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From Mulvey's theory, I discovered that she believes the world is sexually imbalanced. Women are the subject to be looked at while the male is doing the 'looking'. A mans gaze shows how males think of particular females - highlighting only sexual thoughts about them.

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For women to be represented as sexually pleasing - the subject the male sings/raps about.
To also be represented as 'slutty' or 'barely dressed'

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Some genres that this may be specific to are genres like Hip-Hop, as well as R&B. I also do believe her theory is still relevant to this present society.

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Taken from the album 'Tongue N' Cheek'. You can buy the album from JB HiFi here: http://bit.ly/VD23fy or download it from iTunes here: http://bit.ly/15Fp9iY

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Nicki Minaj - Super Bass (Official Video)

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Robin Thicke - Blurred Lines ft. T.I., Pharrell

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For the next 3 columns, I will be analysing the representation of women from the music videos. I will also be describing the ways in which the men react to the women, the reaction of the women to the men, the message the video gives about women & men, the perspective of the video and who the audience possibly is, as well as if Mulvey's theory can be applied to the video.

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To determine whether or not the women they see are beautiful or not.

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The message about women in the music video is that they are there to be looked at - just like objects. While the message about men in the music video is to portray them as superior, watching the females they like to pick them out.

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At the beginning of the music video we can see that the perspective is based around the men. But as the time goes on the perspective changes and we become the woman, looking over a mans shoulder. For the audience, I would believe this music video would be targeted at heterosexual males, looking to enjoy themselves on 'Holiday'

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- The camera in the video pans/tilts downwards to show the woman's body.
- Body shots (leg, bum, etc)
- The women never looks directly into the camera.
- Slow motion emphasises how we should look at women.

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The reaction here is different in comparison to 'Holiday' considering the focus is mainly based around Nikki Minaj. However, what's not different here is the perspective as even though the music video highlights Nikki Minaj looking at a man, she's still being styled for the male eye because of her sexualised clothing - as its pleasure towards men.

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The audience for the music video would also be based around heterosexual males, exactly the same as 'Holiday'

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- In the music video there's evidence of dismembering as there's multiple body shots of the man, as well as Minaj's legs - indicating that she's being watched by the man.
- The male in the music video seems to break the fourth wall as he looks into the camera

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The perspective of the music videos remains the same like the two other examples - showing the way men look at women and it's encouraged by male's gaze. The audience remains the same also, being targeted towards heterosexual males.

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The most unique thing from this music video is the way in which the females are dressed in comparison to the males - likewise with the other music videos, the females are barely dressed. However, in this music video there are 2 versions of it, one version in which the females are half naked, sporting only a small thong and trainers as their 'clothes'
The males on the other hand are presented rather impressively as they're dressed in suits, to imply they're trying to impress their suitor.