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in the trailer we see stereotypes of boys being sporty and playing basketball. this shows that they are more athletic and this is the stereotpye of boys and men

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It is also available in shops like hmv and tesco on DVD

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M2 Understanding of relationship between target audience and product

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M2 Understanding of relationship between target audience and product

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Effect on the audience

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13 reasons why only streams on Netflix but you could also buy the box set on dvd and it does not appear in cinema. it only streams on Netflix because its a Netflix original tv series. The series

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in the trailer the writer shows hannah as a weak girl who is always upset and dramatic.

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There are quite a lot of controversial themes in 13 reasons why , for example suicide, rape, drug use and bullying. There are lots of different views when it comes to these themes some people feel as if it's bringing awareness to the subject but others are strongly against showing them on TV because they believe its triggering and will give people idea's on killing yourself and drugs.

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Ofcom is the communication regulator in the united kingdom. They regulate tv, radio and video on demand sectors. That means making sure everything is going as planned .It stands for the office of communication.

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Another good camera angle used is a wide shot, they have used this to show where Hannah is and to set the surrounding for us. When you see this shot it makes you think school and you already know from this one shot that its going to be a girls life set at her home where she goes to school and this also helps with the target audience because school girls will want to watch it because they relate.

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One of the camera angles used in the trailer is close ups. they have used close ups to show emotion on Hannah's face which makes us more intrigued to watch the show because we want to know why she is crying and what has happened.

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“13 reasons why” has amassed more than 11 million tweets since its launch on Mar. 30, according to Twitter. It has a lot of controversy weather its glorifying suicide and rape. But the writers say it was to give awareness of assaults and to prevent bullying .

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We see certain advertisements on busses because they travel around different locations so a variety of different people in different places see the poster and all want to watch the show. This widens the audience range. Also we see a lot of billboards which is for a similar reason. Billboards are on the side of main building so when your stuck in traffic you can see them and even tho you don't realise , it will be stuck in your head. For example 13 reasons why has been promoted on both buses and billboards in America but in England most of the advertisement is Tv trailers and Netflix. The effect this has on Netflix watchers is great because as soon as i saw the trailer on Netflix i was really excited and couldn't wait to watch it when it go on

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these are some of the other poster for 13 reasons why

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these are some of the other poster for 13 reasons why

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Like i said before 13 reasons why is aimed at 18+ and is for both girls and boys who are in education and can relate to bullying and real life bad situations. But it is also for people who can afford to pay for Netflix which is £9.99 per month.

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The target audience for 13 reasons why is 18 +. This is because it shows some serious R rated scenes which would be disturbing to children. Such a self harm, drug use, rape and bullying.

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The poster is full of dark colours which gives us the impression that its going to be a dark and mysterious series.  Also there's writing on the poster which says 'why would a dead girl lie' which creates mystery and makes us want to find out what happens. The only picture on the poster is a girl which shows it will appeal to females and people her age. At the top of the poster is writing saying based on the best selling mystery which shows us its based on a book so the people who read the book will most likely watch the series. The font of the writing is like someones handwriting so it links with school in that sense as well. The poster appeals to females around the age of 17 because that's the age of Hannah the girl on the poster so that is the key target audience for the show and also the fans who read the books. Also the girl on the poster promotes teenagers and their lifestyle so teens will watch the program to relate to it.

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Discuss Camera Angles

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Purpose

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Genre and conventions

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Production process

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Production process

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Production process

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Competitors

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Institution - ownership products

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the actors used in the series have all starred in little things but nothing big until now so they were known but also not to famous. Selena Gomez was turned down for the role of hannah because she was too famous for the part.

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The music in the trailer is the song game of survival by Ruella. I think they chose this song because it goes very well to clips put together , for example when they switch clip to clip the song speeds up. Also some of the most dramatic clips are said out loud.

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the editing techniques used in the trailer are cross cutting which is when they cut scene to a different scene which is good to use when the series is full of drama.

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in 13 reasons why the colours they use for costume are quite bright when hannah alive but then after she's dead its got a lot darker and more dull looking, i think this has happened because its a metaphor showing the effect hannah dying has left on all her loved ones. They also do the same with the lighting and for the same reason.

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The purpose of the trailer is to intrigue the audience and make everyone want to watch it. Also to make people so excited they show friends. With 13 reasons why they use some of the most dramatic clips of the series to hook the audience. The different camera angles also help to create atmosphere and make it enjoyable. Some of the most effective camera angles they use in the trailer are close up angles and mid shot angles . Personally i think they use these angles because they both show facial expressions and if you already know what the series is about you will know its full of drama and suspense. Also the movement of some of the shots start slow until you get to the main line about why she killed her self it starts to speed up showing lots of short dramatic clips making th audience wonder what has gone on.

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Jay Ashor is the writer of 13 reasons why the teen drama that got big in 2017.

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Netflix has a lot of competitors for example amazon prime and hulu plus. they are the biggest competition in the film and tv market.

