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The key colours that have been used in this logo are red, black and white.
The reason for the usage of the colours red and black for our Maori patterns are, because red symbolises love while black symbolises self control and independence, and how the two colours look appealing together is because red and black are both the opposite and it attracts viewers which makes it totally impossible to ignore. We also used the colour white which portrays purity. In our logo the korus and the Maori twist's are red and black while the rest is white. These three colours are significant to us as a whanau as it represents our key qualities. Red shows how our whanau bonds together and how we treat each other as family. Black shows how each member of our whanau has the ability to control themselves during difficult situation. White shows how we are all positive minded and true with each other. Our whanau is like no other whanau and we all go through difficulties but still come out as one. All in all these colours were amongst the most ideal colours to represnt our whanau through our logo.

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Our logo consists of two symbols that are very significant to the Maori culture ,The koru and the maori twist.The koru represents positivity , and it is also said that it represents the beginning of a new life.The Maori twist symbolises the path of life, as the path of life takes many twists and turns but carries on regardless.The two people shaking hands in our logo have the koru and the maori twist on their bodies. Our whanau is always very positive amongst each other, we make sure we cheer people up and do best in all of our academic and non- academic activities. These qualities are exactly what a koru symbolises. Mountains whanau do go across ups and downs, but they manage to come out of it successfully as one family, which is what the Maori twist symbolises.  My partner and I are very glad with our decision to include these symbols in our logo as these two symbols completely represent our whanau.

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Justification TEXAS paragraph: Responsible - Sharmin and Alisha

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Justification TEXAS paragraph: Responsible - Sharmin and Alisha

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Our logo depicts a very essential quality, which is of being responsible. Mountains whanau is always responsible for their behavior towards others, and we make sure we give our best in all of our curriculum activities.This logo displays two people shaking hands with one another which means that they are agreeing to each others opinions and are responsible for the action they will make out of their agreed statement. this is exactly what all big brands have in common. They make sure they are responsible for every action they make. For instance, Facebook/Instagram/twitter/snap chat etc are responsible to keep people's privacy and to keep their customers satisfied and happy.Another excellent example for this can be, Air New Zealand. They make sure their customers have safe and enjoyable flights,  are satisfied, and that the plane has no technical problems and is up to date with its hygiene.According to our market research, we identified that when brands have this quality, automatically the people gain trust from these brands and with in a short amount of time their company is a huge success.This logo symbolizes that the members of the mountains whanau display the qualities of responsibility in and outside the whanau.

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My partner and I wrote the entire slogan out in black capital letters, and split our slogan in two halves. We ensured every letter in our slogan was in its capital form as we wanted the viewer to comprehend and understand the message we were delievering well.This will also display how big and bold our whanau is. As you can see in our logo, "its not the mounatin we conquer..." is written on the top and "but our selves". is written in the bottom.The reason being to why Our first half is on the top is so the viewer(anyone looking at our logo) can start off from reading from the top, and run their eyes across the  logo (from the top to the tip).This will make the viewer look at the entire logo and spot our negative space as well. My partner and I are proud of this idea and we hope this would make a difference in making our logo stand out more.

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The central value of the mountains brand identity should be a logo that would depict the qualities of the  people belonging to the mountains
whanau, and amongst those qualities are affability/friendliness.The two people having a handshake amongst each other display this quality.According to our market research , Majority of the big brands have one thing in common and that is the quality of friendliness that they share with their consumers/customers."We're seeing more of an emphasis on brands building emotional relationships with consumers because it's powerful and it works," says branding consultant Jim Stengel,and not only this but, Coca-Cola pushes this message across the entire world from their slogans, eg: "Share Happiness". Nz businesses spreads these messages through their advertisements where they tell that Nz is culturally diverse. Our logo displays this quality in the sense that the two people(who are shaking hands with one another) are willing to agree with each other's decision and they are ensuring each other that "I Care for you".This is exactly how every member of the mountains whanau are. All in all, We think that a brand should represent the qualities a company has, and in this example, the mountains whanau holds an important quality which is friendliness, and we are so lucky that almost everyone from us have this quality.This is why, our logo would be ideal to promote this quality in all the activities our whanau will participate in.

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Justification TEXAS paragraph - Respect - Alisha

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Justification TEXAS paragraph - Respect - Alisha

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T- The central value of the mountains brand identity should be a logo that would show how mountains whanau members show respect amongst the community of mhjc. Respect is a quality that many big brands convey to their customers. For an instance Fonterra is a big company in New Zealand who give their customers great respect. Fonterra treat their customers with a lot of respect and this is how they earn respect back. Just like the saying "Reputation is earned not given". As you can see in our logo the two individuals are looking right at each other while shaking hands. A firm and friendly handshake with good eye contact shows self confidence and far more then you realise, you unconsciously tend to judge others by the way they shake your hand. The simplest handshake can show the most respect and a great handshake can go a long way in earning respect from others. People are known to judge and are judged based on their body language. All in all the quality most admired in a person is respect. I believe to respect a person it means no matter what their beliefs are, or what decisions they decide to make, always show them courtesy and never be judgemental because we all deserve to be respected. Our whanau fully respects one another and I believe our logo shows this amazing quality of ours.

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Justification TEXAS paragraphs -                           Affability (fanily) Respect, Responsible

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Justification TEXAS paragraphs -                           Affability (fanily) Respect, Responsible

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The dominant image residing in our logo is the two people shaking hands with one another.Our logo is an excellent example to show that mountains whanau members contain great qualities such as, affability,and a sense of closeness which matches perfectly with the concept of a whanau.  ( we are all a family).These two people shaking hands with one another also create the letter 'M' which stands for mountains whanau.When Someone shakes hands with another person, it is immediately known as a friendly gesture, and this act creates positivity amongst the two people having the handshake, not only this, but once you offer a hand to someone, this portrays that you care for that person and you respect their decisions.  Moreover, A handshake is a very strong action that has a very important message/meaning behind it, as the famous saying goes "Actions speak louder than words."~ Mark twain. Our logo also goes well with our slogan "It's Not The Mountain We Conquer, But Our Selves", and two people shaking hands conveys this saying very well, as they are showing that they care for each other. All in all, A handshake isn't any ordinary act, but it has several deep messages behind it, And our logo portrays some of them.

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The negative space utilized in our logo is the letter "M".  The Letter 'M' stands for our whanau(mountains) and it also represents it.  This can be identified under the two people shaking hands with one another.  The impact on the letter 'M' being our negative space will easily let people from other whanaus clarify that this logo belongs to mountains whanau. The letter 'M' as our negative space  in our logo will represent mountains in every activity mounatins whanau participates in.