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Did you know that half of the world’s plastic goes into products that are used only once?

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Did you know that half of the world’s plastic goes into products that are used only once?

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Those include disposable cups, the ones we use when drinking water at work!

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Have you ever considered making use of a Reusable Water Bottle instead?

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Have you ever considered making use of a Reusable Water Bottle instead?

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By choosing to reuse, and cut out disposable, you and your co-workers can help reduce the 42.6 billion plastic water bottles that are consumed every year in the country alone!

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Look for our staff in the cafeteria during lunch break and purchase one! The profits will be donated to "One Drop". "One Drop" is a charity in Africa that aids locals to have access to clean water and prevent children dying because of diarrheal desease.

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Sure! Yes, it can and you have to do this for our future!

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It's easy. You can begin doing the process of separation of our rubbish.
You must classify the items according the material of each ones are made.
The common categories are: glass, plastic, metal, paper and, at last but not least, organic! See below how you must do this. There are some simple rules!

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What should we do with our old electronics?

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What should we do with our old electronics?

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Definitely We should not trow out electronic garbage anywhere. Inside of our mobile there are a sort of toxic materials that could be very dangerous for our wealth. In another hand those materials could be very expensive like copper, gold and other things.

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There are many supermarket chains that accept old electronic materials, some people name it as "Electronic Waste" or e-waste. Places that collect e-waste in general sell than to other companies that recycle it and use those materials to made new electronic devices.

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If you not keen on to go in a supermarket or other place to trow out those things, give it for us ! We handle it and we convert the earns for charity! Just send a e-mail for e-waste_cool@gmail.com and we go to clean up your old gadgets.

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Do you know that for each liter of gasolina consumed by a vehicle, 1.82 kg of CO2 is emitted?

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That way, a person who drives a 10km between home and work will be emitting at the end of a year about 1 ton of CO2.
You can help us to decrease this number! If you gave your co-worker a ride, you will reduce this number in half.
We will help you! If you do it, we will give you a voucher to put gas in your car! You just need to sign the list in HR with your co-worker every day that you came together.
The voucher will cover 10% if you give a ride for one colleague and 40% if you give it for 4
colleagues.

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As the picture below shows, all the materials must be separated and organized. This is important because in this way you help the people working in recycling companies, which increases the possibility that your garbage will be recycled.

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If you live in a condominium, maybe already exists some especial trashs to put your rubbish in an organized way. If not, how about to try this?

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You should incentivate your pairs because the future is not only yours!

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You should incentivate your pairs because the future is not only yours!

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The awareness about recycling can gain force if you get the support of yours colleagues.
Because this is very important you work in group, trying to spread these new ideas where you live, work or study.

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Does Brazil have a eco friendly culture?

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Does Brazil have a eco friendly culture?

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Brazil is the 4th country in the world in number of certificates buldings, just behind of USA, China and United Arab Emirates.

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Is possible to live in a eco friendly home?

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Is possible to live in a eco friendly home?

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Fulled by increased demand a new industry of eco friendly home buildings has grown up and a whole host of technological innovations have created an arsenal of eco friendly buildings materials and techniques. From wind turbines, to solar painels, to high efficiency lighting, ultra efficient insulation, glazing, water conservation, plumbing, recycling and much more.

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But what can I do, if I don´t have a big budget?

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But what can I do, if I don´t have a big budget?

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The sustentability is in each choice and in our habits. We can have some simples changes in our rotine and this is enough to make the wolrld a better place for everybody

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Let's improve São Paulo's air ?

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I live on a street very noisy  and busy street , then I decided to find a way for soften these effects.Nothing better than bringing some nature .

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I started planting on the side walk ornamental flowers trees , where was space , had pots with herbs and I put a park bench for everyone to enjoy this little space with shadow.

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In site the home , I made a small vegetable garden whith mind , basil , rosemay, thyme , sage, chives. It's not uncommon for neighbors to ring my doorbell to request herbs for tea and guidance to start their own small garden.

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In this way , a small green corridor began to form. The neighbors started to put park benches and plants in front of their houses shops.

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In this way , a small green corridor began to form. The neighbors started to put park benches and plants in front of their houses shops.

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The new line of product call "perfectly imperfect" .

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It is ugly but tasty and has the same nutritions of the others perfect's ones.The good news is Choosing to eat the imperfect food you will save money because its cheaper then the others, you will help the world  at the battle of wasting food, you will be supporting the Ugly food movement ( see link below ) and its healthy too !

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What is the Ugly Food Movement?

