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This strategy focuses on entering a new market using existing products.

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Focuses on introducing new products to an existing market.

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This focuses on increasing sales of existing products to an existing market.

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Focuses on entering a new market with the introduction of new products.

Related diversification occurs when a firm moves into a new industry that has important similarities with the firm's existing industry or industries. Because films and television are both aspects of entertainment, Disney's purchase of ABC is an example of related diversification.

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On 17 March 2006, L'Oreal purchased The Body Shop and in March of 2008 they acquired 3 Suisse's

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L' Oréal may promote more their products through advertisements that features well-known personalities

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Focus in another market, as Latin America or Asia, to sell the same product in another market.

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They should sell their product in Latin America as their market share is higher by 12% compared to Western Europe.

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Create companies that handle plastic surgery
Hair transplant product.

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The company started with a new development of a hair dye in 1909 by a young chemist

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Disinfectant in all the markets they are in.

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Add a unique feature to L'Oréal products such as packacking with recycled materials.

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L'Oreal currently manufactures 500 brands and thousands of individual products in all sectors of beauty and fragrances.

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Sell the same products in the same market with price offers/discounts.

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Expand their brands across new global markets.

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Creating a Spa company that uses L'Oreal products

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Form strategic partnerships with other cosmetic companies so both of them benefit from the brand and acquire knowledge from the other company