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Option 2
Build an online platform community (FB, telegram) where buyers will get to share their ideas, and feel a sense of belonging by being in the community.

Social media -> Start sharing user-generated content and post generated within the community. Educate them the

Trading/reselling (bought it but maybe have too much paint) and group buy amongst the customers to address the issue of low supply.

Option 5
Loyalty programme where we will partner with various merchants and customer will able to redeem the points (gain points via purchase of these paints). Have a referral programme for friends and they can also gain points

Some of the merchants will include limited stock editons sneakers, limited edition skateboard, apparels, vendors that sell skateboard accessories and services.

For the lower point tier it could be 15% - 20% discount on our paint products.

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DIY Kit Set

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Timer with last 3 units left

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Offering primary colours (Red, Blue, Yellow, black and white) in a set so they can make their own colours and save money + providing a guide set on how to make other colours.

Special collaborations with KOLs to also push out the primary colours and showcase what they do.

We'll push the primary colours like a flash sale (last 3 units left etc.)

Different bundle gift set for different occasions offering for a limited time period:
1. Easter colour
2. Christmas set
3. CNY colour set
4.Happy New Year set
5. Special collabs with KOLs on skateboard paint colours

Bonus: Raising money through the Kickstarter project.

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Primary ideas
- Set up marketplaces and affiliate marketing (Shopee, Lazada, Amazon, decathalon etc.)
- Creating own content on Social media channels: FB, IG, Tik Tok (Challenges, live stream, tutorial on painting skateboard etc.)
- Hold Promotions (flash sales, bundle deals)
- PR seeding with KOL with our skateboard paint: creating content on these channels
- Instant messaging: Penetrate into facebook group and forums, provide samples for them to try

Secondary ideas
- Outdoor ads at skateboarding parks (east coast, scape etc.)
- Editorial and Partnerships with online publications (giveaway): Hypebeast, smartlocal, zula
- Partnership with Vans (skateboard shoes): Put our ad placement in their stores
- Partnership with art schools (Laselle, NYAFS): Hold contest at their schools