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Bottega Veneta | Fall Winter 2019/2020 Full Fashion Show | Exclusive

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https://www.youtube.com/watch?v=dwHXmhDcF6o

https://www.youtube.com/watch?v=-RppbSxJwUs

https://www.youtube.com/watch?v=9ZZTMxbOs_M

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CharnasDan. (2012). The Big Payback: The History of the Business of Hip-Hop. Palgrave Macmillan UK.

DiderichJoelle. (2010). Bottega Veneta Extends Eyewear Pact With Safilo. 《Wwd Womens Wear Daily》.

MadichieONnamdi. (2012). Marketing Senegal through hip-hop – a discourse analysis of Akon's music and lyrics. 《Social Science Electronic Publishing》.

MartensTodd. (2005). Rhymesayers Grows Beyond Hip-Hop Roots. 《Billboard》.

MoinDavid. (2009). Bergdorf Expands The World Of Bottega Veneta. 《Wwd Womens Wear Daily》.

MortonCamilla. (2013). Dream Weaver: Bottega Veneta＇s Tomas Maier replaces flash with craft, and the house＇s artisans cheer. 《Journal of Targeting Measurement & Analysis for Marketing》.

WaiteAlicia. (2001). Hip-Hop: A Raging Business. 《World & I》.

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Big Summer Designer Haul | Prada, Zimmermann, Bottega | Tamara Kalinic

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Bottega Veneta  has announced the appointment of British designer Daniel Lee as the brand's new creative director. Most recently director of ready-to-wear design at Céline, Lee joined the company on July 1 2018  He succeeds Tomas Maier who stepped down from the helm of the Italian label after 17 years as creative director.

Lee, 32, graduated from central of martins in 2011 and held roles at Maison Margiela, Balenciaga and Donna Karan prior to joining Céline in 2012. "I'm both honoured and excited to continue the legacy that has been created at Bottega Veneta over the last five decades," he said of the appointment. "Maintaining the ingrained codes of the house, craftsmanship, quality and sophistication, I look forward to evolving what has gone before, while contributing a new perspective and modernity."

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Many brands will be replaced along with the logo after they change designers. This time, Bottega Veneta is no exception. Recently, the brand was found to put on a new logo with a low profile. Although Bottega Veneta did not issue any statement on the logo change this time, discerning people can discover the new logo from the brand ’s latest advertising photos and updated website. The new logo is as capitalized as the old logo, but the new logo font is slightly thicker and the distance between characters is narrowed. Although the new logo has not changed much in appearance, it means that Bottega Veneta has entered a new era.

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Bottega Veneta was established in 1966 in Vicenza, Italy by entrepreneurs Michele Taddei and Renzo Zengiaro. Michele Taddei was then married to Laura Braggion who developed the company alongside him. ... The company, born from the name "Venetian Shop" in Italian, was founded the producing of artisanal leather goods.

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Bottega Veneta  is an Italian luxury goods and high fashion brand. Founded in 1966 in Vicenza, Veneto, its atelier is located within an 18th-century villa in Montebello Vicentino and its headquarters are in Lugano, Switzerland with offices in Milan and Vicenza, Italy. In 2001, Bottega Veneta was purchased by Gucci Group, and is now a part of the French conglomerate Kering In September 2016, it was announced that Claus-Dietrich Lahrs would be named CEO, replacing Carlo Beretta

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DISCRIPTION

This article is mainly to write about the joy and sorrow of doing this assessment, and a deep reflection and reminder of myself. This can make me more responsible and motivated in my future life. This assessment has taught me a lot, and I also know my own deficiencies. I am in year 3 now, this is the last year of my undergraduate, I think it's time to manage myself more strictly, instead of being lazy as before, is a very good preparation for my work life as young professional, who will enter the world of fashion very soon.

FEELINGS

For entering to term 1 of my course, we got the assessments already. We had to do the concept of innovation in branding and communications. Students would need to identify and develop innovative practices necessary to implement and sustain a strong brand strategy, in communications and branding. There were two brands and tow retailers for us to choose: BOTTEGA VENETA, GOLDEN GOOSE, HARRODS and LIBERTY. Of course I have chosen Bottega Veneta, this brand was surprised me when Daniel Lee join in. This project was made me so excited to do, because of the brand, and I have shown a very easy mentality to treat this project. When I first saw the assessment, there were four big letters appeared in my head: EASY. I was rejoice of having this kind of an easy assessments for my term 1. So at the beginning of the term start, I already figured out when should I start to do the assessments, how much time will I spend for it, and how long can I just leave the works and only relax. However, I did not understand its complexity at the beginning. Unfortunately, it was not that easy.

