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Before anyone enters an escape room the company needs to get rid of their liability due to possible injuries occurred in the rooms so all customers have to sign a waiver.  Some rooms are eco friendly themed which help improve customers understand ability on the envirement.  The rooms have been on a rise over the years this has been contributed by the publicity it has received through help from Red Bull and Ford.  The company has also been boosted by a movie called Escape room.

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The seasonal trend in the market is usually highest in holiday periods especially Halloween.  The most visited room themes are 1) horror mystery, 2) Fantasy 3) science and laboratory.   With cartoon and anime being the least popular.

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The main target market is usually people looking to 1. Do team building exercise, 2. Fun with family and friends. 3. People looking for a challenge.  But if we are segmenting this into age then it depends on the theme of the escape room such as a kids theme room with be advertised towards kids where as a more horror and more gruesome escape room would be attracted towards the 18+ region.

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One of the market leaders of Escape rooms is the breakout manchester. Reasons for this can be put down to multiple factors such as the company having 2 buildings stationed in the city of Manchester (1 on the centre.)   Also it is the only escape room to have its product on a cruise ship expanding its target market to holiday goers.

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The UK currently has 1139 Escape rooms within 288 companies which consist of 852 differant storylines. This is a rise of 42% when compared to the previous year indicating the market is on the rise in demand. This is evidently shown by the London escape room that had a 127% revenue increase within the last year alone.

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Existing escape rooms are themed escape rooms like Dr Who and Sherlock Holmes. That are based in London and Bristol in 2018 and 2019. These we themed escape rooms. For a while to promote the escape rooms and bring in more customer and new customers.

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Escape rooms 4ps
Product. Escape rooms is a game that you go to play with friends to be trapped in rooms discover clues and.  Solve tasks to accomplish getting out into different rooms in a limited amount of time.
Place. 1,500+ Escape rooms are located all around the hole of the Uk.
Price. About £22.50 per person in Nottingham Escape room but this can vary throughout the UK.
Promotion. Escape rooms are promoted on social media platforms like instagram, facebook and google.
https://www.escapologic.com/book-now/
https://tutor2u-media.s3.amazonaws.com/subjects/business/downloads/BTEC-Unit-2-Jan-2020-Escape-Rooms.pdf?response-content-disposition=attachment&AWSAccessKeyId=AKIAIXYW3EEC54WW6PLA&Expires=1606228145&Signature=%2FocB7wx%2Bwr2P4J7lBMblWO9WSdo%3D
https://escapetheroom.com/blog/how-do-escape-rooms-work/

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Most estate rooms have messages that are unique to them like a DR who theme message to make the unique and stand out to the specific customers.
https://tutor2u-media.s3.amazonaws.com/subjects/business/downloads/BTEC-Unit-2-Jan-2020-Escape-Rooms.pdf?response-content-disposition=attachment&AWSAccessKeyId=AKIAIXYW3EEC54WW6PLA&Expires=1606228145&Signature=%2FocB7wx%2Bwr2P4J7lBMblWO9WSdo%3D

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Escape rooms throughout the Uk use lots of different platforms to send there message across to there customer. For instance using social media platforms like Facebook, instagram and google to advertise to the customers all across the world including the UK.
https://tutor2u-media.s3.amazonaws.com/subjects/business/downloads/BTEC-Unit-2-Jan-2020-Escape-Rooms.pdf?response-content-disposition=attachment&AWSAccessKeyId=AKIAIXYW3EEC54WW6PLA&Expires=1606228145&Signature=%2FocB7wx%2Bwr2P4J7lBMblWO9WSdo%3D

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Most campaigns are run over long period of time however the promotional creatives will change.
https://tutor2u-media.s3.amazonaws.com/subjects/business/downloads/BTEC-Unit-2-Jan-2020-Escape-Rooms.pdf?response-content-disposition=attachment&AWSAccessKeyId=AKIAIXYW3EEC54WW6PLA&Expires=1606228145&Signature=%2FocB7wx%2Bwr2P4J7lBMblWO9WSdo%3D

