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This article talk about how to succeed P&C did with many examples.

submitted by Koji

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Main idea for imagine:How creativity works  

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Main idea for imagine:How creativity works  

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This article talks about the detergent appear. At first P&C thought a new detergent should be found and they experienced. They decided to forget everything, just think like a child，then they found they should have new tool by observing a women. Then someone created a paper towel but P&C rejected it and consumer also rejected it. But according prototype appear and people try it, they accepted it and used it widely.

submitted by the Jenny

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Strategic Sleeping: Snooze and Release Your Muse & After a Failed Launch, Smart Shoe Benefits from a Reboot

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Strategic Sleeping: Snooze and Release Your Muse & After a Failed Launch, Smart Shoe Benefits from a Reboot

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Getting sleep between working can help people to get inspiration and they can pay more attention to their works.

Hahna Alexander designed  smart shoes which have many function and life saving device to make smart shoes useful.

Submiitted by Siqi

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How To Be creative: The Image of the 'Creative Type' Is a Myth & The Secrets of the Super Creative

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How To Be creative: The Image of the 'Creative Type' Is a Myth & The Secrets of the Super Creative

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In this article, Lehrer mention that creativity is not a talent, it is a skill that everyone can learn it. And he give us some ways that can help us to improve our creative ability. Besides, our "Feeling of Knowing" can help us to identify what we should do when we are facing different types of problem. Least, through the passage, we also know that creativity is also means thinking like a child, to state like a beginner.

submit by Edith

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Creativity is Everywhere and for Everyone

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Creativity is Everywhere and for Everyone

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The key to inspire creativity is that people differ in terms of levels and style. Knowing this, we can learn to appreciate other colleagues' perspectives.
submitted by Kristen

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The playful wonderland behind great inventions

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The playful wonderland behind great inventions

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Many of those palyful but seemingly frivolous inventions ended uo sparking momentous transformations in science, in politics and society.
submitted by frank

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How To Be creative: The Image of the 'Creative Type' Is a Myth & The Secrets of the Super Creative

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How To Be creative: The Image of the 'Creative Type' Is a Myth & The Secrets of the Super Creative

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Lehrer in this article state that  creativity is a skill instead of magic and  there are several methods which can help us to be more creative. Getting enough relaxing or having fun can help us gain a moment of insight. In another hand,  If we have feeling of knowing, doing a lot of hard working can beneift our to conduct some problem more creaitive. Third, creativity just could be linking different things. finally, thinking like child can give us more courage to creat.
Sbumitted by Dolores.

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If we spend too much time on digital screen that we can't be creative.  Borebom can inhance our creativity and borebom is an incubator lab for brilliance.
Sbumitted by zihao

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Your smartphone reduce your brainpower, even if it's just sitting there

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Your smartphone reduce your brainpower, even if it's just sitting there

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In the article, the writer reflects that the smartphone can tax the people's cognition even you don not use it or just put it besides you.
Submitted by Max

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People is living abroad could be more creative. because when people live abroad and adapt the local culture, they can use different  way to think the problems, so this is the reason why going abroad can make people more creative. In the end, author said that our world need creative person, and company always care about if their employees are creative.
(Submitted by Lawrence)

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Living abroad can improve the creativity.In the article the author states 5 studies to prove this statement.Moreover, The author indicates that people who living abroad can be more competitive in the job market.
Submitted by Sky

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Little bit of sleeping will help us to concentrate better and be more creative.

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People can't be creative, when they spend too much time on digital technology. Their busy brain need "minds wander", which can let them be more creative. Boredom is very useful to improve our creativity.

Submitted by Emma.

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Your Smartphone Reduce Your Brainpower, Even If It's Just Sitting There

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Your Smartphone Reduce Your Brainpower, Even If It's Just Sitting There

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"It finds that a smartphone can demand its user's attention even when the person isn't using it or consciously thinking about it."

Submitted by Henry