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the typical convention is the alien like character with a unnatural apperence and power.

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GHOST IN THE SHELL All Movie Clips (2017) Scarlett Johansson Sci-Fi Action Film HD

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the typical convention is the disruption and then the heroic civillian saving the child. this is seen to cause fear and tension within the audience.

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San Andreas Movie CLIP - Hoover Dam Earthquake (2015) Dwayne Johnson, Paul Giamatti Action Movie HD

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the typical convention is the two people that fall in love from different backgrounds. e.g. the cowboy meets the college student.

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The Longest Ride  Keep the Hat Clip [HD]  20th Century FOX

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typical conventions is upbeat and slow song about love,  the romantic storyline and the comedy of when the friends intervene in the middle of there kiss.

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Lay all your love on me - Mamma Mia soundtrack from ABBA + lyrics

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the typical conventions of a horror is a jump scare. this is used to create fear in the audience.
other examples of horror films where this may be used is in in it or lights out.

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a media product would challenge conventions when they use a hybrid genre, e.g. a rom-com, and combined aspects of each in to onel.

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they follow conventions so that the audiences can recognise the genre

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they are what we typically expect to see within aspects of media

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A style/ category of media or activity, e.g. romance, action adventure