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Questions:

1) Have you ever shopped in the co-op before?
2) Are you happy at the moment with the current supermarkets within your local area? If no, what are your concerns?
3) If you were to choose between Tesco or Aldi, which would you prefer and why?
4) If we were to open a store in your local area, would you reconsider your supermarket options?

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How?
Conduct a questionnaire, using social media and incentives to encourage the students to answer. e.g. free amazon vouchers.

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Questions?
Would you prefer a more local grocery store than your current supermarket?
How often do you shop for groceries?

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Who
Students and inner city residents.
Survey in front of the Students Union and city centre on a weekend where footfall is maximised.

How
Include rewards for taking part of the survey to encourage participation.
Give out vouchers for on-street questionnaires.
Encourage word of mouth advertising through social media.

Why
To make sure target customers needs are met, so the products will sell.

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Who?
Students within the threshold area.
Also residents surrounding the university as it will affect them as well.

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Why?
To identify if there is demand for their business.

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Students:
Do you feel prices suit your weekly budget?
Do you feel like we should have student discount/special offers for students?
Do you want smaller stores or supermarkets?
Do you want it nearer to the university or your accommodation?
Do you feel we should offer jobs specifically for students?
Would you prefer more self-checkouts or regular checkouts?

General public:
Do you feel prices suit your weekly budget?
Do you feel like we should have discount/special offers?
Do you want smaller stores or supermarkets?
Would you prefer more self-checkouts or regular checkouts?

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By handing out surveys/questionnaires to students on campus & online/through social media.
Also by posting surveys through neighbours doors.

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So they have the appropriate stock that meets the needs of customers to ensure it sells.
Also, to beat competitors near to the area with better and more suitable stock.

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I would survey students from campus in order to determine their wants and needs in terms of products and stock.
I would also survey people in the general area to ensure it caters for more than just students.

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1) Will co-op be convenient for you?
2) How often will you go there?
3) Do you usually shop at a coop branch?

If the store seems to spark a lot of interest in a lot of students then we can move closer to the university

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I would ask the questions to students because they will be the majority in the area

Takalani

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Students are often busy so a quick verbal conversation can be done to collect information,
asking questions such as:
"will the store be convenient?"

Takalani

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I would survey student specifically and ask if it is something they would want to see, and will it benefit them.

I would also ask teachers and professors

Takalani

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there could be people around the campus' with a small survey

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the students who live in the local area to see if the shop would be convenient for them.