EVALUATION

In the first two weeks, I have not done anything, because I thought I have enough time to do this project. I did not find it difficult, even I thought it's too simple. In the third week, the teacher had started to urge us to update the padlet, so I started to do a slow investigation, search pictures, and research. I found that there is too much information to investigate, and it was not as simple as I imagined. But I was still not in a hurry, I believed in myself too much. However, the problem was showing up, using photoshop was such the hardest thing in the world. Every Thursday evening, when we had tutor Alessandro’s class, I was aggressive in the class, because I even could not follow his step to do, even he was helping me. Every day after lessons, I spent a lot of time of study how to use photoshop, and on that week, I gave up of using it because it was so headache, I had no patience at all  and it made me feeling crazy. But, I knew if I do not learn how to use it, I will lose my grade. I asked help from my friend who is really good at it, and I usually spent the whole day of practicing it, and I was really happy when I saw how was my improvement going. I realized nothing is unachievable. As long as you calm down and be willing to learn, then everything is not a problem.

In the following weeks, I was doing the moodboards and the padlet, because tutor Sennait would like to check it every week to see our updates. I know she was trying to help us, she may want to help us solve the problem in time so that we could finish it quickly and leave enough time for the project. But i felt a lot of pressure on it, because it was like always pushing you to do, you must follow her plan, step by step, without any delay, otherwise you could not keep up. I am an anxious person, this is also my biggest disadvantage, I thought I could done it perfectly and slowly. But when we got tutorials, and I have not done the parts she wants, I was overwhelmed and quickly completed it, but the quality was not high. So I was stressed out about this project. Sometimes I often forgot which part of the content I need to redo. This was awful and was also an irresponsibility for my assessment. I think I have lazy “cancer”, I always finish my project at the last moment every time. This time it was also useless.

DISCRIPTION

This is really unprofessional for my future life when I am working in the fashion industry. I know I need to change my attitude of study, if I want to be successful in my future life. Teachers are always the right. This experience made me feel like I got mental illness, everyday I wake up, I did not want to do anything when I think of my work, and always delay and delay to do it, but at the same time, also felt a huge pressure on me. This was weak, and because of the stressed out, I did not want to speak with each others. When I was at home this time in Portugal, I felt anxious every day, I was in hurry and I also felt that the conversation between me and my mother was getting shorter and shorter, I knew it was my problem because I did not want to talk, I did not know what happened to me. I didn't like the way that I was like that. Lazy “cancer” would kill me.

CONCLUSION

In retrospect, I was really irresponsible and always be too confident in myself. I want to ask myself, where did you get that much confidence? The fact is I can not answer it, I do not know. Interesting right? After this reflection, I won't be so stupid anymore. This is all for my future learning, I should respect the projects that the school give it to me. Otherwise I will be down. I also understand that the teacher pressed us step by step, it is all for us, they are helping us. I can not complain with my lazy attitude, because the fault was mine. However, the incident made me realized, lazy “cancer” will take negative energy to you, It will affect your relationship with your friends and family. The important thing is, also will affect your grade. I can not be like this anymore, it is so dangerous.

ACTION PLAN

In my future, I will not have this bad attitude anymore, I will cure my lazy “cancer”. In contrast, this will kill me. Of course, I will obediently obey the teachers and complete the tasks the teacher has given us. Teachers are always right, they have traveled more roads than us, so they know how to better help us with our works. I will follow the steps and do it well. Also, I will not give up that easy. Only if you keep trying, you will know if you can or not, there is nothing difficult that we can not do. Every progress is a joy. In the future life, things are more difficult, we can not imagine how hard the things will happen, So the difficult things that are happening now are not things at all. I need to be humble to all the things, not being imaging how easy it is, that is dreaming not a real life. This experience taught me that I should do my work actively instead of dragging on, so I can be a better person in the future life. Next time, I will seriously do what I need to complete at the beginning, and step by step doing it, not in that hurry. This way I can get high marks for my assessments and it is complete perfectly. Daily learning steps are very important, It will make us a good practice, if we change now, it is not too late. We should take ourselves more seriously and be responsible to ourselves, instead of being lazy every day and doing nothing, just rely on thinking. I believe I will become a better student, better fashion worker, better person in the future life.

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Internet celebrity marketing is different from other forms of marketing. This is a marketing method. It focuses on using the effects of network celebrities to transfer brand information to a larger market. Network celebrities who bring their own traffic can speak for and promote your products Instead of selling directly to customers.

According to the lesson learned from the cloud bag, The influencer marketing strategy is very successful, which made people re-recognize bottega veneta, and the large-scale publicity reached.