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There is a lot of outgoing costs in the escape room industry starting with Facebook and google ad marketing campaigns. Escape rooms are likely to be paying between £2k and £10k per month on advertising the business. Google ads are roughly £2 per click.
https://tutor2u-media.s3.amazonaws.com/subjects/business/downloads/BTEC-Unit-2-Jan-2020-Escape-Rooms.pdf?response-content-disposition=attachment&AWSAccessKeyId=AKIAIXYW3EEC54WW6PLA&Expires=1606228145&Signature=%2FocB7wx%2Bwr2P4J7lBMblWO9WSdo%3D

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locating your escape room in an area where many people are on a daily basis will increase the popularity of it. In city centres, near bars, restaurants, clubs, uni accommodation etc etc

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your escape room needs to have something that others don't, the element of surprise isn't as effective anymore seeing as most ideas have already been used. the escape room needs to prove that it will compete with and competition and will win whilst providing the public with what they want.

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Due to more and more entrepreneurs entering the escape room industry, the success of a new one depends on the long term stability rather than the novelty. the objective went from being the first or second escape room in the area to building an escape room that will remain competitive for as long as possible, therefore extending the timescale planning of the escape room longer than what it was a couple years ago. https://nowescape.com/blog/escape-room-blueprint-diy-escape-room/#:~:text=%202018%20Escape%20Room%20Business%20Trends%20%201,augmented%20reality%2C%20mobile%20quests%2C%20performances%2C%20action...%20More%20

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COVID19 SECURE GUIDELINES - Escape Rooms - UKHospitality
Whereas in most tires escape rooms are being allowed to stay open during covid they have still had to make changes. These would influence the way the escape rooms is run and could also deter customers from going if they're high risk from covid or work in the emergency services. Four ways in which the escape room could cope better with covid is by: players sanitising their hands before playing, the wearing of masks in communal areas, staggering begin and end times for different groups, and removing anything unnecessary from the rooms.
However, business would still take a major hit during the lockdowns and then even afterwards the groups have a limit of 6 people.

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promoting your escape room can be difficult without giving away too much about the game

1. How to Promote Your Escape Room Business - Checkfront

2. www.checkfront.com/promoting-your-escape-room

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Breakout Manchester,
product- Many well thought out escape rooms to attract as many consumers as possible.
price- competitive pricing to help bring in as much revenue and customers as possible?

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Microsoft teams escape room games

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Each escape room can aim into a different trend as there are many possibilites to design it in a theme that you might aim into.

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Breakout Manchester on their websites detail how they target groups of people, like families, co-workers, friends and student peers as a team building experience. https://breakoutmanchester.com/about

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There are many new escape rooms apearing to the market as it gains popularity very rapidly. Which brings more competitors.

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Mission breakout, very known successful escape room in UK known for its challenging/tactical activities. Campaign methods used like Google Advertising,social media like instagram/facebook.
Information like new measures because of covid-19 for customers to stay safe and out of risk while having fun.
www.liquipedia.net

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Escape Lincoln - Reece

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Escape rooms are growing because they can make people forget what is going on in their regular day-to-day life

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Due to the Covid virus 2020 they have had to implement some rules into the game for instance having smaller groups being involved into the escape rooms as well as face marks need to be warn at all times when in the escape rooms and stay 1m apart from everyone keeping distance.
https://www.canyouescape.co.uk/covid-19-statement

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besides other escape rooms, there is no other competition due to escape rooms being unique therefore gaining popularity because there is nothing similar

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virtual teams events due to covid 19 https://www.escapelive.co.uk/locations/birmingham/

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Escape rooms include budgets on Google ads so all market money is not spent. Helping them with selling out advertisements for escape rooms including tactics/saving money.
www.blog.xola.com

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Enigma Escape in London
they have different escape rooms including "The Escape" and "The Killer".

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Breakout Manchester, currently one of the most successful escape rooms in the UK, use many methods of campaigning, the main being social media, such as twitter, and facebook, where they communicate with consumers.

