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I couldn't find information on the difference of genders in endorsements, but I strongly predict that the females get more money from endorsements since companies are likely to make a endorsement contract with famous teams, and most famous teams are all males.

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The current CI cheer team in upper school is all females. There was one male athelete last year.
Eddy Lee g7 - I think cheerleading is a sports for girls
This is an example of a ci student thinking that cheerleading is for girls. Even if he wanted to sign-up, he might be afraid, because he might be the only boy.

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Estimates show that about 97 percent of modern cheerleading participants are female. It is surprising that there are so little male cheerleaders.
However, in cheerleading for females, appearance seems to be greater value than skill. This is evident though their uniform. Instead of wearing clothes that is most comfortable for cheerleading, people wear costumes that can show their body a lot. For example, tight, short skirts would be very uncomfortable for cheerleading. However, most cheerleader uniforms seem to be short, tight skirts. We can know from this that they value appearance over skill.

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Unlike other sports, where both females and males and portrayed as muscular, strong, and fierce, female cheerleaders are portrayed as pretty, skinny, and sexy.

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Also, as I already mentioned before, cheerleading tryout advertisements have females on them, giving a image that cheerleading is for females.

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Also, when I searched the Dallas Cowboys Cheerleaders auditions FAQs, there was nothing that said it was only females, but there were only female cheerleaders pictures, and it asked for athletes to wear Athletic Bra Tops and Hot Pants. It also asked for specific makeup and hair. Even though it doesn't say females-only, people may assume it is only females.

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For females, the uniform is mostly very short and tight skirt of pants with crop tops, or one piece tight outfits. Overall, the uniforms are made to show lots of skin and body.
However, for males, the uniforms are mostly short sleeve tees with long pants. It does not reveal the athletes body.

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Most endorsements are female based. The endorsements are specifically for one cheerleader, but for a cheerleading team, since cheerleaders all wear the same uniform within a team.

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Cheerleader's salary are very low in general. Even famous cheerleading teams,  like the Dallas Cowboy Cheerleaders, pay their cheerleaders only $150 per home game. Also there is no pay for any rehearsals. Many Pro cheerleaders don't even make the minimum wage.

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For example Adidas made a contract of $160 million with Louisville university cheer teams

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1. Solutions for female issues
a. Cheerleaders should be able to wear other uniforms for cheerleading that is more comfortable.
b. Cheerleading teams should pick cheerleaders based on skill and not appearance.
c. It is important for media and interviews to stop talking about the appearance of cheerleaders. For examples, interviews should stop asking about hair, and media should stop using words like 'sexy' and 'pretty' to describe female cheerleaders.

2. Solutions for Male issues
a. There should be more all-male teams so that there are chances for male cheerleaders to perform and compete a lot.
b. Try-out posters should not only have females on them.
c. Media should promote male cheerleaders more.
d. There should be stores selling male cheerleading outfits. This can encourage male cheerleaders.

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https://www.youtube.com/watch?v=5BzHqOk5ce0
This is a interview of a female cheerleading. The interviewer makes remarks about how pretty they look, asks about hair, beauty routines, uniform, and how they think of the male athletes. It doesn't really talk about their performance.
https://www.youtube.com/watch?v=2vTd-oJ1D3E
Male interviews do not ask about the things that females cheerleaders are asked. They are asked more about the performance and how they chose to became a cheerleader.

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I couldn't find specifically male cheerleaders salary, but I predict they make way less money, since cheerleaders make more money for more appearances, but there aren't many male cheerleader appearances. Also, they won't even get the little extra money female cheerleaders get from photoshoots.

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However, another problem with uniforms is that many different stores sell cheer uniforms for females, but I couldn't find male cheerleading outfits.

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Most cheerleading advertisements are online posters. It doesn't mostly promote a famous clothe brand, but it is a poster for auditions.

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The National Football League, where many professional cheerleaders perform, are very advertised, but it is because it is a football league, and not only cheer competition.

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Adverts
Endorsements
Image
Salary
Uniforms
Media/Interviews

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These are two famous NFL cheerleading teams. As you can see they are both all females.

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a. Maybe making an all male cheerleading team can help. This can give boy students a chance to do cheerleading if they desire to. Some boy students may not sign-up since they are worried they would be the only boy in the whole team. This would also break students stereotypes that only girls can do cheerleading.
b. Make more chances for performance and competition. This could help other students think cheerleading is a real sport, and not just a show.
c. Have cheerleading as a PHE program. This can give students a chance to try the sport. This will increase students understanding of cheerleading, and maybe give students that want to sign-up confidence.

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However, female cheerleaders are more common on media. Media promotes female cheerleaders, and gives the image the cheerleading is for women.

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Although there aren't a lot of advertisements that have cheerleaders, the few ones that do only have females on them. The picture down below is an advertisement of a brand called Motionwear. As you can see, they are all females. However, I predict that they aren't professional cheerleaders. They are just kid models

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Although the uniforms do not show lots of skin, it doesn't seem to be most comfortable clothe for cheerleading. The athletes have to wear skirts, ribbons, and normal tops.