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is a form of propaganda that exploits the desire of most people to join the crowd or be on the winning side, and avoid winding up the losing side.
ex. a famous person wears nike which that means you should.

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Coca Cola Super Bowl Commercial 2014 "Its Beautiful" HD 720p

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Appeal to Emotion - As a logical fallacy

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a debater attempts to win an argument by trying to get an emotional reaction from the opponent and audience.

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to add emphasis, unity, and/or power. it occurs when words are repeated in order to make a stronger impact on the reader. It also may stay with the reader and make them believe what you are trying to get at.
Ex. Hunger, it affects all of us at some point in the day. Hunger our growing bodies need fuel to function. Hunger It is keeping many off from achieving our best in school.

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This is a rhetorical strategy where the argument is made by presenting facts that lead the audience to a specific conclusion.
Ex. "onStar service inside your car is better than carrying a cell phone because a cell phone can't call for you when you're injured.”

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When writers or speakers use appeal to authority they are claiming that something must be true because it is believed by someone who said to be an authority on the subject.