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7 trends in the escape room industry in 2019 (super-escape-room.com)
Escape rooms have to know what type of scenarios are popular and which ones would attract the most customers.
In 2019 it was reported the most popular escape rooms were:
- VR escape rooms and puzzles
- Immersive escape rooms with role playing and costumes
- Pop up or mobile bus escape rooms
- Sports or action game escape rooms

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The escape rooms are directly targeted to those looking for a challenge, of all ages. Having ability set rooms for the groups preference.

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Breakout Manchester, currently one of the most successful escape rooms in the UK, have created 6 'excellently designed, unique storylines' which helped lead them to success.

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there are now nearly 1,500 escape rooms in the UK

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Due to the market for escape rooms grows fast because of they’re popularity amongst people. And as the popularity of escape rooms grow the competition also grows

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Escape rooms can quickly grow in the market as some influencers might decide to visit it for fun which would also promote it to the community.

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There is lots of trends happening in the market. One type of trend is making the game themed like Sherlock Holmes themes. The was launched in London in 2018 or the Dr Who launched in Bristol in 2019. They bring all fans that are fan instead in Sherlock Holmes and Dr Who around the world to visit these escape rooms.
https://tutor2u-media.s3.amazonaws.com/subjects/business/downloads/BTEC-Unit-2-Jan-2020-Escape-Rooms.pdf?response-content-disposition=attachment&AWSAccessKeyId=AKIAIXYW3EEC54WW6PLA&Expires=1606228145&Signature=%2FocB7wx%2Bwr2P4J7lBMblWO9WSdo%3D

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Mission breakout in London. For safety and health purposes due to covid-19. They now offer measures like 6 people in private rooms, with distance (not joined with other players up close)
www.missionbreakout.london.com

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Most escape rooms operate in a niche market, therefore campaign costs should come from a percentage of revenue or matching competitors spending. https://blog.xola.com/marketing-strategy-how-to-promote-an-escape-room/

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the estimation of escape rooms in the UK has grown from 1 in March 2013 to 589 in December 2016 to  1,500 in 2019.

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Due to the coronavirus pandemic, groups of friends are unable to socialise and therefore meaning they can not attempt escape rooms together. As well as that, escape rooms have had to shut down as it’s none essential.

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Covid 19 has affected escape rooms because of social distancing. It has forced people who own escape rooms to find other ways to stay in business - Reece

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Each year escape rooms try to attract more customers by changing the tasks within the escape room and changing the style of the escape room

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escape rooms can be effected by its competitors based on the themes they use and the audience it attracts to the business

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Content creators, like YouTubers,  that want to make videos of their experience   - Isabella

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External influences will continue to change and will change the way the escape rooms are played mainly due to different trends.

https://uk.search.yahoo.com/search;_ylt=AwrJS5jvGL1fNGcATQIM34lQ;_ylc=X1MDMTM1MTIxMjgxMgRfcgMyBGZyA21jYWZlZQRncHJpZANuZE5uR0JENVN0R1VuNW1jekdWazNBBG5fcnNsdAMwBG5fc3VnZwM0BG9yaWdpbgN1ay5zZWFyY2gueWFob28uY29tBHBvcwMxBHBxc3RyA2VzY2FwZSByb29tIGV4dGVybmFsIGluZmx1BHBxc3RybAMyNgRxc3RybAMzMQRxdWVyeQNlc2NhcGUlMjByb29tJTIwZXh0ZXJuYWwlMjBpbmZsdWVuY2VzBHRfc3RtcAMxNjA2MjI4NjY1BHVzZV9jYXNlAw--?p=escape+room+external+influences&fr2=sa-gp-search&fr=mcafee&type=E211GB1491G0

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With all the restrictions pertaining to covid, escape rooms haven't been able to stay open. some companies however created virtual escape rooms, for problem solvers to enjoy whilst still being stuck inside during lockdown.

