to budget cuts or sponsorship changes.

4. Limited Reach: Despite efforts to promote inclusivity, certain marginalized communities or cultural groups may feel underrepresented or excluded from the festival's activities.

Opportunities:

1. Expansion of Cultural Offerings: The festival could expand its programming to include more diverse cultural activities and performances, catering to a broader audience and attracting new visitors.

2. Digital Engagement: Leveraging digital platforms and technology could extend the festival's reach beyond physical boundaries, allowing people worldwide to participate virtually and generating additional revenue streams.

3. Collaborations and Partnerships: Forming partnerships with local businesses, cultural organizations, and international entities can enhance the festival's offerings and sustainability through shared resources and expertise.

4. Year-Round Tourism Promotion: Building on the festival's success, ongoing efforts to promote Georgetown's cultural heritage throughout the year could create a more consistent flow of tourists and economic benefits.

Threats:

1. Economic Downturns: Economic uncertainties or downturns can impact discretionary spending on leisure activities like travel and cultural events, potentially affecting attendance and financial support for the festival.

2. Natural Disasters: Penang's susceptibility to natural disasters like floods and storms poses a threat to the festival's infrastructure, safety, and continuity of operations.

3. Competition from Other Events: The festival faces competition from other cultural events and festivals both locally and internationally, which may divert attention and resources away from Georgetown Festival.

4. Changing Cultural Landscape: Socioeconomic changes, urbanization, and globalization could erode traditional cultural practices and diminish interest in preserving and celebrating Georgetown's heritage, affecting the festival's relevance and appeal over time.

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NOR SHAZANA AQELLA BINTI ZULKIFLI (H22A1104)

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NOR SHAZANA AQELLA BINTI ZULKIFLI (H22A1104)

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EVENT: EXPO Event In Kelantan

Stepping into the Kelantan Cultural Diversity Expo 2022 was like entering a realm of kaleidoscopic wonder. Amidst the vibrant stalls and rhythmic beats, I immersed myself in a sensory feast unlike any other. The intricate craftsmanship of Kelantanese artisans adorned the marketplace, each piece a testament to centuries of heritage and tradition. From the shimmering threads of songket to the intricate carvings of wooden crafts, every creation spoke volumes about the soul of Kelantan. As I wandered through the Expo, I was enchanted by the graceful movements of traditional dancers and the melodious tunes of local musicians. Each performance painted a vivid picture of Kelantan's rich cultural landscape, weaving tales of love, faith, and resilience.

Indulging in the flavors of Kelantanese cuisine, I sampled delicacies that tantalized my taste buds and left me craving for more. From the aromatic spices of nasi kerabu to the sweet delights of kuih muih, each dish was a celebration of Kelantan's culinary heritage.

SWOT ANALYSIS:

Strengths:

Cultural Richness: Kelantan is known for its rich cultural heritage, including traditional music, dance, crafts, and cuisine. The Expo can showcase these cultural elements, attracting visitors interested in experiencing and learning about Kelantanese culture.

Weaknesses:

Limited Infrastructure: Kelantan may have limited infrastructure compared to more developed regions, which could pose challenges in terms of transportation, accommodation, and facilities for hosting a large-scale Expo event.

Opportunities:

Cultural Exchange: The Expo presents an opportunity for cultural exchange and collaboration with other regions, both within Malaysia and internationally, fostering connections and promoting understanding among diverse cultures.

Threats:

Competition: Kelantan may face competition from other regions and cities hosting similar cultural or tourism-related events, potentially diluting the impact and visibility of the Expo.

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Event : Kelantan Cultural Festival

Kelantan Cultural Festival is a vibrant event that celebrates the rich cultural heritage of the Kelantanese people. It showcases various aspects of Kelantanese traditions, including music, dance, crafts, and food. One of the highlights of the festival is the food! You can indulge in a variety of traditional Kelantanese dishes such as Nasi Kerabu, Ayam Percik, and Laksam. The flavors and spices used in Kelantanese cuisine are truly unique and will leave you craving for more. The Pesta Kebudayaan Kelantan is a wonderful opportunity to appreciate and celebrate the cultural richness of Kelantan.

SWOT ANALYSIS :

Strengths: The festival promotes cultural preservation, raises awareness about Kelantanese traditions, and fosters a sense of pride and identity among the local community.

Weaknesses: The festival's limited duration may restrict the number of visitors who can experience and appreciate the cultural offerings.

Opportunities: The festival can attract tourists, support local artisans, and create economic opportunities for small businesses in the region.

Threats: The festival may face challenges in terms of funding, sustainability, and maintaining authenticity in the face of modern influences.

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FATIN NASUHA BINTI ABDUL NASIR (H22A1244)

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FATIN NASUHA BINTI ABDUL NASIR (H22A1244)

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Event : Havoc Food Festival In Terengganu

Havoc Food Festival In Terengganu which is held annually in Terengganu, Malaysia is a food festival that serves as a platform for showcasing the different and delicious cuisines from the region. It offers street foods, traditional dishes, mixed cuisine’s flavors, international tastes and local favorites. The objectives of organizing this festival are showing off the rich culinary heritage of Terengganu; attracting visitors to come into the region; supporting local food producers and providing a venue for indulgence among others. Furthermore, live music, cooking contests , cultural dance performances and cooking shows can be added to keep all age visitors entertained apart from selling food products.

SWOT ANALYSIS

Strengths:

Foodie Variety: A wide range of regional specialties are available at the festival, catering to a wide range of palates and drawing foodies from various backgrounds.

Weakness:

Seasonal Limits: The festival's schedule might clash with bad weather, which could affect attendance and outdoor activities.

Opportunity:

Culinary Innovation: In response to changing consumer tastes, the festival offers chefs and food entrepreneurs the chance to display their most inventive recipes and new culinary creations.

Threat:

Competition: The festival might lose its distinctiveness and attract fewer attendees if it faces competition from comparable culinary events in nearby areas.