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A genre is the category of film for example there is horror ,action, sifi and many more. Genre is important in film and television because people have different tastes.
The genre convention in 13 reasons why is in the school theme so we are expecting to see school lockers and students and basically just everyday school atmosphere

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special effects were used in 13 reasons why, if you didn't know 13 reasons why is about a teenage girl who commits suicide and leaves 13 tapes explaining why she did what she did, the special effects comes up quite alot throughout the film showing cuts on the main characters head it also comes up in the end episode when Hannah the girl who committed suicide slices her wrists in the bath . I this they used SFX because people need to see the pain people who get bullied go through and hopefully prevent bullying. Also to make falling over in a clip more realistic because in real life you do get hurt and cut.

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post production is different process's grouped under one name. Such as video editing, writing recording and editing the soundtrack, visual and special effects mostly computer generated imagery, sound design and sound effects, transfer of colour motion picture. post production usually takes longer than the actual filming , it may take several months. It takes long because its colour correcting and adding sound effects to the hole movie.

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The location of a film or series all depends on where about it is in the script , because if in the script someones describing the hot weather in america the filming cant be done in rainy England. Sometimes they don't need to travel places , they can use a studio but that's more for indoor scenes like in someones house. 13 reasons why is filmed in america in an actual school which is good because then the producer can save money building a hole school set.

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the producers and directors recruit the actors by sending casting agents what the are looking for such as hair colour , build and eye colour then the agents see if they fit the exact description of what they want. If so they then put their actor or actress up for auditioning for the role, sometimes it may take 5 or 6 auditions to get the role. As for recruiting crew they first need to know what experience they have with other projects and if they are right for their film or series. if they don't live close maybe they aren't for the film. Also the cost to hire crew out , the more experienced the more it will cost.

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a storyboard is a basic plot line of what will happen in the episode/ film/ video. it will have a basic description of what happens and has a basic picture to help accompany the description when they present it to the group or team. Its an essential part of the planning stage because it gives the filmer's an idea of how things should be looking on the camera.

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When a script is made it usually goes through a process or being re written a lot of times before the final draft is done that is also known as script development. The steps of production 

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When a script is made it usually goes through a process or being re written a lot of times before the final draft is done that is also known as script development. The steps of production 

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1. Picking and edit format- shoot film/series and edit.
2. Hire a picture edit-  a cinematography is the best person to ask for a recommendation for an editor, a schedule for educating a feature takes 8-10 weeks.
3. Hire a sound editor- after two months the film/series is still quite rough but needs to be tested with sound.
4. ADR- which stands for Automatic Dialogue Replacement which is a projector in a room showing a draft of the production.
5. Do Foley- which is a room that looks like the ADR room where Foley Artist AKA 'walkers' would make footstep noises or other certain sound effects which will then  be added into the film/series.
6. Secure Music- You can not purchase a song if your do not have the right to.Public domain and classical music is too expensive or the quality of the song will be rubbish. The best thing for the director could do is hire musicians to compose brand new original songs in a studio which will be in good quality as they will have the right to use it.
7. Do re-recording/the mix- You will then have 20-40 tracks of sound which will then be played to create a felling of sound with depth.
8. Get an M&E-  In the future you will be selling the right of your film all over the world. M&E stands for music and effects.
9. Get your titles- Now that the editing had been done, they will make 6-8 opening titles and a rear title crawl and then these files are then added to the master track.
10. Get a DCP- You will then need a Digital Cinema Package which is a hard drive that contains the final copy of the film/series.
11. Get a dialogue script-  This allows you to sell you film/series to foreign countries.
12. Get a campaign image- The Campaign image will be the first image that will be seen which will allows them to know exactly what the film is about.
13. Get a trailer- Finally you will create a 90-120 second trailer which will show the atmosphere and the mood of the film/series.

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In 2017 13 reasons why which is about a teenage girls suicide is the most popular series on Netflix its volume is 3,585,110. Netflix has 36% market share.

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This is reed hastings. Reed says 'he came up with the idea of Netflix when he was hit with $40 late fee on the movie apollo 13".
He was apparently embarrassed and thought there must be a better way to watch movies. He was the founding CEO from 2002 ill 2004

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This is Marc Randolph. He is the co funder and first CEO of Netflix. he is an american tech entrepreneur , advisor and environmental advocator.

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Netflx was founded on the 29 August in 1997 in Scotts Valley, California and United StatesReed Hastings, the founder and C.E.O. of Netflix, predicts that within just a few years half of the television we watch will be delivered over the Internet, according to Auletta. Watching television on the web allows us to binge watch and it allows distributors to track the kind of shows that do well. The hope is that this helps companies like Netflix continue delivering addictive series, like “House of Cards.” Netflix is funded by its subscribers.

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You can also download your favorite shows with the iOS, Android, or Windows 10 app. Use downloads to watch while you're on the go and without an internet connection. Take Netflix with you anywhere.

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Netflix - Watch TV Shows Online, Watch Movies Online

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Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more.