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The escape room game is targeted to a variety of people from younger people, older people, families and friends. Escape rooms is a game however teaches people to team build and shows leadership too whilst playing.
Demographic group is aged between the ages of 25 to 35.
https://tutor2u-media.s3.amazonaws.com/subjects/business/downloads/BTEC-Unit-2-Jan-2020-Escape-Rooms.pdf?response-content-disposition=attachment&AWSAccessKeyId=AKIAIXYW3EEC54WW6PLA&Expires=1606228145&Signature=%2FocB7wx%2Bwr2P4J7lBMblWO9WSdo%3D

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There are many external factors influencing escape rooms, they have become very popular over the last few years according to Room Escape Artist there was only 22 escape rooms in the US in 2014 where is today there are thousands more [1] However because of Covid-19 the escape room industry has unfortunately been hurt badly, this is because people are not only afraid to go out, but also because they are unable to socialise.
1) https://roomescapeartist.com/2017/07/30/three-years-of-room-escapes-the-growth-of-the-us-market/#:~:text=At%20the%20end%20of%202014%2C%20there%20were%2022,Today%2C%20in%20mid%202016%2C%20there%20are%20over%20900.

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Lincoln Escape room near monks road has a level based easy/medium/hard. While including VR (Virtual Reality) to have a different side of 'escaping' and to give a veriety of choices for people coming in on activities.

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External Influence of Escape rooms is that it can be a distraction/entertainment for customers to engage in the activities and forget about problems while having fun.

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escape live Birmingham is also doing a discount for key workers (nhs)  https://www.escapelive.co.uk/locations/birmingham/

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Escape rooms target into more of an amusement market rather than a proper sales market as they mostly bring joy and make you think a little bit more.

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escape rooms are growing in popularity and have a lot of potential to grow even more. also they follow trend and base the individual themes of the escape rooms off of a certain theme.

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How Targeting and Audiences Enable Good Escape-Room Marketing | by Dan Todd | Better Marketing | Medium
According to the above website escape rooms have three examples of target audiences.
1. People looking for an adventure or challenge.
2. People looking for something fun to do with friends or family.
3. People looking for team building exercises.
Furthermore - 37% of customers were over 21 years old, 14% of customers were families, and 19% of customers were under the age of 21.

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Escape rooms are pretty much entirely based on trends. They can be based on almost anything, fiction or non fiction, which the people attending enjoy?

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One competitor (Breakout Manchester) uses many ways to communicate with consumers. They are active on Facebook, Twitter and their company website. Furthermore they are featured on trip adviser with a 5 star review.
https://www.tripadvisor.co.uk/Attraction_Review-g187069-d6661945-Reviews-Breakout_Manchester-Manchester_Greater_Manchester_England.html

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Portable escape rooms have become popular because the initial investment of an escape room isn’t as high, you can bring the escape room to people who may not be able to travel far, no need to buy or rent a room, no need to do repairs. - Reece
Super-escape-room.com/7_trends_escape_room_industry_2019

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The UK has around 1,400 escape rooms spread around and have grew in popularity since 2014

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It has become a trend for content creators to try out as viewers enjoy watching them.

Ben Clarke

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The trends that are highly competitive while their market still grows in 'Escape rooms' is highly competitive due to other escape rooms developing new ideas. Trends like inspiration that can be linked to movies like Harry Potter to gain a difference for a advantage of competitors.
www.pro.regiondo.com

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Escape rooms are still relatively new, making it a pretty niche business. They are enjoyed by people who like problem solving and can be made for a range of ages.

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University students within the area- escape live in Birmingham has student discount of 80% for black Friday deals https://omescapelondon.co.uk/latest-news/uks-best-escape-rooms/#:~:text=%20Best%20Escape%20Rooms%20in%20the%20UK%20,You%E2%80%99ll%20need%20to%20rescue%20Amy%2C%20as...%20More%20

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It is hard to grow and maintain an escape room, as competition and also peoples demand are rising. Usually due to price there is competition, and marketing expenses because people's demands has to be meet.

https://pro.regiondo.com/escape-room-industry-trends/

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Deliverance escape rooms in lincoln has 4 rooms each with different themes such as 'Cabin in the woods' and 'The bank job'

