# data[].attributes.body
I believe this advertisement is Pathos. There's a few reason why I believe this is true. For example, All state tried to use an amoinital tone with humor and Figurative language. This add pointed out that it's March, which is huge for the college basketball world with March Madness. The add pointed anything can happen in March, referring to the basketball tournament and anything else that can go with it. So they said They will help you out most dollar for dollar

# data[].attributes.headline
Casey Neistat youtube creators commercial (Ashton )

# data[].attributes.subject
Casey Neistat youtube creators commercial (Ashton )

# data[].attributes.body
This commercial talks about the persistence and creativity that youtubers have and in this speech he starts it by saying "Allow me to introduce the rest of us." which he means as the community of creators and risk takers, the makers, directors and the creators of the next generation as well as big budgets and fancy equipment and we can be creative with the slightest like duck tape and parking lots and guts. we have ideas that we want to share as well as an idea not about how big the production its about what you make and when were told we cant do something the first thing we say is watch me. so I think that this speech for me is so strong because

# data[].attributes.body
The commercial is trying to advertise Budweiser while also convincing the viewer not to drink and drive. They use the dog to use pathos, to make to viewer sad for the dog because the owner was out with his friends and never came home. But when he does come home the nest morning the owner explains to his dog that he was drinking and didn't think it was safe to drive home. This add uses both pathos and logos because the owner used logic when he decided to sleep at his friends house instead of risking driving home drunk.

# data[].attributes.attachment_link.title
Someone Waits For You At Home, DON'T DRINK & DRIVE | Budweiser Ads

# data[].attributes.body
This add appeals to people because Jennifer Anniston's picture is in the advertisement holding their product. Jennifer is known to be beautiful in the acting business. This shows Ethos because it has credibility with a famous actress. Jennifer is holding up a smart water bottle proudly, giving off the idea that Jennifer uses this product throughout her day. And if she uses it you should too. This appeals to me because I like Jennifer Anniston as an actress and a human being.

# data[].attributes.headline
Commercial For Donations Towards Stopping Animal Cruelty (Max S)

# data[].attributes.subject
Commercial For Donations Towards Stopping Animal Cruelty (Max S)

# data[].attributes.body
This commercial came on while I was watching Champions League soccer the other day, and I think this commercial connects most to the Pathos appeal. I say this because at multiple points during the commercial, clips are rolling of abused, whimpering animals in extremely rough condition. This is Pathos because it makes the viewer feel sorry for the animals due to the vivid images of animal cruelty and want to donate money.

# data[].attributes.attachment_link.title
Humane Society, 'Stop Cruelty' Featuring Kaley Cuoco

# data[].attributes.attachment_link.description
Kaley Cuoco explains why she is a member of the Humane Society of the United States. She claims that she couldn't stand the thought of another Canadian seal hunt and wants to confront the cruelty and suffering animals experience daily.

# data[].attributes.body
This add to promote neutering animals appeals to pathos and our emotions. The language "man up" inflicts the feeling of inferiority on people if they refuse to neuter animals. The ad also shows a proud image of a man and a dog, suggesting they are proud because of the neutering. Lastly, neutering animals really is for the benefit of the animals themselves, which would suggest that pathos is the most reasonable idea for the campaign to pursue.

# data[].attributes.headline
Your skin color shouldn't impact your future AD (Malone Bruce)

# data[].attributes.subject
Your skin color shouldn't impact your future AD (Malone Bruce)

# data[].attributes.body
This ad uses Pathos and Ethos of Aristotle's Appeals. Emphasizing emotionally charged language and tone, this source of advertisement stresses the Pathos appeal most clearly. In the image, the main takeaway is that although the three baby's were born in the same hospital in the same environment, beneath the surface the child with darker skin tone's future as an american citizen is drastically less bright then the two white baby's. By saying that the darker baby's skin tone is dictating it's future, it is implying quite frankly that although it hasn't had the opportunity to prove itself to the world, it will still be forced into work that is less desirable in America. This shows the subtle harshness of racism and economic status in an emotional quote. This image also shows the Ethos appeal because it reminds the reader of common morality and ethics as a human being. Making the reader accept that the fact that non caucasian baby's are treated worse, it is provoking the reader to feel as though the author is competent in his/her knowledge pertaining to our socio economic flaws in America. In  appeals the audience is subject to a feeling of remorse or anger because of the ethics and language in the image below.

