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INCOMPLETE - Missing final edited advert

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INCOMPLETE - Missing production materials
Production schedule
Production log

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INCOMPLETE - Missing pre-production paperwork
Script
Storyboard

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P1 – You have generated appropriate ideas for an original media product.

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the story of my advert is of a girl who is being very badly bullied and it shows how the bullies have effected her life, for example self harm and thoughts of giving up on life. We will also show the girls family and how torn up they are.

I think this is a good way to rase awareness for bullying because maybe if kids saw what a big impact their words make they would think before talking. It will have a few close ups on the girls face to show emotion . First i will show a young teen with lots of confidence and very happy getting dressed in the morning but then when she gets to school some girls stat shouting names at her and then it becomes a constant thing calling her fat and ugly. That causes her to stop eating and cut herself.

I will not show the cut but the blood dripping from her hand dangling out the bath tub. She then cuts off all her friends and sits alone very upset. She will be feeling constantly sad and will cry a lot just so people can see how bad bullying is. At the end theres going to be a cliff hanger scene of the girl standing over a train track ready to jump off. then the screen will go black and the train noise will go dead loud. Then the words was it worth it will appear.

The style is realistic because this happens everyday. I have researched

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my third idea was another awareness advert for eating disorders showing people could be going through it without you realising and seek help if you think you are .

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the next advertisement is a drug awareness. My idea is to show a girl who's took drugs and is now hallucinating. She starts seeing a scary figure and she believes its coming after her and then that leads her to jumping of a bridge onto a train-station . its going to be very intense .

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my first advert idea is a bullying awareness advert which will include a teenage stereotypical girl who gets bullied by girls from school and eventually that leads to really bad self harm and drugs , and then even suicide. i think this is a good idea because even with recent tv shows and films bullying is still a really big issue of todays world. It will include seeing her in a bath tub crying and blood dripping from her wrist but you wont actually see the cut . that scene is just to show people how worthless and upset bullies make her feel. At the end of the video you will see her write her letter goodbye and then her lifeless body with a bottle of pills on her bed.

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celebrity endorsement is when an advertisement uses celebrities to promote their product. Tey do this because the celebrity will all ready have a fan base so if their fans see them using a pacific shampoo for example it will sell the product alot faster than somebody nobody knows. A good example of celebrity endorsement is cheryl cole for L'oreal.

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A brand character is a made up character which when you think of the product you also think of the brand character. They are a good selling technique because for kids they love animation so for example the frosty advert theres a tiger who promotes them and kids love that. If the tiger likes frostys so does the children. its a quite popular technique and a lot of adverts use it such as coco pops and pj tips.

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emotional manipulation is when the advertiser uses emotion against the public. for example the john lewis christmas adverts are made to make you feel love sadness and happiness all in one which is why a lot of people like john lewis, in one advert its a man on the moon and it was quite emotional , it made you think about giving which helps john lewis because you might decide to get someone you love something from the shop.

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An anti realistic advert is an advert that is vey unrealistic. They sometimes include animation or a non fiction character. one example of this is the compare the market

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Realistic adverts are adverts that are made to target an audience in a way that they relate because they are just normal people and the adverts are also normal people using a product  so its relatable.

for example, the nintendo wii advert is a family all sat in the living room playing the wii which when the targeted audience watch it it will make them want one so the family can all get together and have quality time together.