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The TEN largest operators of Escape rooms in the Uk operate around 400 rooms. The main competitors are...
1. Clue HQ
2. Escape Reality
3. Trapp’d
4. Lucardo
There are 1,592 bootable games (rooms) in the Uk at the moment.
355 companies in the market and rising significantly.
https://tutor2u-media.s3.amazonaws.com/subjects/business/downloads/BTEC-Unit-2-Jan-2020-Escape-Rooms.pdf?response-content-disposition=attachment&AWSAccessKeyId=AKIAIXYW3EEC54WW6PLA&Expires=1606228145&Signature=%2FocB7wx%2Bwr2P4J7lBMblWO9WSdo%3D

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Families, Tourists and groups of friends.

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The market is still growing and there is lots of competition for anyone in the business

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Escape rooms target market is to attract audience that enjoy a challenge. They create levels from easy to hard for people to challenge themselves and gain interest. In the meantime making it fun for people to pass on a good word for other people to participate in the escape room activities.
www.medium.com

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People who enjoy detective work and like to figure things out methodically

Ben Clarke

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A lot of escape rooms are used for entertainment purposes for the TV for example. Like The Crystal Maze.

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Lincoln escape rooms, located at the college, Lincoln escape rooms offer the generic expectation of an escape room. With several rooms available for the customers Lincoln escape rooms has a good product portfolio.

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Breakout Manchester has become the Biggest Escape Game Company in the UK (manchestersfinest.com)
Breakout Manchester was reported to be the market leader for escape rooms, with the highest amount of rooms available and the introduction of pop up escape rooms. However, they face the biggest competition from companies such as Lost And Escape in Newcastle, Lockin in Manchester, and The Crystal Maze in London and Manchester.

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Anyone that enjoys problem solving and adventure

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The target market will probably be people of a younger age group. You have to market to specific audiences in the places they hang out with the messages they want to hear. -Reece
Medium.com/better-marketing/key-2-3-of-escape-room-marketing-targeting-audiences-29557bc7fdd

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"the UK has 1139 rooms spread across 288 companies with 415 distinct venues"
https://thelogicescapesme.com/opinion/analysis-of-the-uk-market-2018/

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Escape room booking revenue has been increasing year by year, most recently it grew by 11.15% from last year

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Some of the biggest competitors are,
The crystal maze in london and Manchester
ClueQuest in London
Lost and Escape in Newcastle
Escape live in birmingham
- www.redbu.con/go-en/best-escape-rooms-uk

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The Crystal Maze, Mission Breakout and Lucardo are all examples of escape rooms who compete against each other

Ben Clarke

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The escape rooms benefit financially during holiday seasons, peak tourist times and in summer months

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Manchester has become the market leader in UK escape games.https://www.manchestersfinest.com/manchester/breakout-manchester-has-become-the-biggest-escape-game-company-in-the-uk/

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The target market could be teenagers and young adults. Another target market could be for content creators.

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top five escape rooms in England are omescape kings cross, omescape Aldgate, Houdini's scape room southhampton, escape live in Birmingham and escape asylum in Leicester. https://omescapelondon.co.uk/latest-news/uks-best-escape-rooms/#:~:text=%20Best%20Escape%20Rooms%20in%20the%20UK%20,You%E2%80%99ll%20need%20to%20rescue%20Amy%2C%20as...%20More%20

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From 2017 - 2018 there was an increase of 42% in the amount of escape rooms in the UK https://thelogicescapesme.com/opinion/analysis-of-the-uk-market-2018/

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There are 3000 escape games in Europe and 14,000 across the world.

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Escape games are suitable for people of all ages and genders. They give the unique opportunity of practicing teamwork and problem-solving which makes them perfect for corporate or team building events too.

And while playing the escape game is an immersive and fun experience, the actual process of running an escape room business requires a lot of hard work and attention, too. In order to remain competitive, it's important to stay on top of industry developments.

Here's a look at 5 escape room industry trends to keep in mind and how to make the most of them.