# data[].attributes.body
This ad uses Pathos to provoke our emotions by using a situation that would make anyone's heart melt. By choosing this method it makes people feel the distress that the ad is trying to show. This ad stimulates our emotions, by doing that it makes the ad's message more powerful.

# data[].attributes.attachment_link.readable_text
CLOSE

This puppy's got legs.

The dog, "Cooper," is the star of a new Anheuser-Busch responsible-drinking commercial that's gone viral with more than 13 million views since being posted less than a week ago.

But "Cooper" isn't one dog. He's several, explains Tom Kraus, director, Budweiser. "In order to get our dogs to perform without tiring, we had a backup for the puppy and adult ages to cover for each other. In total, we worked with two 9-week-old puppies, Molly and Maverick; one adolescent 7-month-old, Dozer; and two adult 7-year-old Labs, Smith and Jones. All played their roles extremely well."

Dogs -- perhaps even more than Clydesdales -- have become the beer maker's "gotcha" ad vehicle. It was Budweiser's soft-hearted puppy in love with a horse that won 2014's USA TODAY Super Bowl Ad Meter competition.

But this latest puppy's attachment isn't to a four-legged critter but to its two-legged, 20-something owner, Luke, who is late getting home from a night out partying. The dog patiently waits -- and waits -- at the door.

All through the night.

The ad's message: The owner is responsible. Instead of driving home, he apparently was coaxed by his buddies into sleeping it off. So he arrives home safe the next morning, to his dog's delight.

Awwwwwww.

Never mind that the viewer is still left wondering, gee, who fed that poor puppy dinner and let it out to pee overnight?

Apparently, all of that's forgiven in social media. Many of the tweets are from folks who couldn't keep from tearing up while watching it. "Legit cried during this Budweiser commercial with the dog," tweeted Hannah Hart.

Zildjian Bartels even posted a photo of herself crying, next to her tweet, "The New Budweiser commercial got me like (crying)."

"So many tears for the new Budweiser commercial," tweeted Christina@Chomo90, who also posted a tear-soaked photo of herself.

The ad squarely targets the 21- to 27-year-old Millennial whose single mission in life is to share content with friends on social media.

The purpose of the ad: "From the beginning, our aim has always been to tell an emotional story in a disruptive way to remind adults that drunk driving is 100% preventable," says Kraus.

AB posted the digital-only ad last Friday as part of its "Global Be(er) Responsible" day against drunk driving. The ad is trending under #FriendsAreWaiting.

Then, there's the dude who plays Cooper's owner. He's Nile Sarkisian, a 25-year-old actor and model who lives in Los Angeles. "We picked him not only for his talent, but also his genuine likability -- and his fondness of dogs certainly helped," says Kraus.

During one day of filming, says Kraus, "our actor probably endured more licks than most pet owners do in a lifetime."

Even hardened brand consultants begrudgingly admit they like it.

Sure, A-B is milking the success of its 2014 Super Bowl spot by using a dog to tug at the heartstrings, says Steven Addis, CEO of the Addis agency in Berkeley, Calif. But A-B takes this "drive responsibly" ad well beyond that. "There's also an appeal for Millennials, in that the guy could be free enough to stay out all night," says Addis.

The dog ultimately represents a '"starter relationship," adds Addis, to show that we all want someone to be responsible to.

Even if that someone's got dog breath.

Read or Share this story: http://usat.ly/1sr3AnI

# data[].attributes.attachment_link.title
Puppy goes viral in Bud's anti-drunk driving ad

# data[].attributes.attachment_link.description
CLOSE This puppy's got legs. The dog, "Cooper," is the star of a new Anheuser-Busch responsible-drinking commercial that's gone viral with more than 13 million views since being posted less than a week ago. But "Cooper" isn't one dog. He's several, explains Tom Kraus, director, Budweiser.

# data[].attributes.headline
Motivational Speech, Don't waste you life for drugs and alcohol (Shaleena)  

# data[].attributes.subject
Motivational Speech, Don't waste you life for drugs and alcohol (Shaleena)  

# data[].attributes.body
This motivational video speaks to the listeners with pathos because it tugs at the heart with the listener 's own experiences and makes them think about how they are living their life. People are comparing their it to his, seeing that their life could one day easily and unexpectedly change. It makes the listener think about their own relationships and if they are really being the best person they can be. When he talks about the night he came home drunk and high one morning to his mother being awake waiting for to know her son has returned home safe and only wanted to speak to him, but he refuses, it really shows me how much a mother can do for their child and how little we do for them compared what we do for them. Everything we do makes them worry, yet we don't normally give it a second thought. The speech makes people re-think what they are doing in life and teaches them what using drug and alcohol really is not worth it.

