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Our target audience is 18 to 25 year old white middle class women. Taking into consideration that our artist is of the indie genre, our audience is most likely to have hobbies such as art and music. These would be the best people because they would be able to feel as though they can relate to the artist and actors, because of their ethnicity and associated past experiences. We chose this age group because of the adult themes of alcohol and drugs. Media products need target audiences because otherwise it would be to broad, trying to attract such a wide audience would mean a vast variety of themes and would not make much sense, rendering it unsuccessful. We reached out to our audience through social media and face-to-face interviews, allowing us to understand the wants and needs of our target audience, as well as gaining vital feedback.

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Vlog research – We used other people’s vlogs to help use create our own. This meant that we had quite a bit of inspiration and had enough information on how to form a successful vlog, this meant that our vlog was much more creative and informative as well as interesting for our target audience.

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Class sketches – We used our class sketches so to draw in our creative edge to try to find the right representation for our target audience as to make sure that it fits in with the codes and conventions of our music video genre.
Wordle – We used Wordle to bring out the strongest words in our lyrics, this meant that we were able to analyse the lyrics precisely making it clear on hat we should focus on during the music video. For example, in our Wordle the words ‘see’ and ‘fight’ etc were out in bold, emphasising the fact that they were repeated and important to our music video.
Audience interviews -  We had interviews with our audience on numerous various occasions and stages of the process of producing our music video, so to make sure that our target audience enjoyed what we were making and that it fitted in with the codes and conventions.

Pitch feedback – After our initial feedback we felt as though we needed to take a step back a look at the bigger picture because from the feedback it wasn’t great, which is what we saw, we had been to busy focusing on the smallest details that we had forgotten what the overall image gave off. This feedback allowed us to understand where we were going wrong, and what we needed to improve and change.

Survey monkey results – these results were rather positive and had been what we were expecting which was a relief. This confirmed to us that our music video ideas were giving off the right impression.

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Facebook/snapchat – we used the feedback from our target audience from different social media accounts to find out what they thought, once completed we used their comments to make improvements to our storyboard and de-clutter other parts.
YouTube – Although many videos are uploaded to our YouTube account not many people visit our channel because we haven’t made our presence known just yet.

Peer evaluations of rough cut – Our rough cut feedback was very useful to us because it meant that we could go over all our previous decisions and re-evaluate them, this meant that all the feedback was considered, and it made a dramatic difference to our final piece.

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Vox Pops -

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Facebook/snapchat – for our final feedback we used these comments to make decisive decisions on what needed to change, although minor. These comments meant a lot to us because it meant that we could fully evaluate whether our efforts had been a success and whether we had fulfilled audience expectations as well as follow the codes and conventions.

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The audience feedback meant that we were constantly able to adapt to their likes and dislikes, keeping up with what was going on with the world and making it relevant, e.g. intertextual references.