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First the students were divided in groups and after a brainstorming session the participants in the group agreed on the product to be developed.​

In a first draft, the type of product, the

characteristics and at least one benefit for the consumer had to be integrated, while clearly emphasizing the benefit for the environment.​

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Check out this design designed by Francesco.

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The groups created a digital advertising flyer in English to advertise their idea. The flyer included a slogan and needed to be graphically  appealing.

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The students presented their ideas in class in front of their school mates and a giury of students from the graphic design course, who assessed their works and awarded the best one according to the following criteria:

-best idea

-balance between graphics and advertising message. Group 3 were the winners!!!