1. The market is still growing

Also, almost 7 in 10 respondents (68.33%) said that they will add at least one more room to their current location. This not only indicates that many owners feel that the popularity of Escape Rooms continues to rise but also shows that the supply has yet to overwhelm the demand.

The industry is still very profitable and entrepreneurs report that the cost of launching their first venue pays off within a year.

2. Higher competition

Escape games took off but the market is getting more stabilized and mature rather than growing exponentially. We all know how every flourishing industry attracts a number of entrepreneurs to invest in. Escape rooms are not an exception.

In some cities, especially capitals, the amount of rooms is getting very high, which makes this market more and more competitive. In general, it is now more difficult to launch new ones, but also to grow and maintain existing games.

The main issues we can outline are:

Price competitiveness: The more competition you have, the more your pricing usually goes down. However, making a lower quality room to decrease your price is not always the solution to differentiate your business from your competitors.

As some escape room owners say, it's occasionally required to increase the price in order to benefit from higher margins and compensate for the decrease in bookings due to competition.

The pricing elasticity in this sector is quite important and interesting. You won't necessarily choose a room in Paris because it's €10 cheaper, you will be more appealed by the theme, availability, and reviews. Plus, higher pricing can have a „higher-quality" cognitive effect on your customers.

Marketing expenses: More games around you also mean growing customer acquisition costs. You need to reinforce your marketing and make sure you meet the demands. You can see this mainly when it comes to the cost per click from Google Ads campaigns.

For some keywords such as Escape game + name of your city, you probably saw a cost increase compared to 2-3 years ago.

3. Saturated Market

The traditional escape game is no longer a novelty and everyone requires high-quality sets, props, and technology. People want a real challenge and an engaging experience like no other. Below are some ideas that will help you differentiate in a saturated market.

Be more innovative: Spice your experience up and diversify your offer. Some escape game owners are opening VR games, mobile and outdoor games . Since the escape game is a one-time-thing, it becomes important to release new themes and activities on a regular basis.

Best quality is not the key: Don't get me wrong - you must create a "wow" effect and make your customers happy. However, it doesn't mean you need to increase significantly your investment by creating high-class rooms.

Customers will remember how you treated them, how friendly you were, and generally the theme and puzzles they went through - not that the decoration was pure marble.

New Channel Development: The Escape game industry was the victim of its success. The concept was trendy, everyone wanted to try it and everyone was talking about it. Therefore Escape room owners stayed in their comfort zone and focused on only one channel - B2C.

To be more precise, the main and unique revenue stream for some of the providers was direct end-consumer sales with a strong online share.

However, given the maturity of the market and the reduced "new-trend" effect, it's required to innovate also commercially speaking and develop new channels like Business-to-Business (team building, corporate retreats, etc.).

Movie-inspired escape rooms: More and more theme inspired rooms open, all of them providing innovative activities aimed at particular audiences.

From Harry Potter, Lost and Prison Break, to Breaking Bad and Game of Thrones, escape rooms take the excitement to the next level by letting ordinary people experience the characters' challenge first hand.

Creating a movie-inspired room seems to be a great way to be different and guarantees a high level of engagement. By giving a new life to some of the all-time favorite stories and characters you can accommodate a large subset of customers.

So if you want a proven formula for doing well in the escape room business, choose a great movie and build a concept around it, making sure to check with the copyright holders to avoid infringement.

4. Big focus on safety

We see more and more escape rooms prioritizing health and safety to prevent accidents and comply with government regulations.

There are various ways in which escape rooms can be made safer. For example, installing panic buttons and fire alarm systems (if you haven't already) are a good first step.

So make sure to check with your local authorities about all the safety requirements to avoid fines and potential accidents.

5. Increasing reliance on online bookings

According to the results, more than two-thirds of escape room reservations came in from the business website. Having a responsive website that offers custom and user-friendly online booking experience is a great way to make a difference. Our two tips for success are:

1) Improve Your Search Engine Optimization (SEO): will be more than ever the best long-term investment for an escape game. So pay attention to your site structure and don't hesitate to hire a good Freelancer or Consultant to help you out. Furthermore, read, read and read; keep yourself updated about new algorithm changes from Google and adjust as needed.