The "Ugly Food Movement" is spreading like fire particularly in Europe and Australia, as an answer to the issue of wasting food. This movement is all about not wasting food which is quite a huge issue around the world. "Ugly" foods are those that sellers and buyers frequently reject because of their look, like deformed vegetables and bruised fruits. Farmers dump them, supermarkets and restaurants discard them, and we consumers have always avoided them!

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When did this start?

In 2014, the European Union announced its plan for the Year Against Food Waste, and supermarkets began promoting the "ugly food." Intermarche, one of France's largest food retailers, billed the misshapen produce as "inglorious fruits and vegetables" and sold them at a cheap price to encourage consumers to try the produce that they would normally disregard.

What will be the benefit of this?

According to the statistics a third or more of the food produced globally goes uneaten. The costs are in the hundreds of billions of dollars. Until recently, the European Union had rules actually preventing the sale of oddly sized or misshapen produce. Some of the rules were hilariously granular: a spear of asparagus could not be sold unless at least 80% of its length was green. The curve of cucumbers was regulated down to the millimeter.

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A petition has been filed

The good news is a force is building to bring more twisted and imperfect produce to the table. A petition was signed calling on Walmart to sell the alleged ugly fruits and vegetables. The United States now has over 135,000 signatures on Change.org. Similar petitions have been launched across the country and around the world as well by food advocates in hope to change the perceptions of what healthy, flavorful produce should look like.

It will take time but it has picked up the pace and for good

The movement is undeniably gaining momentum, but it will take its sweet time because consumers in developed or even developing countries have been conditioned over decades to consume only the perfect-looking produce (generally, "perfect" means "uniform," and free of blemishes - "ugly" foods are just as tasty and nutritious as their good looking counterparts).

This video will help you understand more about the movement

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Everything You Need To Know About The Ugly Food Movement That's Trying To Fight Food Waste

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The "Ugly Food Movement" is spreading like fire particularly in Europe and Australia, as an answer to the issue of wasting food. This movement is all about not wasting food which is quite a huge issue around the world. "Ugly" foods are those that sellers and buyers frequently reject because of their look, like deformed vegetables and bruised fruits.

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New age its coming to Brasil!  Zero Waste ! 

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New age its coming to Brasil!  Zero Waste ! 

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Did you know that Brasil annually wastes 15 million tons of food. We have the richest dump in the world. Unacceptable! Not only that, but every day approximately 66 million people face hunger here in our country. Controversial isn't it?
So, In Rio de Janeiro, supermarkets such as "Zona Sul" and "SuperPrix" have already engaged in similar programs. In november of 2017 Carrefour, announced that it would be launching this campaign in brasil, which is called ÚNICO ! Brilliant initiative to raise awareness about food waste and how to reduce it !

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must watch ! youtube link below

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When you grow your own food, you know for a fact that every piece does not look as 'perfect' as those sold in stores. They are each unique, sometimes odd-looking, but taste delicious nonetheless. In our industrial world, these so-called imperfect fruits and veggies go straight to the dumpster and contribute to a shocking amount of waste.

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Although many people have heard that Styrofoam is detrimental to the planet, few understand how Styrofoam harms the environment. Find out the impact Styrofoam has on the planet to help you minimize the damage caused by this material.
Styrofoam Is Expanded Polystyrene

Styrofoam has become such an accepted everyday product that people rarely stop to realize that it is made from polystyrene, a petroleum-based plastic. In fact, Styrofoam is a trade name for expanded polystyrene (EPS), points out a 2015 BBC report. It explains that polystyrene beads are processed using chemicals that are steamed and expand, creating the substance EPS. It gained popularity because it is lightweight; it's 95% air. It offers good insulation properties that keep products cold or hot, and keeps things safe during the shipping process without adding weight.

However, over the years information about harmful effects of Styrofoam/EPS on people's health and the environment have been accumulating.

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To practices sports has been na excellent point to support a lots of comunities. Some different initiatives has emerged around so many cities in Brazil, with the mission to be a better life expectancy. The results from these initiative across tangible thinks, like supplying the communities with food, hygiene products or clothing, for example, or preparing the people to getting better conditions to get job or awareness about the education system.

Nowadays, Rio de Janeiro, in feat with Mizuno produce some races in specifics favelas on the city. This races happening after the peace process made for the police. After this base job, the sports, like a race is offered to the comuntie to change the people life style, making their more hopeful about the future. In this case, the sports work together with education area.

This race and education system work like a program, called “Projeto de Braços Abertos”. It has been to the RJ for 5 years, happening at least 5 different communities.

As the result this project so many young has been encouraged to practice sports and keep studying. It have taken so many people to the school. In other words, make RJ better and reducing the number of criminals. If you haven’t had social initiatives in favelas, you wouldn’t have gotten a better number in education ranking and criminal statistics.