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Our products are all linked extremely effectively, through a variety of broad themes which are expressed through the whole album. We did well not to focus the ancillary texts on the music video, and instead linked them through themes and conventions used across most of The Script's products, creating a clear brand identity. We did not want the products to be too specific, so we used subtle thematic links, instead of obvious links such as characters.

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- Characters used in music video- We decided not to use these characters in any other products because we wanted the consistent link to be the focus on the band, rather than the characters in one of their music videos. Also we wanted the poster and digipak to reflect the whole album and the overall themes conveyed, rather than the contents of one song and it's music video.
- Settings- There were a couple of settings we used in our music video which were too specific to our music video, such as the race track, the town centre and the stage where the girl plays. We did not want our ancillary texts to be too specifically linked to the music video of Broken Arrow, and instead used broad themes and locations that reflected themes across the album.
- Bright lighting in most of the music video- With exception to the black and white at the start, the most of the music video is shot in daylight, which conforms to the positive themes in the song. Our music video is designed to give the audience a positive and hopeful message, so we needed most of the music video to be colourful and positive.

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- Settings: Tunnel, urban area
- Naturalistic setting (countryside- represents freedom)
- Use of the medal to represent success
- Use of The Script's official logo, to make our product look legitimate
- The stances of the band members in the poster and digipak look like the stances used by The Script in their digipaks, as it shows they are strong and assured of themselves.

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- Focus on the band
- Themes: Success, freedom, determinination
- Dark colours- digipak uses mainly dark blue, black and grey, using silhouettes and photos taken in evening, the poster uses a photo taken at night for dark lighting and the band wore dark clothes, and the music video starts in black and white.

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To follow the conventions of The Script, I made sure to focus all three of the products we made on the band, to raise awareness of them. The Script are heavily featured in their products, so we decided to focus our products on them. We focussed our music video on The Script, through the performance element, the digipak through the photos and silhouettes of the band members, and the poster through the image of The Script in the centre.

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Across our three products, we used the settings of the tunnel, the field the band played in, and the urban setting of the poster. These all represented different themes. For instance the tunnel represents overcoming problems to succeed, the urban setting shows that anyone can succeed, even in darker and less hopeful areas, and the naturalistic setting of the countryside represents freedom from expectations and societies pressures. These representations are familiar ideas to lots of different audiences.

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In conforming to the conventions of The Script's digipaks and posters, we used their official logo on our digipak and poster, making the ancillary texts look professional and official. In using this convention, we create continuity between our products and The Script's products.

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Both our poster and our digipak use dark colour and lighting, conforming to The Script's image.

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Across our digipak, music video and poster, we used dark colours, such as grey, dark blue and black, as these are the colours stereotypically used in The Script's products. To keep the colour scheme consistent, we had to use post production to change the hue of the photo of the medal, to give it a blue tint. This colour scheme makes the band's products recognisable to the viewers.
In addition, the dark colours emphasises the seriousness of the themes expressed in the album, and makes the products look professional. We chose to naturalistic colours, so it does not look over produced, which would give the wrong impression that The Script are a pop band.

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Across the digipak and the music video, we used certain key themes, to link these products. In our products, we connoted the themes of success, determination and freedom. These themes were shown through the mise en scene, such as props, (like the medal), the settings used (like the tunnel which represents overcoming problems to reach the 'light at the end of the tunnel') and the narrative of the music video, where the two protagonists overcome problems to succeed, and the stances of the band in the ancillary texts, which connote power and assurance.

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Why are their links between my products?

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Why are their links between my products?

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In following The Script's conventions, I have created links between the music videos, digipak and the poster. This creates continuity between the products, and makes them easily recognisable as promoting The Script and their music.