2) Work Hard on Your Brand: One of the most important things for your success is to develop a great and memorable brand. You should make sure to create awareness of who you are. Which is why are not solely important for SEO, but also to streamline a good word of mouth effect.

Don't forget to register your business on social networks and launch campaigns on Google Ads, so your offers are both easy to book and easy to find!

Conclusion

If you want to remain competitive in the escape room industry, it's important to stay on top of the latest trends and market developments.

While the market is still on the rise, competition is getting tougher and you need to work extra hard in order to gain an advantage in the eyes of your customers.

Given its growing popularity, innovation needs to play a good role in terms of product development like VR integration, mobile escape rooms or outdoor ones, as well as developing new sales channels in the B2B space.

Many rooms find success by theming their experience using movie concepts. This is a good way to differentiate, provided you have consent from the copyright holders.

In addition, there's a growing concern about safety when it comes to escape rooms and it's important to comply with your local regulations to prevent accidents and avoid hefty fines.

Lastly, as most escape room bookings are now made online, it's crucial to have a great buying experience on your website and other online sales channels.

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5 Trends in the Escape Room Industry and How to Make the Most of Them

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Escape games are suitable for people of all ages and genders. They give the unique opportunity of practicing teamwork and problem-solving which makes them perfect for corporate or team building events too. And while playing the escape game is an immersive and fun experience, the actual process of running an escape room business requires a lot of hard work and attention, too.

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The Crystal Maze, London and Manchester, Extreme Escape, Stockport, Mission Breakout, London, and Escape Live, Birmingham are all well known escape rooms around the UK.

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Escape rooms is a fast growing business in the leisure industry. There is over 1,500+ escape rooms operating in the UK and there has been a 40% rise in business since 2018 and still increasing.
https://tutor2u-media.s3.amazonaws.com/subjects/business/downloads/BTEC-Unit-2-Jan-2020-Escape-Rooms.pdf?response-content-disposition=attachment&AWSAccessKeyId=AKIAIXYW3EEC54WW6PLA&Expires=1606228145&Signature=%2FocB7wx%2Bwr2P4J7lBMblWO9WSdo%3D

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'Mission breakout' In London. Is a big competitor to other escape rooms due to being known for being a hard strategical game making people intrigued by the challenges/missions.
www.redbull.com

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covid, escape rooms are usually targeted at groups which can be difficult when groups can’t mingle per covid guidelines and as the rules constantly change so is the way escape rooms r run

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A top winner in the category for best escape room is Enchambered in Sacramento US. This would be a competitor for other nearby. -Reece
10best.com/awards/travel/best-escape-room-2019/

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The escape room trend is now becomjng a saturated market with nearly 10,000 escape rooms worldwide, this means that customers now have high expectations of high quality props and good themes which could cause some less wealthy escape rooms owners to lose business to large rich businesses
Source: The regionido article "5 trends in the escape room industry and how to make the most of them."

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'Enigma Escape' in London

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The Crystal maze in London and Manchester

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the UK has 1139 rooms spread across 288 companies with 415 distinct venues https://thelogicescapesme.com/opinion/analysis-of-the-uk-market-2018/

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the market size is estimated at £50-£80 million.

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time of year a lot of the time escape rooms boom in october due to halloween, it’s largely a seasonal company with sales declining during christmas time

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https://blog.xola.com/wp-content/uploads/2018/07/2018-Escape-Room-Industry-Report.pdf
In the UK, there are 1139 escape room belonging to 288 companies in 415 venues, which play 852 different scenarios. There was also an increase of 42% between 2017 to 2018 in the amount of escape rooms available.

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- Know your audience
- Bump up your reviews
- Fewer competitors

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Price - Escape rooms regularly use cost plus pricing or competitive pricing strategies, depending on their location. https://blog.xola.com/escape-room-pricing/

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Families or couples as it is a fun bonding activity as it forces people to work together to escape the room