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Hungry marketing means that the merchant adopts a large number of advertising promotions to arouse customers' desire to buy, and then adopts hungry marketing methods to allow users to wait hard. As a result, the desire to buy is increased, which is conducive to increasing the price of their products or laying customers for mass sales basis.So I want to use hungry marketing to promote this collaboration

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Bottega Veneta is an Italian luxury brand made using traditional Italian leather craftsmanship. Products from the original leather bags to clothing, fine jewelry, glasses, perfume, furniture and household products and other different fields (Charnas, 2012). They set up their headquarters in Italy in 1966 and named them "BOTTEGA VENETA", meaning "VENETA workshop". With its exclusive woven leather, BOTTEGA VENETA rose to prominence in the 1970s as a renowned top luxury brand

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The Intercalator leather braided design is one of Bottega Veneta's most recognizable signature elements. Born in the early 1970s, the seemingly simple staggered design required not only super high quality soft lambskin, but also experienced craftsmen. Although Bottega Veneta's leather accessories do not have any Logo, they still stand out easily among many similar products with Intercalator’s woven leather design and become synonymous with low-key luxury. From handbags to shoes, Bottega Veneta has woven Intercalator leather into many accessories, and the Cabat bag is one of the most classic pieces. The Cabat bag is the first bag designed by creative director Tomas Maier for the brand. It is simple in shape but complicated in workmanship, with no stitching, no border and no lining, showing the brand's incomparable craftsmanship. A Cabat handbag takes two craftsmen two days to weave hundreds of pieces of leather

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There is a popular saying in the fashion industry: "you can choose LV when you don't know how to express your fashionable attitude, but you can choose BV when you no longer need anything to express your fashionable attitude." Bottega Veneta has always been praised for its "low-key nobility". The unlabeled Bottega Veneta still stands out in a crowd of similar products, thanks to its authentic luxury quality. Few brands have such a clear line between fans and detractors: on Bottega Veneta's signature Cabat bag, buyers can't find a single prominent LOGO, and those who love it love its modesty and luxury. People who hate it often don't think they spent tens of thousands of pieces, back street but few people can recognize the kind, if you can like LV, GUCCI a LOGO climb covered how good. Bottega Veneta's fashion aesthetics is subtle and meticulous, because people who know how to appreciate Bottega Veneta have a "confident, elegant and loyal to their own style" of personal characteristics. “When your own initials are enough, you won't go for pomp.”

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only exclusive in London Selfridges, start on 14/02/2020, all the collections from this collaboration will be shown on on that day. it is only in London will launch this collections, the main stores will not have the collection only in Selfridges. and will not tell people how long will have the pop-up store.

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After coming to Bottega Veneta, Lee gave people a surprise, at least the bags he designed have been screened on Instagram. Outside the show of Spring/Summer 2020 Fashion Week, Bottega Veneta's clutch has an unmistakable presence. They come in various colors, various sizes and various materials. This thing has been played to the extreme.

Just because Bottega Veneta's "turning over" came too fast, many people began to question. On Twitter, one user skeptically wrote, “How can everyone have a new Bottega Veneta product? (Brand) Is it a new product for all fashion bloggers?”

Obviously, some people regard the cloud screen as a social media marketing strategy of Bottega Veneta: the brand gives the new products to a large number of net red and bloggers for free, so that they can make a silent propaganda for themselves in street shooting and wear sharing. And then attract ordinary consumers to buy.

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A centralized media composition strategy means that advertisers focus on advertising on one type of media. It focuses on the audiences that are specifically segmented, and a centralized media mix strategy creates an atmosphere where the brand is easily accepted by the public, especially for those with limited media exposure.

The benefits are:

Make consumers more familiar with brands, especially those who have narrow media coverage

Inspire consumers' loyalty to products or brands

Employing a centralized strategy in high-visibility media, such as instagram, because in my survey, all the people who did my survey they all follow their favorite brands on Instagram.

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Visual media refers to media that are expressed by means of visual elements, such as newspapers, magazines, outdoor advertisements, posters, bus advertisements, and the like. The auditory media mainly uses the media represented by the auditory elements, such as radio advertisements and audio advertisements. The television can be said to be the perfect combination of hearing and hearing. Visual media is more intuitive, giving people a sense of realism, and the auditory media is more abstract and can give people a rich imagination.

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Mass media refers to newspapers, television, radio, magazines and other advertising media with a wide spread and strong voice. Its communication advantage lies in "face". However, these media are separated from the sales scene and can only play an indirect promotion role. Promotional media mainly refers to advertisements such as postage, posters, exhibitions, outdoor advertisements, etc., which have a small spread and a wide range of dissemination. They have the advantage of direct promotion. Its advantage lies in the “point”. If the mass media is used together with the promotion media, Combine points and face to achieve the effect of direct promotion.