# data[].attributes.attachment_link.title
Marc Mero's Emotional Mother's Day Story

# data[].attributes.body
This video appeals to Pathos, it creates sadness and sympathy in viewers to get them to adopt pets. Striking peoples emotions in this way suggests that it is trying to use feelings against people in order to solve the shelter crisis. It makes me think about the fact that if people adopted animals from shelters instead of breeding them, less animals would be euthanized due to overpopulation.
https://www.youtube.com/watch?v=NlaDJFX3zKk

# data[].attributes.body
This video I saw on social media uses the appeal of pathos, to really get you to empathize with dog owners all across the UK, who are having their dogs seized because of their breed. This one story is so touching, that it really got me to feel outraged by the law, as it shows you the relationship between two friends.

# data[].attributes.attachment_link.title
Dodo Impact - This sweet pit bull was taken away by the...

# data[].attributes.attachment_link.description
This sweet pit bull was taken away by the police - and it was totally legal 😔

# data[].attributes.body
This ad uses Pathos and Logos. This ad makes you feel bad for the kids that are running around barefoot and getting diseases . It will make think about buying these shoes because then another child gets a pair. Also it uses Logos because they have statistics show that this is a important cause and that you should support them and buy there shoes.

# data[].attributes.headline
Motivational speech- You are not average. (Jozie B)

# data[].attributes.subject
Motivational speech- You are not average. (Jozie B)

# data[].attributes.body
This video is motivating the listeners by using both LOGOS and ETHOS. The speaker uses the famous basketball player Steph Curry as factual support to the statement; anyone can succeed in life if they put their mind to it. This video is trying to get people to dig deep inside themselves to realize their full potential in life. This gives a significance to the message and shows us meaning to the things we do and how we need to make the best of them or make them better. The speaker tells us to dig deep and make the rest of our life the best of our life. The author is trying to pull the old feelings for the things we love back to the surface to shine again. We are able to believe in the message because we respect the author's views when he makes good statements like such:
"You can't get passed your old you, to get to your new you."
"Nobody's stopping you, but you."
This video pushes me think of why I do some of the things I love to do, it takes me back to where they all started.

# data[].attributes.body
This ad refers to Pathos, because it appeals to your emotions. It uses the crayons in the cigarette box to make you realize what children see when people smoke. If you are supposed to be their role model, they won't see smoking as a bad thing, but will see it more of an activity (like coloring). For me, this hit my emotions hard because it makes you see how smoking may look as innocent as coloring to kids when they don't know better and the people they look up to do it.

# data[].attributes.body
This add is Pathos, because the tone and picture show emotion in the cause. And are also supposed to encourage people to help. This picture tells me that there is a real problem with poverty and in order to solve it they need help.

# data[].attributes.body
This ad refers to Pathos (emotion) and Ethos (ethics/morals). Seeing the young child (with smoky halo over her head) makes people notice the danger to not only themselves but also the people around them. It makes people feel guilty (Pathos) if they smoke while others feel rage at people who smoke around kids. It really opens eyes about how people's choices can be really wrong (Ethos) on a whole new level. It makes me think about how badly a child's life can be affected by secondhand smoke caused by parents or relatives not quitting.
(If you can not read text the message is:"Children of parents who smoke, get to heaven earlier")

# data[].attributes.body
This speech refers Pathos (emotion) and Logos (logic and reasoning). This speech uses an emotional tone and figurative language to engage the viewers (pathos). This speech also refers to statistics and factual data to back up exactly what there point was about the importance of goal setting (logos). For me, watching this video made me think about all the areas of improvement I can have in the category of goal setting.
(Only watch first 2 minutes)

# data[].attributes.attachment_link.provider_name
Fearless Motivation - Motivational Videos & Music

# data[].attributes.attachment_link.title
Video - Fearless Motivation - Motivational Videos & Music

# data[].attributes.attachment_link.description
Motivational Videos by Fearless Motivation - Inspirational Short Films with Music Video and Epic beats

# data[].attributes.body
This ad appeals to Pathos (emotion) and Ethos (morals/ethics). The image of the girl (with the photo-shopped damage to her head) provokes a feeling of shock and sympathy (Pathos), but it also appeals to our sense of what's right and wrong (Ethos) by revealing what can happen when speeding through town. It immediately makes me think about slowing down in downtown Montpelier, particularly near cross walks and intersections. Hitting a child would be a devastating experience.